MxMIndia

Tag: Vodafone India

  • The campaign urges viewers to celebrate Diwali with each other rather than with devices

    This Diwali #LookUp, says Vodafone

    By A Correspondent

     

    Identifying the need for people to connect and have real conversations, Vodafone is encouraging all to #LookUp and celebrate Diwali with families, by keeping down our devices.

    Said Siddharth Banerjee, EVP – Marketing, Vodafone India: “In the hyper-connected world, Vodafone again reiterates the need for real conversations, especially on occasions and festivals. Our #LookUp campaign has resonated well with our audience- generating online and offline talkability and driving up brand preference for Vodafone. Hence, after delighting our audiences on Valentine’s Day / Father’s Day and Friendship Day with #LookUp messages, this time around, we are extending our #LookUp philosophy to Diwali encouraging viewers to celebrate with family and friends — in essence, the connections that really matter.”

    Added Kiran Anthony, Executive Creative Director, Ogilvy: “Last year, Vodafone started the #Lookup campaign to encourage people to have real conversations on special occasions with people that matter. In this film we see a modern family through the eyes of a child who while excited to read his dad’s essay on Diwali, sees the family around him in complete contrast. Our endeavour is to remind people that while phones do play an integral part in our daily lives, it is perfectly fine to put them aside during those special occasions and celebrate with your loved ones.”

  • The campaign aims to connect with college students

    Vodafone U targets college youth with #SortedHai campaign

    By A Correspondent

     

    Vodafone U, the digital-first engagement platform from Vodafone, has launched its marketing campaign welcoming college students to the new academic year with some exciting propositions. The campaign has social media star Mithila Palkar in a web series ‘Mithila’s SortCuts’ shareing some interesting tips to make college life #SortedHai.

     

    To ensure maximum connect with youngsters, the campaign is live on digital platforms like Facebook and Instagram. Vodafone U will also engage with college students at their campuses to further amplify the #SortedHai messaging.

     

    Said Siddharth Banerjee, EVP – Marketing, Vodafone India: “As youngsters most of us have faced challenges of coping with a new academic year and looked for some resourceful hacks. Taking this insight, #SortedHai campaign aims to engage with youngsters to help them make the most of their campus life with some exciting propositions under the Vodafone U umbrella. Mithila Palkar represents the mobile savvy youth and help us engage with the college students digitally.”

     

    Talking about the insight and creative thought, Kiran Antony, ECD, Ogilvy & Mather said: The youth today have limited pocket money and plenty of wishes. Vodafone U enables them through relevant offers, to experience most of it. We tapped into the social currency of today’s youth, our campaign idea #SortedHai is based on this understanding.”

     

     

  • New marketing campaign highlights Vodafone Red’s value offerings

    Vishwanathan Anand to now endorse Vodafone Red

    By A Correspondent

     

    Vodafone India has roped in chess grandmaster Vishwanathan Anand to promote Vodafone Red. A series of three TVCs will see him propagating the benefits of choosing a smart postpaid plan to cricket presenter Gaurav Kapoor.

     

    Said Siddharth Banerjee – EVP, Marketing, Vodafone India: “This campaign aims to position Vodafone Red as India’s smartest postpaid, enabling our existing and new customers to make a smartest choice. We are glad to have chess champion and youth icon Vishwanathan Anand on board, who best fits the proposition of India’s smartest postpaid.”

     

     

  • To win, customers will have to participate in the Vodafone FANtastic Breaks Contest during match ad breaks

    Vodafone offers fans an opportunity to win and travel to Lord’s

    By A Correspondent

     

    Vodafone India is offering customers an opportunity to win tickets to London and watch a match during the forthcoming India Tour of England, at Lord’s cricket ground.  Said Siddharth Banerjee- EVP Marketing, Vodafone India: “Each year, Vodafone customers look forward to unique, one of their kind offerings and experiences with the brand. Through many years of association with sports, we believe fans are the life of sporting platforms and Vodafone has celebrated FANdom through initiatives that stay with them forever. The Unofficial Sponsor of FANS campaign is inspired by this philosophy. Through Vodafone FANtastic Breaks contest, we wanted to gift fans an opportunity to take a journey down memory lane- to where the sport was born and achieved global fame. We believe that like in past 10 years, Vodafone has massively excited the FANS this year as well.”

     

     

  • Vodafone is leading the evolution, handholding customers to move from assisted only care to digital self-care and anytime and doorstep services

    ZooZoos make a comeback to launch Vodafone’s new initiative

    By A Correspondent

     

    Vodafone is back with another ZooZoo campaign in the summer of 2018.

     

    Said Siddharth Banerjee – Executive Vice President – Marketing, Vodafone India: “As technology drives the changing customer behaviour and expectations, we at Vodafone have driven our digital transformation initiatives hard and also evolved our Happy to Help philosophy for the 2018 Digital Customer to “Happy to Help… IN A CLICK”.

     

    Further, in keeping with the topicality of our campaign break, we are bringing back our much loved ZooZoos in a brand-new Ninja avatar… they are quick, agile and efficient… much like our service experience, enabled by the digital transformation initiatives at Vodafone India.”

  • The idea was to seamlessly integrate the new data strong network campaign, being championed by the brand icon, Cheeka – the Pug, with Vodafone Premier Badminton League

    Vodafone presents its popular mascot in an augmented avatar at PBL

    By A Correspondent

     

    Television viewers were greeted by the Vodafone Pugs in augmented avatar at the Premier Badminton League final. This is the first time that augmented reality has been seen on live TV in India, notes a communique from Vodafone.

     

    Said Siddharth Banerjee, Executive Vice President – Marketing, Vodafone India: “Vodafone is an acknowledged global leader in technology innovations and has many firsts to its credit in leveraging technology strengths to engage more closely with customers. The finale of the Vodafone Premier Badminton League presented an opportunity for Vodafone India to highlight the newly launched 360 degree Data Strong Network campaign message to our audiences. We wanted to make our campaign ideas bigger and better, by extending this larger than life experience to television viewers – perhaps a first for any Indian brand.  The iconic Vodafone Pug, now back with a pack of pugs, brings alive our proposition that the Vodafone network is getting stronger every hour to deliver a ‘Data Strong Network’.”

     

     

  • The new campaign will amplify that Vodafone has been adding a tower every hour to enhance connectivity for its over 210 million customers

    The pug’s back in Vodafone ads

    By A Correspondent

     

    Vodafone has brought back its iconic mascot – Cheeka the pug – along with an entire Pug army to charm customers with its new campaign.

     

    Commenting on the campaign conceptualised by Ogilvy India, Siddharth Banerjee, Executive Vice President, Marketing, Vodafone India said: “From the early 2000s, our pug has always been associated with Hutch and then Vodafone’s reliable network. The new campaign #StrongerTogether highlights our continued commitment to providing a world class network experience and we are delighted to present Cheeka and friends to our generation of customers in India. We hope people like the evolution of the ‘Network That Follows You’ to the refreshed thought of The Data Strong Network which always Follows You.”

     

    Added Kiran Anthony, Executive Creative Director, Ogilvy Mumbai: “Refreshing icons is always difficult. People still remember our first boy and dog ad. and even the line, “wherever you go, our network follows.” The challenge was to convey the new network proposition, ‘we are getting stronger’ while retaining the simplicity and charm of our most loved asset.”

     

     

  • Will inspire and navigate customers to make the best of a promising tomorrow

    Vodafone announces new brand positioning

    By A Correspondent

     

    Vodafone announced a significant evolution of its brand positioning and visual identity in India. It now focuses on the theme of optimism about the future and uses the new tagline: “The Future is exciting. Ready?”

     

    It is a significant metamorphosis for Vodafone since the ‘Power to you’ tagline was introduced in 2009, notes a communique, adding: “This new positioning, part of Vodafone’s global rebranding exercise across 36 countries, is designed to underline Vodafone’s belief in new technologies and digital services playing a positive role in transforming society and enhancing individual quality of life in the years ahead.”

     

    Launching the new brand identity, Sunil Sood, Managing Director and Chief Executive Officer, Vodafone India, said:“India is entering a new exciting era – an era of Digital, Convergence, Big Data, IoT, Cloud, Augmented Realities, Robotics and Artificial Intelligence.The real and virtual worlds are converging at an unprecedented pace to create a bold new Future”Our new brand positioning emphasizes Vodafone’s mission and purpose to help customers and communities adapt, navigate and prosper from the remarkable new trends reshaping the world.At Vodafone, we are excited about the possibilities ahead and are ready to enable our customers to conquer this new world.”

     

     

  • The digital campaign is based on what is currently happening in the real world

    Vodafone urges millennials to make real conversations

    By A Correspondent

     

    Vodafone has released a video based on a social experiment it conducted which encouraged people to keep their phones aside for some time and talk to the person in front of them, rather than focus on their digital assets.

     

    Said Kiran Anthony Executive Creative Director, Ogilvy Mumbai: “Today we see youngsters more concerned about the portrayal of a relationship on social media as opposed to enjoying the actual relationship itself. We wanted to highlight this new digital behaviour and encourage people to cherish quality time with their loved ones face to face.”

     

    Added Siddharth Banerjee, EVP – Marketing, Vodafone India: “India is one of the fastest growing Data markets today, and more and more conversations happen online on social media. We rolled-out our social experiment #LookUp to encourage real offline conversations on Valentine’s day which resonated well. We have extended this for Father’s Day to make the day special by allowing users to create memories and have real offline conversations.”

     

  • The relationship between the telecom major and the cricket league goes beyond the ZooZoo campaign

    Vodafone scores a Perfect 10 with IPL

     

     

    By A Correspondent

     

    Talk of the Indian Premier League, and other than the title sponsor, if there’s one brand that’s is kinda intrinsically associated with the cricketing tournament, it’s telecom major Vodafone. Right from inaugural tournament in 2008, Vodafone and its advertising agencies have worked extra to be associated with the premier sporting league.

     

    And despite all the controversies around it, Vodafone India has stayed on. However, there’s more to the advertising one sees around the live broadcast. For instance, the large amount of BTL activity at the time of the IPL, including the cricket stadia. The match-signing is now an activity that other brands also like doing, in order to engage with customers and/or their own constituents.

     

    Celebrating a decade of its association with the Indian Premier League, Vodafone India has announced to make the 2017 edition as big as it gets. This year, even as Vodafone and IPL commemorate a decade-long partnership,Vodafone customers and IPL viewers can look forward to many new initiatives. Vivo IPL 2017 starts on April 5 and continues till May 21.

     

    The Vodafone Super Fan that offers Vodafone customers to get the match winning ball signed by the winning captain on live television,takes on a larger avatar in IPL 2017. Then there will be the Zumi Cheer films with the little characters displaying their signature steps.

     

    Another engagement exercise is an opportunity for aspiring Vodafone SuperFans to experience the unique feel of cheering for their favourite team from the front row of the stadium, even if they are not actually in the stadium, but are watching the match from a Vodafone store anywhere in the country.

     

    Said Siddharth Banerjee, EVP – Marketing, Vodafone India: “Vodafone and IPL together have offered unique and engaging experiences to cricket followers and sports enthusiasts over the last decade. We at Vodafone are proud and privileged to have been part of this 10-year journey that has changed sports and cricket in India. If you have loved the iconic Vodafone campaigns over previous editions of IPL, this year is going to be bigger, better and even more action packed. Vodafone Super Fan Ki Super Wish and the chance to cheer from the Front Row will offer exclusive experiences to the Super Fan for the first time. Vodafone customers and cricket lovers can also look forward to enjoying this IPL season with the Zumi Super Cheers celebrating special cricket moments”.

     

    Vivo IPL 2017 starts on April 5 and continues till May 21

     

    Vodafone @ IPLs

     

    Year 1: 2008:: Happy to Help

    :: Link:  https://www.youtube.com/watch?v=Xa5i8Yx9RPk

     

    Year 2: 2009:: Vodafone introduced ZooZoos

    :: Cricket Alerts - https://www.youtube.com/watch?v=Mx5PYo5oNZw

    :: Beauty Tips - https://www.youtube.com/watch?v=LZ5J-RWQuIY

     

    Year 3: 2010:: Campaign: Launch of IVRS (Zoozoos)

    :: Link: https://www.youtube.com/watch?v=_1qpm5K8fIw

     

    Year 4: 2011:: Vodafone 3G: Faster, Smarter, Better (Introducing Super Zoozoos)

    :: Link: https://www.youtube.com/watch?v=0GFr_GSjYPI

     

    Year 5: 2012:: Internet is Fun

    :: Link: https://www.youtube.com/watch?v=pwqNdhzUPpM

     

    Year 6: 2013:: Mobile Internet: Faster Download, sharing, online recharges, games etc

    :: Link:  https://www.youtube.com/watch?v=P0fQHXN1Bd4

     

    Year 7: 2014:: Superior Customer Experience

    :: Link: https://www.youtube.com/watch?v=8GVEiaP3mf0&feature=youtu.be

    :: .Link: https://www.youtube.com/watch?v=a4MPiybKAqA&feature=youtu.be

     

    Year 8: 2015:: Speed is Good

    :: Link:https://www.youtube.com/watch?v=ztDH9ufdhgY&list=PLFIgzNfEWW2XesiPcL0npS_fA_XeHFjZ0

     

    Year 9: 2016:: #BeSuper

    :: Link: https://www.youtube.com/watch?v=iFRMh5kv19k

     

    Other initiatives in IPL

     

    2012 - Vodafone launches Super Zoozoo comic series (The Adventure of Super Zoozoos, New Year videos, Christmas Carols, Diwali & Valentine Day greetings)

    2012- Vodafone SuperFan launched

    2013 – Vodafone Facebook ZooZoos page crosses 10 million fans

    2014 - Vodafone FanArmy

    2016 - ZooZoo Emoji on Twitter - India’s first corporate brand emoji 2016

    2016 – Cheer Slogan – #HakkeBakke  -  https://www.youtube.com/watch?v=WuGr2dVzoC4

    2016 – Vodafone Super Album (75,000+ photographs were collated in an Online Album)

     

  • Vodafone's latest campaign brings alive benefits of this data strong network through everyday life moments

    Vodafone elaborates on benefits of SuperNet 4G in latest campaign

    By A Correspondent

     

    Vodafone’s newest campaign has unveiled a new campaign to create awareness about Vodafone SuperNet 4G through OOH, digital, and on-ground activations.

     

    Said Siddharth Banerjee, Executive Vice President, Marketing, Vodafone India:“Our research and consumer insights indicate that customers are using mobile internet for multiple applications like live streaming, movie download, video calls, etc. Vodafone has invested in building Vodafone SuperNet™ 4G – The Data Strong Network™ to provide a fast and consistent mobile internet experience for our customers. Our latest campaign captures moments from everyday life built on popular use cases to dramatise the benefits of Vodafone SuperNet- the Data Strong Network.”

  • Music composed by MattiBani pays tribute to the Indian farmer

    Vodafone pays ode to farmers via #SaluteOurFarmers initiative

    By A Correspondent

     

    On the eve of India’s Republic Day, Vodafone released a song tribute to Indian farmers with #SaluteOurFarmers- a tribute to the heroes of the soil. In a first of its kind collaboration, Vodafone brought together five popular folk artistes –PadmashriPrahladTipaniya (MP), MooralalaMarwada (Gujarat), Mohini Devi (Rajasthan),Balwinder Mast (Punjab) and Hayat Kahan (Rajasthan)to lend their voice to an anthem celebrating their lives of our farmers.

     

    Said Siddharth Banerjee, SVP-Marketing, Vodafone India: “India has one of the worlds largest farming communities. As you know, agriculture plays a significant role in India’s socio-economic fabric. Vodafone’s endeavour has been to help this community through a service we provide called Kisaan Mitr. With Kisaan Mitr, we have been engaging and enabling more than 15 Lakh farmers for the past year. While Vodafone Kisaan Mitr has empoweredthe lives of farmers across the country,#Saluteourfarmers– is a humble endeavor from Vodafone to salute our farmers and their lives. Republic Day is an appropriate occasion to remind Indians across India of the immense contribution by the farming community to our daily lives. Let us allas a country, celebrate a farmer’s journey in his fields, with a special Musical composition that reverberates with the sounds of nature and each farmer’s special relationship with it.”

     

    The brief to Geometry and Ogilvy was to design a tribute to Indian farmers, the true heroes of the soil, which would also build an emotional connect with Vodafone customers.

     

    The key insight behind effort was that farming is a lonely journey. A farmer finds ways to keep himself entertained in the most natural way- Music. There are various sounds that he experiences on the farm like whistling, singing the glory of Mother Nature, interacting with birds and animals in the fields, etc.#Saluteourfarmers captures those unique sounds of the soil in a unique manner that is lyrically captured.

     

    The video was shot over 12 days in Madhya Pradesh, Punjab, Gujarat, Rajasthan and Maharashtra. The team travelled to remote villages meeting farmers and also recording the sounds of their daily lives.The film features real farmers doing their daily chores..