MxMIndia

Tag: VMLY&R India

  • To drive the integration of VMLY&R’s capabilities across India

    VMLY&R India appoints Saurabh Saksena as CEO

    By Our Staff

     

    Saurabh Saksena
    Saurabh Saksena

    Global brand and customer experience agency, VMLY&R, appoints Saurabh Saksena as Chief Executive Officer (CEO) of VMLY&R India. He will be based out of Mumbai and will report to Hari Ramanathan, CEO- VMLY&R, South and South-East Asia and Japan.

     

    In his new role, Saksena will drive the integration of VMLY&R’s capabilities across India – from creative excellence to transformational solutions at the intersection of brand and customer experience (BX & CX), data, platforms and commerce.

     

    Hari Ramanathan, CEO, VMLY&R South, and South-East Asia and Japan said: “India is an anchor market for us in Asia and with a breadth and depth of offerings that are unmatched in the industry, VMLY&R India, under Saurabh’s leadership, is all set to help clients get their ‘unfair’ share of growth in a vibrant market. Saurabh represents our continued investment in India, as we believe it’s a market with boundless opportunity and a growth story that is waiting to be unlocked.”

     

  • To highlight the effective approach towards language proficiency test

    VMLY&R creates campaign for Pearson Test of English

    By Our Staff

     

    VMLY&R India has conceptualised and enabled a campaign for Pearson, the British multinational education company, on the Pearson Test of English -“PTE Kar, Befikar‘’.

     

    Said Nikita Parmar, Creative Director – VMLY&R India: “PTE is different. An unbiased test which is more like a friend or a mentor who pushes you to do your best while you stay stress-free or ‘Befikar.’ The aim is to make PTE synonymous with being stress-free, so we thought what is it that resonates with ‘Befikar,’ and the whistle tune was born. We tend to whistle when we are at our relaxed best. PTE’s signature tune will remind and assure people to appear worry-free for the test and pursue their dreams.”

     

     

  • India brings home highest no of metals ever. Plus: Agency of the Year. And it’s an agency from BLR, not BOM or NCR

    Saare Jahaan Se Achcha

     

     

    By Our Staff

     

    If it was the Olympics, it would’ve merited a call from Prime Minister Narendra Modi. But this is just an advertising festival, where work are recognised for commercial work, so perhaps expecting a call from the PM would be a bit much.

     

    The victories of the Indian contingent last week though are worthy of that call. Indian creative agencies brought home 47 metals, and this does not include the shortlists.

     

    Dentsu Creative Bengaluru was named Cannes Lions 2022 Agency of the Year, as well as awarded a Titanium, three Grand Prix, two Gold Lions and three Silver Lions for ‘The Unfiltered History Tour’ for Vice Media. This also makes the campaign the most awarded campaign ever. Note: it’s an agency from Bengaluru and not Mumbai or New Delhi NCR.

     

    Said Amit Wadhwa, CEO, Dentsu Creative India. “When you begin Cannes Lions with a Grand Prix, you think you have already hit a lifetime achievement, but this week just got better and better. It is hard to describe how we feel on receiving three Grand Prix, let alone a Titanium and to top it all off, Agency of the Year – it is a moment to rejoice for each one of us at Dentsu Creative India. The team is just so proud of the work, but also the outcome too,” adding: “We got the world talking about something which really matters deeply, something which will change the way that historically important artefacts are handled in the future, and in turn could change the way that history is taught to millions around the world. Now that is very special indeed.”

     

    Added Ajay Gahlaut, Group Chief Creative Officer India, Dentsu Creative: “Winning the Agency of the Year is an emotion I cannot even begin to describe. When I used to watch other agencies win the title I often wondered if I ever would get that same honour. What they say is true. Dreams DO come true! I’m over the moon with the Titanium win along with the hat trick of Grand Prix and a whole lot of other metals. Not just me I think no one in the entire Indian ad industry has been part of such a huge haul of Lions ever before. And I do believe we are the first full-service Indian agency to win the title of Agency of the Year. I doff my hat to the entire team responsible for the Unfiltered History Tours. Those who are with us now and those who have moved on. Congratulations all. For now, it’s party time!”

     

     

    The other Grand Prix this year went to VMLY&R India’s ‘The Killer Pack’ campaign for Maxx Flash in the Health & Wellness Lions category to Leo Burnett for its ‘The Missing Chapter’ campaign for P&G India’s Whisper. This was a Grand Prix for Sustainable Development Goals Lions, again a first for India.

     

    Meanwhhile, Ogilvy India also brought home a Titanium Lion for  Mondelez  India’s ‘Shah Rukh Khan My Ad’ campaign. The work also bagged two Golds, a Silver and a Bronze.

     

    Said Piyush Pandey, Chairman Global Creative & Executive Chairman India, Ogilvy: “I am delighted that the people’s choice is also the jury’s choice. I am very proud of the team that worked on it.”

     

    As the table indicates, FCB has continued its winning spree and netted as many as 14 metals.

     

  • #FutureFearless brand campaign primarily targeted at parents

    Ageas Federal Life Insurance recreates ‘young Sachin’ in new campaign

    By Our Staff

     

    Ageas Federal Life Insurance announced the launch of its #FutureFearless brand campaign primarily targeted at parents. The brand campaign portrays a perspective to #FutureFearless, told through the lens of Ageas Federal’s Brand Ambassador, Sachin Tendulkar. The #FutureFearless campaign was conceptualised and created in partnership with VMLY&R India.

     

    Speaking on the importance of the campaign, Karthik Raman, Chief Marketing Officer and Head – Products, Ageas Federal Life Insurance said: “Our Brand Ambassador, Sachin Tendulkar is the perfect embodiment of being #FutureFearless. Un-deterred by any hurdles that life threw at him, he persevered with determination to achieve his dreams and build his future. Our aim through this campaign, is to use Sachin’s example to encourage parents to wisely plan for their children’s future. We are going through uncertain times but with financial discipline and timely investment in life insurance, parents can help fulfil the fearless dreams of their children.”

     

    Commenting on the campaign, Mukund Olety, Chief Creative Officer, VMLY&R India said, “It’s amazing what we can do with technology. We can tell stories that could have never been told before. We wanted an inspiring figure to convince parents to overcome their fears with better financial planning from Ageas Federal Life Insurance, and who better than our protagonist – the 11-year-old Sachin. While we knew this was something we could achieve using technologies such as DeepFake AI, unfortunately for us, we didn’t have any pre-existing videos of Sachin as a child. Instead of letting that stop us, we found our way through custom tech innovations.”

     

  • Agency to go beyond traditional creative agency duties to create a 'Connected Consumer Experience'

    Dell chooses VMLY&R as lead creative agency

    By A Correspondent

     

    Dell has appointed VMLY&R as its lead creative agency in India for both the Consumer and Small business portfolio. The mandate was won after a keenly contested pitch.

     

    As the lead agency, VMLY&R will go beyond traditional creative agency duties to create an overarching Connected Consumer Experience for Dell, which will span the entire width from mainline, digital & social communications, platforms & experiences and data, notes a communique.

     

    Ritu Gupta

    Commenting on the appointment, Ritu Gupta, Director- Marketing, Dell said: “With the evolved customer journey and changing purchase behaviour it was important to select the agency that brings capabilities in elevating connected consumer experience.”

     

     

    Anil K Nair

    Added Anil K Nair, Chief Executive Officer, VMLY&R India: “We live in an ever-evolving world, where decades of digital adoption has now been compressed into a few months. It poses a great opportunity for an iconic brand like Dell to be portal; connecting them to various aspects of their lives and they get to live, learn, walk and play. The mandate for VMLY&R India is to think beyond the obvious and focus on a superior and seamless customer experience.”

     

    VMLY&R handles the Dell Technologies brand globally, in a multi-faceted relationship that includes brand strategy and creative, martech, customer experiences, social strategy/content, and thought leadership.

     

     

  • Initiates #ThankYouNurses campaign

    This Onam, Parachute Advansed Gold salutes nurses

    By A Correspondent

     

    Marico Limited’s hair nourishment brand, Parachute Advansed Gold, has launched a digital campaign, this Onam, honouring the unparalleled spirit of nurses across the country. The #ThankYouNurses campaign, led by a digital film conceptualised by VMLY&R, salutes the brave warriors and provides a platform for all Indians celebrating Onam to come forward and express their gratitude for the nurses through their Pookalams, a popular floor decoration with flowers which is an integral part of Onam celebrations.

     

    Said Koshy George, Chief Marketing Officer, Marico Limited: “As India continues its fight against the pandemic, we wanted to honour the nurturing spirit and tireless efforts of the nurses who have ensured millions of Covid survivors are with their families this festive season. Parachute Advansed Gold stands for care and nurturance and has a deeper connect with the consumer larger than just hair. With this heartwarming ode, Parachute Advansed Gold aims to not only salute them, but also encourages every individual to remember them and dedicate their pookalams to the unparalleled spirit of these warriors”

     

    Added Venkatagiri Rao, CCO VMLY&R India: “As the festive season kicks off, we had to remind everyone that while we’re getting busy returning to our new normal, for nurses on the frontline, nothing has changed. They continue to fight the grim fight, every single day. So, it was important to make this festival about gratitude and remembrance. And who better to channel that gratitude for us than Covid survivors. We made real survivors the voices of Parachute Advansed Gold’s  #ThankYouNurses film. Hopefully, the world will follow their lead. And most importantly, never forget what they owe the brave nurses.”

     

     

  • The campaign has been conceptualised and created in partnership with VMLY&R India

    IDBI Federal Life unveils #FutureFearless campaign

    By A Correspondent

     

    IDBI Federal Life Insurance has announced the launch of its brand campaign, #FutureFearless which seeks to remind people that the future is not a source of fear, but a place of possibilities.

     

    Speaking on the thought behind the campaign, Karthik Raman, Chief Marketing Officer & Head – Products, IDBI Federal Life Insurance said: “We are living in unprecedented times with disruptions on all fronts. These upheavals coupled with the constant barrage of negative news have added to people’s worry and anxiety. However, our research has shown that while grown-ups are apprehensive of the future and what it holds, the children of today are ready to embrace a world of possibilities. Comfortable with technology, up-to-date with the latest trends and completely aware of the world around them, the next generation of kids are confident and ready to explore new professions and career paths.”

     

    The #FutureFearless campaign has been conceptualised and created in partnership with VMLY&R India.

     

    Added Venkatagiri Rao, Creative Head, VMLY&R India, says, “Twenty years from now, the world will still need engineers and doctors. Just very different kinds of engineers or doctors than parents can imagine. Gene tech, machine learning, climate science, recycling, anti-ageing, space exploration – the emerging needs and opportunities are incredible. Unless parents wake up and overcome their fears to embrace emerging technologies today, they will make their worst fears come true for their children. #FutureFearless is a wakeup call to parents. As an insurance brand, it is imperative that we help our customers make the most of the future, and not just brace for it.”

     

     

  • A smarter online user-interface is one of the desirables

    VMLY&R partners CRIF High Mark for customer exp

    By A Correspondent

     

    VMLY&R India has been tasked with designing an online customer experience journey for CRIF High Mark, the credit information company.

     

    Said Wilfred Sigler, Director Sales & Marketing, CRIF India: “The digital wave has revolutionized the credit sector. There is also a need to simplify and digitalise the process of procuring one’s own credit report from a credit bureau. Our understanding of user needs coupled with the digital expertise of VMLY&R can facilitate a smarter online user-interface that will significantly fortify the online customer journeys and make the customer experience seamless.

     

    Added Alpa Dedhia, Business Director, VMLY&R India: “Not only are we working to create a connection between CRIF High Mark and their customers, but we want to build a community of people who find utility in solutions offered by CRIF High Mark. This is a time when consumers are becoming increasingly conscious about data security and are relying on peers, colleagues and relatives for financial information. Our goal is to help CRIF High Mark become a part of their network, a trustworthy institution that they can rely on to keep their data secure while providing services that will benefit their businesses and lives.”

     

     

  • The new win will be led by VMLY&R’s Mumbai office and will focus on equity creation and the entire portfolio of sub-brands of Colgate-Palmolive in India

    VMLY&R is digital AOR for Colgate-Palmolive

    By A Correspondent

     

    WPP-owned VMLY&R India has been appointed Agency-on-Record (AOR) for Colgate-Palmolive’s digital communication business. The agency’s scope will encompass digital campaign planning, creative thinking, social listening and establishing Colgate-Palmolive’s leadership position in the categories of Oral Care and Personal Hygiene in India, across  all digital platforms. WPP arm Red Fuse is an integrated global team dedicated to serving Colgate-Palmolive worldwide. Red Fuse operates with teams from VMLY&R, Wavemaker, Geometry and Ogilvy. Although the press release doesn’t mention Red Fuse, we guess it’s part of the same mandate.

     

    The new win will be led by VMLY&R’s Mumbai office and will focus on equity creation and the entire portfolio of sub-brands of Colgate-Palmolive in India. VMLY&R will be responsible for creating digital communication across a range of legacy and market leader brands; and will partner with Colgate-Palmolive as it ventures exciting new areas which will involve innovations, commerce and data-driven marketing.

     

    Said Arvind Chintamani, Vice President – Marketing, Colgate-Palmolive on the partnership: “We are very excited to have VMLY&R on board as our digital communications partner. Aside from the vast global expertise across various strategic, creative, digital dimensions, Anil and his team represent some of the best multi-functional talent and are perfectly suited to these times of unprecedented change.”

     

    Added Anil Nair, Chief Executive Officer, VMLY&R India: “Colgate-Palmolive is a dream mandate for any agency. This promises to be an exciting journey because of the impact our work can demonstrate on a brand that touches over half a billion Indians every day. Our vision is to take this brand love and translate it  on  new-age digital platforms, and create meaningful content and experiences for consumers.”

     

     

  • Garners a massive 10 billion views in the first six days alone

    Parachute’s #ChampiBeats garners great traction on TikTok

    By A Correspondent

     

    Marico Limited’s hair-nourishment brand, Parachute Advansed, has launched #ChampiBeats, a campaign to encourage consumers to use the lockdown time to bond with their loved ones over a musical champi. Roping in TV celebrities and influencers, the brand ran the campaign on TikTok, garnering a massive 10 billion views in the first six days alone.

     

    Speaking about this campaign, Koshy George, Chief Marketing Officer, Marico Limited said: “Parachute Advansed is a brand that stands for care and nurturance, and shares an extremely strong connect with its consumers. During the on-going lockdown, we felt that the brand can help people make the most of their togetherness, while also helping them deal with the stress of the situation. We launched Parachute Advansed #ChampiBeats on TikTok to turn the ‘champi’ from a mere oiling ritual to a fun and memorable shared experience with loved ones. In collaboration with celebrated stars, we wish to connect with our consumers in a unique and playful way, while staying true to the core value of the brand which is providing superior nourishment.”

     

    Added Venkatagiri Rao, Chief Creative Officer, VMLY&R India & South East Asia: “When you have a unique platform like TikTok, you want to stay true to its nature, rather than treat it as a surrogate platform for airing a commercial message. And #ChampiBeats succeeds in co-opting the language of TikTok seamlessly. It is a digital solution that takes an ancient ritual like the champi and completely reinvents it for the TikTok generation. Creating memorable ‘connected experiences’ and connected brands is what we do at VMLY&R, and this is a very good example of that approach.”

     

     

  • It will provide a clean new interface that showcases the brand philosophy “Think Tomorrow.”

    VMLY&R to revamp digital presence of Bajaj Group

    By A Correspondent

     

    VMLY&R India has been appointed by Bajaj Group to refresh its digital platforms to convey the brand’s heritage, with a clean new interface that showcases the brand philosophy “Think Tomorrow.”

     

    Swati Bhattacharya

    Said Swati Bhattacharya, Chief Communications and Brand Officer of the Bajaj Group: “This is an exciting time for us as a group. Our businesses are on a growth trajectory and we continue to impact millions of lives through our Foundation initiatives for farmers by developing grassroots infrastructure. Our new brand identity gives shape to our vision of building a unified Bajaj Group brand that leverages synergies across group businesses and drives a common culture based on our heritage and future ambitions. We feel like VMLY&R understands how to manifest this brand philosophy in the digital space through various touchpoints starting with the website and bring to life our brand ethos of “Think Tomorrow” effectively.”

     

    Saurabh Mathur

    Added Saurabh Mathur, Business Head, Experience & Technology at VMLY&R India: “Bajaj Group has a rich history full of stories. It has been a pleasure designing these stories into digital experiences that allow Bajaj’s partners and consumers to truly understand the brand and feel their promise of “Think Tomorrow” as deeply as Bajaj does. We look forward to launching first their new site, followed by the rest of their digital ecosystem, to help them connect with their community across every touch point.”

     

     

  • ‘Extraa Wali Diwali’ tells consumers not to hesitate or hold back during their festive shopping

    VMLY&R India and Big Bazaar tell customers to shop without restrictions

    By A Correspondent

     

    Given the slowdown concerns, VMLY&R and Big Bazaar hacked into the moment marketing phenomenon by expressing moments of frugality through frugal storytelling. It manifested in the form of a series of Thumbstopper films to remind customers of where they can fulfil their festive shopping desires. ‘Extraa Wali Diwali’ tells consumers not to hesitate or hold back during their festive shopping, because of the offers they can find at Big Bazaar.

     

    Said Abbas Mirza, Associate Creative Director, VMLY&R: “These films are a product of mapping the customer journey in- store, including how consumers interact with their mobiles while shopping. In this world of connected consumer experiences where offline shopping can be influenced in real-time by online ads, we used Facebook’s new storytelling platform for Extraa Wali Diwali, which tells people they don’t have to hold back because of the great offers available. Through this campaign, customers realize they no longer need to juggle between indulging themselves and being mindful of their budgets during festive times, solving a conflict for the consumer as well as for our client.”

     

    Added Pawan Sarda, Group Head – Digital, Future Group: “Festival is one of the most important consumption periods for the retail sector. We want to let our customers know that Big Bazaar understands their needs and has the right offers to make their Diwali Extra special. We took the route of ‘thumbstoppers’, which is native to Facebook and through real-life instances built short stories that move to bring out the action.”