MxMIndia

Tag: Zee5 India

  • The Idea was conceptualised by Zee5 internal brand team and executed by the outdoor agency Laqshya

    Zee5 installs dynamic billboards in Mumbai

    By A Correspondent

     

    Zee5 has installed real-time, dynamic billboards across Mumbai’s Western Express Highway (WEH). This will inform the commuters of the estimated time of arrival (ETA) to their destination coupled with what to do while traveling by recommending shows like Kaafir, Rangbaaz to watch on the Zee5 app.

     

    The Idea was conceptualized by Zee5 internal brand team and executed by the outdoor agency Laqshya. The billboard went live on July 27 and will stay on for a month.

     

    Said Manish Aggarwal, Business Head, Zee5 India: “Zee5 has always been a platform built for the masses and OOH is an important medium for us to reach out to our target audience. We have been innovating in the outdoor space and it’s our constant endeavour to use data and technology as we are a data technology led company, to reach out to our consumers in a targeted manner. With 100,000+ hours of content in 12 languages, we want to provide our consumers with an enriching personal viewing experience and democratise content by making it available anytime-anywhere.”

     

     

  • His strong background will go a long way in making ZEE5, the most trusted brand for news, said Taranjeet Singh, Chief Revenue Officer and Business Head, New Projects, Zee5 India

    Zee5 appoints Yogesh Manwani as Head, News & Stories

    By A Correspondent

     

    Zee5 has appointed Yogesh Manwani as Head, News & Stories.

     

    Taranjeet Singh

    Commenting on the new appointment, Taranjeet Singh, Chief Revenue Officer and Business Head, New Projects, Zee5 India said: “News is a dynamic space which is constantly changing and evolving. Yogesh’s experience across various genres will help us strengthen our bond with the viewers along with keeping the brand interesting and relevant. His strong background will go a long way in making Zee5, the most trusted brand for news.”

     

    Yogesh Manwani

    Speaking about his role, Yogesh Manwani, Head, News & Stories, Zee5 India said: “With its stand out originals slate and the unparalleled depth of its library content across genres, formats and languages, Zee5 has successfully established itself as the fastest growing OTT brand in the category. I am excited about carrying this momentum forward to build a robust News and Stories service on the platform that will provide consumers with a high-quality experience. I am happy to join the Zee family and be a part of the Zee5 team that is shaping the future of this category.”

     

     

  • The account will be serviced out of Mumbai

    Publicis Capital bags creative mandate of Zee5 India

    By A Correspondent

     

    Publicis Capital has bagged the creative mandate of Zee5 India, OTT platform from Zee Entertainment. The agency will manage the creative duties for the leading OTT brand across its AVOD, SVOD, Regional SVOD and Trade (B2B) verticals. The account will be serviced out of Mumbai.

     

    Manish Aggarwal

    On appointing Publicis Capital as its agency, Manish Aggarwal, Business Head, Zee5 India said: “Earlier this year, we completed one year of operations. This year has been one of many learnings and insights. We were keen to bring on board partners who understand our business and have the ability to scale with us. As we continue to be the fastest growing OTT platform in India, we found Publicis delivering on all boxes. We look forward to partnering with Publicis in our next phase of growth.”

     

    Srija Chatterjee

    On winning the account, Srija Chatterjee, MD, Publicis India added: “In 2017, we inaugurated our relationship with the ZEEL family with the broadcast bouquet, in 2018 we expanded it by winning the mandate to launch Zee5 in the international markets, and now in 2019, the team at Zee5 India has awarded us the creative mandate for partnering the OTT business in the domestic market as well. It’s when we grow with our clients that we feel true gratification. We’re looking forward to this exciting journey and in partnering Zee5 India to leadership in what’s an increasingly action-packed category.”

     

    Suraj Pombra

    Adding his views, Suraj Pombra, EVP, Publicis Capital, said: “The decibels in the OTT category find no parallel today. The future leadership of content consumption is what all brands are fighting for. We feel privileged to have been chosen by Zee5 India to partner them in what’s going to be a thrilling battle with daily non-stop action. With their unmatched content library that finds appeal across the country, Zee5 is poised to be the go-to destination for all Indian viewers. Here’s to leading the change together.”

     

     

  • Former Twitter India Business Head logs on to new role at Zee5

    Zee5 appoints @taranjeet24 as CRO & Biz Head – New Projects

    By A Correspondent

     

    Taranjeet Singh

    OTT platform Zee5 may have been a late entrant, but is galloping ahead and ramping up quick at all levels. It has now announced the appointment of Taranjeet Singh as Chief Revenue Officer & Business Head – New Projects.

     

    Commenting on the new appointment, Tarun Katial, CEO, Zee5 India said: “The consumption patterns of the Indian audience are rapidly evolving. Taranjeet’s extensive experience in the media sector across print, television and digital will hold us in good stead in the times to come. His robust track record and insights will go a long way in advancing ZEE5 India’s focus to achieve new milestones.”

     

    Said Singh on his new role: Engaging with the content consumer has been an exciting journey for me. The OTT space is definitely booming and working with a brand like Zee5 from the Zee Group, a media powerhouse is indeed an honour. Within months of launch, the brand is already No 2 in the OTT space and I am looking forward to joining the team to take it to newer heights.”

     

    Singh comes with extensive experience in the media and entertainment space. Prior to joining ZEE5, he was leading business for the Indian operations of Twitter. He has also worked in the past with BBC Worldwide, Outlook Publishing and The Pioneer amongst others.

  • A combination of the best regional and national news at your fingertips now

    Republic TV to live-stream on Zee5

    By A Correspondent

     

    Zee5 has strengthened its offering in the news content space by launching the live-stream of Republic TV on its platform.

     

    Announcing the partnership, Manish Aggarwal, Business Head, Zee5 India said: “With the addition of Republic TV, the platform is looking to connect with viewers who are digitally savvy but do not want to lose on the live news experience. Our association with Republic TV aligns well with our commitment to making Zee5 as the one-stop destination for digital content consumption.”

     

     

  • At Zee5, Kumar has been tasked with leading the charge on the product function as also building on the expansion projects on the platform

    Rajneel Kumar joins Zee5 as Business Head

    By A Correspondent

     

    Zee5 India has announced the appointment of Rajneel Kumar as Business Head – Expansion Projects and Head of Products for the digital business of Zee Entertainment Enterprises Ltd.

     

    At Zee5, Kumar has been tasked with leading the charge on the product function as also building on the expansion projects on the platform. Prior to joining Zee5 India, Kumar has worked with industry leaders including Viacom18 Media Pvt. Ltd., Balaji Telefilms, Mobile2Win Pvt. Ltd and so on, while also testing entrepreneurial waters.

     

    Commenting on the appointment, Tarun Katial, CEO – Zee5 India said: “This is a very exciting juncture of our journey at Zee5 India, and we are thrilled to have Rajneel join us to strengthen the team. He brings invaluable insights that will be instrumental in shaping our journey towards achieving leadership position in the entertainment space.”

     

     

  • The business was won as part of a multi-agency pitch

    Zee5 awards digital mandate to Publicis Media

    By A Correspondent

     

    Publicis Media has won the full digital duties of Zee5 in India, the recently launched digital entertainment platform from Zee Entertainment Enterprises Ltd (ZEEL). The business was won as part of a multi-agency pitch. It may be recalled that Zee5 had announced the awarding of the Media AoR to Carat earlier this

     

    Said Group CEO Tanmay Mohanty: “The OTT segment in India is poised for exponential growth and requires specialist expertise trained to navigate this new and emerging area. We look forward to making Zee5 a powerful business.”

     

    Added Archana Anand, Digital Head, Zee5 India: “Zee5’s language focus makes it strongly relevant to people across the length and breadth of India. We were therefore looking for a partner that could bring in the necessary digital marketing solutions and deep consumer insights to help take us across markets and quickly establish Zee5 as the go-to digital destination for language content. Publicis has strong credentials and experience in digital marketing and understands the changing milieu of the digital and entertainment business.”