MxMIndia

Tag: Wunderman Thompson

  • The new mandate will see Contract India become the global hub for strategic and creative duties

    Contract India wins global creative mandate for Bata

    By A Correspondent

     

    Following a multi-agency global pitch, Contract India has won the creative mandate for Bata brands globally. The new mandate will see Contract India become the global hub for strategic and creative duties for the European footwear major’s key geographies in LATAM, Europe, Asia and Africa with the support of its group companies within Wunderman Thompson, part of the WPP network that it belongs to.

     

    Speaking on their decision to award the global mandate to Contract, Isabelle Sakai, Bata Group Chief Marketing Officer, said: “Contract India is a key strategic and creative partner for the Bata India operating company. The ‘Surprisingly Bata’ campaign has helped shift consumers perception about the brand, driving footfall to our stores and increasing sales. We are glad to award Contract India the Global mandate to roll out the ‘Surprisingly Bata’ campaign across the Bata world, smartly adapting the campaign idea to capture the local nuances of consumers insights. We are looking forward to a great partnership beyond the boundaries of India.”

     

    Said Raji Ramaswamy, Chief Executive Officer at Contract India: “We are delighted to be chosen by an iconic brand like Bata to partner with them in supporting their strategy and shaping their communications narrative across markets. Having done some great work for Bata in India, it is truly rewarding to now become the global creative and strategic hub for them which is a significant win for us and probably an industry first. Our team’s experience and capabilities in offering a multi-discipline integrated offering makes us well poised to drive the desired impact and achieve business outcomes for the brand across markets.”

     

    Added Tarun Rai, Chairman and Group CEO, Wunderman Thompson South Asia: “Contract has partnered with the Bata India team extremely well to deliver fantastic business results. It is this partnership that gave Contract the opportunity to pitch for Bata’s global mandate. I am truly delighted that we could demonstrate the strength of our network around the world to help win this very prestigious account. I also feel a sense of pride that a campaign created in India is going global and will be executed in so many countries across the world. My congratulations to Raji, Rohit, Sagar and the entire team at Contract.”

     

     

  • Tealium offers to deliver profile streaming to Wunderman Thompson’s Customer Cloud technology stack

    Wunderman Thompson Partners with Tealium

    By A Correspondent

     

    Tealium, the customer data firm, has announced a partnership with Wunderman Thompson to integrate its Audience Stream CDP as the Profile Streaming Engine for its Customer Cloud.

     

    Said Jacques van Niekerk, CEO of Wunderman Thompson Data: “We’re excited to partner with Tealium because the technology allows us to update and syndicate consumer profiles in real time across the Adtech ecosystems, empowering our clients to deploy powerful experiences for their customers. With Tealium, our Customer Cloud is able to connect to the browser, ingest signals, identify the customer, update their profile, and act on this information with just the right content for the micro-moment, all within milliseconds.”

     

    Added Mike Anderson, Founder and CTO of Tealium: “Wunderman Thompson is on the cutting edge of data-driven engagement, so we are proud to serve as the customer data orchestration layer enabling relevant, personalised experiences for their clients. We look forward to seeing the impact our integration makes with Wunderman Thompson’s Customer Cloud and how that ultimately helps Wunderman Thompson clients deliver incredible customer experiences.”

     

     

  • The campaign brings Alia Bhatt and Ranbir Kapoor to the screen together

    Lay’s unveils #SmileDekeDekho ad campaign

    By A Correspondent

     

    Lay’s has launched its latest series of TVCs for the ‘Smile Deke Dekho’ campaign featuring actors Ranbir Kapoor and Alia Bhatt. The TVCs capture how smile is a universal language and sharing a pack of Lay’S chips with a smile can help build connections effortlessly.

     

    Said Dilen Gandhi, Senior Director, Marketing – Foods Category, PepsiCo India: “Lay’s Smile Deke Dekho is based on a simple premise that just like a smile, a pack of Lay’s can build connections between people. And when you combine a smile and Lay’s the results are magical. To tell these stories we have brought together two of India’s best actors – Alia and Ranbir – for the first time on screen together for a series of stories told by one of India’s foremost filmmakers – Dibakar Banerjee. These stories are just the latest chapter in the brand’s two-decade history of building connections. And judging by the response we are getting on social media, one of our best yet.”

     

    Added Senthil Kumar, Chief Creative Officer, Wunderman Thompson, India: “In this emoticon crazy world, we wanted to give actual emoting a chance. Our device – the most beautiful emotion ever – a smile. We asked the country to try sharing theirs and that resulted in #SmileDekeDekho. The journey started with packaging design – giving each flavor the smile that went best with it. Then we went live with spots featuring Bollywood heartthrobs Alia Bhatt and Ranbir Kapoor – casting them in TVCs as strangers, acquaintances and as a couple – where they taught the country how to use the packs. Slotted for right after – we’re going live on mobile screens across the country – giving those hooked to it, reason enough to look up, and share a smile with the lovely people around them. Just how? You’ll know when it happens, keep watching the series of TVCs on the campaign.”

     

  • Country’s leading creative agencies and brands showcase inspiring Thumbstopping work that redefines mobile storytelling in under ten seconds

    Facebook summit celebrates creativity in mobile video advtg

    By A Correspondent

     

    Earlier this week, Facebook India hosted its inaugural Thumbstoppers Summit, a platform in Asia for creativity in mobile video advertising.

     

    The summit opened with a keynote by Ajit Mohan, MD and VP of Facebook India, talking about the future of video in India, and how Facebook and its family of apps are driving curated video experiences, and enabling social video in the country giving businesses and people a range of ways to create, express, and communicate.

     

    Speaking about the initiative, Sandeep Bhushan, Director and Head, Global Marketing Solutions (GMS), Facebook India, said: “Video is central to our vision for India, and how we are building for people, communities, businesses in the country. From In-stream on Facebook to Stories on Instagram, there are multiple video ad formats on Facebook that can be used by both large and small businesses to reach their consumers, and drive the desired business results. Thumbstoppers is the most effective way to do storytelling for mobile video advertising, and it’s been heartening to see the marketing and advertising industry create and produce such inspiring Thumbstopping work in just five months.”

     

    The Summit also served as the concluding event for Thumbstoppers Challenge, which had invited members of the creative and advertising community to submit their short-form video stories with the aim of inspiring creative professionals, brands, and agencies to build for mobile as a medium. The contest saw more than 3500 entries from across the country. Of these, 60 entries were from brands from across verticals and industries with six films from Dove, Sofy, Vodafone, Unilever Sustainability, and Royal Enfield making it to the top 16 films that were recognised and unveiled for the first time today. All 16 winning films have been directed by adfilm maker Prakash Verma and the top four winners stand a chance to travel to Cannes next year.

     

    The top four winners include Rachita Kotwal from FoxyMoron in the category ‘Products We Love’ for the film ‘Fathers should be a part of their daughter’s menstrual journey’, Samriddhi Shah from Wunderman Thompson in the category ‘Breaking Stereotypes/Social Causes’ for the film ‘Just because home makers don’t earn, doesn’t mean they shouldn’t be respected’, Shib Nath Sen from Wunderman Thompson in the category ‘Start A Habit’ for the film ‘Peeing on roads!’ and Swati Subramanian from Leo Burnett in the category ‘Little Big Moments’ for the film ‘Divisive behaviour in our society towards people with different orientation/preferences’.

     

     

  • The account was won via a multi-agency pitch

    Wunderman Thompson bags mandate for Alcove Realty

    By A Correspondent

     

    Alcove Realty has handed its creative duties to Wunderman Thompson, Kolkata.

     

    Said Aakriti Shroff, Director Branding and Communication, Alcove Realty: “We were seeking to partner with an agency that would not only be responsible for communication development but also walk alongside us with strategic inputs on the brand. Wunderman Thompson came across as the best fit in the city.”

     

    Added Vijay Jacob Parakkal, Senior VP and Managing Partner, Wunderman Thompson Kolkata: “Alcove Realty is one of the leading players in the country with several unique and exciting projects. We are looking forward to partnering them and creating some good work that these projects truly deserve.”

     

     

  • Some of the recent wins include Godrej Interio, Oppo, Myntra, Shell, Times Internet, Zee 5, Kaya, Linc Pens, HDFC Mutual Funds to name a few

    Wunderman Thompson South Asia logs in 70 new wins in H1

    By A Correspondent

     

    Wunderman Thompson, since its launch in February this year, reports logging in over 70 new mandates across its group companies that include Wunderman Thompson, Contract, Mirum, ADK Fortune and Hungama Digital Services (HDS). This also includes the wins in Sri Lanka and Nepal.

     

    Some of the recent wins include Godrej Interio, Oppo, Myntra, Shell, Times Internet, Zee 5, Kaya, Linc Pens, HDFC Mutual Funds to name a few. These wins are on top of the earlier wins in the year that included Honda Civic, Yardley, Nutralite, Puma, Sri Lanka Tourism, Tinder, Timex amongst others.

     

    Tarun Rai

    Commenting on the new business wins Tarun Rai, Chairman & Group CEO, Wunderman Thompson South Asia, said: “This is certainly an impressive performance. We are building a new company, upskilling our staff, creating a new culture… and winning new business. What gives me even more satisfaction is that more than half of these wins have come due to our bringing together a complete end-to-end, integrated solution that is unique to Wunderman Thompson. The seamless and integrated approach has resonated with clients and as we bring in more global capabilities in Data, Content and Ecommerce, I am confident we will win more mandates in the next six months.”

     

     

  • The campaign recognises Dalmia Cement’s technological innovation in manufacturing cement and its pioneering efforts in nation building

    Dalmia Cement unveils new brand positioning

    By A Correspondent

     

    Dalmia Cement has unveiled a new brand identity and positioning through a national marketing campaign. The new positioning, ‘Future Today’ recognizes Dalmia Cement’s technological innovation in manufacturing cement and its pioneering efforts in nation building.

     

    Said Pramesh Arya, Executive Director, Marketing, Dalmia Cement (Bharat) Limited: “Dalmia Cement is already a strong brand with significant market share. With Future Today, we are crystallising our promise to consumers beyond offering a great product. For far too long, cement purchase in India has been a low involvement decision. As India’s demographic make-up changes, individual home builders are making more informed choices. Be it a one room house or a mega infrastructure project, Dalmia Cement will continue to stay at the forefront of construction science, and give shape to our shared future.”

     

    Speaking about the campaign, Joy Chauhan, Managing Partner, Wunderman Thompson added: “When we started speaking to consumers and internal stakeholders, we realised Dalmia Cement’s first mover status on every front. The new integrated campaign helps the brand move away from category conventions of using humour or hyperbole to demonstrate functionality. Discerning customers today want to determine why they choose one brand over another. Our new campaign gives them believable reasons to do so. And it offers influencers and channel partners a new lens to look at our brand.”

     

     

  • Ogilvy will shift its office to the new location on Monday, August 26

    Ogilvy, JWT (now Wunderman Thompson), GroupM, etc to relocate to new WPP campus in Sahar

    By A Correspondent

     

    Soon arch rivals Ogilvy and Wunderman Thompson will work under the same roof. As part of its global growth strategy, WPP has announced invest in two co-location campuses in India. The roll-out will commence with more than 3,800 people moving into a new Mumbai Campus in late August, while a Gurugram campus will be set up next year. According to the information received, Ogilvy India (and its group agencies) will shift its office to the new location on Monday, August 26.

     

    All co-locations will support the WPP community with world-class facilities. The campuses include conducive spaces for talent to work and engage in collaboration and will also provide clients with easier access to WPP’s network of agencies.

     

    Said Mark Read, CEO of WPP: “India represents a region with immense opportunities for WPP. We are committed to building further momentum for our businesses there, through our campus investments. Having modern, dynamic workplaces creates real impact for our people, and enables collaboration and ideas to thrive. We work with some of the most progressive clients and teams in India and we want to support their efforts in creating outstanding work.”

     

    WPP’s new Mumbai Campus will be named BAY99, which alludes to the city’s historical roots and is also the campus’ postal code reference. Situated within The Orb, a new complex next to the international airport in the Sahar area, the location offers various amenities, including convenient transport and social options. The Orb complex will also offer more than 40 dining and entertainment options within walking distance for staff to enjoy.

     

    In a first for WPP’s India offices, the co-location will bring together more than 16 companies under one roof, with a space of 380,000 square feet over a 10-year lease. On-site, staff will enjoy a host of modern facilities, ranging from a rooftop terrace, recreation lounge, library, cafeteria and more.

     

    Commenting on the new campus, WPP Country Manager for India, CVL Srinivas said: “India is one of the most exciting markets for WPP with great growth potential. By investing in co-location campuses in key cities, we are bringing to life our vision to lead the market as a creative transformation company and to build a strong, cohesive WPP community. We support some of the biggest brand names in India and more than ever, clients want to be connected to easy processes and solutions, as well as a complete suite of services. The new Campus means our teams will have increased access to each other’s expertise and this will go far in enabling our talent to do their very best work for clients.”

     

     

  • Celebrates a decade of unique storytelling for stylish homes with Gauri and Shah Rukh Khan

    D’Decor’s ad celebrates new product categories

    By A Correspondent

     

    D’décor has unveiled its new campaign – ‘Beautiful homes tell beautiful stories’ with a series of short films featuring Gauri and Shah Rukh Khan. The campaign celebrates 10 years of association of the power couple with D’Décor.

     

    Conceptualised by Wunderman Thompson, the campaign is produced by Dharma 2.0, the creative unit from Karan Johar’s Dharma Productions.

     

    Speaking about the new milestone, Sanjay Arora and Ajay Arora of D’Decor said: “D’Décor is proud to unveil its new campaign marking the longstanding association with Gauri and Shahrukh Khan. The brand journey with the Khans’ is over a decade old and we are aware of the magic they bring to the people across India. Dharma 2.0 has beautifully translated our vision and the celebration of this beautiful partnership. The couple together, are an ideal image of homemakers and imply ‘family’ for us. There is a seamless synergy between  D’Décor and its values being narrated with Beautiful homes tell beautiful stories.”

     

     

  • Conceptualised by Wunderman Thompson, the #LetsUpcycle film is released on the brand’s social media handles

    Tata Tiscon plants ‘tree of life’ in its Kolkata premises

    By A Correspondent

     

    Tata Tiscon is observing World Environment Day with its campaign #LetsUpcycle. The campaign highlights the importance of creative transformation and renewal without waste. The idea was brought to life with an installation: tree of life.

     

    Tata Tiscon commissioned artist Sri Narayan Sinha to create the tree with metal throwaways. The tree will be planted for posterity within the premises of Tata Centre in Kolkata on June 5th,2019, World Environment Day.

     

    Said Sanjay S Sahni, Chief of Marketing & Sales (Branded Products & Retail), Tata Steel: “We are taking small and steady steps to re-engineer our business practices and redefine ourselves as individuals. The ‘Tree of Life’ will stand firm as proof of our intent as a leading business entity going forward.”

     

    Vijay Jacob, SVP and Managing Partner, Wunderman Thompson, Kolkata says, “Sustainable living is a creative journey and is very close to our hearts. We at Wunderman Thompson are thrilled to partner with Tata Tiscon on this initiative.”

     

    Added Arjun Mukherjee, VP & Executive Creative Director, Wunderman Thompson, Kolkata: “It is extremely fulfilling for us to seed, nurture and see the ‘Tree of Life’, as a symbol of ‘greener’ business intent, grow and prosper.”

     

     

  • Boostcamp.com is a unique online sports training platform for aspiring young talent

    Wunderman Thompson launches Boostcamp

    By A Correspondent

     

    Conceptualised and created by Wunderman Thompson for GSK Boost, Boostcamp strengthens the commitment of the brand to inspire India’s next generation of sports stars.

     

    Vikram Bahl

    Commenting on the launch of Boostcamp, Vikram Bahl, Area Marketing Lead, Nutrition & Digestive Health, GSKCH Indian subcontinent, said: “Boost has been a brand that is driven by the passion of winning big. This speaks directly to budding athelets and their aspirations. With the launch of Boostcamp, we are going one step further in delivering the promise of helping them win when facing their biggest challenges. The platform along with the country’s most celebrated sports talent has the power to transcend across touch-points to connect with budding/aspiring players  and empower them to win big, both in sports and in life.”

     

    Joy Chauhan

    Added Joy Chauhan, SVP & Managing Partner, Wunderman Thompson, Delhi: “Boost has always inspired young kids to play the bigger game. It is a natural step for brand Boost to take this commitment forward, by providing young cricketing enthusiasts a platform to hone their cricketing skills. Boostcamp.com, is a platform where champions make champions. It’s a great opportunity for aspiring sports enthusiasts to learn the game directly, from the legends of the game like MSD and Virat Kohli. I believe we live more online today than offline. In a first of its kind, online cricket training is here to stay and brand Boost has taken a first step towards this.”

     

     

  • The film has been conceptualised by Wunderman Thompson

    Tata Pravesh digital film #ChoiceOfTheNation

    By A Correspondent

     

    Elections are all about our right to choose. Tata Pravesh – a brand of steel doors & windows from Tata Steel – brings Pehla Din, a film which celebrates #ChoiceOfTheNation. Running on digital media, the film is about new beginnings and opening the doors of our mind to progress.

     

    Commenting on the film, P Anand, Chief – Services & Solutions Business, Tata Steel Ltd., said: “True to its name, Tata Pravesh has always ushered in new ideas and encouraged people to look at things differently. Through all our films so far – Mother’s Day, Independence Day and World AIDS Day – we have attempted to make people pause for a while and think. The Pehla Din film is another milestone in this ongoing brand journey.”

     

    Commenting on the creative concept, Arjun Mukherjee, Executive Creative Director & VP, Wunderman Thompson, Kolkata said, “The individual whom people elect as their representative should work for the people, honouring the faith that they have reposed in him/her. This perfectly timed film aims to remind every elected representative how they should do justice to the mandate they have been given, where their responsibility lies and how they should address every challenge – with steely resolve, what else?”