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Tag: Wunderman Thompson India

  • To provide strategic and creative services

    Wunderman Thompson bags Cult.Sport mandate

    By Our Staff

     

    Following a multi-agency pitch, Cult.Sport – from the house of Cure.Fit, sports brands, has awarded its integrated creative mandate to Wunderman Thompson India. The agency will be providing strategic and creative services for the brand which will cut across geographies, demographics, and mind-sets, and deliver differentiated content to create a niche for the brand among sports and the fitness fraternity.

     

    Commenting on this new partnership, Shamik Sharma, MD, Cult.Sport said: “While India has the world’s largest youth population, only a few take up any sports or fitness activity. As a sport-first brand of this country, we want every Indian to make sports an indelible part of their everyday life using our range of Cult.Sport products. In Wunderman Thompson India, we have found an agile agency that understands this sporting culture, which is evident through its award-winning sports films and campaigns. As a team, we plan to up the game and create some clutter-breaking communication for the brand.”

     

    Added Vijay Jacob Parakkal, Managing Partner, East and South, Wunderman Thompson India: “Amidst the fierce competition in the high-performance sports and fitness market, it’s important to recognize that in India, sports and fitness transcend mere performance—it embodies a way of life. Cult.Sport’s distinctive business philosophy of simplifying sports and fitness resonates deeply with all of us. We are committed to forging a close partnership with our client team to help them achieve their ambitious business objectives. Leveraging our expertise in creative, data, and technology, we are uniquely positioned to provide comprehensive end-to-end solutions tailored to their specific business needs.”

     

  • Wunderman Thompson India will manage the integrated creative duties for Vivo's product portfolio

    Vivo India appoints WT as its AoR

    By Our Staff

     

    Smartphone major Vivo India has appointed Wunderman Thompson India as its Agency on Record (AoR). Following a multi-agency pitch process, Wunderman Thompson emerged as the agency to handle brand Vivo’s product portfolio and will handle three product series (V series, Y series and Series T).

     

    Wunderman Thompson will be incharge of conceptualising and carrying out integrated marketing campaigns and digital initiatives for the brand. The agency will concentrate on raising the visibility of the product portfolio, strengthening their positioning, and raising consumer awareness to maintain product leadership.

     

    Joy Chauhan
    Joy Chauhan

    Commenting on the win, Chief Client Officer – WT South Asia & Managing Partner – WT Delhi, Joy Chauhan, said: “It’s a proud moment to partner with Vivo in a highly competitive category. At Wunderman Thompson, we inspire growth for ambitious brands, and we are excited about partnering with Vivo to provide business solutions and drive growth for the brand. With Vivo on an exciting growth trajectory, we are thrilled to be part of their growth journey and create stellar work on their new range of products.”

     

    Karun Arora
    Karun Arora

    Added Karun Arora, Head of Marketing Communications, Vivo India: “Consumer is at the heart of everything we do at Vivo. During the pitch, Wunderman Thompson team presented a consumer centric integrated approach that resonated with us. We are excited to welcome them as our AoR on product series, I am confident the team will support us in developing engaging communication that supports our overall vision and appeals to consumers at large.”

     

  • Conceptualised by Wunderman Thompson

    Tata Tiscon launches new campaign

    By Our Staff

     

    Tata Tiscon has launched a campaign conceptualised by Wunderman Thompson India. Focusing on the latest range of 550SD rebars, the 360-degree campaign is built around a set of three TVCs.

     

    Speaking of the campaign TVS Shenoy, Chief Commercial Officer, Long Products, Tata Steel, said: “Tata Tiscon has always strived to enable our customers to have a joyful home building experience. This campaign attempts to guide our customers in making informed choices as they build their dream homes.”

     

    Added S Karthik Narayanan, Chief of Marketing & Sales, Tata Tiscon: “It is unfair to expect individual homebuilders to have a thorough understanding of technical specifications required for selection of the right rebar. Hence, it is important for us to guide them in a consumer-centric manner without overloading them with industry-specific terminologies.”

     

    Said Vijay Jacob Parakkal, Managing Partner, East and South, Wunderman Thompson India: “As the creative and strategy partner for Tata Tiscon right from its inception, our communication approach has mirrored that of a trusted confidant, a source of wisdom, and an invaluable guide for our consumers. Amidst a sea of celebrity-driven promotions saturating our industry, we have recognised that the engineer reigns supreme as the ultimate luminary. Consequently, we have chosen to elevate the engineer to the forefront of our brand, acknowledging their unparalleled technical knowledge and expertise upon which we all rely.”

     

  • To help build brand

    Wunderman Thompson India wins mandate for Tata Astrum Steel

    By Our Staff

     

    Wunderman Thompson India has won the brand building mandate for Tata Astrum Super from the house of Tata Steel. This retail brand is the latest in a long line of brands from the Tata Steel stable that have been built and nurtured by the agency.

     

    Commenting on the new business win, Vijay Jacob Parakkal, Senior VP & Managing Partner, Wunderman Thompson, Kolkata, said: “Tata Steel and Wunderman Thompson go back many decades. We welcome Tata Astrum Super into the WT brand family and thank Tata Steel for its continued faith in our capabilities. We are confident of doing justice to the mandate we have been given and look forward to taking the brand to new heights.”

     

  • With multiple senior appointments

    WT South Asia Group strengthens planning team

    By Our Staff

     

    Antara Dey
    Antara Dey
    Nikhil Thakkar
    Nikhil Thakkar
    Richa Dholi
    Richa Dholi

    With a view to enhancing strategic business solutions for brands and helping them improve brand engagement and customer experience, Wunderman Thompson South Asia Group has announced several new appointments to its planning team. Nikhil Thakkar has been appointed as VP & Strategic Planning Director in Gurgaon, Richa Dholi has been appointed VP, Strategy Planning in Mumbai, and Antara Dey has joined the Kolkata office as Account Director.

     

    Pinaki Bhattacharya
    Pinaki Bhattacharya

    Commenting on the new appointments, Pinaki Bhattacharya, Chief Strategy Officer, Wunderman Thompson India, said: “The agency is an at exciting point in its transformation journey and finding strategists that fit our transformed purpose is a challenging one. We need them to have a robust understanding of brands, of levers of brand growth, of consumer journeys and modern marketing. With a pulse on popular and emerging culture. And above all, they need to be interesting people. Not an easy mix to find, you would agree! Which is why I am delighted to have Nikhil, Richa and Antara join the strategy team at Wunderman Thompson. In them we have found just the kind of strategists we want. I am looking forward to working with them and to some really exciting work on the brands they are working on.”

     

  • To boost marketing and digital ecosystem

    WT appoints Richa Dholi as VP, Strategy Planning

    By Our Staff

     

    Wunderman Thompson India has appointed  Richa Dholi as Vice President, Strategy Planning. Based in Mumbai, Dholi will be the strategy lead on Wunderman Thompson India’s Unilever brands, lending her extensive experience in the marketing and digital ecosystem to the businesses.

     

    A planner at heart and a writer by passion, Dholi has honed her strategic thinking and critical insights working with leading FMCG and lifestyle brands at Capgemini, Ogilvy, Lowe, McCann and most recently at India’s very own Twitter, Koo.

     

    Commenting on Dholi’s appointment, Anurag Tandon, Managing Partner, Wunderman Thompson Mumbai, said: “In the post pandemic world, consumers engage very differently with brands. We need to constantly recalibrate our thinking and creatively innovate to be ahead of the curve in terms of brand engagement and customer experience. With Richa on board, we get the right blend of understanding business and strategy. We are excited to have her as part of our team and wish her the very best in her new role.”

     

  • Invites every Indian to participate and celebrate the Idea of India in their own way

    Wunderman Thompson partners with The Times of India for campaign

    By Our Staff

     

    The Times of India launches The Idea of India  an epic film to celebrate the invisible thread that binds India. The idea of the seamless thread that has held us all together as one nation over the 75 years of our Independence.

     

    Created by Wunderman Thompson India, the campaign is live across national news media, social media and various digital platforms. #WhatMakesUsOne campaign has a unique hashtag that invites every Indian to participate and celebrate the Idea of India in their own way.

     

    Commenting on the campaign, Kaustuv Chatterjee Brand Director  TOI & Languages, said: “Over the past decades India has made rapid strides in various sectors, and this has fuelled a sense of pride in the nation’s growing stature in the world. In this context, our new initiative from TOI – #WhatMakesUsOne, focuses on the many unifying threads that make up our Idea Of India. Despite our diversity and multiculturism, the threads that unite us also drive our growth in the world today powerfully. Just look at what’s happening in Space-Tech, Defence, IT, Sports or our cultural influence across the world. We hope this initiative will spark conversations and connections around What Makes Us One, as we prepare to celebrate our 74thyear of becoming a Republic.”

     

    Senthil Kumar, Chief Creative & Film Director, Wunderman Thompson India, added: “INDIA WAS AN IDEA LONG BEFORE IT BECAME A FREE NATION. It was the song from a thousand years ago. It was the spirit of thousands of freedom fighters. It was written in blood by the thousands who laid down their lives for our freedom. It was the same thread of unity in diversity and adversity and festivity. It is the same thread that continues to bind us as one nation, in spite of our diverse differences. It is the invisible ektara that stirs our souls and ignites our hearts. This binding thread of tolerance and inclusivity is represented as the thread of light cinematically and metaphorically in the powerful Times Of India narrative form.”

     

    Said Joy Chauhan, Sr. VP & Managing Partner, Wunderman Thompson, Delhi: “The idea of India is a campaign that makes you pause and yet again fall in love with our magical nation. What makes us one is a question with over a billion answers. Its depth is unseen and uncharted. Today with our potential and the will to lead this world the Idea of India has never looked brighter. It was an opportune time to celebrate our diversity and #WhatMakesUsOne We are proud to partner the iconic Times of India in this celebration.”

     

     

  • To help bolster creative leadership team

    Wunderman Thompson India appoints Rajeshwari Rao as Sr VP and ECD

    By Our Staff

     

    Rajeshwari Rao has been appointed as Senior Vice President and Executive Creative Director (ECD) at Wunderman Thompson India effective 9th January 2023. Based out of Mumbai, Rao will be the creative head on the agency’s Unilever’s business in addition to several other important businesses. Rao’s appointment comes at a time when the agency is strategically looking at bolstering its creative leadership team.

     

    Rajeshwari will report directly to Anurag Tandon, Managing Partner, Wunderman Thompson Mumbai.

     

    Commenting on Rajeshwari’s appointment, Anurag Tandon said: “Rajeshwari’s appointment comes at a time when we are looking at strengthening our creative output. We are glad to onboard her at this critical juncture when we are upping the ante on our work. With her vast and and varied experience, Rajeshwari will surely play a pivotal role in understanding the client’s business and translating it into great creative work.”

     

    On taking up her new role at Wunderman Thompson, India, Rajeshwari Rao, added: “I’m excited to be taking on this role and looking forward to create some good work with the incredibly talented and dynamic team at Wunderman Thompson India. Wunderman Thompson is a legacy agency that commands a formidable standing in the industry with an enviable client roster of long standing relationships. The agency is on an exciting growth trajectory and I am thrilled to be part of their journey.”

     

  • To strengthen its accelerated growth path of creative transformation

    Wunderman Thompson bolsters Mumbai team with senior hires

    By Our Staff

     

    Wunderman Thompson India has appoints 2 senior hires, Rakesh Varma and Abhay Godbole at its Mumbai office. The new hires come at a time when the agency has embarked on an accelerated growth path of creative transformation with a continued focus on driving relevance and scale, inspiring growth for its clients.

     

    Varma joins as Vice President & Executive Business Director and Godbole returns to the agency for a second innings as Vice President & Client Servicing Director.

     

    Commenting on the new appointments, Anurag Tandon, Managing Partner, Wunderman Thompson Mumbai, said: “As we continue to diversify our client roster and grow our talent base, it was critical for us to have the right hands on deck. Rakesh and Abhay bring with them extensive experience and domain knowledge that will propel us to drive growth in key industry domains and deliver the best outcomes for our clients. Both our senior hires have an impressive track record of building strong consumer brands and I am looking forward to scaling new heights with our client partners.”

     

  • To oversee talent development and talent acquisition strategies

    Wunderman Thompson appoints Jyoti Mahendru as Chief People Officer

    By Our Staff

     

    Jyoti Mahendru
    Jyoti Mahendru

    Wunderman Thompson India has announced the appointment of Jyoti Mahendru as its new Chief People Officer. Jyoti will be responsible for talent development and talent acquisition strategies across the organization and its group companies while growing and enhancing the agency’s DEI, talent management and development initiatives.

     

    Shamsuddin Jasani
    Shamsuddin Jasani

    Welcoming Mahendru to Wunderman Thompson India, Shams Jasani, CEO, Wunderman Thompson South Asia, said: “People are our strongest asset and Jyoti’s appointment comes at a time when we are keenly looking at bolstering our efforts to create an environment that fosters learning, growth and development. With her varied exposure, expertise and experience, Jyoti will help us build high performance teams that is integral to our next phase of growth, while  helping us streamline processes and shape practices that will enable every employee to accelerate growth, unlock their potential and have a fulfilling career.”

     

  • Wunderman Thompson India and Mirum come together to cater to requirements of healthcare business

    Wunderman Thompson Health launched

    By Our Staff

     

    Wunderman Thompson India has officially launched Wunderman Thompson Health (WT Health) to target the healthcare sector.

     

    Shamsuddin Jasani
    Shamsuddin Jasani

    Commenting on the launch, Shamsuddin Jasani, Chief Executive Officer, Wunderman Thompson South Asia, said, “We couldn’t have chosen a better time to launch our specialised practice of Wunderman Thompson Health as the healthcare market is poised for exponential growth owing to an unprecedented demand for robust health and wellness solutions. Health and wellness brands are on the lookout for a partner that understands the specific nuances of healthcare marketing, and we believe we can provide business solutions to brands and can unlock growth by leveraging our core strengths of creative, strategy and martech.”

     

    Srikant Subramanian
    Srikant Subramanian

    Added Srikant Subramanian, Director, Business Development, Wunderman Thompson India: “Advances in technology make the next chapter in healthcare delivery very exciting. In the ever evolving, and digitally transforming eco-system, it’s so important to create tailored communication for each audience, and develop optimized ways to engage with them, be it HCPs, patients, MRs, or pharmacies. Our strategic technology partnerships, leveraged using our in-house medical professionals, allows us to provide truly end-to-end omnichannel healthcare delivery.”

     

    Samarth Shrivastava
    Samarth Shrivastava

    Said Samarth Shrivastava, Senior VP and Executive Business Director, Wunderman Thompson India: “It’s an incredibly exciting time to be working in healthcare. Healthcare has evolved massively in the last 19 months compared to the last 19 years. Current developments have forced the industry to evolve at an unprecedented pace and have dramatically accelerated digital health’s adoption. With its pedigree in strategy and its complete suite of services, Wunderman Thompson Health has a unique offering which will help clients achieve their objectives in these dynamic times.”

     

  • Fans stand a chance to meet their favourite players this IPL season

    Wunderman Thompson creates gamified ads for Nestle Munch

    By Our Staff

     

    Nestle Munch has tied up with four teams this cricket season to create an engaging immersive experience for the Nestle Munch brand. The campaign crafted by Wunderman Thompson India is an experiential, immersive, gaming experience for cricket fans that dials up the brand franchise through use of technology. The entire approach is gamified to build a non TVC tech first approach that is triggered via a scan of specially designed cricket team Nestle Munch packs.

     

    Talking about the campaign, Rupali Rattan, Head – Confectionery Business, Nestlé India, said: “We are really thrilled about how we are leveraging technology to bring alive this exciting partnership between Munch and the loved sport of Cricket. It not only enables youngsters to play specially curated, fun games but also enables them to come up close with their favorite cricketing heroes in an augmented reality universe so they continue to be inspired and stay confident.”

     

    Commenting on the campaign, Joy Chauhan, Managing Partner, Wunderman Thompson Delhi, said: “As we rapidly move towards a digital first economy and spend more and more of our time online, getting consumer’s attention and time through new and emerging technology has become imperative for the brands. The dependence of consumers on technology reflects in time they spent on social media, use technology for commerce, and even use technology for their wellbeing which in turn necessitates for the brands to leverage this changing consumer behaviour and be a part of this evolving journey.