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Tag: Wunderman Thompson

  • The Kolkata-based eyewear major has bagged its creative mandate to WT

    Wunderman Thompson bags Nova Eyewear

    By A Correspondent

     

    Nova Eyewear Solutions has awarded its advertising and branding mandate to Wunderman Thompson, Kolkata.

     

    Speaking on the development, Pammi Jamalpuria, VP, Corporate Marketing, Vision Rx Lab said: “We are glad to partner with an agency of repute like Wunderman Thompson for taking our flagship brand, Nova Eyewear, ahead of the competition through robust branding and communication initiatives.”

     

    Added Vijay Jacob Parakkal, Senior VP and Managing Partner, Wunderman Thompson, Kolkata said: “Nova is one of the fastest growing eyewear brands in the world. We at Wunderman Thompson, Kolkata, are delighted to have been given the opportunity to use creativity, data and technology to further propel Nova’s growth around the world.”

     

     

  • The TVC has been created by Wunderman Thompson

    Ganga, Sachin, Rahman and Apollo

    By A Correspondent

     

    Leveraging its association with the sporting legend, Sachin Tendulkar, Apollo Tyres has launched a corporate advertising campaign, Ganga: the River of People, covering television, digital, print and cinema mediums. Musician and singer A R Rahman has composed and sung a song for this television commercial created by Wunderman Thompson.

     

    Notes a communique: “Apollo Tyres’ new TVC marries what brand Apollo, Sachin and Ganga symbolise — the spirit that keeps India on the move towards progress. The track composed by A R Rahman brings alive the spirit beautifully and makes for a memorable piece.”

  • To be supported by an extensive social media campaign

    Quaker Oats launches new film with Chef Vikas Khanna

    By A Correspondent

     

    Quaker has unveiled a new film under its ‘Fuel for the Real Fit’ campaign. The film applauds the varied roles in the life of women and showcases how the product provides them with the right fuel to keep them going.

     

    Speaking about the campaign, Dilen Gandhi, Senior Director Marketing, Foods Category, PepsiCo India said: “We often come across individuals, who inspire us to go beyond the ordinary by challenging themselves at every step. It’s their determination and resilience that keeps us going through our journey of donning multiple hats sometimes as a doting mother, a multitasker and more. Our new film is an ode to the spirit of such ordinary individuals, who strive to succeed in their ordinary lives – making their lives more meaningful and inspiring the larger audience out there. We are confident that the consumers will connect and relate to the campaign that holds a message for all.” 

     

    Throwing light on the creative aspect of the campaign, Varun Channa, Senior VP and Managing partner, Wunderman Thompson added: “We extended the campaign with a new story, but this time we looked at things with a new perspective and a wider lens, and what came out was the story of a woman – a role like no other, or perhaps a thousand brought together as one. The odd working hours, the balancing of work and family, juggling every role in between and still managing to get up and do it again the next day personifies not only the Real Fit, but also gives a fresh perspective to how we imagine Real Fitness to be. The film is fast-paced, gritty and fearless, and culminates beautifully with a warm touch, which has always been the philosophy of Real Fitness.”

     

     

  • The innovation caters to the evolving grooming needs and the basic human need for variety

    ITC Engage launches two-in-one pocket perfumes

    By A Correspondent

     

    ITC’s Engage On has launched its latest range with the Engage On 2in1 perfume spray, a format which combines two fragrances in one pocket perfume pack.

     

    Speaking about the commercial, Tista Sen, Regional Creative Director, Wunderman Thompson said: “Two perfumes in one pack promises to revolutionise the market. A young couple chooses to romance during the day and party all night long aided by the choice of perfume in their pocket. Cool, compact and so on trend this is every millennial must have this season.”

     

     

  • Kingfisher’s latest IPL communication features top players across five teams singing a rap song

    Kingfisher continues association with latest edition of IPL

    By A Correspondent

     

    For the 12th edition of the Indian Premier League, brand Kingfisher continued its association with various teams. Kingfisher’s latest IPL communication features top players across five teams singing a rap song.

     

    Said Kundan Joshee, Senior Vice President & Managing Partner from Wunderman Thompson: “The strength of a brand is in how it carries on and refreshes its proposition for younger and newer audiences. And this new commercial from Kingfisher in the form of a rap music video does just that.”

     

    Speaking on the campaign, Gurpreet Singh, Divisional Vice President of Marketing, UBL, added: “We understand the dynamic audience and the rap culture which has recently gained momentum in India. Our latest campaign highlights the game of cricket as more than just a sport, but as a medium which brings diverse people together with great pomp and show.

     

     

  • The ninth edition of the IAA India awards celebrating sustainability in advertising was held last Thursday

    Wunderman Thompson, Yes Bank & Mathrubhumi win big at Olive Crown Awards

     

    By A Correspondent

     

    Nine years ago, the India chapter of the International Advertising Association instituted the Olive Crown Awards for awarding created in sustainability and saving the environment as a whole.

    It was held as part of the Goafest 2011 edition, but went its independent way the following year. And hasn’t looked back ever since.

    The IAA India chapter has ensured that it raises the bar every year in the organising of the event. From Radio Club to St Regis to a very elegantly done venue at the ITC Grand Central last Thursday, the Olive Crown Awards is now part of the A&M calendar of events held every year.

    From sub-hundred-odd entries in the days of yore to some 230 this year speaks a lot about how much the industry respects the awards. The entries were vying for metals across 14 categories.

    Wunderman Thompson (eka J Walter Thompson) and The Social Street bagged four golds, with the former winning the Gold in Campaign of the Year, and the latter, the Silver.

    Yes Bank was awarded the ‘Green Brand of the year’ for its Yes Bank Natural Capital Awards and Conservation as the Mathrubhumi group was awarded the coveted ‘Corporate Social Crusader of the Year’ award for its various social initiatives.

    Here’s the list of winners of the 9th Olive Crown Awards:

  • ‘Har Ghoont Mein Swag’, is the title of the new campaign created by JWT, er, WT – Wunderman Thompson

    Pepsi gets the swag for Summer of 2019

    By A Correspondent

     

    The summer is setting in and Pepsi has brought it with a celebrating of the ‘swag’ with its ‘Har Ghoont Mein Swag’ campaign.

     

    Speaking on this campaign, Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India, said: “Pepsi is a brand which has resonated with the voice of today’s generation. This summer, Pepsi is acknowledging and celebrating a word that defines today’s millennials’ – swag. ‘Har Ghoont Mein Swag’ is all about living in the moment, seizing new, interesting opportunities and doing it all with swag. The new campaign is a progressive approach to truly reflect the self-belief of today’s generation.”

     

    Added Senthil Kumar, Creative Chief at Wunderman Thompson (eka J Walter Thompson): “Pepsi has always been the cult brand that creates and curates culture for the young and the restless with every new campaign and the result has always been popular content that echoes the self-belief and celebrates the self-confidence of youth. This new generation is armed with self-belief and Swag, read as effortless cool, in every step of their individual and collective journeys. They don’t hesitate to stand up for what they believe in and stand out because they right the wrong themselves, not waiting for course correction from others. This Summer, Pepsi celebrates this bubbling self-belief and sizzling Swag of India’s young with the campaign “Har Ghoont Mein Swag“. And when this spirit of self-belief leads to self-confident action, every drop rises to the occasion, creating an ocean of youthful Swag.”

     

     

  • It is no coincidence that the merged entity has been named Wunderman Thompson and not Thompson Wunderman, writes Prabhakar Mundkur

    Finally, J Walter put to rest!

     

    By Prabhakar Mundkur

     

    J Walter Thompson the agency which was first established in 1864, and celebrated its 150th anniversary with aplomb in 2014 is finally putting James Walter Thompson the founder to rest. In 2005, the agency tried to rid itself of any connection with its founder by rechristening the agency to its initials JWT, which involved a logo change from the earlier famous signature of its founder.  That seemed like an effort to tear away from its past.  In the process it might have lost some of its charm.  But on its 150th anniversary good sense prevailed and Sir Martin Sorrell decided to rechristen the agency as J Walter Thompson because he thought the name was immensely powerful.

     

    Now finally with the merger announced yesterday by WPP with Wunderman to make it Wunderman Thompson, the ad agency finally puts the first two names of its founder to rest.  In some ways, the merger and the double-barreled name reflect changing times for the ad agency business.  It is no coincidence that the merged entity has been named Wunderman Thompson rather than Thompson Wunderman.  Neither is it a surprise that Mel Edwards earlier CEO of Wunderman is the global CEO of the merged entity and will have operational control of the merged entity. And Tamara Ingram the global CEO of JWT has been relegated to the position of Chairman of the combined entity, always a less active and more ceremonial role.   It is a clear signal to the marketing industry that the ad agency is now playing second fiddle in the communication business.

     

    WPP earlier did the same with Y & R when it merged it with VML a digital marketing agency in the WPP group.  By calling the new entity VMLY&R it reiterated that the ad agency was probably no longer as important as it earlier was.

     

    But with this new merger and name change, we lose over 150 years of the J Walter Thompson heritage.  Its culture, its many innovative firsts in the advertising business, its prominent place as the University of Advertising and last but not least its status as the inventor of strategic planning thanks to the famous Stephen King.

     

    So, what does the future hold?

     

    Certainly, it does seem that Wunderman will lead the merger.  Wunderman was founded in 1958 by the Wunderman brothers and has over the years transformed itself from a direct marketing shop to a modern digital agency. Mike Reed now CEO of WPP, is known to have steered Wunderman to its current position of ‘creative driven, data inspired’ in his earlier stint as CEO of Wunderman.  His affection for Wunderman is therefore quite natural given his earlier acquaintance.   He once defended the onslaught of the consulting businesses into the communication arena by differentiating Wunderman as, “We are different from Accenture. We are creative”.

     

    In many ways, the new merger in theory at least would be a very powerful entity with both digital and traditional marketing skills.  But the advertising business has yet to prove beyond doubt that integrating balance sheets necessarily lead to integration of diversity in communication skills. Sir Martin’s famous coinage of “horizontality “has remained more or less an admirable mission rather than transformed into regular practice.

     

    One can’t therefore help but wonder if JWT and Wunderman continue to operate as two different silos under one merged name.  It would certainly be a pity if it did.  What is intriguing is that if this is the model of the future for communication businesses, will the other large groups like Publicis, Denstu Aegis, Omnicom and Interpublic follow?  That’s a million-dollar question.

     

    We will need to wait and see!