VMLY&R India has conceptualised a film dedicated to Indian farmers for Swaraj Tractors. The campaign urges people to take a moment to acknowledge the contribution of farmers in making India a great nation that it is today.
Said Amandeep Singh- Business Director, VMLY&R India: “While celebrating this day in the most exciting way possible, how often do one realise that there is an entire community for whom Independence Day is just another day, as they are busy toiling hard for something, which is arguably the most important thing for our survival – growing food for us! This film shows the contrast in the ways of celebration of a common man and a farmer. Just that, a farmer’s celebration and hard work for nation is not for one day, it’s for his entire lifetime.”
VMLY&R India has conceptualised the latest campaign for Luminous Power Technologies, featuring Sachin Tendulkar. The new campaign called ‘Sachin – Dil Se’, is centered around an interview-based film with Sachin Tendulkar.
The campaign marks the ninth year anniversary of Tendulkar coming on board as the brand ambassador for Luminous. The campaign beautifully brings out the personal side of Sachin that builds a strong consumer connect and gives a sneak peek into Sachin’s life – be it his favorite song, dish or the skills he wants to acquire from others. Part of the campaign video also shares anecdotes from his personal life, which is in sync with brand’s campaign – ‘Khusyion ka Ghar’.
VMLY&R India has appointed Ajay Ravindran as Director – Strategy and Planning. Ajay will work closely with Saurabh Mathur (Head of Strategy & Planning) and Anil K Nair (CEO), to drive strategy and growth of the agency.
Ajay Ravindran
Ravindran will head the brand planning function for VMLY&R in India. His mandate is to ensure that strategic thinking is at the core of all the offerings of the agency – across all verticals including Brand Stewardship (campaigns and content), Commerce, and Experience & Technology. Additionally, he will spearhead the Brand Advisory practice in the agency.
Anil K Nair
Commenting on this, Nair said: “Ajay will be working at the intersection of Brand Strategy and Technology, so that VMLY&R is at the forefront of defining how brands would need to evolve in this new, emerging, complex, post-digital world. Having helmed senior roles, Ajay will be a trusted advisor for our clients- current and potential – a responsibility I am sure he will cherish!”
Speaking on his new role, Ravindran added: “In their eagerness to become the agency of the future, I feel most agencies are forgetting being the agency of the present. At VMLY&R, I saw not just an agency but a holistic marketing services firm – with cutting edge solutions encompassing content, commerce and platforms. It seemed to me that it could answer all the questions clients are seeking answers to today, but don’t know whom to ask.”
VMLY&R has announced the appointment of Kevin Lobo as Executive Creative Director, VMLY&R India, adding to the rapidly expanding creative team put together by Venkatgiri Rao, CCO, VMLY&R SEA & India. He joins VMLY&R from Leo Burnett.
Lobo brings more than a decade of experience driving campaigns for global and Indian brands such as Diageo, Unilever, Bajaj Motorcycles, Bajaj Allianz, Parle, Maybelline, Parachute, Cadbury’s and Adidas.
Said Rao: “Kevin is a delightful, creative thinker and a sharp strategic brain, with a focus on work that works – a rare and powerful combination. His experience on bold, new-age campaigns is why he is perfectly suited for an idea-first agency like VMLY&R, which leads with digital thinking while doing integrated work for brands. Also, the sheer energy and learning he brings to the game every day is inspiring. Making him a perfect mentor for our young talent looking to learn the business.â€
Commenting on his new position, Lobo added: “VMLY&R is consistently in the Top 10 on Adage’s Agency A-List, rubbing shoulders with the best of the best in the world, so it was a no-brainer for me to join. The lines between mainline and digital advertising are blurring fast, and at VMLY&R, I see that at work every day. Young creatives here are not just creating integrated campaigns for local brands but for top brands in Singapore and Indonesia as well. The energy is infectious! With solid tech and innovation capabilities and great ambition, I hope I can contribute to VMLY&R India joining the A-list soon.â€
Said Tripti Lochan, Co-CEO, VMLY&R Asia: “Kevin brings an inspired view to every piece of work, and with experience leading teams to success, I am confident that he is a great addition to VMLY&R. As we build our presence in India, we are excited to have his perspective and expertise driving success for our clients.â€
VMLY&R India has won the digital mandate for Oriflame India following a multi-agency pitch. The agency has been entrusted with the task of providing strategic, content and creative inputs across various platforms within the social and digital ecosystem.
Commenting on the partnership, Naveen Anand, Senior Director, Regional Marketing for South Asia, Oriflame said: “Social media is a very important part of Oriflame’s strategy to continuously engage with the consultants as well as end consumers. We are happy to have VMLY&R on board with their understanding of our business, brand and community.â€
Said Amandeep Singh Kochar, Business Head, New Delhi, VMLY&R India: “Oriflame is an iconic brand and has established itself in a great way in the Indian market. Digital has a very big role to play in its marketing and communication strategy and we are excited to be associated with the brand.â€
Fashion designer Anita Dongre’s label House of Anita Dongre has appointed VMLY&R India to work on the user experience and creative revamp of the website.
As part of the win, VMLY&R has been tasked to revamp the user experience and visual journey on the website for both – a US luxury consumer looking to shop for sustainable contemporary fashion (Grassroot) as well as an Indian consumer looking for rich ethnic wear without alienating one user from the other.
Commenting on the appointment, Udit Bhambri, Country Head, VMLY&R India said: â€VMLY&R has always come up with innovative ways and we are geared to deliver a more desirable user experience and out of the box ideas to revamp the website. It has been a delightful experience by working together towards one goal and that is by giving a better, more personalized user experience.“
Talking about the association, Deepikesh Hira, Head – Ecommerce, Label Anita Dongre added: “Here the objective is to nurture our treasure chest of handcrafted traditions by reviving, sustaining and empowering the arts and artisans by ensuring continuous work and creating livelihoods. With our new vision, digital plays a leading role and we have found perfect partners in VMLY&R India to work and deliver a better user experience and revamp the website creatively to give it an innovative touch.â€
