MxMIndia

Tag: Varun Dhawan

  • The brand recently brought in Katrina Kaif as brand ambassador

    Reebok ropes in Varun Dhawan as brand ambassador

    By A Correspondent

     

    Fitness brand Reebok has announced Bollywood actor and fitness enthusiast, Varun Dhawan, as its new brand ambassador in India. The brand recently brought in Katrina Kaif as the brand ambassador.

     

    Commenting on the association, Sunil Gupta, Brand Director, Reebok India said: “We are thrilled to have Varun as the new brand ambassador for Reebok. Being a fitness enthusiast, Varun complements the brand brilliantly. He echoes Reebok’s enthusiasm and dedication to fitness, and we are confident that together we will continue to revolutionise the fitness industry.”

     

  • The brand has a strong yet soft personality that matches with the superstar

    Buffalo launches ad campaign with ambassador Varun Dhawan

    By A Correspondent

     

    Fashion brand Fbb has created an ad campaign titled ‘Setting You Free’ featuring brand Buffalo’s ambassador Varun Dhawan to celebrate its 40th milestone.

     

    Celebrating the four-decade success Rajesh Seth, COO, Fbb said: “It’s not every day that we see brands successfully serve for forty years. We celebrate the 40th year of our iconic brand Buffalo with pride and are filled with gratitude for the undying support by our customers. We believe that this is just the beginning and are working towards achieving many more milestones.”

     

    Speaking about the campaign, Anand Subbarao, Co-founder, AndAnd Brand Partners Pvt. Ltd. Said: “When you have Varun as an ambassador for a popular brand like Buffalo, executing the campaign is a seamless process. The brand has a strong yet soft personality that matches with the superstar; which is why the film looks distinctly great.”

     

     

  • The campaign unveil’s the brand’s new backpack collection for 2019

    Varun Dhawan stars in Skybags campaign

    By A Correspondent

     

    Skybags has launched its latest campaign featuring superstar Varun Dhawan. The ‘Always a Star’ campaign marks the unveiling of the brand’s new backpack collection for 2019.

     

    Commenting on the launch of the new campaign and collection, Sudip Ghose, Managing Director, VIP Industries said: “The Backpack Collection for 2019 is reflective of a very animated and vibrant spirit; it scores high on the fun and functionality quotient. Through this campaign, we have endeavoured to reach out to millennials who are always in quest of something truly unique and trendy. Both, the campaign and the collection aim to capture this essence.”

     

  • Brand ambassador, Varun Dhawan has been roped in to launch the vehicle

    Dentsu Impact rolls out brand campaign for Maruti Suzuki Ertiga

    By A Correspondent

     

    Dentsu Impact has rolled out a new integrated brand campaign for Maruti Suzuki Ertiga. The campaign ‘Move together in Style’ demonstrates how seamlessly the new Ertiga fits in one’s lifestyle. Maruti Suzuki Arena’s brand ambassador, Varun Dhawan has been roped in to launch the vehicle.

     

    Speaking on the campaign, Amit Wadhwa, President, Dentsu Impact said: “The customer today wants style and substance bundled together. With the new Ertiga delivering style and performance, the messaging we crafted was straight and to the point. The team had great time in conceptualizing and executing the language which will certainly resonate well with the TG”.

     

     

  • Bollywood superstars Alia Bhatt, Varun Dhawan and Sonakshi Sinha to headline the awards

    Nickelodeon Kids Choice Awards 2018 to be held in December

    By A Correspondent

     

    The 2018 edition of Nickelodeon Kids Choice Awards will have Bollywood stars Varun Dhawan, Alia Bhatt and Sonakshi Sinha present their talent with their favorite cartoons. The show will be held on December 13, 2018 at NSCI Dome, Mumbai.

     

    Speaking about the award Nina Elavia Jaipuria, Head – Hindi Mass Entertainment and Kids TV Network at Viacom18 said: “It brings me immense pleasure to present yet another year of Nickelodeon Kids Choice Awards. This year, the Kids Choice Awards is slated to come to life as an apex entertainment bonanza for kids and their families. Our intent with this novel award show is entertaining kids, empowering them and their choices as well as engaging with parents, making it a truly memorable family experience.”

     

     

  • The brand has launched TVCs to kickstart the campaign

    Varun Dhawan and Fatima Sana Shaikh extend Fossil’s brand message to the masses

    By A Correspondent

     

    Fossil has launched its debut ad campaign featuring Varun Dhawan and Fatima Sana Shaikh. The campaign marks the launch of Fossil’s latest fall collection across all Fossil retail stores, Shoppers Stop, Lifestyle, dealer networks and e-comm partners.

     

    Speaking on the new campaign, Johnson Verghese,  MD, Fossil India commented: “Our latest campaign focuses on the new collection of watches inspired by the Fall elements. We welcome a new era of modern vintage, packed with an uplifting authentic style. We aim to reinforce brand recall and drive engagement with our audience while establishing the new collection. Our brand ambassadors highlight the Fossil brand ethos with their vivacious energy and we are confident that they will inspire a new generation of watch-wearers.”

     

     

  • This is in addition to actors Varun Dhawan and Katrina Kaif being on on its roster as brand ambassadors

    FBB gets Diljit Dosanjh for new collection

    By A Correspondent

     

    Clothing brand FBB appointed singing star Diljit Dosanj has its brand ambassador. This is in addition to actors Varun Dhawan and Katrina Kaif being on on its roster as brand ambassadors. FBB has created an interesting musical campaign called, ‘Style Se Dil Jeet’ to introduce Dosanjh.

     

    Executed by DDB Mudra, the campaign is a musical video which is a fusion of western rap with Punjabi lyrics. Speaking about the campaign, Prachi Mohapatra, CMO, FBB said: “We are extremely happy to have talented personalities like Varun Dhawan, Katrina Kaif and now even Diljit to endorse fbb. Diljit’s popularity will introduce the brand to his huge fan base, especially in North India. Style Se Dil Jeet is a very strong campaign thought. It not only represents Diljit but also gives out a style motto to all our consumers and his fans.”

     

    Commenting on the campaign Ashish Phatak, Executive Creative Director – DDB Mudra West added:‘’Having a brand ambassador like Diljit inspired us to think of this as content, more than a traditional product ad. And so we found a way to weave in our brand story with his musical content that fans really relate to.’’

     

     

  • The challenge was to resonate with their temperament, while seamlessly incorporating Varun’s style and fashion sense

    Varun Dhawan flaunts new moves in latest campaign for Lux Cozi

    By A Correspondent

     

    Lux Cozi is taking a step forward to increase its exposure and strengthen its connection with the masses via its latest campaign starring Varun Dhawan.

     

    Said Ashok Todi, Chairman, Lux Industries: “Besides being talented and versatile, Varun has a stature and appeal that resonates well with Lux Cozi’s philosophy of ‘Sunotohapnedilki’. The response to Varun’s association with the brand has been phenomenal – the TVC crossed 1.5 million views in just 4 days.

     

    Added Anuraag Khandelwal, ECD & Creative Head, Soho Square, Mumbai: “Most Indian celebrities shy away from showing themselves in the actual underwear. But Varun was absolutely comfortable and confident in doing so. This helped us make a better connection with today’s youth that is comfortable in their own skin. We also found that Varun embodies the characteristics that we want the brand to stand for. And with this TVC, we were able to marry all of them in an emotionally engaging, fresh and surprising manner.”

     

     

  • Brand ambassadors Varun Dhawan and Shruti Haasan captivate with fun banter

    Fossil launches its maiden TVC in India

    By A Correspondent

     

    Fossil has launched its first ever TV commercial in India to announce the launch of its Gen 3 Smartwatches. Brand ambassadors Varun Dhawan and Shruti Haasan are seen promoting the brand together in the film.

     

    Conceptualised by Mullen Lintas, the films are directed by Tejal Patni with Prasad Naik creating magic with the stills.

     

    Commenting on launch of Fossil’s first ever TVC, Johnson Verghese, VP, Managing Director, Fossil India said: “We are currently going through an exciting phase of growth. For the first ever time we have had the opportunity to associate with Bollywood celebrities like Varun and Shruti to help us narrate our story. The launch of Fossil Q Smartwatches represents the next generation of timepieces; through this launch we hope to push boundaries to include the next gen shopper! Fossil Q comes with a unique advantage of seamlessly merging the best of both worlds – fashion and technology. We are thrilled that the TVC has successfully managed to capture this essence. The brand ambassadors complement Fossil’s legacy and brand ethos of timeless style, authentic inspiration and spontaneous creativity. We look forward to a meaningful journey with them.”

     

     

  • Simultaneously, the campaign with its 360-degree marketing approach will also be promoted across print and radio. This will be a digital first and post that will go on TV

    Varun-Alia advocate measures to keep city clean via Adar Poonawalla Clean City

    By A Correspondent

     

    We have reported how Adar Poonawalla Clean City Initiative has engaged KaranJohar’s Dharma 2.0 for its advertising activity. The Mumbai-based studio has now created two TVCs highlighting the importance of keeping ones city clean through the simple task of disposing garbage in the bin. Alia Bhatt and Varun Dhawan star in these two commercials.

     

    The 360-degree campaign will also be promoted across print and radio. This will be a digital first and post that will go on TV.

     

     

  • Superstars Alia Bhatt and Varun Dhawan feature in two ad-campaigns to highlight the importance of living in a clean city

    Dharma 2.0 bags Clean City Initiative account

    By A Correspondent

     

    Industrialist Adar Poonawalla has roped in Dharma 2.0 to lead the complete ad campaign for its ‘Clean City’ movement. The ‘Clean City’ initiative, a brainchild of Adar Poonawalla, owner and CEO of Serum Institute of India, has been in headlines for its waste management practices

     

    Dharma 2.0 has brought actors Alia Bhatt and Varun Dhawan onboard, to feature in two TVCs, which will shed light on how citizens can contribution towards making a city clean.

     

    Commenting on the new association, Poonawalla said: “Given the excellent quality of work being done by Dharma 2.0 in such a short span of time since its inception; associating with them was an obvious choice. I strongly believe they understand my vision for the ‘Clean City’ initiative and will rightfully bring its essence on-screen to speak to the youth.”

     

    Punit Malhotra

    Added Punit Malhotra, Head, Dharma 2.0: “We are glad to partner with Adar Poonawalla for his ‘Clean City’ initiative that consciously focuses on better waste-management and cleanliness of a city. It is a matter of pride to be a part of this movement wherein Dharma 2.0 aims to encapsulate his vast vision in a short ad-film and drive the message home, while maintaining the creative streak as seen in our campaigns.”

  • The campaign puts forth the idea of seamless fit that the clothing enables, coupled with a wide versatility in style

    DDB Mudra West crafts ‘All Work, All Play’ for fbb’s latest Chinos Collection

    By A Correspondent

     

    Fbb by Future Group has unveiled a new ad campaign for its Chinos range created by DDB Mudra West.

     

    For this campaign, DDB Mudra West opted for a 360-degree approach with concentration on television, digital, print and outdoor medium. Speak on the campaign, Prachi Mohapatra, Marketing Head, Fbb said: “We identified the huge potential that Chinos has and wanted to bring alive the versatility of this product. Hence the name, All Work, All Play for the campaign.

     

    Added Ashish Phatak, Executive Creative Director, DDB Mudra West: “Every campaign for fbb is an attempt to shake-up the existing communication norms in the category. And with the Fbb Chinos campaign, it was no different. To showcase the versatility of the Fbb Chinos range, our proposition of ‘All work. All Play’ just summed up the product offering perfectly and we unraveled the different roles of Varun Dhawan with a unique inward moving visual treatment through the different chinos he is wearing. All this making for a fun narrative that glorifies the all-rounder character of Fbb’s Chinos and Varun Dhawan.