MxMIndia

Tag: Zee Entertainment Enterprises Ltd

  • Aims to recognize the role of television as any family member

    Zee Entertainment celebrates World TV Day

    By Our Staff

     

    Zee Entertainment launched the second edition of its  #TVIsFamily campaign to mark the occasion of World Television Day. The #TVIsFamily campaign aims to recognize the role of television as any family member by making it part of the family portrait picture.

     

    Speaking on the campaign, Kartik Mahadev, Chief Marketing Officer, Content Business, Zee Entertainment Enterprises Ltd. said: “TV has been the most trusted and preferred medium reaching 200mn households for decades now. We are delighted to roll out another edition of the #TVIsFamily campaign this year, wherein we have tried to bring to life the emotional connection that audiences have with television. Last year, the ad film received a phenomenal response from viewers who related to the bond they share with television. The introduction of television has been truly transformative and progressive for the global entertainment industry. For decades, television has provided a huge platform to creators, artists, and others by being an effective medium of taking their work to every household across the globe. With more and more mediums of entertainment and information emerging in the past few years, we wanted to bring to the fore how television will always have an undeniable chord with the viewers for generations to come.

     

  • Even if due diligence may be a formality, there are questions on how some of ZEEL's hostile investors will react

    So will the Zee-Sony merger go through?. Punit Goenka to be Big Boss of combined entity

     

     

    By Our Staff

     

    At any other time, the news that Zee Entertainment will merge with Sony Pictures Network India wouldn’t have been a surprise. But since it’s come in less than two weeks since the public display of hostility of key investors, it took everyone by surprise. Including those who’ve been tracking the sector for a while.

     

    So here’s what we know: the Board of Directors of Zee Entertainment Enterprises Limited (ZEEL) held a meeting yesterday (Tuesday, September 21, 2021) and unanimously provided an in-principle approval for the merger between Sony Pictures Networks India (SPNI) & ZEEL. Sony Pictures also sent us a communique stating this the same.

     

    The question which everyone seems to be asking is how will the two investors holding a significant minority investment of 18-odd per cent react to this. Will they – given their buy of Rs 400 per share and the prevailing rate of Rs 320 (at 1pm today) be happy with the way things are.

     

    Will there be a settlement between Zee, Sony and the unhappy investors? Or will they make life difficult for the powers that be.

     

    And also very importantly, will Zee founder and chairman emeritus Subhash Chandra have a role in the merged entity? The reason for this question is that there were charges by some quarter that despite exiting from an executive role, he continued to steer the company.

     

    The due diligence will start. In the past, we have had some stories about Zee acquiring an FM station network and a music network that have not materialised. But this is different and much larger.

     

    A few years back, Zee unveiled a new identity with the tagline ‘Extraordinary Together’. Will the mega entertainment merchants Sony and Zee indeed be extraordinary together?

     

    Here’s the press release issued by Zee Entertainment:

    The Board has evaluated not only on financial parameters, but also on the strategic value which the partner brings to the table. The Board concluded that the merger will be in the best interest of all the shareholders & stakeholders. The merger is in line with ZEEL’s strategy of achieving higher growth and profitability as a leading Media & Entertainment Company across South Asia. The Board has authorized the management of ZEEL to activate the required due diligence process.

     

    The shareholders of SPNI, will hold a majority stake in the merged entity. The shareholders of SPNI will also infuse growth capital into SPNI as part of the merger such that SPNI has approximately USD 1.575 billion at closing, for use in pursuing other growth opportunities.

     

    Basis the existing estimated equity values of ZEEL and SPNI, the indicative merger ratio would have been 61.25% in favour of ZEEL. However, with the proposed infusion of growth capital into SPNI, the resultant merger ratio is expected to result in 47.07% of the merged entity to be held by ZEEL shareholders and the balance 52.93% of the merged entity to be held by SPNI shareholders.

     

    ZEEL and SPNI have entered into a non-binding term sheet to combine both companies’ linear networks, digital assets, production operations and program libraries. The term sheet provides an exclusive period of 90 days during which ZEEL and SPNI will conduct mutual diligence and finalize definitive agreement(s). The merged entity will be a publicly listed company in India.

     

    As part of the transaction, Mr. Punit Goenka will continue to be the Managing Director and CEO of the merged entity. Further, certain non-compete arrangements will be agreed upon between the promoters of ZEEL and the promoters of SPNI. According to the term sheet, the promoter family is free to increase its shareholding from the current ~4% to up to 20%, in a manner that is in accordance with applicable law. Majority of the Board of Directors of the merged entity will be nominated by Sony Group.

     

    It is anticipated that the final transaction would be subject to completion of customary due diligence and execution of definitive agreements and required corporate, regulatory and third- party approvals, including the votes of ZEEL’s shareholders.

     

    ZEEL’s strong expertise in content creation and its deep consumer connect established over the last 3 decades, coupled with SPNI’s success across entertainment genres (including gaming and sports) will add significant value to the merged entity and its management team, thereby increasing shareholder value multifold.

     

    Speaking on the development, Mr. R. Gopalan, Chairman, ZEE Entertainment Enterprises Ltd. said, “The Board of Directors at ZEEL have conducted a strategic review of the merger proposal between SPNI and ZEEL. As a Board that encompasses a blend of highly accomplished professionals having rich expertise across varied sectors, we always keep in mind the best interests of all the shareholders and ZEEL. We have unanimously provided an in-principle approval to the proposal and have advised the management to initiate the due diligence process.

     

    ZEEL continues to chart a strong growth trajectory and the Board firmly believes that this merger will further benefit ZEEL. The value of the merged entity and the immense synergies drawn between both the conglomerates will not only boost business growth but will also enable shareholders to benefit from its future successes. As per legal and regulatory guidelines, at the required stage, the proposal will be presented to the esteemed shareholders of ZEEL for their approval.”

     

    Under the guidance of the Board, the management of ZEEL, ably led by Mr. Punit Goenka, continues to steadily work towards achieving higher profitability in line with its set goals for the future. With this corporate development, the merged entity will result into an accelerated growth and a significant opportunity to create tremendous value for all its stakeholders.

     

    And here’s the communique issued by Sony Pictures:

    Sony Pictures Networks India (SPNI) and Zee Entertainment Enterprises Ltd. (ZEEL) today announced that they have entered into an exclusive, non-binding Term Sheet to combine both companies’ linear networks, digital assets, production operations and program libraries.  The non-binding Term Sheet provides an exclusive negotiation period of 90 days during which ZEEL and SPNI will conduct mutual diligence and negotiate definitive, binding agreements. The combined company would be a publicly listed company in India and be better positioned to lead the consumer transition from traditional pay TV into the digital future.

     

    The merger of ZEEL and SPNI would bring together two leading Indian media network businesses, benefitting consumers throughout India across content genres, from film to sports. The combined company is expected to benefit all stakeholders given strong synergies between ZEEL and SPNI.

     

    Under the terms of the non-binding Term Sheet, Sony Pictures Entertainment, the parent company of SPNI, would invest growth capital so that SPNI has a cash balance of approximately USD $1.575 billion at closing for use to enhance the combined company’s digital platforms across technology and content, ability to bid for broadcasting rights in the fast-growing sports landscape and pursue other growth opportunities. Sony Pictures Entertainment would hold a majority stake in the combined company. Current ZEEL Managing Director & CEO Punit Goenka is to lead the combined company. The combined company’s board of directors would include directors nominated by Sony Group and result in Sony Group having the right to nominate the majority of the board members.

     

    It is anticipated that a final transaction would be subject to completion of customary due diligence, negotiation, and execution of definitive binding agreements, and required corporate, regulatory and third-party approvals, including ZEEL shareholder vote.

     

  • Launches 7 new shows

    Zee Marathi unveils new look

    By Our Staff

     

    Zee Marathi has announced its new positioning with the tagline ‘Navya natyanchya bandhu gaathi… Mi Marathi, Zee Marathi’ on its 22nd anniversary. The channel unveiled its new look along with the tagline as also seven new shows.

     

    Nilesh Mayekar
    Nilesh Mayekar

    Speaking about the new positioning, Nilesh Mayekar, Business Head, Zee Marathi said: “Zee Marathi has been setting new benchmarks in the industry from the past two decades. With a new Zee Marathi, we are creating a new world of entertainment for our viewers across the nation – offering a diverse range of characters and unconventional stories that will spark a new conversation in society.”

     

    Commenting on the journey of the channel and its new look, Amit Shah, Cluster Head – North, West & Premium Channels, Zee Entertainment Enterprises Ltd added: “With its rich legacy of 22 years, Zee Marathi has built an affinity and captured the hearts of consumer segments across generations. Our sharp customer centric approach has enabled us to consistently craft new and engaging storylines featuring progressive themes. This right mix of content has resonated with our viewers across the urban and rural regions, making Zee Marathi a household name across Maharashtra. With its new look and positioning, the channel brings a perfect blend of fresh and renowned faces to our viewers’ screens which will definitely keep our audience engaged. The vibrant packaging will further help us in winning new consumers and forming a deep bond with them in line with our brand promise of Navya natyanchya bandhu gaathi – me Marathi, Zee Marathi.

     

  • Zee5 will exclusively stream new TVF originals and subsequent seasons of iconic shows like Pitchers, Tripling, Humorously Yours, amongst others

    Zee5 partners TVF

    By Our Staff

     

    OTT platform Zee5 has inked a content partnership with leading content creator TVF (The Viral Fever). The partnership includes the launch of originals and subsequently, new seasons of iconic TVF shows on its SVOD platform, along with popular cult favourites that will be accessible to all, on its AVOD platform.

     

    With this, Zee5 will have shows such as Pitchers Season 2, Tripling Season 3, Humorously Yours Season 3, and other titles like Engineering Girls Season 2 and The Aam Aadmi Family Season 4. In addition to the existing seasons of the said shows above, older titles like Permanent Roommates, Tech Conversations with Dad, Awkward Conversations, PA-Gals, Inmates, Weekends, The Insiders, Zeroes will also be accessible on Zee5.

     

    Said Manish Kalra, Chief Business Officer, Zee5 India: “Our focus for this year is ‘Entertainment Inclusion’, to ensure everybody, irrespective of the demographic and language preference, has access to purposeful entertainment on Zee5. The first step to this has been to further bolster our content offering followed by ensuring we are able to take that content to the right user. Our association with TVF is in that direction. Over 60% of our audience comes from Hindi-speaking markets and TVF caters perfectly to that group. Being a customer-obsessed platform, we are delighted to bring these much-loved and iconic TVF shows to our platform to further enhance our extensive library of purposeful, multilingual, and diverse titles. Going forward, we will continue to satiate viewer’s appetite for entertainment by offering them a robust slate of differentiated stories in the language of their choice and at their fingertips, reinforcing our positing as the Multilingual Storyteller for millions of entertainment seekers.”

     

    Commenting on this, Punit Misra, President, Content & International Markets, Zee Entertainment Enterprises Ltd, said, “Consumer obsession is the cornerstone of our content design thinking on Zee5. Our partnership with TVF is driven by that same obsession, as we seek the love and advocacy of both the OTT native youth audience as well as family audiences. Bringing in a mix of iconic shows and characters on one hand, and heart-warming new shows on the other, we hope to truly delight our viewers. We see a convergence of thinking about content design when working with TVF, driven as it is with our belief of the power of the cycle of observation to insight to finally, the creation of great characters and stories that touch our hearts and truly inspire. Our true reward is to have our viewers move from just being consumers of our high-quality content, to becoming cheerleaders and champions for the Zee5 platform.”

     

    Added Arunabh Kumar, Founder, TVF:  “It gives us immense pleasure to join hands with the team at Zee led by Mr Punit Misra. We are always trying to push the boundaries with our characters and stories, and we are confident that with the power of the Zee5 platform, our teams and stories will win the hearts of millions of new viewers across the country and the world over. With this collaboration, we are looking forward to creating real magic, not just bringing the best of TVF on the platform but also creating memorable new seasons and shows that our viewers and fans can thoroughly enjoy.”

     

    And this is what Nimisha Pandey, Head Hindi Originals, Zee5 India, said in a statement: “We are excited to team up with TVF, the creators who put streaming content on the map in this country. Their stories inspire an instant connect as their slice-of-life shows closely mirror the viewers’ lives, with charming ensemble of characters having relatable quirks brought alive by some very talented actors. The iconic TVF shows finding a home on Zee5 is just the beginning, and together we will be bringing our viewers shows that will surely win their hearts and put a smile on their faces. With new seasons of all-time favourites such as ‘Pitchers S2’, ‘Tripling S3’, ‘Humorously Yours S3’, ‘Aam Aadmi Family S4’, and ‘Engineering Girls S2’ along with some new shows for viewers to look forward to through the year!”

     

  • The objective: bring migrant workers closer to employers who are looking forward to a new pool of talent

    Big Ganga partners Lowe Lintas for KaamWapasi initiative

    By Our Staff

     

    Big Ganga, the Zee Entertainment channel, has joined hands with Lowe Lintas for its KaamWapasi that aims to cater and resolve the on-going unemployment issue amongst migrant workers in India.

     

    Prathyusha Agarwal

    Said Prathyusha Agarwal, Chief Consumer Officer, Zee Entertainment Enterprises Ltd said: “As a responsible media & entertainment platform, we at ZEE believe in serving the community to the very best of our capabilities, coming together with like-minded partners to create extraordinary solutions. The KaamWapasi initiative in partnership with Lowe Lintas is a purposive step in that direction enabling our Big Ganga audiences to take active charge of their livelihoods for a tomorrow that’s better than the pandemic-hit today. Providing a tech-enabled tangible route to employment, we see the platform perfectly complementing the government’s efforts to fuel the economy by accelerating the unlock on a greater scale. This initiative we hope, will not only set the bar for what could be done to serve society in one the most-difficult times but would also further encourage brands and people to come together and take ownership of improving the situation.”

     

    Samrat Ghosh

    Added Samrat Ghosh, Cluster Head East, Zee Entertainment:, “The initiative in partnership with Lowe Lintas is a perfect amalgamation of what Big Ganga stands for. Staying true to our brand ethos of upholding and enhancing regional pride the brand understands that employment is a key social pillar towards ensuring the same.  The association with KaamWapasi serves as an endeavour towards the same restoring the same that caters towards the pressing issue of unemployment and bridges the widening gap between employers and workers in a tech-led effective manner. As a brand our philosophy apart from offering inspiring and aspirational content, we intend to enrich the lives of our viewers through multiple initiatives & the said initiative will help to enrich and brighten their lives.’

     

    Added Shantanu Sapre, Executive Director, Lowe Lintas: “It’s really wonderful to collaborate with a brand like BIG Ganga who has always come forward to support and help people in the hour of need. Through the KaamWapasi intiative, we are trying to re-build the strong foundation for the workers who have lost their jobs unfortunately in pandemic.  The initiative not only aims to re-connect them with urban employers but further propels growth and development in the economy taking it towards the road of recovery.”

     

     

  • Until recently CEO of the Board of Control for Cricket in India (BCCI), Johri was associated with Discovery Networks Asia Pacific for 15 years

    Former BCCI boss Rahul Johri joins Zee as President – Business, S Asia

    By A Correspondent

     

    As part of its Zee 4.0 strategy, Zee Entertainment has effected a significant restructuring of its top deck. Punit Misra will take over as President – Content & International Markets, Amit Goenka will take over as President – Digital Businesses & Platforms, Tarun Katial who is leading the ZEE5 India business will continue to report into Goenka, Shariq Patel will be responsible for the integrated movies business and Anurag Bedi will continue to drive the music business.

     

    But the big announcement is the appointment of Rahul Johri as President – Business, South Asia. Johri will be responsible for leading the integrated revenue and monetisation team. Until recently CEO of the Board of Control for Cricket in India (BCCI), Johri was associated with Discovery Networks Asia Pacific for 15 years.

     

    Speaking on these announcements, Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd. said: “Zee 4.0 will be an integrated and synergised organization, with a sharp focus on delivering world class entertainment content to our consumers across the world and enhanced value to our partners across the ecosystem. As I had expressed in my Open Letter, our endeavour will be to build a process-oriented structure for the future and our integrated approach is a strong step in this direction. ‘Gusto’ is an extremely important pillar of the new version of the Company and as an ‘Academy of Talent’, Zee will continue to nurture and build leaders for the Company and the Industry at large. I am delighted to have Rahul Johri join us to lead the Revenue & Monetization team and I am equally glad to have a strong business leadership team comprising of Amit Goenka, Punit Misra, Shariq Patel and Anurag Bedi, leading their respective functions. I am most certain that the collective experience and expertise of the leadership team, will help us immensely in achieving our set goals for the future.”

     

     

  • Company also donates 5,000 Face Shields, Surgical Masks & Sanitizers each to the Chennai Police Force

    Zeel donates to Tamil Nadu to fight against Covid-19

    By A Correspondent

     

    Zee Entertainment Enterprises Ltd (ZEEL) has handed over critical healthcare equipment to the state of Tamil Nadu, further strengthening its fight against Covid-19.

     

    In the presence of Chief Minister Edappadi K Palaniswami, the first batch of 18 ambulances were handed over to the TN government. Additionally, Zee has donated 12,500 PPE Kits, 5,000 Face Shields, Surgical Masks and Sanitisers each, to the state.

     

    Speaking on this initiative, Punit Goenka, Managing Director and Chief Executive Officer, Zee said: “Zee is committed to provide a strong support to the Tamil Nadu government in its fight against Cvid-19, with a key focus on strengthening the overall healthcare infrastructure. We also stand together with the dedicated police force of Chennai who have been at the frontline in this fight against the pandemic.”

     

     

  • The content brand returns with a bigger promise of ‘Zindagi Mil ke Jiyenge’

    Zee5 brings back Zindagi

    By A Correspondent

     

    Zee Entertainment Enterprises Ltd. (ZEE) has announced the return of its popular content brand Zindagi, on its digital entertainment platform, Zee5.

     

    Speaking on the announcement, Amit Goenka, CEO, Zee5 Global and International Broadcast Business: “Zee’s strength has always been in its ability to narrate unique stories, to connect with billions of audiences worldwide, and to offer different genres of content. Zindagi has always been appreciated for its premium content offering and culturally rich stories from across the globe, which are far more attuned to the digital audience sensibilities. Zindagi’s universal content has a very strong appeal, and we are excited to offer this rich & engaging content library to the users of Zee5, in India and across the world. We also understand that the viewers’ needs are diverse and therefore we have a compelling content catalogue from Zindagi, which encapsulates a universality of emotions. We stay committed to offering an extraordinary entertainment experience to our consumers across multiple touchpoints, and we are sure that our viewers will once again embrace this widely acclaimed brand on our platform.”

     

     

  • Four other Zeenetwork channels & TV, Zee Marathi, Zee Punjabi and Zee Yuva also re-started daily new episodes on July 13

    Zee says #BanegiBaatSaathSaath in partnership with marquee CPG brands

    By A Correspondent

     

    Zee Entertainment Enterprises Ltd (ZEEL) announced its content comeback via a partnership with leading CPG brands. Zee collaborated with leading brands – Nestle Maggi, Amul Lassi, PepsiCo, Red Label, Cadbury Dairy Milk, ITC Dark Fantasy to gear up the nation for its daily content comeback on Zee TV on July 13. Four other HSM channels –  & TV(HGEC), Zee Marathi, Zee Yuva (MGEC) and Zee Punjabi (PGEC) – also made their daily content comeback on the same day.

     

    Said Prathyusha Agarwal, Chief Consumer Officer, Zee Entertainment Enterprises Limited: “With the resumption of production, we are excited to bring fresh content for our consumers. The last three months have caused a significant stir amongst the mood of the nation. People are increasingly investing time in entertainment to cope with the uncertainty prevailing around. TV has been the greatest common unifier and respite in this lockdown and as content creators, we acknowledge that it is a huge responsibility we carry. For us, understanding the pulse of our consumers and customers and delivering delight is an obsession, which is what we are attempting to do both with this campaign and in crafting all our stories for the second half 2020. The stories we bring will aim to uplift the mood of the nation and provide our viewers respite through all that they are going through. Zee has and will always stand by its viewers and all its partners and is looking forward to holding hands and turning on the light at the end of this tunnel and are confident that we will once again provide valuable experiences to our partners and viewers.”

     

    Added Ashish Sehgal, Chief Growth Officer, Advertisement Revenue, Zee Entertainment Enterprises Ltd (ZEEL): “With the resurgence of fresh dose of content, we would like to celebrate the spirit of camaraderie with all our stakeholders – cherished viewers & advertisers – to brighten and cheer up with engaging content. Brands will once again have the opportunity to resonate and pave their way into the minds of their consumers in this new environment. At Zee, we have not only seamlessly weaved stories for brands with relevant influencers and have been at the forefront in creating an integrated platform agnostic solution for our advertisers/ brands but ensured that they are part of our communication as well. This has led us to partner with our brands in unique ways and create value for them and #13kitaiyyari is another testimony to the power of partnerships, more importantly brand partners are integral part of the communication when we are reconnecting with our consumer.”

     

    On the Banegi Baat Saath Saath campaign, Sagar Kapoor, CCO, Lowe Lintas said: “We want to reinforce the power of unity and remind everyone that if we come together we can conquer any barrier. The film made for Banegi Baat Saath Saath is a tribute to the industry’s resilience and its commitment to entertain the vast audience it caters to. The message we want to reverberate is that of hope in sight and encourages everyone to rally together to craft a better second half as we come back from the very short interval!”

     

    Added Srija Chatterjee, Managing Director, Publicis Worldwide India: “While we were preparing for the big come back Zee TV campaign, we had this germ of an idea, it was all about bringing multiple brands together to co-create cheer and tremendous excitement, as we know that our dear Zee TV viewers are indeed eagerly waiting for their favourite shows to come back with fresh episodes. We developed #13thKiTayyari and this was a testament of true collaboration between the Zee team who got in touch with the brands and the Publicis team who delivered this campaign from start to finish in a matter of just 3 days. This is probably the first time that so many brands were coming together in one campaign. We are elated over the chatter on this campaign… goes to show that we achieved what we set out to do – Go ahead and tune in on 13th of July to enjoy Naye Kisse – naye Episodes of their favourite shows on Zee TV.”

     

    Said Atul Shrivastava, CEO, Laqshya: “We are thrilled to partner with Zee for their comeback announcement. The power of the outdoor medium with the might of the partner brands and the Zee network created tremendous buzz on ground around the campaign. The message of solidarity from Zee resonates with the partners and viewers alike and we look forward to more fruitful associations through the coming half of the year”

     

     

  • The teams have enabled innovations through remote production of content over mobile and professional cameras by using video and audio production technologies to support broadcast, digital & social platforms

    Zee Entertainment embraces tech solutions to create fresh content amidst lockdown

    By A Correspondent

     

    Zee Entertainment Enterprises Ltd (Zee) has announced fresh content for its consumers by embracing and utilising technology. The teams have enabled innovations through remote production of content over mobile and professional cameras by using video and audio production technologies to support broadcast, digital & social platforms.

     

    Speaking on the extraordinary steps undertaken by the company, Punit Goenka, Managing Director and Chief Executive Officer, Zee Entertainment said: “Zee has always set new trends for the industry, and I am very proud of our teams for making the optimal utilization of technology  solutions to ensure that our consumers continued to get a fresh dosage of entertainment content, amidst the lockdown. We will continue to create fresh, rich and engaging content for our viewers, by discovering new means and paths. It is time for the Industry to define a new normal, to ensure that our consumers remain well-informed and entertained”.

     

     

  • Korn Ferry is assisting the Board to induct additional Directors with diverse experience

    Zee Entertainment appoints Piyush Pandey as Independent Director

    By A Correspondent

     

    The Board of Zee Entertainment Enterprises Ltd (ZEEL) has appointed veteran adperson Piyush Pandey as an Independent Director based on the recommendation of Nomination & Remuneration Committee, with effect from March 24, 2020.

     

    Punit Goenka

    Speaking on the appointment, Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd., said: “I am elated to welcome Piyush Pandey on the company’s Board. We all have experienced his creative work, which has directly touched our hearts. His sharp acumen and creative approach will help us immensely in driving the company to its desired goals. On behalf of the entire management of the company I welcome him aboard and look forward to working with him along with other esteemed members of our Board. In line with our commitment to further strengthen the Board, we aim to move swiftly with the help of our consultant to appoint additional Directors with diverse experience.”

     

    Piyush Pandey

    Added Piyush Pandey who is Chief Creative Officer Worldwide and Executive Chairman at Ogilvy: “I am delighted to join the Board of Zee Entertainment Enterprises Ltd., a pioneering company which has contributed immensely to the M&E Industry in India. Content creation as a process aims at multiple platforms in today’s era and it would be my pleasure to contribute to Zee’s journey of entertaining the world.”

     

     

  • 40+ channels of Zee pause content for a 30 second break throughout the day, encouraging viewers to wash their hands

    ZEEL pauses content to #BreakTheCoronaOutbreak

    By A Correspondent

     

    Zee Entertainment Enterprises Ltd. has taken a first-of-its-kind initiative – #BreakTheCoronaOutbreak for the well-being of its audiences.

     

    Taking the initiative to create a unique reminder for its viewers, ZEE has decided to pause the content across its channels with a 30-second break throughout the day. Conceptualised by Lowe Lintas, ‘pause’ will encourage viewers in a creative manner, to use the break to wash their hands.

     

    Said Prathyusha Agarwal, Chief Consumer Officer, Zee Entertainment Enterprises Ltd: “As a responsible national television network which entertains 588 million individuals every week, it is our duty to educate and encourage every citizen to adopt and practice healthy habits to fight this pandemic. While several brands are driving awareness around good hygiene, we believe this initiative to pause content and remind our audience to wash their hands will actually drive behavior. Pausing our content when the audience is most engaged will act as an in-home trigger to wash hands and contribute towards combating the spread of the outbreak.”

     

    Talking about the initiative, Sagar Kapoor, CCO, Lowe Lintas added: “Having worked on health and hygiene brands for years, my learning is no matter how much we remind people for washing hands, there will always be laggards. Its importance is at a peak in today’s situation. Hence, a straightforward reminder to wash hands with soap.”