MxMIndia

Tag: Zee Entertainment Enterprises Ltd

  • Agarwal will continue to report into Punit Misra, CEO, Domestic Broadcast Business, ZEEL

    Prathyusha Agarwal appointed Chief Consumer Officer at ZEEL

    By A Correspondent

     

    Prathyusha Agarwal

    Zee Entertainment Enterprises Ltd has announced that Prathyusha Agarwal will take on the mantle of the Chief Consumer Officer for the domestic broadcast business. In this new role, Agarwal will continue to report into Punit Misra, CEO, Domestic Broadcast Business, ZEEL and, as a communique notes, she will be responsible for embedding a customer first culture and thinking in all aspects of the broadcast business.

     

    Speaking about the new role, Misra said: “The needs of our consumers are dynamic and ever-evolving. Over the last few years, across all functions and teams in the Domestic Broadcast Business, we have embarked on a journey towards making consumer/ customer centricity a key strategic priority for us. While this structural change may be seen as a simple merging of the marketing and the strategy and insights functions, our vision is much larger than that. We endeavour to create this new function as an epicentre for driving consumer/ customer centricity across the organisation.”

     

    Added Agarwal: “Our viewers are evolving at a pace never seen before, and the only way to win their hearts is to be fully tuned in and translate this understanding into compelling offerings. We need to break the wall and all the layers between viewers and creators to build a seamless soul to screen storytelling and connecting conversations with our consumers and customers. I am honoured and thrilled to take on this new role and build our customer centric ZNA that is factful in decision making and mindful of the viewer’s perspective in everything we do.”

     

     

  • The disruption, notes a communique, is provoked by the acknowledgement of the challenges faced by the creative fraternity, and encourages increased participation while significantly reducing their award entry budgets

    Zee partners Kyoorius to sponsor ~75% of Kyoorius Creative Awards entry fee

    By A Correspondent

     

    Entertainment major Zee Entertainment Enterprises Ltd (ZEE) and Kyoorius have announced a unique offer for the advertising fraternity which will see Zee funding around 75% of the awards entry cost incurred by the creative agencies, making their participation in the Kyoorius Creative Awards significantly less expensive. Punit Goenka, MD and CEO, Zee & President, International Advertising Association (IAA), Rajesh Kejriwal, Founder & Director, Kyoorius and journalist Anant Rangaswami made the announcement. To be called the Zee Kyoorius Creative Awards, the last date for receiving entries is April 10, 2020 and the awards are scheduled to be held on June 5, 2020 in Mumbai.

     

    Last year, Kyoorius Creative Awards had received 2600 entries. Given the entry fee of Rs 15,000 and Zee taking care of Rs 11,000, it could well be a spend between Rs 2.75 and 3 crore.

     

    Punit Goenka and Rajesh Kejriwal

    The move, notes a communique, is provoked by the acknowledgement of the challenges faced by the creative fraternity, and encourages increased participation while significantly reducing their award entry budgets. It further added: “Recognising budget constraints and immense pressure on margins experienced by the agencies, Zee has announced this support to ensure that every creative work finds its due share of recognition and appreciation. A significant reason for Zee’s support to the advertising fraternity is the fact that, as an Entertainment Company with strong and established businesses in the realm of broadcast, films, music, digital and live entertainment, the company has been a direct beneficiary of the immense creative talent of the Industry. With this initiative, Zee recognises and applauds the creative quotient of the industry, which complements the entertainment environment through the creation of television commercials, and the significant contribution of the community through their involvement in TV programming, films and content for digital platforms.”

     

    Speaking on the announcement, Goenka said: “We are extremely proud of our symbiotic relationship built with the advertising fraternity, both media and creative, in this journey of entertaining the world. We firmly believe that no creative work should be deprived of being showcased, appreciated or recognised due to commercial constraints. Our association with the Kyoorius Creative Awards enables us to make this disruptive and much-needed change in the current ecosystem. I am glad that this initiative is also in line with IAA’s overall approach of democratizing the advertising world.”

     

    Added Kejriwal: “As we step into the seventh year of the Kyoorius Creative Awards, it gives us a great sense of satisfaction to witness the immense support expressed by the creative community and marketers. This initiative would not have achieved the success levels which it has without the investment of time and energy of all the players in the value chain. We are delighted that Zee has taken a yet another thought leadership stance by supporting the creative community through its association with the Kyoorius Creative Awards. The support from Zee will not just democratise the awards ecosystem, but will also disrupt the existing power structures.”

  • Zee Biskope (Bhojpuri), Zee Thirai (Tamil) and Zee Picchar (Kannada) are the three channels announced

    Zee announces 3 regional movie channels

    By A Correspondent

    Zee Entertainment Enterprises Ltd. (ZEEL) has announced today that it will further strengthen its regional portfolio to serve the many Bharats within our country with four new channels – Punjabi GEC Channel – Zee Punjabi (which we wrote about earlier) and three movie channels – Zee Biskope (Bhojpuri), Zee Thirai (Tamil) & Zee Picchar (Kannada)

    Said Punit Misra, CEO – Domestic Broadcast Business, ZEEL” “ZEEL has completed 27 illustrious years, now entertaining over 800mn people across India, 650mn of which comes through our non-Hindi offerings. We at ZEEL have always believed that deep understanding of cultures across the many Bharats, and then serving people entertainment rooted in each culture is what wins hearts, be it through original shows, or through curation of content like movies. As India’s leading broadcaster with successful channel offerings across states, we have consistently showcased our capability to understand the cultural pulse of our extraordinary country. This is at the core of our differentiated strategy at ZEEL. Our newest offerings are designed to add to our growth trajectory, further cementing our belief in winning hearts across many Bharats.”

    Added Prathyusha Agarwal, Chief Marketing Officer, ZEEL: “At Zee, we have always believed that at the heart of storytelling lies culture, and for successful and endearing stories, one needs to obsess about getting deep inside this cultural core of each of our regions. This “soul to screen” approach is what helps us bring alive the spirit of that region through unique stories, relatable charming characters and boli that drives love for our brands and helps us belong to our audiences. From a highly TV penetrated but hugely under consumed latent Punjabi GEC opportunity to insatiable, thriving demand for movies in the Bhojpuri, Tamil and Kannada markets, the regional need gaps present the perfect opening to further deepen these bonds. We crafted and curated these four new offerings powered by deep viewer understanding, loads of passion and hoping that our viewers enjoy them as much as we did creating them!”,

     

     

  • IAA Leadership Awards inducts Kaushik Roy into the IAA Hall of Fame and recongises industry leaders and CMOs

    IAA India conducts leadership awards

     

    By A Correspondent

     

    The India chapter of the International Advertising Association inducted veteran mediaperson Kaushik Roy into the IAA Hall of Fame. Roy was recognised at the sevent edition of the annual IAA Leadership Awards held in Mumbai on Friday.

     

    Other awards presented were Media Agency Leader of the Year to Prasanth Kumar, GroupM; IAA TV Anchor of the Year to Rahul Kanwal of the India Today Group, IAA Media Person of the Year to Sanjay Gupta, Star India and IAA Media Game Changer of the Year to Virendra Gupta  and Umang Bedi of  Dailyhunt.

     

    Also recognised in the evening were a variety of industry leaders. See List below

     

    Said Punit Goenka, President, IAA India, MD & CEO, ZEE Entertainment Enterprises Ltd: “The IAA India Chapter has been working relentlessly to enhance the stature of our marquee properties to enrich them with engaging and thought provoking conversations, and celebrate the commendable work being done by leaders across sectors. The 7th  edition of the IAA Leadership Awards was one such exceptional evening that celebrated and applauded true leaders who have positively contributed to the economy, changed the landscape of the M&E industry and created global brands. The support received from the guests present at the event reinforces our commitment to keep working towards creating initiatives that benefit the M&E industry.”

     

    Added Dr Bhaskar Das, Group President, Republic TV, Co-Chairperson of IAA Leadership Awards: “ IAA Leadership Awards is a humble attempt to honour industry doyens in the fields of Marketing, Advertising and Media, who have made enormous professional contributions and delivered business success to their companies. Because only we know the challenges, the hardships, the dilemma of ethics, the sacrifices and the tough decisions that go into making a leader – to stand tall, to stand true.”

     

    A panel discussion was moderated by CVL Srinivas, Country Manager-WPP India, on “Platform is critical. Content be dammed” with panellists from across the media ecosystem: Punit Misra, CEO- Domestic Broadcast Business, Zee Entertainment Enterprises Ltd., Sameer Nair, CEO-Applause Entertainment, Nandini Dias, CEO-Lodestar UM, and  Pooja Jauhari, CEO –The Glitch. The panelists discussed how content, platform and the consumer are interlinked and how content and platform is a function of time and how data driven insights are helpful in generating timely content.

     

    Srinivasan Swamy, Chairman and World President IAA, who was also present on the occasion, said: “We can now trace the progress of Chapters geographically”. The second being to promote education across.

     

    In his acceptance speech, Kaushik Roy who is President Brand Strategy & Marketing Communication at Reliance Industries Limited, said: “It is a great honour that doesn’t come easy, especially from IAA that has been a global body for 80 years. One must keep the fire in the belly alive: To Grow – Stay Hungry”.

     


    Winner List – 7th Edition of the IAA Leadership Awards 2019

  • The campaign kicked off across the network prior to election week

    ZEEL encourages India to opt for an EVM instead of a remote

    By A Correspondent

     

    To encourage and mobilize viewers to cast their vote this election, Zee Entertainment Enterprises Ltd. (ZEEL) has announced the launch of its campaign called ‘Grown Ups Go Vote’. Conceptualised by Lowe Lintas, the campaign kicked off across the network prior to election week with child stars from the network appealing to the adults to fulfil their responsibility and do the grown-up thing by voting in the upcoming Indian General Elections 2019.

     

    Said Prathyusha Agarwal, CMO, ZEEL: “As a responsible national television network, it is our duty to encourage every Indian citizen we reach to vote. #GrownUpsGoVote is a campaign to transform voting from a chore to a celebration of civic engagement. It calls out to all adult citizens to do the grown-up thing and fulfil their responsibility to the nation’s future. Pausing our content is our way of encouraging people to move out of their homes and march to the polling booths. It’s a move away from our regular messaging where we ask people to watch our shows. As part of this campaign, our artists are appealing to the audience to go vote rather than sitting and watching them.”

     

    Talking about the initiative, Sagar Kapoor, CCO, Lowe Lintas added: “It’s the era of ‘doing’ and not just ‘saying’. Zee, as a testimony to their commitment to voting, has done just that. The roadblock is a bold move to remind people of their fundamental duty.”

     

     

  • Featuring filmmaker Anurag Kashyap and percussionist Sivamani, the campaign encourages viewers to inform their cable operators about their choice of channels

    Zee promotes its English cluster offering via #WhereIsMyChannel

    By A Correspondent

     

    Zee Entertainment Enterprises Ltd (ZEEL) has launched an ad campaign title #WhereIsMyChannel that encourages viewers to choose their preferred channels. The films feature Bollywood filmmaker Anurag Kashyap and the percussion maestro Sivamani as viewers of – Zee Café and &flix.

     

    Said Prathyusha Agarwal, Chief Marketing Officer, ZEEL: “The discerning urban English consumer is highly involved in their content choices. However, selecting their channel packs is new behavior that they are currently not used to. Through this communication our objective was to nudge them towards becoming more active in informing the cable operator of their channel pack choice. We also wanted to bring alive our insight that the “Cable Operator May Not Really Know You” and hence inform him of your pack choice.”

     

    The campaign has been conceptualised and executed by Zee English cluster, along with its creative partner for this campaign – Tiqui-taka.

     

    Sharing his views on conceptualising the campaign, Jigar Fernandes, Founder, Tiqui-taka, said: “We changed the lens and saw the cable guys point or view. How will he ever know what channels you like? We stayed with this for a while before we finally cracked it by bringing in the expert celeb angle – if a cable guy can misjudge a well-known celebrity, it could happen to anyone. We took a shuddh desi Hindi script for a premium English channel. And Zee was cool enough to embrace it! The one with Mr. Sivamani followed later.”

     

     

  • She will report to Ashish Sehgal, Chief Growth Officer – Advertisement Revenue at ZEEL

    Mona Jain takes on additional charge as Zee Live revenue head

    By A Correspondent

     

    Zee Entertainment Enterprises Ltd (ZEEL) has announced that Mona Jain, Principal Cluster Head Sales, will now take on the additional role of Head Revenues, Zee Live. Jain will closely work with Swaroop Banerjee, COO, Zee Live and will continue to report to Ashish Sehgal, Chief Growth Officer – Advertisement Revenue at ZEEL.

     

    According to a communique, Jain has been a part of ZEEL currently heading the North branch at ZEEL and managing revenue responsibilities for channels like Zing, Zee ETC, Zee Anmol and Anmol Cinema, &TV and Big Magic. Subsequent to this, the sales team of Zee Live will get aligned to Jain and will continue to drive the business goals under her leadership.

     

     

  • Designed by Synapse, the report reflects the company’s brand ideology of ‘Extraordinary Together’

    ZEEL’s FY2018 Annual Report bags Gold

    By A Correspondent

     

    Zee Entertainment Enterprises Ltd (ZEEL) has bagged two gold awards for its FY2018 Annual Report at the League of American Communications Professionals’ (LACP) 2018 Spotlight Awards held in Naples, Florida, USA.

     

    The annual report titled ‘Experience the Extraordinary’ won gold in the print and online categories, being ranked 35th in world under the online report category, and 64th in the world under the print report category.

     

    Designed by Synapse, the report reflects the company’s brand ideology of ‘Extraordinary Together’ and ZEEL’s belief in the power of working together, deriving the strength to deliver the exceptional.

     

    Commenting on the win, Bijal Shah, Head – Corporate Strategy and Investor Relations, Zee Entertainment Enterprises Ltd said: “As India’s leading entertainment content company celebrating 25 years of entertaining audiences around the world, we wanted this annual report to be special. It was a pleasure working with Synapse to drive creative synergies and deliver a truly extraordinary Annual Report in line with our brand philosophy. It not only highlights our achievements but brings alive our story in an engaging manner.”

     

     

  • Zee Mitra’s interface offers an algorithm that recommends ideal channel mix to reach out to the relevant target audience

    Zee launches online platform for small retail advertisers

    By A Correspondent

     

    Zee Entertainment Enterprises Limited (ZEEL) announced the launch of zeemitra.com, an online platform to “democratise” advertising on television by going direct to small retail advertisers. ZEEL’s new initiative will directly connect and enable small retail advertisers to advertise on Zee bouquet of channels through an online platform.

     

    Said Ashish Sehgal, Chief Growth Officer (Advertising Revenue), Zee Entertainment Enterprises Ltd said: “As a company our intent always has been to ‘create value’ through a customer centric approach. In fact, our first organizational value is ‘Customer First’ which stands for the need to anticipate, understand and meet the needs of our customers, ensuring customer delight. We want to partner our advertisers in growing their business and provide customised solutions to help grow their business.”

     

     

  • At Zee5, Kumar has been tasked with leading the charge on the product function as also building on the expansion projects on the platform

    Rajneel Kumar joins Zee5 as Business Head

    By A Correspondent

     

    Zee5 India has announced the appointment of Rajneel Kumar as Business Head – Expansion Projects and Head of Products for the digital business of Zee Entertainment Enterprises Ltd.

     

    At Zee5, Kumar has been tasked with leading the charge on the product function as also building on the expansion projects on the platform. Prior to joining Zee5 India, Kumar has worked with industry leaders including Viacom18 Media Pvt. Ltd., Balaji Telefilms, Mobile2Win Pvt. Ltd and so on, while also testing entrepreneurial waters.

     

    Commenting on the appointment, Tarun Katial, CEO – Zee5 India said: “This is a very exciting juncture of our journey at Zee5 India, and we are thrilled to have Rajneel join us to strengthen the team. He brings invaluable insights that will be instrumental in shaping our journey towards achieving leadership position in the entertainment space.”

     

     

  • Zeel and Turner joined hands back in 2002 to manage distribution and trade marketing for a bouquet of channels in India

    After 16 years, Zee &Turner turn off subscription tie-up

    By A Correspondent

     

    After nearly two decades of strategic collaboration, Zee Entertainment Enterprises Ltd and Turner International have mutually decided to work independently for driving subscription revenues.

     

    The global and Indian giants joined hands way back in 2002 to manage distribution and trade marketing for a bouquet of channels in India. As both parties continue to explore avenues for growth, they jointly thanked their value chain partners to have supported them through the journey.

     

     

  • The business was won as part of a multi-agency pitch

    Zee5 awards digital mandate to Publicis Media

    By A Correspondent

     

    Publicis Media has won the full digital duties of Zee5 in India, the recently launched digital entertainment platform from Zee Entertainment Enterprises Ltd (ZEEL). The business was won as part of a multi-agency pitch. It may be recalled that Zee5 had announced the awarding of the Media AoR to Carat earlier this

     

    Said Group CEO Tanmay Mohanty: “The OTT segment in India is poised for exponential growth and requires specialist expertise trained to navigate this new and emerging area. We look forward to making Zee5 a powerful business.”

     

    Added Archana Anand, Digital Head, Zee5 India: “Zee5’s language focus makes it strongly relevant to people across the length and breadth of India. We were therefore looking for a partner that could bring in the necessary digital marketing solutions and deep consumer insights to help take us across markets and quickly establish Zee5 as the go-to digital destination for language content. Publicis has strong credentials and experience in digital marketing and understands the changing milieu of the digital and entertainment business.”