MxMIndia

Tag: UrbanClap

  • Tyagi has worked with HUL in the past

    Abhinav Tyagi is SVP-Marketing @ Urban Company

    By Our Staff

     

    Abhinav Tyagi

    Urban Company (formerly UrbanClap), home services marketplace, has announced the appointment of former HUL hand Abhinav Tyagi as Senior Vice President, Marketing.

     

    Commenting on the appointment, Varun Khaitan, Co Founder Urban Company said: “We are thrilled to welcome Abhinav to the Urban Company leadership. Working across countries, categories and cultures, has given Abhinav a unique opportunity to understand and develop deep consumer understanding and insights across different stages of category and brand evolution – something we believe can add great value to Urban Company given the width of categories we operate in and continue to develop across the globe. He will play a key role in strengthening our marketing capabilities as we build towards our mission of transforming home services worldwide.”

     

    Added Tyagi: “Urban Company is on a very exciting journey of radically enhancing the home services experience for consumers and the quality of life for professionals delivering those services. I count myself fortunate to be able to come on board and help build upon the wonderful work being done by the team at UC and look forward to helping take the UC experience to many many more consumers globally.”

     

     

  • Spread across digital media and TV, UrbanClap is looking to build a high recall for their at home salon services

    Kriti Sanon promotes #SmartSalon campaign for UrbanClap

    By A Correspondent

     

    UrbanClap has unveiled its ad campaign #SmartSalon with Kriti Sanon as the brand ambassador for the beauty vertical.

     

    Said Varun Khaitan, Co-founder of UrbanClap: “Beauty is a key vertical for UrbanClap, and we have seen an overwhelming response from customers for the salon and spa services we offer at home. The new #SmartSalon campaign talks about how busy women of today can avail reliable and affordable beauty services at home through UrbanClap.”

     

     

  • UrbanClap hopes to strengthen its position among both consumers and competitors as one of the best on-demand service providers in the country

    UrbanClap unveils new TVC starring Sumeet Vyas & Rasika Dugal

    By A Correspondent

     

    UrbanClap has announced the launch of its third TV commercial starring Sumeet Vyas and Rasika Dugal created by CellarDoor. In its ongoing endeavour to increase customer touch base, UrbanClap hopes to strengthen its position among both consumers and competitors as one of the best on-demand service providers in the country.

     

    Commenting on the launch, Abhiraj Bhal, Co–founder, UrbanClap said: “Our target audience consists primarily of working professionals in urban areas who require our services to sort their day-to-day tasks and chores and make life simple. With this in mind, we believed that Sumeet and Rasika were the perfect choice to convey our message- UrbanClap is all about delivering high-quality, reliable services at just the push of a button.”

     

    Elaborating further on the launch, Rishav Rastogi of Cellar Door said: “UrbanClap’s brand team is very clear about their consumers and how their services fit into their lives. With the current TVC, they wanted to highlight the reliability of UrbanClap and the breadth of services available. They wanted to work with known faces who would also be relatable, while our script demanded very good acting. So Rasika and Sumeet fit the roles perfectly. With their experience, they brought more than just the performance to the table and were great sports to work with.”

     

     

  • Strengthens its stance on equality in every aspect of life

    UrbanClap launches ‘LGBT’ campaign

    By A Correspondent

     

    UrbanClap has announced the launch of its ‘LGBT’ campaign, championing their cause for the greater good of the community as well as the society. Known for its stance on social issues like women empowerment and education, UrbanClap strongly felt the need to come out in support of the LGBT community in India, promoting their right to love anyone they want – irrespective of Caste, Creed, Religion, or Gender. With this campaign, UrbanClap supports the right to love anyone you choose.

     

    As part of this campaign, UrbanClap has tied up with a Delhi-based startup agency called Ufaan, which has worked on a number of social films in the past. Together, they have launched a short film titled ‘Show your Love with Pride’, which portrays a father’s struggle to accept his daughter’s relationship with another woman. With her supportive mother, the daughter proves to her father that her love is genuine, via a photoshoot organized by UrbanClap. The photos of his daughter makes him realize the dynamics of modern day relationships and reminds him of the barriers he had to counter in his interfaith marriage. This realization leads him to believe that love has no boundaries and finally accepts his daughter’s relationship.

     

    Commenting on this empowering initiative, Abhiraj Bhal, Co-founder, UrbanClap said, “We at UrbanClap are a simple bunch of people. We believe that everyone should have the right to love whoever they want to as it’s the most basic human right. We firmly stand with the LGBT community in India as they fight for their equal rights in the eyes of law, or society. Our past efforts with the NAZ foundation, and this film, are very small gestures towards furthering the cause of the LGBT community.”

     

    The social film is an attempt to make people realize that love has no boundaries and should be accepted without judgment.

     

    To further the impact of this campaign, UrbanClap is offering to sponsor 5 photoshoots across the country for any same sex couple who wish to opt for this service. They can easily reach out to the team at UrbanClap through its Facebook or Twitter channels. UrbanClap promises to maintain all confidentiality if that is what the participants wish for.

     

  • The platform receives over 5000 customer requests each day for services across 60+ categories

    UrbanClap partners Publicis to launch inaugural brand campaign

    By A Correspondent

     

    UrbanClap has partnered with Publicis to launch their first ever brand campaign on television this year. UrbanClap has previously run a variety of outdoor and social media campaigns while working in tandem with different agencies.

     

    Founded in October 2014 by Abhiraj Bhal, Varun Khaitan, and Raghav Chandra, UrbanClap is India’s leading services marketplace. Currently, UrbanClap has operations in 7 cities, with over 36,000 professionals on the platform, and receives over 5000 customer requests each day for services across 60+ categories.

     

    Abhiraj Bhal, co-founder at UrbanClap, said, “We are confident that Publicis, with their innovative approach and creative solutions will enable us to drive impactful media presence and assist us in building a strong consumer brand. We look forward to working with them.”

     

    Paritosh Srivastava (COO, Publicis Ambience) & Jigar Fernandes (Executive Creative Director, Publicis Ambience) said, “UrbanClap has very strong fundamentals. It is helping bridge a real need gap for an emerging world with first world aspirations. It has taken the tougher path to build the business in a segment that has remained unorganized till now, and our job is to let the world know honestly and interestingly about their approach. We’re confident that with the trust and collaboration from the entire team at UrbanClap, we will succeed in achieving this task.”

     

  • The account will be handled by the agency’s Mumbai office

    Publicis bags UrbanClap creative mandate

    By A Correspondent

    Publicis has bagged the creative mandate for UrbanClap. The account will be handled by the agency’s Mumbai office. Founded in October 2014 by Abhiraj Bhal, Varun Khaitan, and Raghav Chandra, UrbanClap is a services marketplace with operations in seven cities.

    Said Paritosh Srivastava, COO, Publicis Ambience and Jigar Fernandes (Executive Creative Director, Publicis Ambience) said, “UrbanClap has very strong fundamentals. It is helping bridge a real need gap for an emerging world with first world aspirations. We’re confident that with the trust and collaboration from the entire team at UrbanClap , we will succeed in achieving this task.”

    Abhiraj Bhal, co-founder at UrbanClap added: “We are confident that Publicis with their innovative approach and creative solutions will enable us to drive impactful media presence and assist us in building a strong consumer brand. We look forward to work with them.”