MxMIndia

Tag: Ventes Avenues

  • To look after VidMate in-app advertising inventory in India

    VidMate appoints Ventes Avenues as its sales partner

    By A Correspondent

     

    VidMate, a free video downloader app, has appointed Ventes Avenues as its exclusive sales partner for India to look after VidMate in-app advertising inventory in India.

     

    Said Harry Yang, Sales Director of Flat Ad, the global exclusive agent of VidMate: “VidMate was incubated in UC Web back in 2013, it has witnessed 500 million downloads till now from over 180 countries who like to get free HD videos and music along with MP3 files from multiple platforms. VidMate is a free and safe application which provides reliable downloads all over the world. This has helped us recognise the opportunity of mobile advertising and hence we have decided to partner with Ventes Avenues in India. Their experience clubbed with their network will help us make good inroads in a short amount of time by offering innovative advertising solutions and services in the mobile branding space in India.”

     

    Added Fauzan A Rahim, Co-Founder Ventes Avenues: “We at Ventes Avenues are delighted to represent VidMate in India. Ventes believes in pushing the envelope by continuing to partner with new publishers who have captured the Indian audiences with their ground-breaking numbers. Recently, since we are all under lockdown; we have seen a huge surge in OTT consumption in India and consequently VidMate numbers have also grown. We are offering high impact, brand safe ad units on VidMate. We have immense trust in this partnership and strongly believe that we can touch new heights together.”

     

     

  • Ventes won the creative award for Best Brand Experience in Mobile Rich Media

    Ventes Avenues and Tanishq bag a Gold at MMA Smarties

    By A Correspondent

     

    We had reported on the Smarties earlier in the week, but this one deserves special mention. Ventes Avenues and Tanishq bagged a gold for their innovative collaboration at the MMA Smarties last week. Ventes won the creative award for Best Brand Experience in Mobile Rich Media.

     

    Said Gaurav Midha, Head- Digital Marketing at Tanishq: “We are delighted to win the award. Tanishq has always aimed at providing the best for its customers and this fascinating initiative is one such approach in achieving this objective. Consumers had the option of browsing through multiple jewellery pieces with just one click. The real-time customer experience strengthened the retail connection between the brand and our consumers; a transformative step on how India will shop and purchase jewellery in the near future.”

     

    Added Fauzan Rahim, Co-Founder Ventes Avenues: “We at Ventes Avenues are happy to have partnered with Tanishq on this amazing campaign on the MEITU camera app in India. Wining an award is always very special, it demonstrates that our work has stood out and left a mark in the minds of a distinguished jury. The focus was to deliver User Engagement using AR filters especially to entice users to virtually try the jewellery and share their selfies wearing Tanishq jewellery with friends & family. 4.9 Mn pictures taken during the one-month campaign is a huge feat and we hope this paves the way for other brands to consider this platform.”

     

     

  • The special south inventory package covers Andhra Pradesh, Karnataka, Kerala, Tamil Nadu and Telangana

    Ventes Vernacular to assist clients in Southern markets

    By A Correspondent

     

    Ventes Avenues has launched its vernacular package, Ventes Vernacular with a reach of nine million daily active users. The special south inventory package covers Andhra Pradesh, Karnataka, Kerala, Tamil Nadu and Telangana. Ventes Avenues has exclusive rights to the inventory it sells, ensuring transparency.

     

    Said Fauzan Rahim, Co-founder at Ventes Avenues: “We are thrilled to launch Ventes Vernacular. There is enough data to suggest that the next content wave in India will be driven by vernacular content with 9 out of 10 new mobile users in the next 5 years projected to be Indian language users. Vernacular mobile advertising is a key growth driver in India given the south language affinity and the literacy rate in south India; with digital revenues growing at over 30% in the next few years we at Ventes Avenues believe this is the right time for us to launch Ventes Vernacular.”

     

     

  • Ventes Avenues already has a strong presence in the Performance and Branding verticals

    Ventes Avenues launches Programmatic Solutions in India

    By A Correspondent

     

    Ventes Avenues announced its foray into the programmatic advertising ecosystem. With this launch, Ventes Avenues plans to bring the branding inventory of its partners like Cheetah Mobile, Meitu and other premium publishers to the programmatic channels in India.

     

    Giving further insight into this development, Rohit Nair, Principal Product Manager at Ventes Avenues, said: “Programmatic was an obvious transition for us considering the strong technology that powers our product. Our vision has always been to generate the highest yield for our publishers while ensuring the best bang for buck for our advertisers. We genuinely believe Programmatic will open up unexplored avenues for us and ensure that we stay true to our vision.”

     

     

  • Meitu currently has 456 million active users worldwide and over 25 million monthly active users in India

    Meitu appoints Ventes Avenues as Exclusive Sales Partner

    By A Correspondent

     

    Meitu, developer of top beauty and makeup app – BeautyPlus & Makeup Plus has appointed Ventes Avenues (Moca Technology) as its exclusive sales partner to look after Meitu’s mobile branding inventory in India.  Meitu currently has 456 million active users worldwide and over 25 million monthly active users in India.

     

    Commenting on the partnership, Xinhong Wu, Founder and CEO of Meitu, said: “Meitu app has great brand awareness and user base in India. With the internet becoming more and more visual by the day, photo apps have hit peak popularity. India is a key market for photo apps. At Meitu, beauty remains the central theme and source for inspiration as users advance from simply beautifying their pictures to discovering beautiful things or sharing their beauty tutorials. Industry reports suggest that the market could be worth Rs 100 crore with nearly a 100 million Indians having downloaded one or more apps at some point of time. We see a big opportunity for mobile advertising in India and hence we have decided to partner with Ventes Avenues(Moca Technology); together we will make good inroads by offering innovative advertising solutions and services in the mobile branding space in India. ”

     

    Added Fauzan A Rahim, Co-Founder Ventes Avenues: “We at Ventes Avenues (Moca Technology) are delighted to partner with MEITU in India, the focus on beauty and self-expression resonates well with Indian women, who are a rising consumer force in India. Having watched the phenomenal growth in women mobile internet users this is a perfect platform for advertisers to reach out to women audiences especially in the age group of 18 -36. The Beauty Plus App offers unique engagement opportunities to brands here in India, with in-app placements, filters, augmented reality besides the usual display & video advertisements.

     

     

  • Ventes Avenues is mandated to look after ShareIt’smobile branding inventory in India

    ShareIt appoints Ventes Avenues as monetisation agency

    By A Correspondent

     

    Content sharing platform ShareIt has appointed Ventes Avenues (Moca Technology) as its exclusive sales partner agency. Ventes Avenues is mandated to look after sales of the mobile branding inventory in India.

     

    Commenting on the partnership, Jason Wang, Managing Director, ShareIt India said: “For ShareIt, India is a major market as it has 30% of its total user base from India and over 400 million downloads in the country. With the ever increasing internet penetration, India is the second largest online market and digital advertising is growing to leaps and bounds and is set to grow even further. Ventes Avenues as our partners will help us reach and engage with our audiences and meet our performance and brand solutions objectives in the mobile branding space”.

     

    Added Fauzan A Rahim, Co-Founder Ventes Avenues: “We at Ventes Avenues are delighted to partner with ShareItin India, having watched the phenomenal growth of ShareIt; the huge organic numbers are very impressive so is the content line-up and their unique position to target and be the first app on new devices makes this an interesting mobile branding opportunity for brands in India. Together we look forward to creating new benchmarks and milestones.”

     

     

  • The expansion is to take advantage of India’s growing mobile advertising industry

    Cheetah expands into India; appoints Ventes Avenues as exclusive partner

    By A Correspondent

     

    Cheetah Mobile Inc. announced its strategic cooperation with Moca, China known as Ventes Avenues in India. Ventes Avenues will be Cheetah ad platform’s exclusive branding inventory partner for the Indian market.

     

    The expansion is to take advantage of India’s growing mobile advertising industry. Per a study from Deloitte India Technology, mobile advertising in India would account for 15-20 per cent of overall spends by 2020. This is on the back of current information from IAMAI which states that out of 354 million internet users in India, 213 million are mobile-only. This correlates perfectly with data from eMarketer which suggests that advertisers in India will spend close to $35bn in 2016 to reach consumers on tablets and mobile phones, an exponential rise from $26bn in 2013.

     

    Cheetah Mobile CMO, Xinhua Liu, said, “India is one of the most important markets for Cheetah Mobile. We are seeing tremendous growth of our user base in the Indian market in the past year. Along with the penetration of smartphones and 3G and 4G high speed networks, mobile internet business will continue to boom. India is a very young and energetic market. Mobile advertising is changing the way how brands connect and interact with their customers. We see a big opportunity for mobile advertising branding in India and hence we have decided to partner with Ventes Avenues; and together we will make good inroads by offering innovative advertising solutions and services in the mobile branding space in India. We look forward to full support from Indian brands.”

     

    Speaking on their recent appointment, Niloufer Dundh, Founder and CEO of Ventes Avenues remarked, “It is an honour to partner Cheetah Mobile in India. Cheetah Mobile pioneers the Utility space globally with marquee apps like Clean Master, Battery Doctor and CM Security etc. The Utility space in which Cheetah operates is already large in India with over 85 million MAU & will continue to grow in the years to come given our uptake toward Android phones. Advertising is big in India across all mediums and in mobile this will only continue to grow in the years to come. Together, with Cheetah, we are creating ad units specially designed for mobile devises and usage pattern, which deliver both Impact and Reach.”