MxMIndia

Tag: Vikas Mehta

  • Rohan Builders of Pune, were among the first real estate companies in India to introduce a 'Price Protection Policy' back in 2008

    LinTeractive campaign for Rohan Builders sells vegetables to sell real estate

     

    LinTeractivehas unveiled a digitally-led initiative, Price-Protected Sabziwala (vegetable vendor) for Rohan Builders.

     

    To push the idea further, an online vegetable store, #PriceProtectedSabziwala (www.priceprotectedsabziwala.in) has been launched, where people can buy vegetables with a price protection guarantee. Physical vegetable stores on the same lines have been setup in retail malls of Pune. The buyers of veggies from these stores are notified via SMS, every time prices fall and they can claim a refund of the difference online. The website goes on to introduce Rohan’s Price Protection Policy invite buyer interest.

     

    Abhishek Bhatewara, Director Sales, Rohan Builders said: “In the current state of the real estate market in India, the home buyer is anxious that house prices may fall, delaying their buying for a later date. At Rohan Builders, we understand the buyers’ hesitation in committing their hard-earned savings to buy a house right now. LinTeractive has come up with a very simple and effective way to make people relate to this policy – an everyday fluctuation we all live with – the prices of sabzi. We’re trying to trigger in the minds of the consumer that, buying a home with Rohan is something they should consider without fear as their investment is protected from any downturn in the market.”

     

    Added Vikas Mehta, Group CMO& President – Marketing Services, MullenLoweLintas Group: “To put spotlight in a blind spot (price protection by a real estate company in this case) is always an interesting marketing challenge. These are hard times for the real estate business and I commend Rohan for thinking digital-first. Sumanta and the team at LinTeractive have done a great job of executing the idea seamlessly in an omni-channel manner. To see measurable impact on the clients’ business in such a short period since the campaign went live with an improved CPL, is truly heart-warming.”

     

    Said Sumanta Ganguly, Executive Vice President, LinTeractive: “Inherent to our approach has always been the effective understanding of consumer journey’s to use the effective touchpoints to enablespecific action. The omni-channel campaign has been created using touch-points including physical and digital experiences (on ground, web and mobile), conversations on social media, video content and OOH. In #PriceProtectedSabziwalawhile awareness was driven through outdoor and radio, use of videos to bring to life the fluctuating prices in vegetable markets helped the idea gain traction and SMS with money back demonstrated Rohan’s brand promise.”

     

  • He would head the Gurugram office and report to Sriharsh Grandhe, Executive VP, who runs Lin Engage in India

    LinEngage appoints Gagan Pal Singh Nagi as VP & Business Head

    By A Correspondent

     

    Gagan Pal Singh Nagi

    LinEngage, the activation and experiential marketing agency of MullenLoweLintas Group announced the start of its Delhi (NCR) office to cater to clients in North India. Gagan Pal Singh Nagi has been appointed VP & Business Head – North for LinEngage. He will head the Gurugramoffice and report to SriharshGrandhe, Executive VP, who runs LinEngage in India.

     

    Commenting on the new setup, Vikas Mehta, Group CMO and President-Marketing Services, Mullen Lowe Lintas Group said, “As we move into the experience-age, activation is moving from the fringes of a marketing plan to its core. LinEngage is an essential component of our Marketing Services offerings as we strengthen our omni-channel capabilities. Over the past few months, Sriharsh and team have made significant strides in evolving LinEngage’s service-stack to reflect the needs of an experience economy. He’s quietly built a client portfolio in Delhi and we’re getting great traction from clients in NCR across product categories. The Gurgaon office will help us cater to their needs even better, and help further expand our portfolio.”

     

    Singh joins the agency from RK Swamy Hansa where he was General Manager and Business Head – North for Hansa Events, the experiential business unit.

     

  • HDFC Ergo aims to reach out to its consumers and communicate the importance of renewing their two-wheeler motor insurance

    HDFC Ergo entrusts LinTeractive with digital mandate for auto insurance campaign

    By A Correspondent

     

    HDFC Ergo General Insurance Company has appointed LinTeractive, the digital agency of Mullen Lowe Lintas Group, to put together a digital campaign for its two-wheeler motor insurance products. Through this campaign, HDFC Ergo aims to reach out to its consumers and communicate the importance of renewing its two-wheeler motor insurance.

     

    Speaking about the partnership, Mehmood Mansoori – Member of Executive Management and Group Head, HDFC Ergo General Insurance Company said, “Renewal of the two wheeler insurance policy does not take priority in the consumers mind, making it a low involvement category. The owner is more likely to forget this crucial requirement and leave it for the last moment. We look forward to working with LinTeractive and put out an exciting campaign which will innovatively push two wheeler owners to not miss the renewal of the policy.”

     

    Vikas Mehta

    Commenting on the win, Vikas Mehta, Group CMO and President – Marketing Services, Mullen Lowe Lintas Group said: “Buying two-wheeler insurance is mandatory in India. While that makes the category large, it also makes it somewhat commoditised. The task to differentiate a brand like HDFC Ergo, in a commoditized category, is both challenging and exciting. I loved the fact that they believe in a ‘digital-first’ approach and happy that they chose LinTeractive to make it happen.”

     

     

     

    Sumanta Ganguly

    Added Sumanta Ganguly, Executive Vice President, LinTeractive: “It’s rare that a campaign idea from a pitch meeting is also the campaign you end up doing, and HDFC Ergo was one such pitch. We are delighted to be working on this brand and the task of changing category codes of auto insurance.”

     

  • As the news of Balki's exit begins to sink in, we asked Vikas Mehta, former Lowe and ad agency veteran, to analyse the adman's career graph

    Balki and his undeniable legacy

     

     

    By Vikas Mehta

     

    The news came out of the blue but it was not surprising. Balki had decided to leave advertising and focus on Films.

     

    What Piyush has done to Ogilvy, Balki has done the same and more to Lowe Lintas. Lintas as it was known then, was big and had produced effective advertising that yielded result in the marketplace. It was not necessarily spectacular neither was it all memorable. In fact before Balki came on the scene, Lintas was known to be the Lever agency and its work was a result more of the Unilever culture than anything else.

     

    Balki almost singlehandedly changed that. I don’t know if his coming helped Unilever change its advertising culture or it was just a coincidence that Balki came at the same time when Unilever decided to reengineer its advertising but Balki was the driving force in Hindustan Unilever and thus Lintas moved into the realm of effective, insightful and memorable advertising.

     

    To me, both Balki and Piyush made two big contributions to Indian advertising. One, effective advertising or advertising that yields results need not be boring or formulaic. And the second was both gave an Indian idiom to advertising. So while Lintas had produced Liril and Cherry Charlie, two great advertising campaigns of the 1980s, the Lowe Lintas that Balki fashioned gave Indian advertising gems such as Surf Excel, Tata Tea, Idea, Havell, Lifebuoy, Pepsodent and many more.

     

    But the one area where I personally think Balki went further ahead was the area of creative focus.  At a time when advertising awards were becoming not only important but were also catching the fancy of the Indian marketing and communication community, when any self-respecting creative wanted global awards on his resume, Balki took the bold step of declaring that for Lintas the only awards would be the marketplace and consumer acceptance. He channelised creative energy to make memorable pieces of communication which delivered effective results.

     

    He did not worry about losing creative people who craved awards. Because he motivated and gave focus to his people that the best award is the marketplace award.

     

    And that is the biggest legacy he is leaving behind at Lintas. People who create communication which is effective, which does its job, which is rooted in real insights and which win the ultimate award. Acceptance by the consumer.

     

    Vikas Mehta is a communications veteran having worked with Lowe, JWT & Havas in India, Middle East, Far East & North Africa. He has worked on global, regional and local mandates across a spectrum of clients like Unilever, Hero, Philips, Sony, J&J, GSK, Bajaj Auto etc. Currently he is on his own discovering the true Bharat while becoming a student by teaching them at various management institutes.

     

  • After a multi-agency pitch that saw leading national agencies compete, L&T chose LinTeractive as its digital partner

    L&T appoints LinTeractive as digital marketing agency

    By A Correspondent

     

    Lin Teractive, the digital division of Mullen Lowe Lintas Group has bagged the mandate for digital marketing of L&T across all its businesses, including performance media buys.

     

    After a multi-agency pitch that saw leading national agencies compete, L&T chose LinTeractive as its digital partner. L&T was impressed with LinTeractive’s strategic framework which provides a roadmap for companies looking to be digital future ready in communications.

     

    Deepak Morada

    Commenting on the appointment, Deepak Morada, Vice President Corporate Brand Management & Communications at L&T said: “Digital is a key focus area and as a group we wanted to go beyond looking at it as just another medium, truly harnessing the power of digital to change the conversation. At L&T, we’re at the forefront of technology across multiple domains and industries – we aim to provide an equally cutting edge experience to our customers, and we have reason to believe that LinTeractive possesses the requisite skills and experience.”

     

    Sumanta Ganguly

    The challenges of digital for a large conglomerate is not a simple thing, but Sumanta Ganguly, Executive Vice President, LinTeractive feels that it needs to start with changing how digital is perceived across the multiple stakeholders inside the organization.

     

    On the state of digital marketing in India, Ganguly commented: “The business of digital in India for most brands today remains an additional check box –a thing to do. At LinTeractive we look at digital as a way of doing things instead. With L&T we sensed an opportunity to deploy the power of this concept in response to the increasingly digital world of today.”

     

    Vikas Mehta

    On partnering L&T, Vikas Mehta, Group CMO & President – Marketing Services, MullenLowe Lintas Group said: “In the past 70 odd years, the L&T Group has played a pivotal role in building things that are at the core of today’s India. During these 70 odd years, Lintas has partnered hundreds of brands into becoming a part of India’s popular culture. The opportunity to collaborate with L&T, as they aim to re-imagine their businesses for a digital world, is a matter of great pride for the MullenLowe Lintas Group. We realize the tremendous responsibility that L&T has entrusted LinTeractive with.”

     

  • News channel CNN-IBN undertook a significant refresh and renamed its television and digital platform. Does it work? We asked three discerning professionals for their views

    CNN-News18: Will the change be gamechanging?

    By Anuka Roy

     

    What’s in a name? This famous quote by Shakespeare may or may not hold true for media organisations. On April 19, the Network 18 group rechristened its English news channel CNN-IBN to CNN-News 18. The new name and logo was revealed from 8 pm onwards.

     

    A new tagline- On Your Side- along with a revamped studio was also revealed as part of the re-branding exercise. IBNLive.com will now be called News18.com. Prime Time 2.0, a new show, will be telecast between 8 and 11 pm; comprising of on-ground reporting, opinions, debates and humour-laden content. In the press release, they said that, the focus will be on “making news more relevant to its viewers by bringing immersive journalism to the fore.

     

    Said Adil Zainulbhai, Chairman, Network18: “A decade back, CNN-IBN re-invented news by getting to its viewers the benefits of a reputed international news partner CNN, and eventually emerging as the most awarded English general news channel. We are optimistic about bringing this change wherein we will keep the journalist and the consumer at the centre of our programming, which is the critical need of the hour,”

     

    So, will this re-branding excercise work? What do people have to say about it? MxMInida asked a cross-section of experts about the same and here is what they had to say,

     

    > Old wine in new bottle? Do you think the change is cosmetic? Because the people are the same, and it’s just a slicker, newer version?

    Avik Chattopadhyay, a senior marketing and brand consultant (AC): I actually watched the channel for an hour. There seems to be some new programming, like “Big 5 @ 10”. The colour palette seems new. But it is early to conclude whether it is purely cosmetic or is the channel making the most of the change in name to have a substantial change. to set it aside from others and truly distinct.

     

    Vikas Mehta, formerly CEO, Lowe Lintas, Dubai, currently blogger and consultant (VM): My take is simple. The media brand is CNN, which has a bigger brand equity. To me it doesn’t make much of a difference.

     

    Sushobhan Patankar, professor at Symbiosis Institute of Media and Communication and former employee of Network 18 (SP): As far as I’m concerned, it’s kind of sad for me. I’ve been associated with CNN-IBN since its launch in 2005. The brand had slipped since Rajdeep Sardesai’s exit. It is difficult to predict.

     

    > CNN-IBN has been a household name for around a decade. Do you think the rebranding will mean that it will take the channel some time to become a household name? Headlines Today did change to India Today, but India Today was a known media brand….

    AC: Guess the change in name is not that significant to create a total disconnect from its previous avatar. It is an evolutionary rebranding… not a revolutionary one. As long as the “CNN” name remains, the viewer will be able to connect. If it were called “Newswork 18” or something as drastic, it would have been another matter.

     

    VM: I don’t have research to back up ,when I’m watching CNN-IBN, I would say I’m watching a CNN channel. But for the consumer to realise it would take sometime… but it doesn’t matter much

     

    SP: When ABP acquired Star News, the channel was known for its faces. I feel faces are bigger than brands. Brand change doesn’t matter. Brands are not important but faces are.

     

    > CNN-IBN is today far from being the leader on the ratings roster. Do you think the new look and thrust will help build it?

    AC: It is all about content, content and content. They have some big names like Swapan Dasgupta, Vir Sanghvi and Bhupendra Chaubey. Now they need to create the right relevance with the target viewer they want to reach out to. It cannot be the same as one who watches Times Now or India Today or…

     

    VM: That’s true. I don’t.know the actual reason why they have done the rebranding . May be they are trying to refurbish the brand. It’s handled right in terms of raising interest that something new is happening in the channel. When Star News changed to ABP news, they handled it quite well. The viewership didn’t suffer because they kept the curiosity factor high. It’s kind of a lot has changed but nothing has changed at all. It means it has to better than what it was and needs to be better perceived than what it was. If the change is cosmetic, it won’t make a difference but if the content has changed dramatically in terms of stories, anchors, then definitely it would make a difference.

     

    SP: I don’t know what their editorial plan is. If they create new content and follow a new model, it might work but if they stick to the old model it may not.

     

    > Your view on whether the masses are indeed interested in news without an agenda… or do they like the noise at primetime?

     

    AC: Not everyone wants to ‘view’ noise. There is definitely a substantial segment that looks for quality and credible content. And there can be no news without an agenda…even if it is “100% unbiased truth”…this is also a credible agenda, possibly the most difficult to achieve and deliver over time. There are news platforms that have painstakingly built their reputation on agendas that people actually appreciate and value. CNN News 18 needs to define and deliver the same for itself. Give it time…

     

    VM: I don’t know what you mean by masses. This is a niche channel. It is aimed at higher SECs. This is my personal view, I don’t have a research to back it, a lot of consumers want to see the reality. But a lot of channels are giving a twist of their own. For me, the masses are looking for channels without a biased point of view. They want to judge for themselves.

     

    SP: There should be an element of spectacle. There needs to be drama to engage the audience. The audience wants something chatpata. So yes, people are more interested in primetime drama.

     

  • LinTeractive would work towards positioning Stuffcool as the partner of choice for digital wares and also enhance its reach as a trustworthy player throughout India

    LinTeractive bags digital mandate of Stuffcool; unveils brand campaign titled #LilThingsMatter

    By A Correspondent

     

    To further drive its message as being the leader in the space, accessories player Stuffcool has appointed LinTeractive, the digital agency of Mullen Lowe Lintas Group as its digital partner. LinTeractive would work towards positioning Stuffcool as the partner of choice for digital wares and also enhance its reach as a trustworthy player throughout India.

     

    Commenting on the appointment, Hemang Budhdeo – Director, Nissan Enterprises Ltd said: “The smartphone market in India is witnessing an unwavering growth which obviously spells more opportunities for us. We are glad to have LinTeractive partner us at this exciting phase as we look to expand our territories and further build up our customer base in India. We look forward to striking a meaningful relationship with the team and hope to chart out new frontiers in our quest of being the best in the space.”

     

    Vikas Mehta

    Part of Nissan Enterprises Limited, Stuffcool caters to those looking to source essential gear like mobile cases, screen protectors, cables, chargers, selfie-sticks and other enhancements for their smartphones. The firm is known to have cultivated the branded accessories market in India and pave the pathway for easy availability of quality accessories to end consumers.   Sharing his views on winning the business, Vikas Mehta, Group CMO | President, Group Marketing Services, Mullen Lowe Lintas Group said, “Devices are a bigger part of our lives today than most things we own. Stuffcool makes cool accessories for these devices, making it an inspiring brand to work with. The market is flooded with accessories but few great accessory brands. We are glad on the opportunity presented to LinTeractive to partner Stuffcool and hope to get the little things right for them.”

     

    Flagging off the partnership, LinTeractive has drawn up an extensive online campaign under the theme #LilThingsMatter. It has engaged in a whole lot of initiatives on and off line to drive home the core theme of #LilThingsMatter. Contests were run on social media – Facebook & Twitter where users were asked to share their experiences about the little things that make a difference to their lives, encourage discussions around the theme without revealing anything about the brand proposition. Following this, a brand film was launched along with a 5-day-contest on FB/Twitter where Stuffcool.comgot customers to engage with the brand over its online platform.

     

    Hemang Budhdeo

    Sharing his views on the integrated digital campaign that has been planned, Hemang Budhdeo said: “Our products play the role of a catalyst in the life of the consumer in a little way but have great impact. We approached LinTeractive with this brief, and they came up with #LilThingsMatter that says how little things (tech accessories) make a huge difference to the gadgets that people use and interspersed the same with life-situations around consumers. We are glad with the initial response that has been generated on the back of the new campaign.”

     

    The video campaign builds the brand philosophy through real life instances in a very artistic manner. Simple things like running out of battery, enjoying your time with friends while taking a selfie and other such nuances involving a mobile phone have been brought out in an imaginative manner. The background score in the campaign is a catchy one and has been incorporated to establish an emotional connect with the consumers. The film touches upon the values of love, care, friendship, trust while highlighting how products from Stuffcool help achieve little moments of joy.

     

    Commenting on the thought process behind the idea, Paul Dueman, Senior Vice President, LinTeractive said, “The campaign is our answer to differentiating Stuffcool from the other players in the accessories market. The strategy was to highlight instances, however small, that matter to consumers today and the positive impact it creates in their lives. We are confident that #LilThingsMatter as brand credo, backed with a series of creative narrations and engagements planned for 2016, will do well to connect with their consumers.”

     

  • He would oversee creative strategy and design for brands

    LinTeractive appoints Parag Shahane as Unit Creative Director

    By A Correspondent

     

    LinTeractive, the digital arm of the Mullen Lowe Lintas Group India, has announced the appointment of Parag Shahane as Unit Creative Director. Parag has joined the team effective October 2015 and will report into Vikas Mehta, Group CMO | President, Group Marketing Services.

     

    At LinTeractive, Parag’s remit would be to provide creative answers to clients who are seeking cutting-edge digital solutions for their brands. He would oversee creative strategy and design for brands.

     

    LinTeractive has been witnessing promising growth in recent months with a host of clients making a beeline to lap up digital solutions being offered by the firm. With more than 25 clients in its fold including heavyweights like Woodland, Dr Agarwal’s Eye Hospital, Godrej, Karvy, Dabur etc LinTeractive is looked upon as a preferred agency for brands that’re looking for fresh and innovative online & offline ideas to achieve their stated objective.

     

    Welcoming Parag onboard the team, Vikas Mehta said: “Since its reboot last year, LinTeractive has seen growth on all fronts – business, brands and clients. To sustain this momentum, it’s imperative for us to keep adding more fire-power to our digital ambitions. We’re thrilled to welcome Parag on board. His upbringing in Lintas, coupled with his more recent successes in other digital companies will come in handy towards fulfilling our objective of mainlining digital.”

     

    A former Lowe Lintas hand, Parag joins LinTeractive from Pinstorm where he held the post of VP – Creative. Prior to Pinstorm, Parag has played senior roles in agencies like Y&R, Mudra, JWT Colombo and FCB Ulka.

     

    Commenting on his appointment, Parag said, “Lowe Lintas is not just an advertising agency, it is looked upon as an institute of communication in this country. As a proud product of this institute, I am honoured to be a part of LinTeractive. Of late, digital has been adding new dimensions and has been at the forefront of creating new eco-systems for brands. Building great brands and creating more meaningful conversations around the brand, through new-age media and technology will be our mantra. In the constantly changing dynamic world of digital, the focus will be on smartly dividing challenge and opportunity to create magic around brands.”

     

    In his entire career span, Parag has been instrumental in providing creative throughput and strategy to more than 50 brands across the sectors of FMCG, Automobiles, Media, Hotels & hospitality, Banking & Insurance, Fashion, Entertainment, Pharmaceutical etc.

     

    Parag’s immense talent has resulted in him bagging a host of creative & effectiveness awards, both in India and overseas.

     

  • Harsh began his career with Tata Infomedia about two decades ago

    Mullen Lowe Lintas Group hires Sriharsh Grandhe to head LinEngage

    By A Correspondent

     

    Sriharsh Grandhe

    LinEngage, the experiential marketing & activation arm of Mullen Lowe Lintas Group has announced the appointment of Sriharsh Grandhe (Harsh) as Executive Vice President based in Mumbai. He would be reporting to Vikas Mehta, CMO | President – Group Marketing Services, Mullen Lowe Lintas Group.

     

    Prior to joining LinEngage, Harsh was with the WPP firm, POSSIBLE Worldwide Singapore as the Engagement Director. At POSSIBLE, Harsh was managing the global rollout of Standard Chartered’s Responsive Website, a first in the Banking domain across 55 countries in APAC, EMEA & Americas. Prior to POSSIBLE, Harsh was an AVP & Practice Head at Wipro where he was responsible for rolling out Marketing as a Process for several global businesses from Europe, US & Australia.

     

    Harsh began his career with Tata Infomedia about two decades ago and has navigated an illustrious journey spanning Advertising, Consumer Engagement, Publishing& Retail. Harsh is an experienced professional across the marketing continuum with a pronounced focus on digital and activation. Throughout his professional journey, he has driven various marketing programs for Standard Chartered, P&G, J&J, a global major in Big Data & Cloud Computing, Large Australian Telco, a Financial Services Major in US and more such global businesses across the markets of US, APAC and Europe.

     

    Speaking of his appointment, Vikas Mehta said, “Our ambition for LinEngage is to make consumer engagement an essential part of a brand’s narrative. A lot more innovation is possible in the area of creating meaningful consumer experiences. Under Harsh’s leadership, we are keen to make strides in strengthening this practice in an industry that’s largely driven by tactical activations.”

     

    LinEngage offers specialist brand engagement expertise to a host of clients in India. Apart from its focus on the urban pockets, LinEngage boasts of a bespoke rural offering – LinTerland. The motive is to help clients capitalize on the consumer-engagement opportunities in heartland India. Both the urban and rural offerings of LinEngage have been growing steadily over the past few months with host of new business wins. Notable clients include Johnson & Johnson, Franke Faber, Bayer, UltraTech, Castrol, ICICI Prudential and Byju’s  to name a few. Harsh’s remit will be to evangelise the experiential marketing practice for the group and further expand the portfolio.

     

    Commenting on his role at LinEngage, Harsh said, “The strong lineage of Mullen Lowe Lintas Group is no secret. India is at an exciting phase of development and the agency is experiencing both momentum and growth. LinEngage is in a sweet spot right now with only one direction to go – upwards”

     

    Harsh has been the recipient of awards at DMA for world-class marketing & activation programs for brands like Visa, Madura Garments etc. A familiar face in advertising he has also worked in agencies such as iContract, Rediffusion Y&R and JWT.

     

  • IPG declared Network of the Year; HUL is Advertiser of the Year

    Lowe Lintas + Partners dominates at APAC Tambuli Awards

    By A Correspondent

     

    The 9th edition of Asia-Pacific Tambuli Awards, hosted in Manila (The Philippines) was dominated by Lowe Lintas + Partners, India that won ‘Agency of the Year’ for the second year running. The agency picked up a haul of 21 awards including the special Carmencita Esteban Platinum Award, 2 Grand Prix, 14 Golds, 3 Silvers, and 1 Bronze.

     

    With this feat, Lowe Lintas + Partners put up an unprecedented performance for any agency at the Asia-Pacific Tambuli Awards, and tripled their own tally vs. last year.

     

    Driven by the agency’s performance, Lowe Lintas + Partners’ holding company, IPG was named Network of the Year while Hindustan Unilever Ltd. was declared the Advertiser of the Year. In all, Mullen Lowe Group bagged a rich haul of 33 metals in the final tally.

     

    The only regional award of its kind, the Asia-Pacific Tambuli Awards honors brands that deliver business results while promoting a positive societal value— brands from around Asia that celebrate human truths, inspire purpose, and effect real change.

     

    Vikas Mehta

    Commenting on the achievement, Vikas Mehta, CMO, Lowe Lintas + Partners said, “Given our focus on effectiveness and brand building philosophy of doing-well-by-doing-good, Tambuli remains a special award for us. Agency of the Year, two years in a row is humbling. We have our clients and the Tambuli jury to thank. I’d like to congratulate the University of Asia & Pacific for another successful edition of the Tambuli Awards.”

     

    Lowe Lintas + Partners picked up these awards for their work across a large spectrum of brands including Havells, Tata Tea, Kissan, Lifebuoy, Clinic Plus and Kan Khajura Tesan.

     

    S Subramanyeswar

    Sharing his excitement on the rich haul, S Subramanyeswar, National Planning Director, Lowe Lintas + Partners said, “What we have achieved this year is truly special, and we have the jury to thank for acknowledging our work. We have been perfecting our performance across effectiveness awards consistently and our achievement at Tambuli is testimony of the unmatched competence that we had been dreaming of for some time.”

     

  • Woodland aims to create innovative digital and social marketing engagements that will further enrich the brand experience

    LinTeractive to manage Woodland’s digital mandate

    By A Correspondent

     

    LinTeractive, the digital division from Lowe Lintas + Partners has been awarded Woodland’s online business. The partnership comes on the back of Woodland’s close association with Karishma Lintas, a creative agency of Lowe Lintas + Partners that has been handling the brand’s creative mandate for over two decades.

     

    Woodland is a leading Indian lifestyle brand operating successfully in the footwear, apparels and accessories domain. With the digital expertise that would be offered by the agency, Woodland aims to create innovative digital and social marketing engagements that will further enrich the brand experience.

     

    Sharing his views on the new appointment, Harkirat Singh, Managing Director, Woodland said, “We’re glad to have LinTeractive as our digital partner. We’re confident of charting out a bullish growth trajectory across our verticals on the back of the expertise and solutions that would be offered to us by the digital agency.”

     

    As part of the association, LinTeractive would be handling online community management, web development, content development, and media duties for Woodland.

     

    Sharing his views on the role that would be essayed by the agency for brand Woodland, Vikas Mehta, Chief Marketing Officer, Lowe Lintas + Partners and Executive Director – LinTeractive said, “Woodland is one of the few Indian brands that have successfully built a strong lifestyle stature for itself, especially among youth. You can’t build a youth brand today without innovating on digital platforms and our agency is very excited to enter Woodland’s timeline. We believe the enormous experience of Karishma Lintas, coupled with LinTeractive’s domain expertise should create some compelling brand stories, on and offline.”

     

    As part of the growth graph, Woodland currently has 300+ company owned exclusive Woodland stores across various cities in India that are growing at a healthy rate of 25 to 30 per cent. The brand also has a presence in more than 3,000 plus multi‐brand outlets in a number of countries. With the new partner-agency, the focus would be to get consumers to experience the brand on a more profound level.

     

  • Paul Dueman named Planning head; Gauri Joshi and Sumanta Ganguly join as Creative and Business heads

    LinTeractive announces national leadership team

    By A Correspondent

     

    LinTeractive Leadership team- L-R- Sumanta Ganguly, Gauri Joshi and Paul Dueman

    LinTeractive, the fast-growing digital division of Lowe Lintas + Partners has taken another major step as it named its leadership team in India.The three-member leadership team comprising of a business, strategy and creative head each, will drive the digital business for the group and will be supported by the IPG agency Interactive Avenues as its fulfillment partner. The trio includes Paul Dueman, who’s been with the agency for some time now, and features two new additions – Gauri Joshi and Sumanta Ganguly. The leadership team will report to Vikas Mehta – CMO, Lowe Lintas + Partners and Country Head, LinTeractive.

     

    Announcing the leadership team, Mehta said, “Just a few months ago, LinTeractive was merely a plan on paper. We set out to build a digital agency that was different on two counts. First, we see ourselves as not just a digital agency, but an ‘agency for the digitized world’. And second, our belief that ideas are at their best, when they work seamlessly ‘on and offline’. Paul has been an excellent partner in driving this approach and we’ve seen great traction among clients. Both Sumanta and Gauri are exciting additions to the team bringing in serious depth on domain expertise. I am confident that this leadership-trio will step up the gas and further fuel the momentum we’re seeing with LinTeractive.”

     

    Paul Dueman has been named Head of strategic and engagement planning. His careerspans over 18 years with 14 of them, spent in digital marketing and technology development. He has been a part of Lowe Lintas + Partners for nearly 5 years in two stints. Sharing his thoughts on the leadership role, Dueman said: “It continues to be a rewarding experience for me at LinTeractive. The go to market support of Interactive Avenues gives us a bigger canvas to shape our ideas and deliver far more value. Additionally, the synergized working with teams across the board internally – from PR, to Healthcare, Activation and Advertising makes me feel like a kid in a candy store. It’s a digital glut-fest at Lowe Lintas + Partners and I’m definitely not on a diet.”

     

    The two new appointments include Sumanta Ganguly, who joins LinTeractive as Senior Vice President and will be taking on the role of business head. Ganguly’sresponsibility would include partnering clients to craft out ‘digital first’ communication strategies and creating a digital roadmap for some of the top brands in the country.

     

    Sharing his views on joining the agency, Ganguly said, “I am excited to join an agency that has a ‘seat at the table’ with some of the largest brands in the country. Coupled with creative, planning & content capabilities it is a potent mix to build great partnerships with brands who want to lead in today’s social and digital service offering.”

     

    Joining Dueman and Ganguly in the trio would be Gauri Joshi who joins LinTeractive after being a Hungama old-timer. As Unit Creative Director, Joshi will be heading LinTeractive’s creative function providing digitally driven creative solutions.

     

    Adding her views, Gauri Joshi said, “I am delighted to be a part of the team at LinTeractive. As a group, Lowe Lintas + Partners has etched out a truly robust and integrated vision for LinTeractive, which I believe is the best way forward for brands as well as digital on the whole.”