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Tag: Wunderman Thompson India

  • Reuniting 'The Lost Daughters' of India with their families

    Wunderman Thompson collaborates with NGO Sanlaap

    By Our Staff

     

    Wunderman Thompson India has collaborated with Sanlaap, a Kolkata-based NGO that rescues and rehabilitates sex trafficking survivors, to create ‘The Lost Daughters’ activation during Durga Puja.

     

    Said Pinaki Ranjan Sinha, Executive Director, Sanlaap: “Sanlaap in their long-standing of thirty years has rescued many young girls and women who have been victims of sex trafficking. Due to social stigma, many are refused to be accepted by their families. Through ‘The Lost Daughters’ project, we would like to spread awareness and reach out to the maximum number of people. We want everyone to welcome their daughters as they would welcome the Goddess.”

     

    Added Chandni Kapur, AVP and Senior Creative Director, Wunderman Thompson Mumbai: “If the horrors of sex trafficking are not bad enough, here are girls whose traumas become uglier after being rescued. This is a conversation we must be having as a society. This is our attempt to raise awareness about the issue to help more daughters come back home with dignity.”

     

  • Attempts to raise spirits of broken hearts

    Britannia Little Hearts latest campaign

    By our Staff

     

    Britannia has launched a special campaign for Little Hearts to reminisce on heartbreaks and make it a little sweeter.

    Said Vinay Subramanyam, VP Marketing, Britannia Industries: “The season of love is upon us and while many are geared up to celebrate it with their loved ones, Britannia Little Hearts believes that both making of hearts and breaking of hearts is a light part of growing up. This one-of-a-kind campaign is a special attempt by Britannia Little Hearts to raise spirits and see the lighter, sweeter side to it. Britannia Little Hearts has always followed the proposition that its ok to #BreakSomeHearts and through this differentiated initiative we are enabling our consumers to personalise the film and share it with those they care about in a unique manner.”

    Added Priya Shivakumar, National Creative Director, Wunderman Thompson India: “We’re excited to bring #BreakSomeHearts back this season to play up the sweeter, lighter side to heartbreaks, with an endearing comedy of errors narrative. The film strikes the perfect balance between cheeky and sweet, making heartbreaks bearable with a unique Little Hearts philosophy on this day dedicated to love.     This piece for one of the most loved brands, also comes with a one-of-its-kind personalisation option that is just about the perfect pick-me-up for all the fallen hearts, come Valentine’s Day.”

     

     

  • The campaign created by Wunderman Thompson India captures the need for empowering senior citizens to live happy in the new-normal with social distancing norms

    ‘Reverse Parenting’ is the need of the hour, says TOI campaign on Father’s Day

    By A Correspondent

     

    The Times of India is doing a content series under ‘Unlocking Diaries’ that chronicles how different sectors are opening up post the lockdown.

     

    Speaking about the campaign, Sanjeev Bhargava, Director, Brand, TOI, commented, “As the world comes to terms with the new-normal, the older generations will find it increasingly alien and the younger ones will find ways to adapt. In this scenario, it become incumbent upon the younger generations to help their elders acclimatize to the new reality. This Father’s Day, TOI recognises this shift and helps create awareness for this new dynamic in old parent-child relationship.”

     

    Talking about the video, Joy Chauhan, Senior Vice President & Managing Partner, Wunderman Thompson, Gurgaon, added: “Curating such a thought-driven and purpose-led campaign for an iconic brand like TOI reaffirms the faith that we have in them towards making a difference to society. Our long-standing association with them has seen us contribute our creativity towards the cause in creating a host of impactful and compelling initiatives. Coupled with a sense of urgency in these testing times, the concept of #ReverseParenting film was one that needed to reach out to the audience at the very earliest. It drives forward the message and reiterates the fact that it is now time for the children to help their father ease into the new normal. Having made such a telling campaign, we look to make more of the same for them in the near future.”