MxMIndia

Tag: Vodafone India

  • Vodafone has launched a 360-degree campaign to support SuperHour with an objective to create a value proposition in the data segment

    Vodafone pushes data with SuperHour

    By A Correspondent

     

     

    Vodafone India has gone aggressive on data and launched a new Super Hour offer that offers free voice and data on hourly basis for customised tariffs and recharges with data packs starting at Rs 16 (for 3G/4G) for an hour but may vary from given the region (circle)..

     

    When asked about the about the thought behind the campaign, Siddharth Banerjee, SVP – Marketing, Vodafone India said: “Data consumption is on the increase in India and consumers are using internet in different ways for different kind of education, different kind of entertainment options and we see explosion in the use of data. Within that there are an array of plans that people have, there are wide variety of mobile internet plans, data packs, etc. We wanted to make the lives of our consumers simple with a dramatic revolutionary product that did not talk the language of MB and GB but talk the language of something that consumers are familiar with, as a construct which is minutes and hours which is why the thought of SuperHour came in or the thought of an hour came in and because we have had an association with SuperNet. So how can you best enjoy while internet on SuperNet with a product like Super Hour making lives of consumers easy by liberating them from any concerns of data usage through a small denomination product called the Super Hour. That was really the thinking behind SuperHour.”

     

    Vodafone has launched a 360-degree campaign to support SuperHour with an objective to create a value proposition in the data segment with TVC ‘More fun to you’ that will help create rapid awareness for ‘SuperHour – unlimited internet entertainment in an hour’ offering. This will be followed by the second TVC which will go on air on January 16, 2017.

     

    Speaking on how much does advertising play a role when the focus for most is around price, Banerjee said: “The most important part is to truly find out the relevant consumer need and if therefore that need can be addressed in a relevant manner, thats when you know you are on to something as a marketer. So, its less about the noise, the clutter, the price, that all comes afterwards but the most important is relevant consumer need – Is there an insight that you can therefore unearth out of that and can you develop something which will be useful and serve that need? We believe that there is a need for worry free mobile internet solution, we believe that it has to be at a smaller denomination rather than a higher price plan and therefore we constructed the SuperHour and we are now advertising it with an attractive price point and of course communication that we believe consumers would love and if our consumer research is anything to go by, they love the two commercials.”

     

    While expressing his thoughts on Vodafone’s distinctive TVCs and campaigns, he said, “Vodafone has always been a brand which has been built on customer needs through various different brand icons. So, when consumers needed a network we had the pug and a network that followed hem. We continue to use the pug, so when we launched Vodafone SuperNet we brought back the pug. Then when we wanted to launch our VAS (Value Added Services) during IPL of 2008, we had ZooZoos and they are much loved and we have continued to use the ZooZoos in different ways on twitter, we continue to do various things with the ZooZoos but I think the core of Vodafone is instances where we are able to empower consumers to be the personal best that they can be and you would have seen that in the Be Super Campaign  – Be a super dad, Be a super sister, Be a super friend and that I believe is something that consumers love. Vodafone continues to build the brand lovingly that we have built over so many years and products like these continue to make us relevant to a large part of the customers that we serve.”

     

  • For salience visibility in BTL, we consider the brand's requirements in specific markets and plan campaigns accordingly, says Siddharth Banerjee, National Head – Brand Communication and Insights, Vodafone India in BTL Baatein… powered by VISCOMM

    BTL Baatein: Siddharth Banerjee, Vodafone India …. Powered by VISCOMM

    An MBA and economics graduate, Siddharth Banerjee is an experienced consumer business leader across Telecom and FMCG for the past 16 years and is currently Senior Vice President (SVP) – Marketing and Head of Brand, Insights, Media, Activation & Digital at Vodafone India.

    In his 15 years of FMCG / CPG experience, including the last 13-odd years in Unilever, Banerjee has worked across country P&L roles and global/ regional brand marketing roles, with exposure across developing and emerging markets. His last role in Unilever was as the Country Marketing Director / CMO and a member of the Management Committee at Unilever Sri Lanka. He has lived & worked across India, Singapore, the UK & Sri Lanka.

    We present to you the ‘BTL Baatein’ of the week which is powered by VISCOMM with Santosh Jangid speaking to Siddharth Banerjee about Below The Line (BTL) advertising, the focus of the company and the balance between ATL (Above The Line) and BTL

     

    How important is BTL to your overall marketing plan?

    BTL is an integral part of our 360-degree marketing approach. Vodafone as a brand has always been active on the BTL front and indeed has been the one to set benchmarks in terms of creating landmark OOH media properties, creating visibility and stature through the medium. We continuously track awareness created by various mediums and OOH is amongst the biggest sources of creating awareness for our brand as well as product messaging.

     

    Can you also specify the range of activities that you undertake as part of the below-the-line advertising and promotion?

    Some of the recent BTL initiatives undertaken by Vodafone:

     

    Durja Puja Pandal-Hopping for Senior Citizens: Vodafone India celebrated this Durga Puja in Kolkata with a difference, by spreading cheer in the lives of senior citizens from the Tollygunge Home and Nabanir Old Age Homes. Legendary danseuse Tanusree Shankar flagged-off a special bus which took the senior citizens pandal-hopping on the auspicious day of Shashti to the five most popular pandals in North Kolkata including Chalta Bagan Durgotsav. For the senior citizens it was an overwhelming experience to meet and interact with Tanusree Shankar.

    Rainwater Harvesting Billboards: To help the drought affected farmers in Maharashtra, Vodafone in association with Kinetic India, had installed 5 Rainwater Harvesting Bill Boards along the New Airport Road in Pune. Rainwater was harvested using the billboards, by creating a U-curved aluminium sheet as a rain water collection funnel on top of the billboards. This funnel was then channeled through a tube to a big tank installed at the bottom of each hoarding, which stored the collected rain water.

    In order to keep a check on the water level in the tank, each tank was installed with a unique Vodafone sim card based water sensor technology. Once the tanks were full, an SMS was automatically sent out to the administration. The water collected in the tanks was then transferred to water tankers and taken to the farmers. We have been able to donate more than 20000 litres of Water to the farmers of Wadebolai Village, Maharashtra.

    Vodafone SuperAlbum – Vodafone SuperAlbum, one of Vodafone’s marquee initiatives for IPL 2016, invited Vodafone customers to click a picture with their favourite mascot – the ZooZoo and become a part of the Guinness World Record.  Cricket lovers and Vodafone customers participated enthusiastically in the Vodafone SuperAlbum by posing with the ZooZoo at IPL cricket stadiums, Vodafone stores, IPL Fan Parks or at nearby malls. Following the stringent parameters set by Guinness World Records, over 75, 000 photographs were uploaded on the specially created portal www.vodafonesuperalbum.com.

    IPL Campaign- Vodafone SuperFan:  Vodafone SuperFan is yet another engaging customer connect initiatives undertaken during IPL.  It has become a platform to fulfill dreams of many cricket enthusiasts to watch the match live from the stadium and meet their sports heroes.

     

    The Vodafone SuperFan contest offers once-in-a-lifetime opportunity for Vodafone customers to take centre stage on a global sporting platform like the IPL. The Vodafone SuperFan flies to the Vivo IPL match in style, is driven to the stadium in a luxury car and watches the match live from the Vodafone enclosure in the hospitality box. Getting the match ball autographed by the winning captain on Live TV is a moment Vodafone SuperFan’s cherish for prosperity.

     

    Can you give a broad idea of your spends pie of ATL v/s BTL?

    We allocate spends depending on various factors such as desired reach, importance and relevance, etc.

     

    Do you prefer to do this through BTL agencies directly or via your existing creative/media agency?

    Vodafone as a brand works basis an integrated marketing plan and Maxus – our agency works according to the overall plan.

     

    In terms of generating results especially from consumers and in B2B, do you find BTL a more sure shot avenue than ATL?

    The marketing activity depends on the marketing objective to target audiences. Hence, there are some cases where BTL does the job (localised messaging, etc) and some cases where ATL is an absolute necessity (rapid awareness creation)

     

    While sales and salience are good indicators of its success, what are the attributes you look at to measure the success of a BTL campaign?

    For salience visibility in BTL, we consider the brand’s requirements in specific markets and plan campaigns accordingly. Vodafone does not need customer awareness or brand recall in most markets, which means that extensive visibility for the brand logo is not the criteria. We try and ensure that any OOH visibility can be stretched to include engagement, where possible, and aggregate the presence generated by store signage, retail assets etc as well.

     

    For tactical campaigns, the first thing to consider would be who you are targeting, and what you aim to deliver via the product / service. We then choose media based on available data about consumers’ media consumption patterns for that TG.

     

    For example, Vodafone U, our lifestyle proposition for youth, created the platform of Million Fun Experiences for the youth to engage and enjoy. Under this umbrella, Back to Campus, a month long campaign in 400 leading colleges across top 50 cities was driven through campus engagements and promoted via social media. Vodafone U is also associating with the much awaited musical drama Rock On 2 to offer exciting experiences to its customers and music lovers.

     

    Vodafone marked the launch of Vodafone SuperNet 4G with the return of its iconic mascot-The Pug. Considering the overwhelming response to the campaign, Vodafone in association with Petfed organised a unique Pug- Parade in Delhi and other key markets. The activities included a host of exciting fun engagements like Fashion show, merchandise like customised T-shirts, Leashes, Collars, Bandanas for all our pug friends, Exciting Photo booths, free pet Grooming session, Free Vet check-up, Games, etc.

     

  • Vodafone's latest campaign Vodafone FLEX – 'Prepaid bana very very aasan' brings back common man approach

    Nawazuddin and Bobby Simha to endorse Vodafone’s latest offering – Flex

    By A Correspondent

     

    Vodafone has launched Vodafone Flex for prepaid customers that comes with no pre-fixed quotas for voice, data or SMS. This gives power to each individual customer to use as per his/her preference and needs, Flex for voice, data, roaming or SMS – all with just a single recharge.

     

    A 360-degree, multimedia creative campaign will propagate the launch and introduce the innovative, new concept of Vodafone Flex  with the credo ‘Prepaid bana very very aasan’. The campaign is being led by actors Nawazuddin Siddiqui and Bobby Simha. This highly vibrant and impactful campaign will be seen across mediums – TV, Print, OOH, Radio and Digital.

     

    The two TVCs – crafted by Ogilvy India – are centered around two core themes on how a consumer gets stuck due to pre-defined quotas that exists in current prepaid products and the other on a continuous dilemma that our consumer has to face while choosing his telecom packs to meet his multiple needs.

     

    Said Siddharth Banerjee, National Head, Brand Communication and Insights, Vodafone India: “Vodafone Flex is a path-breaking product since it guarantees making consumers life simpler while assuring them of great value for money.  Vodafone Flex – Prepaid bana very very aasan campaign talks about simplifying lives of the prepaid consumers. It marks the return of a common man spokesperson approach, which Vodafone has done successfully in the past for the iconic Chotta Recharge campaign led by Irfan Khan. For this campaign, the spokesperson had to be authentic, relatable and could truly live up to brand values. Nawazuddin Siddiqui, man of the Hindi heartland and Bobby Simha with popular following in the Southern states have explained the consumer propositions in their own authentic narrative style to connect strongly with the target audience.”

     

  • Cheer for your favourite IPL team with the newVodafone #Hakke Bakke slogan, join the Vodafone SuperCheer contest

    Vodafone explains what it takes to be ‘super’

    By A Correspondent

     

    As the Indian Premier League (IPL) fever grips the country,Vodafone India is offering unique, innovative and engaging experiences to customers. The fun and excitement quotient at the on-going Vivo IPL 2016, has exponentially grown with a series of ‘SUPER’ experiences on offer, all aligned to its latest Vodafone SuperNet™ proposition.

     

    A series of marquee initiatives including Vodafone SuperCheer, Vodafone SuperAlbum, Vodafone SuperFan and Vodafone FanArmy – all designed specially to make a strong connect between the fans, the brand and their favourite sport. These money-can’t-buy opportunities enable Vodafone customers to take centre stage on a global sporting platform like the IPL, creating memories to cherish for life!

     

    Announcing the ‘SUPER’exciting experiences on offer to Vodafone customers, Sandeep Kataria, Director – Commercial, Vodafone India, said, “Vodafone has been associated with IPL since its inception 9-years ago. As we look forward to another exciting season of cricket, we are using this edition of the marquee cricket tournament as an opportunity to promote our recently launched Vodafone SuperNet™ proposition celebrating the major improvements in our network bringing new benefits to our customers. A series of unique experiences and engagement opportunities that combine the best of the past with the excitement of the new have been specially created for customers to actively participate in the Vivo IPL 2016. Vodafone SuperCheer, Vodafone Super Album, Vodafone SuperFan and Vodafone FanArmy are all being promoted with acreative blitzkrieg and amplified with a high decibel 360 campaign. We hope that our customers and cricket enthusiasts willenjoy this ‘Super’ exciting and rewarding experience while enjoying the cricket-ainment at the stadium cheering their favourite teams.”

     

    Vodafone India is the official partner and official sponsor (on-air) of Vivo IPL 2016. Vodafone is the only national brand to be associated with IPL since its inception in 2008. Since then, Vodafone and IPL have become synonymous with each other and in the minds of sports lovers.

     

  • Only national brand to be associated with IPL since its inception in 2008

    Vodafone keeps partnership with IPL intact

    By A Correspondent

     

    Vodafone India and the Indian Premier League (IPL) have over the years gone on to strike a special chord with cricket enthusiasts and consumers alike. This bond gets further strengthened with Vodafone continuing its association for the 9th consecutive year as the Official Partner and official sponsor (on-air) of Vivo IPL 2016.

     

    Vodafone India is the only national brand to be associated with IPL since its inception in 2008. Since then, Vodafone and IPL have become synonymous with each other and in the minds of sports lovers.

     

    Sandeep Kataria

    Sandeep Kataria, Director – Commercial, Vodafone India, “IPL is one of the biggest sporting platforms in India designed to appeal to a wide section of consumers across the country. Vodafone was one of the very first few brands to associate with IPL and we are very happy with the way our association has shaped up through the years. Our partnership with IPL has helped Vodafone connect with cross segments of Television viewers and cricket lovers in India. Infact, the unique format of this tournament led to the birth of one of our favourites and most loved iconic mascot – the Zoozoos. At Vivo IPL 2016, Vodafone customers can look forward to an array of exciting and innovative engagement initiatives to participate in and enhance the spirit and passion surrounding IPL”.

     

    Rajiv Shukla, Chairman, IPL (Indian Premier League), said, “We are delighted with the long and enriching affiliation with Vodafone as co-presenting sponsor since inception in 2008. IPL is a platform where talent meets opportunities and Vodafone has always with its innovative and engaging on-ground initiatives provided the fans loads of fun, frolic and entertainment. We look forward to another successful year of association.”

     

    Vodafone has always used IPL to high-decibel brand and marketing initiatives that its core to its business and growth strategy. The company will soon announce its annual much anticipated 360 degree marketing campaign for Vivo IPL 2016, beginning with the inaugural match to be played on 9th April, 2016.

     

  • It enables users to enjoy a holistic customer experience – seamless login, intuitive and customised interface for post-paid/prepaid and non-Vodafone customers

    Zumi Army arrives to popularise ‘MyVodafone App’

    By A Correspondent

     

    India’s popular TV entertainment property, the IPL is still some months away but a character that’s familiar with the sport and has its origins there, has arrived much ahead of it this year. ZooZoos, or the Zumi Army is back again to woo the audience of the latest offering from Vodafone – MyVodafone App.

     

    Developed on a state-of-the-art platform with intuitive and customised interface, the MyVodafone App provides a personalized experience to postpaid and prepaid customers as well as non-Vodafone customers. The app enables a customer to see his/her usage, plan details, pay bills, buy recharges and bonus cards, get best offers, access their M-Pesa account, recharge/pay bills for friends and family and so much more, giving him/her the power to manage their Vodafone number with their fingertips!

     

    The new television campaign will be supported by rich presence on social media, prominent and a series of on-ground activations will communicate the app’s various features and benefits.

     

    Speaking about the feature rich MyVodafone App, Kavita Nair – National Head – Retail and Digital, Vodafone India said, “Customers are gaining comfort with apps and are using them to shop, subscribe to services and access news/information. Keeping these evolving needs of customers in mind, the MyVodafone App is designed to provide them at their fingertips, a personalised interface of everything that is Vodafone. From accessing their services to managing their accounts or transacting or even getting their problems resolved, the app is a manifestation of Vodafone, on the smartphone.”

     

    Speaking about the theme of this marketing campaign, Siddharth Banerjee, National Head – Brand Communication & Insights, Vodafone India, said “The new MyVodafone App campaign aims at citing feature-led benefits of adopting and using the app, thereby driving home the key point that one can avail of Vodafone services, now on one’s phone. Accordingly a 360 campaign has been designed that clearly establishes MyVodafone App as a one-stop shop for all Vodafone related services. The much loved Zumi army will engage with customers through different mediums, showcasing key features of the all new MyVodafone App.”

     

    The MyVodafone App is available to all Android users and is free to download from Google Play. The app will be made available for other user interphases sequentially.

     

  • The communication is based on the Insight that users often 'shackle' their data usage due to the worry of 'running out of allowance'

    Vodafone unveils campaign to promote Double Data & Double Validity plans

    By A Correspondent

     

    Vodafone India launched its biggest nationwide consumer promotion, offering immense value benefits to both its voice and data customers. While the data product offered ‘Double Data’ on a pack upgrade, the voice product offers ‘Double Validity’ on purchase of a rate cutter pack for local / STD calls.

     

    The Vodafone Doubles 360 campaign went live a few days ago with an objective to create a value proposition in the prepaid segment. The first TVC ‘Vodafone Smitten’ helped to create rapid awareness for the ‘Double Data’ offering. The second commercial ‘Vodafone Jokester’ goes on air on 27th August, 2015 and aims to deliver conversions for the ‘Double Validity’ proposition.

     

    Vodafone India launched Double Validity on rate cutter packs, giving pre-paid customers a great reason to talk more at lower rates. The offer on rate cutter pack will enable customers to talk more at attractive rates, affordable prices and an opportunity to double the validity of the product at a nominal cost of INR 7.

     

    All pre-paid customers of Vodafone pan India can avail this offer through any of the following routes (via 121, through the special offers section on the Vodafone website and My Vodafone app) and can choose to double the validity of the selected voice rate cutter pack by paying just INR 7.

     

    Earlier this month, Vodafone launched Double Data offer wherein pre-paid customers availing data recharge, will enjoy double the value of the chosen data pack, at the same cost.

     

    The brief to Ogilvy was to bring alive the key proposition of Vodafone Doubles’ offer.  The key consideration for the campaign was to ensure quick connect with the TG through simple stories and rapid awareness to drive for the offer performance.

     

    The communication is based on the Insight that users often shackle their data usage due to the worry of running out of allowance. The creative idea of the communication is thus around More Allowance being equal to More Fun, and the TVC brings this alive through a simple story of individuals experiencing the unrestricted joys of unshackled data usage.

     

    The proposition of Double Data and Double Validity is brought alive in two TV commercials. An interesting customer interview format is chosen which begin with pitching the proposition as a question. The respondent then begins to imagine all that he/she can do (and much more) if this dream offer came to reality.

     

    The Vodafone Doubles propositions are brought alive through slice of life stories to ensure easy message delivery. The TVCs will be supported by a 360 degree campaign, which is designed to bring alive the Vodafone Doubles offers. As the core TG of each of these may reside in different markets and access different media, TV, OOH, digital, and on-ground has been chosen to target specific offers across varied geographies.

     

    Avneesh Khosla, Executive Vice President – Products & Services – Marketing, Vodafone India, said, “Mobile telecom services in India are still largely voice dominated with over 70 per cent of the market revenues contributed by Voice plans. Double Validity is one more customer centric initiative from Vodafone, conceptualized with the objective of ensuring our customers get control on how they utilize their plan and get full value for money. It is a refreshing new offering that blends affordability with customer empowerment.”

     

  • Vodafone wanted to talk about the freedom to indulge oneself through 'more than usual' usage of data without worrying about running out of benefits

    Vodafone rolls out new TVC to promote ‘Double Data’

    By A Correspondent

     

    To further encourage adoption of mobile internet data as well as to reward existing pre-paid data users, Vodafone India has launched ‘Double Data’ offer. Pre-paid customers availing data recharge via 121 or through the special offers section on the Vodafone website and MyVodafone App, will enjoy double the value of the chosen data pack.

     

    With customers increasingly using Mobile Internet, there’s always more to do/explore on one’s phone. Vodafone wanted to talk about the freedom to indulge oneself through ‘more than usual’ usage of data without worrying about running out of benefits.

     

    The brief was to bring alive the key proposition of ‘Vodafone Doubles’ – Double Data Offer.  The key consideration for the campaign was to ensure quick connect with the target group through simple stories and rapid awareness to drive for the offer performance.

     

    The proposition of double data is brought alive through an interesting customer interview format. The film opens with pitching the proposition as a question to a young girl who then begins to imagine all that she can do (and much more) if this dream offer came to reality. The proposition will be brought alive through an integrated multi-media campaign.

     

    Santhanam, Executive Vice-President, Data, VAS and Terminals, Vodafone India, said, “More than 36 per cent of our subscribers’ today use mobile internet primarily for surfing, browsing, Email, social networking sites like Facebook, Twitter, etc. Over the last few quarters both the number of data users as well as the consumption of data per user has significantly risen. This ‘Double Data’ offer is our way of thanking our valued pre-paid customers for choosing Vodafone as their preferred mobile internet provider. Our new advertising campaign ‘Vodafone Doubles’ highlights new ways / features of using mobile internet through simple stories. The television campaign will be supported by a robust outreach across the mediums like outdoor, retail and digital.”

     

  • Culture Machine'sBeing Indian has been roped in to turbo charge theVodafone 3G Campaign with viral content for greater reach

    Maxus ESP initiates project with Culture Machine for Vodafone

    By A Correspondent

     

    Maxus ESP has initiated a brand new content project partnering digital video entertainment company Culture Machine with Vodafone for its 3G campaign ‘Speed is Good’. They roped inYoutube star ‘Being Indian’ whointelligently placed them for content on fast internet in a video titled ‘Mumbai on #SpeedisGood’. This co-branded video has already garnered half a million views in a week.

     

    The Vodafone 3G campaign which was rolled out during the IPL has already struck a popular chord with the audiences looking for high speed uninterrupted internet availability.

     

    The ‘Speed is Good’ campaign aims at articulating speed with the benefit of the fastest 3G network substantiated with hard functional claims basis an analysis of OoklaSpeedtest data during the period September 2014 to February 2015. The Vodafone network was adjudged to allow 22 per cent faster download and 43 per cent faster upload experience with its 3G data network as compared to the next best operator.

     

    Shailja Saraswati, Regional Director- Content (South East Asia & South Asia), Maxus ESP said, “We are looking to amplify the connection between speed and Vodafone through digital content to bring out the concept of ‘Speed is Good’. Given the popularity of the YouTube sensation—Being Indian, we have designed the campaign to reach out to a wider audience. It must be mentioned that we also collaborated with BIG FM and helped to create the “SPEED IS GOOD” philosophy using the programming framework of the radio station. There was a spike in participation when the radio campaign went live and it was attributed as one of the many factors for success. With the campaign now taking a digital course, the Vodafone 3G SPEED IS GOOD Campaign is all set to capture more hearts”.

     

    Ronita Mitra, Senior Vice-President, Brand Communications and Insights, Vodafone India added, “For Vodafone, youth is a significant component of our target audience. For this generation, their smartphones and mobile internet are their primary source of content consumption. The YouTube Stars are very popular and command a huge fan following. As part of our 360 degree campaign for Speed is Good, we co-created content with Being Indian, a very popular YouTube channel to connect with the Youth.”

     

  • The new campaign showcases everyday moments to bring alive the benefits of a Faster Data Network

    Speed is good, affirms Vodafone in new campaign

    By A Correspondent

     

    Vodafone has announced a new campaign to communicate its proposition “Speed is Good”. This comprises of a series of television commercials that Vodafone will air during the 7-week long tournament. The campaign is made up of short but memorable stories where Vodafone customers use their fast 3G network to bring a smile to someone’s face.

     

    This “Speed is Good” campaign aims at articulating speed with the benefit of the fastest 3G network substantiated with hard functional claims basis an analysis of Ookla Speed test data during the period September 2014 to February 2015. The Vodafone network was adjudged to allow 22 per cent faster download and 43 per cent faster upload experience with its 3G data network as compared to the next best operator. This campaign will endeavor to strengthen the 3G network credentials through new campaign.

     

    As a build-up to the IPL campaign, Vodafone launched the idea of ‘Speed is Good’ with two commercials “Farewell” and “Haircut” earlier. The commercials which are on air tell the story of technology and in the process touches hearts. The stories also effectively establish the idea of ‘Speed is Good’. To build on this idea, Vodafone will be releasing two new spots called “Baby” and “Library”. The “Baby” spot is about how a crying baby is pacified by a teenage boy with the help of faster video downloads on Vodafone. And the “Library” spot tells the story of how a group of friends break into a silent celebration in a library when the news of someone’s birthday spreads quickly on Vodafone 3G.

     

    Commenting on the campaign, Ronita Mitra, Senior Vice President – Brand Communications and Insights, Vodafone India, said: “IPL is the biggest sporting platform in the country designed to appeal to a wide audience with high clutter and frequency during a very compact period. In line with our brand promise of always enabling consumers to be confidently connected, we are launching the ‘Speed is Good’, campaign that reinforces Vodafone’s network credentials in an evocative and engaging manner. The high decibel campaign aims to position Vodafone as the fastest 3G network in the country.”

     

  • The thought-provoking initiative devised by Maxus ESP for Vodafone India, highlighted some of the most exciting emerging business ventures

    Maxus creates special innovation platform for Vodafone

    By A Correspondent

     

    When the seeds for a successful business venture are sown, it takes a great amount of passion and the right opportunities for it to become prosperous. Devising a fresh media gratification marketing plan for its client Vodafone, Maxus has endeavored to assimilate special branded content and programming, along with a consolidated promotion package, in order to reach out to the right audience at a phenomenal scale.

     

    The thought-provoking initiative devised by Maxus ESP for Vodafone India, highlighted some of the most exciting emerging business ventures, where entrepreneurs attempted, in a pitch-perfect platform, to emphasize their position on reasons why Vodafone should provide them with a strong media and consultancy backing. And the prize? The top ten list featured on India’s biggest business news channel, CNBC-TV18, the prestigious Forbes India magazine, business tabloid Mint and the online business portal moneycontrol.com.

     

    Providing details of the same, Shailja Vohra, National Director, Maxus ESP informed, “Vodafone has partnered with Maxus ESP to devise and implement  the content strategy campaign which began with a CALL FOR ENTRY Stage promoted on Mint, Forbes, CNBC-TV18, Moneycontrol.com and the strong Social Media assets of the TV18 group. At the same time, India’s most well-known business news anchor, Shereen Bhan, is the face of this strategic campaign and is showcased in the CFE promos.”

     

    “The content extended across digital, on-air and in-show branding. This unique initiative also proved that our business acumen lies in delivering the best, for our esteemed client” she added.

     

  • Vodafone has taken a leadership stance by creating relevance for easy-to-use mobility solutions for its customers on the digital platform

    Vodafone unveils campaign to promote new website

    By A Correspondent

     

    Vodafone has come up with a new TV campaign, that will also be supported by a high decibel digital campaign in order to promote its new website www.vodafone.in and My Vodafone app.

     

    As a result of the growing penetration of internet and smartphones – the customer has become demanding of a 24×7, easy and quick methods to address their mobility needs, especially through the digital platform. However, the digitally savvy customer is either unaware of the facility that lets him complete his daily mobility tasks online or carries an impression of it being highly complex.

     

    Vodafone has taken a leadership stance by creating relevance for easy-to-use mobility solutions for its customers on the digital platform. These assets promise an on-the-go and hassle free platform that enables customers to avail a range of products and services, access their accounts, manage their usage, pay bills, add or remove packs/ services and recharge for themselves or others in just 30 seconds.

     

    The campaign underlines the benefit of being in control of one’s mobility usage/needs within just 30 seconds. The campaign introduces three triggers for which the digital platform offers a simple and quick solution. The films are everyday stories that help dramatize the ‘ease of use’ of digital assets – in order to create relevance for them for a telecom customer.

     

    The new campaign focuses on the various features of the website and the app and how easy it is to use them. The advertising for the services is based on the idea that there could many tough instances one has to face in life, but using the new Vodafone website and is not one of them. The film shows how it can get tough to control one’s mobile bill, especially when one is surrounded by an enthusiastic family who loves to talk. And in sharp contrast, how easy it is when it comes to paying one’s Vodafone bill using the Vodafone website or My Vodafone app.