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Tag: YuppTV

  • With the launch of Pitaara TV Worldwide

    YuppTV expands FAST Network Portfolio

    By Our Staff

     

    YuppTV, the internet-based TV and on-demand services for South Asian content, has announced the addition of Pitaara TV to its FAST (Free Ad-Supported Streaming Television) network platform. Pitaara TV, Punjab’s premier movie satellite channel, has garnered a massive global audience of 1.3 billion viewers, solidifying its position as the ultimate entertainment destination.

     

    Commenting on the launch, Uday Reddy, CEO & Founder, YuppTV, said: “We are delighted to introduce Pitaara TV to our FAST network platform, a significant expansion reflecting the surging demand for diverse content. As one of the foremost entertainment channels for Punjabis and the Punjabi diaspora, Pitaara TV aligns seamlessly with our commitment to offering premium, culturally-rich entertainment. The channel’s unique mix of Punjabi films, music, and exclusive shows brings a fresh, vibrant dimension to our FAST channels. This partnership not only enhances our viewers’ experience but also reinforces YuppTV as a go-to destination for global audiences seeking quality content. We look forward to bringing the magic of Pitaara TV directly to homes worldwide.”

     

    Added Mahesh Sharma, Vice President of Strategic Partnership and Alliances at Pitaara TV: “We are thrilled that Pitaara TV is now available on YuppTV, one of the world’s largest internet-based TV and On-demand service providers for South Asian content. Our goal is to extend our reach to the homes of each & every Punjabi residing worldwide. With this inclusion, we are confident that our mission will be accomplished. Pitaara TV offers the finest Punjabi content, featuring the latest movies, shows, and music that will cater to diverse entertainment preferences.”

     

  • On its FAST network platform for global audiences

    YuppTV launches Bollywood Hungama

    By Our Staff

     

    YuppTV, the internet-based TV and on-demand service providers for South Asian content, has announced that it has launched Bollywood Hungama globally through its Free Ad-Supported Streaming Television (FAST) network platform.

     

    Said Siddhartha Roy, CEO, Hungama Digital Media: “The collaboration between Bollywood Hungama and YuppTV is poised to introduce a compelling and vibrant facet of entertainment to the South Asian audience. In the ever-evolving and dynamic media landscape of today, where smart TVs play an indispensable role in the viewing experience, we acknowledge the need for innovation within the FAST (Free Ad-Supported Streaming Television) category. We are looking forward to expand our footprints in this domain, with a commitment to delivering exceptional content tailored to the unique preferences of our valued audience.”

     

    Commenting on the launch, Uday Reddy, Founder and CEO, YuppTV added: “We are delighted to announce the launch of Bollywood Hungama on our FAST network platform, a segment that has grown exponentially. The Bollywood entertainment website boasts a strong user-base of 70 million, and has a highly engaging community of more than 16 million+ on social media, presenting a unique opportunity for us to reach out to more viewers globally. We are excited to provide our current user-base with original content from Bollywood Hungama, helping them keep up with the latest news from Bollywood, Hollywood, OTT, and television.”

     

  • The telecast rights are for 75 countries across Asia and Europe

    YuppTV bags broadcast rights T20 WC

    By Our Staff

     

    YuppTV, an over-the-top (OTT) South Asian content provider, has acquired the broadcast rights for the ongoing ICC Men’s T20 World Cup 2022 that’s on till November 13, 2022.

     

    YuppTV bagged the exclusive broadcast rights for the ICC Men’s T20 World Cup Australia 2022 for 75 countries, including Continental Europe, Malaysia (Non-exclusive), Japan, China, Hong Kong (Non-exclusive), Nepal, Bhutan, Maldives, and Southeast Asia (Except Singapore). Tournament will be telecasted LIVE over YuppTV’s platform.

     

    Speaking on the successful acquisition, Uday Reddy, CEO & Founder, YuppTV said: “Cricket is one of the biggest sports in the entire world, with more than one billion fans situated in different corners of the globe. T20 began as an exciting format, and in recent years, has become one of the most watched and loved forms of the game. The exciting match-up between International teams, nation versus nation, for world dominance is guaranteed to be an enthralling experience for viewers, who will be gearing up from the comfort of their homes to watch the ICC Men’s T20 World Cup 2022 to support their favourite teams and take them to victory. It brings us immense pleasure to bring the tournament to millions of people across Asia and Europe, and we look forward to having users tune in to the match on our platform to catch all the action live!”

     

  • The association will enhance video and broadband technology services for mobile and fixed line

    YuppTV join forces with BSNL for a triple-play service partnership

    By A Correspondent

     

    YuppTV has announced its partnership with telecom service provider BSNL. The two have entered into a triple play partnership for video and broadband technology services for mobile and fixed line.

     

    Commenting on the association, Uday Reddy, Founder and CEO of YuppTV, said: “We are glad to join forces with an industry incumbent like BSNL. Following the association, we have an opportunity to leverage the vast network cultivated by BSNL and bring forth superior technology products and features to a burgeoning user base. AT YuppTV, we are determined to democratize access to cutting-edge entertainment solution through simple yet effective and innovative technology. We look forward to a long-term association and an affirmative response from BSNL’s extensive user base.”

     

    Added Pravin Kumar Purwar, CMD of BSNL in a communique: “As a pioneer in the OTT space for 10 years, YuppTV has been quick to evolve with the changing times, leveraging disruptive technology for providing superior digital and video entertainment products and services such as Live streaming or catch-up TV or exclusive Originals. We are glad to associate with YuppTV to provide an impressive value proposition for consumers in India”.

     

     

  • YuppTV also acquired rights for RoW: including South & Central America, Central & South East Asia

    YuppTV bags digital broadcast rights for IPL 2019 for Australia, SE Asia & the Continent

    By A Correspondent

     

    YuppTV has acquired the digital broadcasting rights for Vivo IPL 2019 outside of India. YuppTV will bring alive the action to existing and new users in Australia, Continental Europe, Singapore, Malaysia, Sri Lanka and RoW including South and Central America and Central and South East Asia.

     

    Commenting on the announcement, Uday Reddy, Founder & CEO, YuppTV, said: “We are glad to acquire the digital broadcasting rights for the IPL 2019 and would be enabling on-the-go-access to all the action unfolding in the Season 12 of IPL. We are determined to provide our global audience with convenient and real-time access to their favourite sporting action, through a wide gamut of internet-enabled devices.”

     

     

  • YuppTV will extend MSOs a comprehensive suite of OTT Orchestration platform

    YuppTV launches Android-based hybrid STB

    By A Correspondent

     

    YuppTV announced the launch of its end-end OTT platform for MSOs. As part of its end-to-end OTT solution, YuppTV will extend MSOs a comprehensive suite of OTT Orchestration platform along with an Android-based Hybrid Set Top Box that supports OTT as well as traditional DVB-C and IPTV.

     

    Commenting on the latest development, Uday Reddy, Founder & CEO, YuppTV said: “The way we consume content and media has evolved in the past few years. To the same end, Cable TV Broadcasters have been on the receiving end of the onslaught by the digital media offerings. Users are more inclined towards OTT platforms, as they no longer have to follow a rigid timeline of telecasts and experience entertainment at their own ease and convenience. With the launch of our end-to-end OTT solution and Android-based Hybrid Set Top Box, we intend to bring the cable operators back in the mix and enable them to offer more enhanced and digital services, without significant overheads. It is equally exciting for us to partner with 7Star and make our solution available with one amongst India’s largest MSO network. As the cable operators prepare for the wave of digitalization spreading across the nation, we are hopeful that our offering will play a key role in making them present- and future-ready.”

     

     

  • Users can enjoy easy access to ALTBalaji’s premium content on YuppTV platform

    YuppTV partners with ALTBalaji

    By A Correspondent

     

    YuppTV has partnered with ALTBalaji in a deal that will allow users to enjoy easy access to ALTBalaji’s premium content on YuppTV platform.

     

    Speaking on the association, Uday Reddy, Founder and CEO of YuppTV, said: “We are glad to partner with ALTBalaji to offer their exclusive premium content to YuppTV users. At YuppTV, it has been our constant endeavour to provide our users with the most entertaining and high-quality content. We are hopeful that our global audience will appreciate the latest addition of ALTBalaji’s content in our bouquet of entertainment services.”

     

    Added Sunil Nair, COO, ALTBalaji said, “ALTBalaji’s original shows have been getting a steady stream of subscribers from the international markets. This alliance allows ALTBalaji to tap into the existing subscriber base of YuppTV and provides easy access to our award winning shows. It is in line with our strategy of being available wherever the audiences are.”

     

     

  • YuppTV users can enjoy easy access to celebrity fitness coaches and nutrition experts

    YuppTV ventures into fitness and wellbeing with new entity

    By A Correspondent

     

    YuppTV announced its plans of venturing into fitness and wellness space. The OTT player will be partnering with Brilliant Living TV to spread the wave of fitness and wellbeing to millions of Indians living outside the country.

     

    Commenting on the latest endeavour, Uday Reddy, Founder and CEO of YuppTV said: “The sedentary lifestyles we have come to live these days are posing serious health hazards. People stand at the risk of being obese, suffer from fatigue, stress-related health disorders and others. To the same end, we decided to make fitness and wellness content available on our network channels, providing our users with an easy access to world-class health and fitness related content. We are further glad to partner with Brilliant Living TV and together provide high quality content to our viewers.”

     

    Added Adarsh Gupta, CEO, BLT:  “It has been our constant endeavour to bring everyday users closer to the best fitness and well-being practices that they can follow. To the same effect, we are glad to partner with YuppTV and make our stellar collection of fitness and nutrition coaching content available to YuppTV’s burgeoning global users. With the association, we intend to encourage users to practice healthy living, right in the comforts or their homes and hope that users will respond warmly to the latest offering.”

     

     

  • Aastha will be utilising YuppTV’s white-labelled video platform to be present across the digital world of web, mobile, and connected TVs

    YuppTV to drive Aastha’s foray in OTT

    By A Correspondent

     

    Aastha channels and Video-On-Demand content shall be available on mobile apps, web, and connected TVs via YuppTV’s white labelled solution

     

    YuppTV will enable Aastha, Aastha Bhajan, Vedic and Arihant into the world of OTT. Aastha will be utilising YuppTV’s white-labelled video platform to be present across the digital world of web, mobile, and connected TVs.

     

    Commenting on the association, Uday Reddy, Founder & CEO of YuppTV said: “We are glad to associate with Aastha channel and expedite its reach across digital channels via our multi-screen white-labelled video platform. While the channel promotes spirituality and culture amongst the youth and elderly alike, our white labelled OTT Platform will ensure the channel’s direct reach and accessibility to the users.”

     

    Speaking about the partnership, Pramod Joshi, CEO of Aastha TV added: “The present-day user is equipped with digital mediums, smartphones and tablets and their viewing habits have changed. Hence, it is important for us to be present where our users are and make it convenient for them to watch our content and have a direct connection with them. We thank YuppTV’s white-labelled OTT Platform for helping us successfully navigate through the world of OTT and make Aastha Channels directly accessible to users via iOS and Android mobile apps, websites and connected TVs.”

     

     

  • This is perhaps one of the biggest hopovers from a television broadcaster to an OTT or Video on Demand broadcaster

    Rajesh Iyer quits &TV, says ‘yes’ to YuppTV

    By A Correspondent

     

    The windows of change are blowing in television-land. In perhaps one of the biggest hopovers from a television broadcaster to an OTT or Video on Demand broadcaster, Rajesh Iyer, Executive Vice President and Business Head, & TV at the Zee Enterterinment group will join YuppTV as Chief Operating Officer for APAC and Middle East. Next month.

     

    Iyer has over 16 years of experience leading functions and business with leading names in the broadcast media domain, including Zee, Viacom 18 and Star India. Iyer headed the hyperactive marketing team at Colors and was later invited to replicated the Colors magic by launching &TV, which he launched in 2015.

     

    As COO of YuppTV, Iyer’s responsibilities will include operations in APAC and the Middle East, along with leading the task of content acquisition and spearheading the growth and expansion of YuppTV Originals.

     

    Commenting on the appointment, Uday Reddy, Founder & CEO of YuppTV said: “It gives me immense pleasure to welcome Rajesh to YuppTV. He comes with an excellent understanding of the entertainment ecosystem, having previously worked with some of the most renowned names in the industry. With Rajesh joining us and dedicated teams in each of the territory, we are affirmative for a multi-fold growth in the coming years especially in the new markets of APAC and ME.”

     

     

  • Hathway will provide high-speed fibre broadband subscribers YuppTV subscription as part of the monthly plans

    Hathway partners YuppTV to offer digital entertainment

    By A Correspondent

     

    Hathway has partnered with YuppTV to offer live TV and on-demand entertainment content to customers. Hathway will provide high-speed fibre broadband subscribers YuppTV subscription as part of the monthly plans.

     

    Speaking on the alliance, Rajan Gupta, MD, Hathway said:”The entertainment consumption landscape has changed, the control has shifted to the consumers who can decide what they want to watch at their convenience on multiple devices. The key to this shift is high speed broadband and very affordable price point that makes watching and streaming video a pleasure. No wonder terms like binge watching and OTT original content has gained prominence in quick time. We, at Hathway, are at the right time at the right place and with the right partnership to accelerate this evolution of new age of entertainment. YuppTV gives our customers access to a multitude of entertainment choices making this a win – win situation to not only Hathway and YuppTVbut most importantly our customers, who can experience real choice when it comes to entertainment consumption”.

     

    Adding to this, Uday Reddy, Founder & CEO of YuppTV said:”Content with the right connection can go a long way in redefining our industry. We believe that this partnership will help us reach a wider audience base with high speed internet. Over the years we have built a very strong content library across genres that will appeal to every individual in the family, be it movies & music or soaps & serials or lifestyle & Infotainment. With our in-depth analytics and understanding of the audience, we are also creating high quality original content to engage and entertain them at their leisure. Within the next one year we are producing 1000 hours of content, which we are sure will entertain the regional audience. Our depth and reach into unique content will help us consolidate our leadership position in the consumers living rooms as well as broadband accessed devices.”

  • YuppTV users in Canada & Continental Europe to enjoy LIVE broadcast

    YuppTV bags digital rights of Champions Trophy for Canada & part of Europe

     

     

    Uday Reddy

    YuppTV, the world’s largest OTT player in South-Asian content, has bagged the exclusive digital rights for the upcoming ICC Champions Trophy 2017 for Canada and non-exclusive digital rights for Continental Europe. With the latest development, YuppTV users in Canada and Continental Europe, excluding Germany, Switzerland and Austria, will be able to catch the cricketing action live on YuppTV.

     

    Commenting on the latest undertaking, Uday Reddy, Founder & CEO, YuppTV, said: “We are glad to bag the digital rights for the ICC Champions Trophy 2017. It has been our constant endeavour to make it easier for users to access entertainment over the internet.”