By Our Staff
Ventes Avenues, the Mumbai-headquartered mobile adtech firm specialising in mobile performance, branding, technology and audience solutions, is celebrating nine years of being in business.
“From a five-member team in our Mumbai office where we started on October 23, 2014 to our current strength of 85 spread across seven offices in India and South East Asia – Mumbai, Gurugram, Bengaluru in India, Jakarta in Indonesia, Ho Chi Minh City in Vietnam, Kuala Lumpur in Malaysia and Singapore. Over these nine years, we have reached new heights and gained invaluable knowledge and unique experiences. Together, we have weathered all challenges that came our way and have emerged even more resilient. As we reminisce through the years, it’s evident that we have evolved as a robust company, being nimbly footed has allowed us the flexibility to change with time, and embrace new technology, while always being relevant and consistently staying ahead of the curve. What sets us apart is that, without any external funding, we have grown our business from the revenue we generate; we remain a bootstrapped Indian company. With renewed vigour, starting with a new focus on the technology solutions, creation of our own DSP platform, aimed at elevating branding and performance campaigns. Transitioning from the development of our own proprietary ad-tech platforms and fraud tools to building a robust re-marketing platform. We place a strong emphasis on both our internal and external customers, and a profound understanding that trust and transparency in all our interactions have been the cornerstone of our current achievements. Our eyes swell with pride for the incredible Ventes Avenues we have built. Thank you all for being part of our phenomenal journey, and here’s to many more years of success, growth and amazing partnerships.”
Said Niloufer Dundh, Founder and CEO of Ventes Avenues: “Nine years ago we embarked on this journey, armed with vision, determination and a dream. This dream started when the three of us came together, Bala (whom I have worked with since 2005) and Fauzan (who we started working with in 2008) and I sat sipping coffee over many Saturdays at Starbucks, jotting notes and ideas on diaries, paper napkins and forming strategies on Bala’s laptop, then, one day, we decided to take the plunge. And here we are, nine years later, living out our dream. Over these nine years, we’ve not just grown in size and stature, but we’ve also evolved as a company that cherishes learning, innovation, technology and the power of teamwork. The fact that we have successfully completed nine years is a remarkable testament to the amazing people who work with us at Ventes and the unwavering support of our clients and agency partners. This would have never been possible without the trust of various international publishers and technology partners that Ventes represents in India and SEA. We extend our heartfelt thanks for the love, support, and encouragement we have received from our teams, our partners, and our friends in the industry. Your support means the world to us.”
Ventes Avenues has created two inhouse adtech platforms – Attrimob and Apptomizer. “Our science is built around precise audience targeting, and we utilise our first-party data to offer advanced targeting options by layering additional third-party data platforms,” notes a communique
While Attrimob is a performance platform, Apptomizer is a branding platform modelled to deliver direct and programmatic campaigns. Said Balamurugan Mani, Co-founder-Ventes Avenues: “Our highly-skilled tech team worked round the clock during the lockdown to build these two Adtech platforms. After a great deal of planning, coordination, brainstorming and execution we are extremely confident about delivering the highest quality campaigns with our world-class technology. We are committed to bringing AI-based optimizations to both these platforms to ensure our campaigns are delivered seamlessly without the need for manual optimisation.”
