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Tag: women’s day

  • New digital films released by Godrej group, Godrej Expert Rich Crème and Godrej Appliances and  digital campaigns by Cinthol Original Soap, Godrej Locks and Godrej Security Solutions

    Godrej Group brands get together on Women’s Day

    By A Correspondent

     

    To commemorate International Women’s Day, brands across the 122-year-old Godrej group came together to celebrate womanhood and their contribution towards different aspects of life. The Godrej Masterbrand thanked its women employees by featuring them in a digital video on gender equality and women empowerment while brands like Godrej Expert Rich Crème and Godrej Appliances unveiled their campaigns around Women’s Day. The group’s other brands like Cinthol Original Soap, Godrej Locks and Godrej Security Solutions rolled out female-led influencers and digital campaigns.  This year, the International Women’s Day theme was #EachforEqual depicting an equal world is an enabled world.

     

    Commenting on the same, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group, said: “At Godrej, we are committed to empowering our women employees to transform their social disadvantages into opportunities. We empower them with the right to make their own choices in their professions. Our objective is to develop an ecosystem where they are given the freedom to enjoy the best of both worlds i.e.  professional as well as personal,” adding “We, as an organisation do our best to understand women’s professional challenges and provide constant support and assurance so that they bring their whole selves to the workplace. The Godrej Masterbrand video highlights the little things that Godrej is doing to support women within as well as outside Godrej to reach their full potential and recognise and appreciate the contribution made by them.”

     

     

  • It is aimed at confronting and breaking gender stereotypes that define parts of our society today

    Flipkart encourages women entrepreneurship through its #RaiseHerToLead campaign

    By A Correspondent

     

    Flipkart has unveiled a new campaign – “#RaiseHerToLead” – to mark Women’s Day. The ad, which addresses families who own businesses, is aimed at confronting and breaking gender stereotypes that define parts of our society today.

     

    Notes a communique: “Through this film, Flipkart is trying to motivate more and more people to take the pledge of grooming their daughters to be business leaders and bring about change in society. This will then open up a new career path for generations of women to come.”

     

     

  • The #ImwithYellow campaign has been conceptualised by Havas and executed by ADK Fortune Communications

    Prega News takes the neutral route with #ImwithYellow ad campaign

    By A Correspondent

     

    To mark International Women’s Day, Prega News has launched #ImwithYellow, a digital campaign to promote gender equality in the country. The campaign underlines the brands forward-thinking philosophy and creates awareness about sensitive issues that affect society.

     

    The campaign has been conceptualised by Havas and executed by ADK Fortune Communications. The campaign has been launched across all digital platforms including cinema halls, outdoor, radio and e-commerce platforms for wider reach.

     

    Said Rajeev Juneja, CEO, Mankind Pharma: “Prega News has been a frontrunner in raising pertinent issues related to pregnancy and childbirth in the country, which are generally ignored. Indian society is still at large engulfed with preference of male child over female. Labelled in specific colors this has been running through generations and is wrecking the foundation of countrys social progress. Our latest campaign – #ImwithYellow is an initiative to rise against the alarming issue of sex discrimination. It urges people to do away with the clichés of gender stereotyping and focus on health of the baby by standing with Yellow – a colour that symbolizes its health and happiness.”

     

     

  • Leo-Burnett Orchard has created a video that showcases how women at Amanté understand women and work hard to create the perfect product for women

    Amante takes a fresh approach this Women’s Day

    By A Correspondent

     

    Amanté has taken a fresh approach for Women’s Day this year with a simple message – ‘when women support women, it makes for a happy Women’s Day’. The message stems from the fact that this brand employs over 65,000 women across the world. Right from the time the lingerie is a scribble on a sheet to the time it’s handed over to the customer, there is a woman who spearheads the whole process.

     

    Celebrating this thought, Amanté, along with its creative partner Leo-Burnett Orchard, has created a video that showcases how women at Amanté understand women and work hard to create the perfect product for women to help her get the support that she

     

    Said Smita Murarka, Head of Marketing at Amanté:  “What you see in this campaign is real empowerment. At Amanté, everyone from our designers to the tailors, to the fashion consultant at our stores, these women, understand our consumers. With deep care and expert skills, they help create and sell the perfect intimate wear for women. This is true embodiment of the line ‘Women for Women’. This is who we are, and this is what we do. This campaign is the brand’s way to invite you into our world and introduce you to our true heroes, our women. With this women’s day video we want to send across a message, that women everywhere are capable of incredible things if they support each other.”

     

    Added Sharmine Panthaky, Branch Head – Leo Burnett Orchard: “As one of India’s premium intimate wear brands, amanté is poised to take the conversation surrounding women empowerment to the next level. This is a powerful platform for the brand to own and the message has been timed perfectly,”

     

     

  • HP is partnering with Girl Rising to elevate voices of people around the world advocating for equality

    HP supports women initiatives through latest campaign

    By A Correspondent

     

    HP is inviting girls to reinvent their stories and reach out for their dreams. In celebration of International Women’s Day, HP has released “Paro,” a short film shot in Kolkata, India that follows a girl’s journey as she discovers her passion for storytelling. Alongside the film, HP is introducing a range of social impact programs, rooted in the belief that technology can be a democratizing force in telling and sharing stories that matter.

     

    “At HP we are celebrating the women who drive us forward and empowering the next generation of female leaders,” said Dion Weisler, President and CEO, HP Inc. “Together we must take action and propel the industry forward through diversity and inclusion. This is more than a week to celebrate women, it’s an ongoing movement.”

     

    “While we work for progress today, it’s crucial to look ahead to the leaders of tomorrow,” added Lori Adelman, Director of Youth Engagement, Women Deliver. “HP will equip our young leaders with the tools and resources necessary to launch their platforms and spread change beyond their communities.”

     

     

  • The campaign is spearheaded by digital agency Mirum

    Franklin Templeton teaches women to be financially independent

    By A Correspondent

     

    Franklin Templeton Investments (India) flagged off a new storytelling video campaign around Women’s Day. The video titled ‘Invest for Progress’ seeks to encourage women about the importance of being financially independent and how it can be a stepping stone towards achieving their goals in life.

     

    Said Juzer Tambawalla, Head – Marketing, Franklin Templeton Investments – India:”It’s easy to earn but difficult to save and invest. This video seeks to encourage women to step up and achieve financial independence.”

     

    Added Geetanjali Sachwani, AVP – Marketing, Franklin Templeton Investments – India: “It is not just another celebration but a time for us as a society to reflect on how much have we progressed and what next? In times like now, learning to earn isn’t enough, learning to invest is the need of the hour.Our campaign on #InvestForProgress begins today but does not end anytime soon. This, in fact, is just the beginning.”

     

    The campaign is spearheaded by digital agency Mirum. Said Naila Patel, ECD, Mirum India: “For most Indian women, learning to earn is part of empowerment whereas learning to invest isn’t.  We wanted to change perspectives thus, #InvestForProgress.”

     

     

  • The thought-provoking video is a montage of questions most young girls have asked their mothers at least once in their lives but never got a clear answer to

    Tata Tea’s latest Jaago Re film on Women’s Day makes a hard-hitting point

    By A Correspondent

     

    Just weeks after the launch of the Tata Tea Jaago Re 2.0 campaign “Alarm Bajne Se Pehle Jaago Re” that urges people to act before unfortunate incidents occur, Tata Tea Jaago Re released another film on International Women’s Day raising a hard-hitting point that if we, the current generation, react only when issues escalate, then the generation that comes after us will bear the brunt of our reactionary behavior.

     

    The thought-provoking video is a montage of questions most young girls have asked their mothers at least once in their lives but never got a clear answer to.

     

  • The brand urges women to explore their own choices and encourages them to break free from social norms

    TataCLiQ opts to break stereotypes with #WhateverCLiQsForYou

    By A Correspondent

     

    Over the years, International Women’s Day has seen great participation from individuals and organisations who come together and work towards the empowerment of women. Taking a stand against feminine stereotypes, TataCLiQ.com, Tata group’s multi-brand ‘phygital’ e-commerce player, unveiled its Women;s Day Campaign #WhateverCLiQsForYou, earlier this week. As a part of its weeklong celebration, the brand urges women to explore their own choices and encourages them to break free from social norms.

     

    As an integral part of these efforts, TataCLiQ.com launched a video that depicts how the idea of equality and individuality should be encouraged in women. Through their social media channels, the brand invited women to narrate instances when they went against all the odds to do something they were truly passionate about. The contests witnessed active participation from the consumers supporting and furthering the idea of #WhateverCLiQsForYou in terms of their concepts of beauty, attitude, fashion choices and feeling comfortable in their own skin.

  • In pursuit of its mission to spark social change through its 'NayiSoch' campaign, Star Plus has released a special Women's Day communication featuring superstar Aamir Khan

    Star Plus launches new campaign starring Aamir Khan

    By A Correspondent

     

    Star Plus has released a special Women’s Day communication featuring superstar Aamir Khan. Created by Ogilvy and directed by adman-turned-film-maker Nitesh Tiwari, the ad puts the spotlight on one of the nation’s biggest social issues of gender inequality and takes it head on.

     

    Said Uday Shankar, Chairman & CEO, Star India: ”We at Star believe that daughters are equally capable to bring laurels to their families and society. Our latest NayiSoch film reflects this confidence. It not only questions the gender discrimination that still exists, but also iterates our belief that it is time for fathers to step up and inspire their daughters with confidence and self-belief. Aamir Khan brings great credibility and empathy to the role of a father whose progressive thinking gives his daughters the freedom to flourish.”

     

    Notes a communique: “The brand film is a reflection of how in a nation of over 10 million shops and establishments, it is hard to find even a single one that holds the title of “And Daughters” – it is always ”And Sons”.”

     

    Indeed.

     

  • It's a good ad. For two reasons. One, we are talking real change out here, unlike the gassing that usually goes on over women's issues. Two, for a change, SRK has been used correctly in an advertisement

    Debrief: Tata Tea: Good use of Women’s Day

    By Anil Thakraney

     

    Tata Tea, the brand that favours public service advertising, did a special number for Women’s Day. They roped in Shah Rukh Khan, I guess because of his popular persona of a ‘ladies man’. Well, at least they had some logic going, usually SRK is used mindlessly in all ads.

     

    So this lady journo has gone to interview Shah Rukh on Women’s Day. The hero belts out the usual stuff about the need for women to stay ahead of us ghastly men in all walks of life. The reporter stumps him with a deadly question (wow, that’s unusual for TV journos!). Why does the heroine’s name appear after the hero’s name in the movie credit titles? An unnerved SRK reaches for his cup of Tata Tea to clear his thoughts, though am sure he would rather have a smoke. And then our gallant hero makes a promise that from here on the lady actor’s name will appear ahead of his. Change made. Small change, and that’s the message from Tata Tea: Make small changes.

     

    It’s a good ad. For two reasons. One, we are talking real change out here, unlike the gassing that usually goes on over women’s issues. Two, for a change, SRK has been used correctly in an advertisement. He plays himself, and this interaction with a journo can easily be happening on the lawns of Mannat. Therefore the communication is credible. And credibility is a rarity in SRK ads. High marks just for that.

     

    However, what the star promises isn’t a small change, it’s actually a pappu change. He should have been compelled to promise that actresses in his movies will now get paid as much as he does. Now that’s the equality we want! Think it’s time for me to interview Mr Ladies Man. 🙂

     

    Rating: (On a scale of 1-5): 3.5. SRK used well. Good, topical idea.

     

  • International Women's Day is being celebrated across various media platforms.

    Media vehicles celebrate Women’s Day

    By A Correspondent

     

    In the wake of International Women’s Day, no media platform is leaving the stone unturned to salute the spirit of womanhood. DNA is set to organise ‘I Can’, the only-Women’s Half Marathon, in Mumbai on March 10. Actor Akshay Kumar will flag off the marathon. The marathon would have three categories: 21 km half marathon, 10 km Spirit Run and 5 km Fun Run.

     

    Big CBS Love is all set to woo viewers with a 10-hour marathon called ‘Show Her The Love’. Starting 11am, the channel will celebrate the spirit of womanhood with some of the best international female-centric shows such as ‘The Good Wife’, ‘America’s Next Top Model’ and ‘The Game’. ‘Show Her The Love’ has been promoted extensively across digital mediums while engaging audiences on social media platforms.

     

    Anand Chakravarthy, Business Head – Big CBS said, “Show Her The Love is the perfect way for our audiences to cherish the spirit and essence of womanhood this Women’s Day through some of CBS’s award-winning shows which have strong female protagonists. We have carefully selected shows which showcase the various personalities of these TV characters and are confident that the special will not only appeal to the viewers, but also enable our advertisers to further engage with their target audiences.”

     

    CNN-IBN is saluting the spirit of women’s empowerment. A series of special shows have been lined up under the channel’s ‘Agenda for Change – Women First’ campaign. These shows will cover stories of the women and for the women; and will celebrate the economic, political and social achievements of the Indian woman.

     

    The special programming will begin with India Positive, in which Karma Paljor will tell inspiring stories of Prema Jaikumar, daughter of an autorickshaw driver who topped the All India Chartered Accountancy exam; 21-year-old Priya Sachan from UP, the first and only female driver in the upcoming Rapid Metro Project; 19-year-old Saachi Soni, who after having scaled four peaks in Garhwal and Sikkim Himalayas, has set her eyes on Mount Everest; and many other stories of women who are working quietly to make India a better place.

     

    Real Heroes, CNN-IBN’s flagship initiative, will showcase ordinary women who have done extraordinary things. These include Sunita Krishnan, a gangrape survivor, who runs a home for victims of sex abuse in Hyderabad; Biro Bala Rabha, who is fighting archaic traditions like witch-hunting in Assam; and Subhasini Mistry, a vegetable vendor who has saved enough to set up a free hospital for the poor near Kolkata. The special Citizen Journalist Show will feature stories of women who have fought for their rights and the rights of those around them, filling us with courage and hope.

     

    On Bollywood Roundtable, Rajeev Masand will host a discussion with the modern women of Indian cinema, such as Kalki Koechlin, Kiran Rao, Reema Kagti and Parineeti Chopra. CNN-IBN Deputy Editor Sagarika Ghose will host a show with five young MPs to highlight the meaning of ‘Agenda for Change – Women First’ to the politicians.

     

    Said Rajdeep Sardesai, Editor-in-Chief, CNN-IBN, IBN7 & IBN-Lokmat, “On the occasion of International Women’s Day, we are pleased to present to our audience our series of special shows, showcasing the stories of inspirational women from all across the country.”

     

    Celebrating the influence of women in the English music space, 9XO, the International music Channel by 9X Media will present an interesting programming line-up for International Women’s Day. Titled ‘9XO Kickass Chicks’ this special programming initiative will feature some of the most influential women of English music from Madonna to Lady Gaga.

     

    Speaking of the initiative, Luke Kenny, Head of Programming 9XO said, “The music selection on 9XO Kickass Chicks celebrates the achievement of women made in the English music space. The playlist created is the declaration by strong, confident women who knows what they want. 9XO Kickass Chicks features various categories including, the Madass, Badass, Cuteass, Hotass, Smartass and even dumbass. So get ready to rock, jam and dance with the best of women artists across the world as 9XO celebrates the international women’s day from 6th to 8th March 2013.” The International Women’s Day will also be celebrated across the digital platform through the Channel’s official website www.9XO.in and across mobile platforms.

     

    In the FM space, Radio Mirchi and LIC will set a stage for women to come together, let their hair loose and enjoy a much deserved ‘me-time’. With its one of a kind musical concert – ‘She Rocks’, Mirchi gives women an opportunity to take the centre stage and rock an evening in commemoration of the spirit of womanhood. To add to the fervor and celebration, India’s leading vocalist, Subha Mudgal will pay a musical ode to women in a two-hour special musical extravaganza at Rang Sharda, Bandra, will recognize and acknowledge the courage and strength of women.

     

    Hitesh Sharma, COO, ENIL said, “We at Radio Mirchi are delighted to dedicate this day to recognize the importance of women in our lives with ‘She Rocks’. In our own way, we take this opportunity to thank them and cherish all the efforts that have been made by them in contributing to each of our lives in their own special way. We are certain that together with our listeners we will make this concert, a memorable evening for the all women.”

     

    Rita Bhattacharya, Executive Director (C.C.), LIC, said, “An event like “She Rocks” organized by Radio Mirchi affirms our respect for womanhood and the female workforce in India. With almost 25,000 women on its employee rolls and over 4,00,000 women in its massive marketing network, LIC certainly believes in the enormous potential available in this segment. She Rocks is not only about giving women a day of entertainment but also showing our respect for women and their constant progress.”

     

    Also, as part of its ‘Dilli Meri Hai’, Radio Mirchi is celebrating the day with ‘Women Day Out’ campaign. With a successful completion of awareness drive on the need and necessity of safer park and raising voice against the injustice against women in markets, the third phase of the ‘Dilli Meri Hai’ campaign is aimed at celebrating the spirit of Womanhood. Radio Mirchi will take a few lucky women listeners for movie at DT Cinema, Saket, one of the leading and safe multiplexes in Delhi. The screening would be followed by a scrumptious dinner to celebrate the International Women’s Day with pride.

     

    Additionally, Radio Mirchi will also present a ‘Mirchi Pepper Spray’ to all the guests to further equip them with a safety tool 24×7. The Mirchi Pepper Spray has received a positive recognition from Delhi Chief Minister Sheila Dixit, who has also applauded Radio Mirchi’s effort of raising awareness about female safety in Delhi.

     

    Sachin Tagra, Sr. Vice President, Radio Mirchi said, “We are glad that as a responsible FM station we have been able to bring smile on our women listeners in this time where women are feeling unsafe every moment and are ready to raise their voice for justice against all the threats faced by them in the city. It is our great pleasure that women have been supporting us to drive the campaign and reclaim the city as their own city.”

     

    Radio City 91.1 FM is all set to gift some ‘quality free time’ to women in Delhi this Women’s day. Apart from the return of ‘Maya’ on PlanetRadiocity.com, Radio City RJs will visit some households and help women with their daily chores. The registration started on the 4th of March, when the listeners were asked to register by sending an SMS to Radio City. The shortlisted lucky ones get to spend an unforgettable leisure day with our RJs this Women’s day. PlanetRadiocity.com, India’s first web radio portal, kicked off the celebrations with ‘Maya’, a show dedicated to women, which started on the 1st of March and will be on air, throughout this month.

     

  • 'I am Laadli', a social media campaign by Population First in collaboration with Leo Burnett, plans to help women celebrate themselves

    Laadli day for women with media campaign

     

    By Meghna Sharma

     

    Celebrating Women’s Day is no small matter. From special programmes to activities, from status updates to tweets, everyone will do their bit to make the day special for the woman/women in their lives.

     

    But with too much negativity around us, it is possible to celebrate oneself? ‘I am Laadli’, a social media campaign by Population First in collaboration with Leo Burnett, plans to do just that by making women celebrate themselves.

     

    A L Sharada

    “We know we are not going to change the world through this campaign, and that is not our objective too. We just want women to celebrate the day by celebrating themselves. It’s a day when we want to celebrate the positive,” says Dr A L Sharada, Programme Director, Population First.

     

    The agenda

    Started in 2005, the Laadli campaign addresses the issue of sex selection through community initiatives, college based youth initiatives, media sensitization on gender issues and interventions with medical professionals and BMC medical department.

     

    Over the years, the campaign has seen many ups and downs, but wants the positively to triumph over the negativity. Last few months have shown the gruesome face of humanity in the country where women have to fight for their safety even in the 21st century.

     

    So is to be blamed for it? At the very root of the violence against women is the mindset that undervalues women, rationalizes violence and discrimination against them and perpetrates denial and abridgement of their rights.

     

    “Through this campaign call upon every woman who has succeeded in claiming her rights, overcoming discrimination and one who has made a place for herself in whichever way in this society to proudly claim her right to ‘be’ and reaffirm her commitment to ensure that every girl becomes a Laadli of not just her family and friends but of the nation,” hopes Dr Sharada.

     

    KV Sridhar

    “This year the plan was to keep it simple yet powerful,” says KV Sridhar, NCD, Leo Burnett which got associated with the campaign six years back. “One doesn’t and shouldn’t need others to celebrate themselves. Hence, we wanted this year’s to be different and thought ‘why can’t we just do so by telling women to add ‘I am Laadli’ as a prefix to their names.”

     

    It is just the beginning but already a lot of women especially celebrities have joined the venture to help other women. Renuka Sahane is one of them.

     

     

    Renuka Sahane

    “I was contacted by the initiative last year and since then I have been associated with them. One doesn’t need a reason for doing so. I’m sure every woman would want to be a part of a campaign which celebrates its very existence,” feels the actor, who is proud of the fact that her family didn’t distinguish between her and her brother and both were given equal opportunities as well as encouraged to follow their dreams.

     

    More than just tokenism

    Every year, the day sees numerous activities celebrating women, but do they really make a difference or are nothing but just a token?

     

    “One must not forget that an ocean is made of many drops. So, if through these small efforts one tries to make a change, it is much more than just tokenism. It goes a long way in some way or the other,” feels Mr Sridhar.

     

    “We don’t want others to become reformers or activists. We just want them to be positive and helps others be it in any way. For instance, funding a child’s education, volunteering at any NGO, spreading awareness are just some of the many ways one can try to make a difference. And appreciating that shouldn’t be seen as tokenism because it will take time to change mindsets,” adds Dr Sharada.

     

    Responsibility of media

    “Unfortunate as it was, the Delhi gangrape incident did bring about a change in our society. People who never took a stand, took one and came out to support not just the victim but all the women who are ill-treated in some way or the other,” points out Dr Sharada when asked what role the media plays in bringing about societal change.

     

    After the incident, many blamed the media – advertisements and films, especially item numbers, as the reason for such incidents. “Television is a very strong medium and influences many but it would be wrong to blame it. All depends on how one watches it. For instance, if one watches a lot of crime shows, does he become a criminal?” asks Dr Sharada.

     

    However, Ms Shahane believes that the content of the television too needs a little improvement. “If, day in and day out, women are shown as an object or treated like doormats in the shows, then it is not helping society in any way. It just goes to prove how patriarchal our society is.”

     

    As for social media, which sees youngsters and others alike contributing and sharing their thoughts across sections, the initiative hopes to change attitudes and mindsets of people through their campaign on the medium. “We want everyone to be a Laadli. So by the simple act of adding Laadli to the name on social networking sites or signatures on their mails, official or otherwise, one is only going to spread the message and help others too to be proud of themselves,” says Mr Sridhar.