MxMIndia

Tag: Zee5 India

  • With 580+ million viewers globally

    Zee5 celebrates 6th anniversary

    Zee5, the homegrown video streaming platform, and the OTT arm of Zee Entertainment Enterprises Ltd. (ZEEL), has completed six years of existence.

    Speaking on the occasion, Amit Goenka, President – Digital Businesses & Platforms, Zee Entertainment Enterprises Ltd. said: “Over the last six years, Zee5 has played a pivotal role in delivering accessibility and affordability to its consumers across the globe. As we cross yet another milestone in our journey, our aim is to further fortify the synergies between content and technology to build a robust consumer experience across connected devices. While we remain committed to offering immersive entertainment experiences to our consumers across our digital platforms, the parallel growth trajectory of the linear and digital ecosystem will enable us to further strengthen our capabilities. As the digital landscape matures steadily, and improved infrastructure further proliferates the ability for transactions on digital platforms, the opportunities remain endless. As pioneers in the industry, we will continue to maintain a strong focus on growth and innovation, simultaneously enabling a conducive environment for the industry at large.”

    Added Manish Kalra, Chief Business Officer, Zee5 India: “At Zee5, we envision to be the platform of choice for billions of viewers with real, relatable, and relevant stories in languages that resonate with them. Over the last few years, we have focused on improving user experience and launching multiple blockbuster movies and originals while using technological innovations to improve our platform experience significantly. 2023 has been eventful with many firsts and multiple successful projects strengthening our presence across markets with significant penetration in the tier III and IV cities. Tech adoptions across business touchpoints for increasing efficiency and enhancing in-app experience have been a priority. 2024 has already started on a strong note with the release of ‘Sam Bahadur’ and “The Kerala Story”. As the industry scales newer heights, Zee5’s unwavering commitment will remain centered around delighting our users with more focus on delivering quality content seamlessly.”

    Said Archana Anand, Chief Business Officer, Zee5 Global said: “From the initial idea of taking our South Asian content global, to growing out the business to become the No.1 South Asian streaming platform internationally, it has been a remarkable journey. Today, Zee5 Global stands as the premier destination for South Asian content, connecting the diaspora across the world with their language content. And as we continue to grow out our massive leadership in the US., our recent pivot to becoming an Aggregator of South Asian streaming platforms with the launch of Zee5 Add-ons, only further cements our position in the market as the singular largest hub for South Asian content. South Asian stories are finally claiming their well-deserved spotlight on the global arena, and we look to be at the forefront of this conversation, setting the stage for even more disruptive growth.”

  • Launches week long campaign titled '5xThankYou'

    Zee5 marks its fifth brand anniversary

    By Our Staff

     

    ZEE5 marks its fifth brand anniversary. It is celebrating the occasion with a week-long campaign in India titled ‘5xThankYou’ from 13th to 19th February, featuring exciting offers on annual plans, Indian and international blockbusters and exclusive titles.

     

    Sharing his views on the milestone, Amit Goenka, President – Digital Businesses & Platforms, ZEE Entertainment Enterprises Limited (ZEEL) said: “ZEE5 was launched five years back with a vision to take Zee into its next phase of growth through leveraging the rapidly growing digital ecosystem to bring audiences extensive content choices and enhanced viewing experiences across screens. Today, I am happy to see ZEE5 emerge as India’s largest homegrown multilingual platform and the leading global platform for South Asian content representing the rich linguistic and cultural diversity of the region to the world. The journey has been enthralling with many learnings as we strengthened our presence across international and local markets in the last few years, and our teams have a lot to be proud of. The appetite for digital content with advancements in emerging technologies has catapulted the demand for OTT content, paving the way for us to step into our next phase of growth with a robust content-led digital-first strategy.”

     

    Added Manish Kalra, Chief Business Officer, ZEE5 India: “As a leading player in India’s OTT industry, we at ZEE5 have helped in expanding the contours of entertainment business over the last 5 years owing to the large appetite of Indians for quality content across languages. We, as a customer focused platform, believe in delivering high quality content for consumers, as well as engage with creators that could propel sector’s growth and address the demands of the culturally diverse and discerning audiences. With innovative storytelling, evolved character arcs, compelling narratives and content that transcends all barriers of languages and geographies we have grown remarkably over last 5 years across SVOD and AVOD. Our investments on content development increased significantly as well, as we strengthened our regional presence making inroads into the smaller pockets of India. Charting the next course for ZEE5, we will focus on producing good-quality stories, enhanced viewing experiences, creative collaborations, and increased choices for our viewers.”

     

  • Zee5 will exclusively stream new TVF originals and subsequent seasons of iconic shows like Pitchers, Tripling, Humorously Yours, amongst others

    Zee5 partners TVF

    By Our Staff

     

    OTT platform Zee5 has inked a content partnership with leading content creator TVF (The Viral Fever). The partnership includes the launch of originals and subsequently, new seasons of iconic TVF shows on its SVOD platform, along with popular cult favourites that will be accessible to all, on its AVOD platform.

     

    With this, Zee5 will have shows such as Pitchers Season 2, Tripling Season 3, Humorously Yours Season 3, and other titles like Engineering Girls Season 2 and The Aam Aadmi Family Season 4. In addition to the existing seasons of the said shows above, older titles like Permanent Roommates, Tech Conversations with Dad, Awkward Conversations, PA-Gals, Inmates, Weekends, The Insiders, Zeroes will also be accessible on Zee5.

     

    Said Manish Kalra, Chief Business Officer, Zee5 India: “Our focus for this year is ‘Entertainment Inclusion’, to ensure everybody, irrespective of the demographic and language preference, has access to purposeful entertainment on Zee5. The first step to this has been to further bolster our content offering followed by ensuring we are able to take that content to the right user. Our association with TVF is in that direction. Over 60% of our audience comes from Hindi-speaking markets and TVF caters perfectly to that group. Being a customer-obsessed platform, we are delighted to bring these much-loved and iconic TVF shows to our platform to further enhance our extensive library of purposeful, multilingual, and diverse titles. Going forward, we will continue to satiate viewer’s appetite for entertainment by offering them a robust slate of differentiated stories in the language of their choice and at their fingertips, reinforcing our positing as the Multilingual Storyteller for millions of entertainment seekers.”

     

    Commenting on this, Punit Misra, President, Content & International Markets, Zee Entertainment Enterprises Ltd, said, “Consumer obsession is the cornerstone of our content design thinking on Zee5. Our partnership with TVF is driven by that same obsession, as we seek the love and advocacy of both the OTT native youth audience as well as family audiences. Bringing in a mix of iconic shows and characters on one hand, and heart-warming new shows on the other, we hope to truly delight our viewers. We see a convergence of thinking about content design when working with TVF, driven as it is with our belief of the power of the cycle of observation to insight to finally, the creation of great characters and stories that touch our hearts and truly inspire. Our true reward is to have our viewers move from just being consumers of our high-quality content, to becoming cheerleaders and champions for the Zee5 platform.”

     

    Added Arunabh Kumar, Founder, TVF:  “It gives us immense pleasure to join hands with the team at Zee led by Mr Punit Misra. We are always trying to push the boundaries with our characters and stories, and we are confident that with the power of the Zee5 platform, our teams and stories will win the hearts of millions of new viewers across the country and the world over. With this collaboration, we are looking forward to creating real magic, not just bringing the best of TVF on the platform but also creating memorable new seasons and shows that our viewers and fans can thoroughly enjoy.”

     

    And this is what Nimisha Pandey, Head Hindi Originals, Zee5 India, said in a statement: “We are excited to team up with TVF, the creators who put streaming content on the map in this country. Their stories inspire an instant connect as their slice-of-life shows closely mirror the viewers’ lives, with charming ensemble of characters having relatable quirks brought alive by some very talented actors. The iconic TVF shows finding a home on Zee5 is just the beginning, and together we will be bringing our viewers shows that will surely win their hearts and put a smile on their faces. With new seasons of all-time favourites such as ‘Pitchers S2’, ‘Tripling S3’, ‘Humorously Yours S3’, ‘Aam Aadmi Family S4’, and ‘Engineering Girls S2’ along with some new shows for viewers to look forward to through the year!”

     

  • To exclusively stream the popular sitcom in India

    Zee5 to stream ‘Friends: The Reunion’ series

    By Our Staff

     

    After the high profile multicast of Radhe, Zee5 has announced that it will exclusively premiere the much-awaited reunion special of the American sitcom series ‘Friends: The Reunion’. No dates announced by Zee5 as yet, though we do know that HBO Max will debut it on May 27.

     

    Friends: The Reunion will feature a variety of special guest appearances including David Beckham, Justin Bieber, BTS, James Corden, Cindy Crawford, Cara Delevingne, Lady Gaga, Elliott Gould, Kit Harington, Larry Hankin, Mindy Kaling, Thomas Lennon, Christina Pickles, Tom Selleck, James Michael Tyler, Maggie Wheeler, Reese Witherspoon and Malala Yousafzai.

     

    Said Manish Kalra, Chief Business Officer, Zee5 India: “We are extremely excited to bring ‘Friends: The Reunion’ exclusively on Zee5 for the Indian market. ‘Friends’ is amongst the world’s most watched and loved sitcoms and it is a great opportunity for us to present their reunion, something that the world has been talking about, on Zee5 for ‘Friends’ fans in India.”

     

  • Designed to “democratise access for new subscribers” to enjoy the Eid release

    Zee5 with ZeePlex offers combo pack for Salman Khan’s Radhe

    By Our Staff

     

    Zee5, together with ZeePlex, has announced a special ‘Radhe Combo Offer’ to make Salman Khan’s upcoming Eid release, ‘Radhe: Your Most Wanted Bhai’, accessible to the masses. The special one-year offer, available at a price of Rs.499, will give viewers the opportunity to watch the film on Zee5 with ZeePlex.

     

    Said Manish Kalra, Chief Business Officer, Zee5 India: “Salman Khan’s films are thorough family entertainers which appeal to audiences across demographics. ‘Radhe: Your Most Wanted Bhai’ is one of the biggest releases of the year and we are proud to launch this on ZEE5 in a multi-format model.  A Salman Khan film with its mass appeal becomes the perfect choice to launch our specially designed annual value proposition of ₹499/-, to unify India and Bharat through our shared love for films. We will bring 50+ more theatrical releases, and 40+ original shows throughout the year on ZEE5, and hence this is the most attractive value proposition for a user to buy the Radhe Combo offer and get ready for the biggest entertainment extravaganza of 2021 in OTT spaces. Together, this will allow us to cast a wider net into the country by tapping into newer audience segments and continue our core proposition of being the Multilingual Storyteller for a Billion Indians by democratising access to purposeful entertaining content.”

     

     

  • The ad film for the campaign has been conceptualised and produced by Zee5 and the initiative is being supported by DonateKart

    Pedigree ad urges India to ensure stray dogs don’t ever go hungry

    By A Correspondent

     

    Petfood major Pedigree, a brand of Mars Petcare, has introduced a new advertising campaign promoting the health and care of stray dogs. Conceptualised and produced by Zee5 the ad film for the campaign will be aired Zee5 and also on YouTube. Strategically supported by BBDO India, the initiative will be amplified through collaborations with DonateKart, key influencers, as well as through social and digital channels.

     

    Said Ganesh Ramani, General Manager, Mars Petcare spokesperson: “India has a large number of street dogs estimated to be more than 2.5-3 crores in number. They were dependent on the people for their food and care. The pandemic has rendered strays helpless as they search for food and shelter on empty streets. Many dog lovers and kind hearted people stepped up to support them during the last few months. With this advertisement, we wanted to spread awareness about caring for and feeding strays and giving them their due importance. To intensify the effort, we have partnered with DonateKart to amplify the #FeedtheStrays initiative and both Pedigree and DonateKart would together be providing 9000 meals free for feeding the strays. Zee5 has amazingly captured the essence of the cause and we hope that it inspires dog lovers across the country to participate in the initiative.”

     

    Speaking about the initiative, Rajeev Dhal, Chief Revenue Officer, Zee5 India added: “The pandemic has been tough for all of us, especially for our stray furry friends. Needless to say, the prospect of partnering for such a cause was close to all our hearts and we are really happy to see how well the film has turned out. Being a part of ZEE’s 27-year-old legacy, ZEE5 has always had a nuanced understanding of human emotions which reflects in the content we create. The same ethos is visible in this ad film too. We hope the initiative witnesses widespread participation and we are all able to contribute in our own way to make the lives of our four-legged friends better.”

     

     

  • Five leading celebs from the Bangla entertainment industry – Ditipriya Roy, Riddhi Sen, Sweta Bhattacharya, Souraseni Maitra, and Neel Bhattacharya, along with their mothers – get together for the campaign

    Zee5 launches digital campaign for Puja 2020

    By A Correspondent

     

    This Durga Puja, Zee5 has launched a digital campaign #MaayerSatheMaakeDekha to encourage the audience to celebrate pujo by paying a tribute to their mother alongside Maa Durga. Five leading celebs from the Bangla entertainment industry – Ditipriya Roy, Riddhi Sen, Sweta Bhattacharya, Souraseni Maitra, and Neel Bhattacharya, along with their mothers – get together for the campaign

     

    Speaking on the campaign, Avi Kumar, Head Brand Marketing & Supply, Zee5 India said: “Durga Pujo is inarguably one of the greatest festivals celebrated in India. Backed by strong consumer insights, #MaayerSatheMaakeDekha connects a chord with the consumers. Zee5 continues to stay true to its promise of providing real, resonant, and relevant content to its users. We hope this initiative will contribute to making this pujo more memorable one for everybody.”

     

     

  • Viacom 18 Digital Ventures COO Gourav Rakshit has been named Vice Chairman, succeeding Uday Sodhi, Senior Partner, Kurate Digital Consulting

    Tarun Katial to chair IAMAI’s Digital Entertainment Committee

    By A Correspondent

     

    Zee5 India CEO Tarun Katial has been appointed chairman of Digital Entertainment Committee of the Internet and Mobile Association of India (IAMAI). He takes over from Ajit Mohan, Managing Director, Facebook India. Viacom 18 Digital Ventures COO Gourav Rakshit has been named Vice Chairman, succeeding Uday Sodhi, Senior Partner, Kurate Digital Consulting.

     

    The Digital Entertainment Committee at IAMAI represents all prominent members of the video on demand and audio-on-demand companies such as Netflix, Zee5, Prime Video, Hotstar, Sony Liv, Viacom18, RJio Studios, MX Player, Hungama, Discovery, Hoichoi, Arre, Hooq, Gaana, Saavn, Flickstree among others.

     

    On his appointment, Katial said: “The Digital Entertainment sector, similar to the rest of the economy, is going through challenging times due to COVID-19. At IAMAI, our immediate task at hand would be to seek support from the Government, policymakers, local authorities to resume production activities at the earliest. This would go a long way in supporting various supply chain linkages, citizen’s livelihood, and contribution to the national exchequer.”

     

  • Nayyar was until recently CEO India & South East Asia at Havas Media Group

    Anita Nayyar, others join Zee5

    By A Correspondent

     

    Anita Nayyar

    With a vision to augment its growth trajectory in the adech space, Zee5 has strengthened the team by on boarding three industry veterans led by Anita Nayyar, ex-CEO of Havas Media Group, India & South East Asia, Jayesh Easwaramony, an entrepreneur and expert in the tech and media world known for his ability to scale businesses and. Dhruvadeep Roy, who formerly was the Head of Digital platforms at DAZN.

     

    These new hires along with the current ZEE5 team will be spearheading and be responsible for paving the next phase of ZEE5’s advertising business growth.

     

    Nayyar, in her new role as Head of Customer Strategy and Relationships, will help build the agency-partner ecosystem for Zee5’s India business. On the other hand, Easwaramony joins as a consultant for adtech to drive all advertising, user data and audience related initiatives, right from strategy to implementation with vendors and product teams. Prior to this, Easwaramony was responsible to drive the APAC business of Softbank invested advertising firm InMobi for several years.

     

    Meanwhile Roy joins as Director Product – Adtech. Earlier, he has led the platforms and product bsiness at DAZN Sport Streaming Service across the UK, US, Canada and APAC in his previous avatar.

     

    Commenting on the new appointments, Tarun Katial, CEO, Zee5 India said: “I am ecstatic to share that ZEE5 has already taken a step towards flagging-off its next phase of growth by welcoming three acclaimed leaders of the industry to lead the advertising tech business. I welcome Anita, Jayesh and Dhruvadeep to the ZEE5 team and I am confident that their experience will further enable ZEE5 to achieve even greater heights. This current strengthening of our leadership team is line with a clear focus to build a robust digital advertising eco-system like no other.”

     

    Nayaar and Easwaramony will work closely with the recently hired Rajeev Dhal, Chief Revenue Officer.

     

     

  • Brands can leverage ‘AIDA’ model via single offering from ZEE5’s industry defining Ad-suite

    Zee5 launches Infonomix platform in India

    By A Correspondent

     

    Zee5 has announced the launch of Infonomix – a universal offering from its Ad Suite. It is designed and developed to help brands benefit from precise targeting and segmentation capabilities to deliver measurable results.

     

    Said Taranjeet Singh, Chief Revenue Officer and Business Head, Zee5 India said, “The core idea behind designing Zee5’s Ad Suite is to give power to brands to choose the best offering per their business objective. Infonomix is a classic example of how brands can make use of this flexibility and prowess to target precisely and leverage segmentation capabilities to deliver measurable results in a brand safe environment.”

     

     

  • It will be available across various pricing models such as CPC, CPL and CPI

    Zee5 unveils new offering, Ad Vault

    By A Correspondent

     

    Zee5 has launched Ad Vault, the second-in-line offering from its in-house offering Ad-suite. Ad Vault will help brands propel their reach and create awareness to establish brand messaging via video, display, masthead, native, companion which will be available across various pricing models such as CPC, CPL and CPI.

     

    Said Taranjeet Singh, Chief Revenue Officer and Business Head, Zee5 India said: “We are excited to launch Ad Vault which underlines our commitment to build ZEE5 as India’s fastest growing ConTech brand. With the launch of Ad Vault, we enable our brand partners to leverage the dual benefit of big data and creative flexibility. Ad Vault helps deliver brand KPIs on aspects like reach, saliency, lead generation and SOV while allowing for segmentation, personalisation and measurability to ensure higher returns on marketing investments. Like Ampli5, Ad Vault too has been designed to help our brand partners in meeting varied brand and marketing goals. We are confident they will be keen to adopt and benefit from Ad Vault too just like Ampli5.”

     

     

  • This partnership will offer Siti Broadband subscribers to avail Zee5 content as a value-added service

    Zee5 announces strategic alliance with Siti Broadband

    By A Correspondent

     

    OTT platform Zee5 has joined hands with Siti Broadband to increase the reach of its content. This partnership will offer Siti Broadband subscribers to avail Zee5 content as a value-added service.

     

    Said Manpreet Bumrah, Business Development and Commercial Head, Zee5 India: “We are delighted to partner with Siti Broadband. The coming together of two homegrown platforms will expand immense growth opportunities and grow the binge-watching culture across the country. It will pave the way for a strong and sustained growth trajectory for Zee5 as well as Siti.”

     

    Added Anil Malhotra, CEO, Siti: “The alliance plays to both partner’s individual strength in which consumer gets the maximum advantage. It will give both of us an opportunity to scale up our business ambitions, creating value for all our stakeholders with a focussed and strategic approach. It also gives Zee5 access to Siti Broadband households.”