By A Correspondent
TVS Motor Company launched a new advertising campaign for their its scooter brand TVS WEGO. The commercial, conceptualised by Dentsu India, celebrates the TVS WEGO by “showcasing what makes it a symbol of quality and a two-time winner of the prestigious JD Power Awardsâ€.
The TVC aims to highlight the features like body balance technology, full metal body, USB-charging port, SBS technology, external fuel fill, digital speedometer and “best-in-class†mileage.
By A Correspondent
TVS Motor Company has introduced a new advertising campaign ‘Zyada Colours’ for its flagship scooter brand TVS Jupiter. The campaign, conceptualised by Dentsu Communications India, captures how TVS Jupiter continues to remain true to its promise of ‘Zyada ka Fayda’ with its offering of 10 attractive colours giving its customers the widest range of colour selections.
Speaking about the campaign, Aniruddha Haldar, Vice President – Marketing (Scooters), TVS Motor Company, said: “TVS Jupiter has stood for the promise of ‘Zyada ka Fayda’. The power of this campaign resides in how simply it conveys the message and brings our latest and widest offering of colour selections to the fore. TVS Jupiter is the only scooter to have 10 colour options more than any scooter in the market. Every customer can now select a colour he identifies with the most.â€
Added Samrat Chengapa, Senior Vice President, Dentsu Communications India: “Staying true to its ‘Zyada ka Fayda’ promise, TVS Jupiter offers 10 unique colours to give consumers the widest range of colour options in the category. To communicate this, we launched a new campaign with the message ‘Colours so attractive that all eyes are on TVS Jupiter!’ We hope to get an excellent response from the market with this campaign.â€
By A Correspondent
TVS Motor Company has launched a new advertising campaign for its motorcycle brand TVS Sport. The campaign follows the journey of a young boxer from a small village straight to the National Sports Training Facility in the city.
Speaking about the campaign, Arun Siddharth, Vice President – Marketing (Motorcycles), TVS Motor Company said: “In today’s evolving India, success is not limited by geographies. The youth residing in small towns, harbour dreams of making it big in life and surpass every obstacle. TVS Sport with its unmatchable mileage, and durability gives them an edge on their path to achieving success beyond the prescribed boundaries. The film is an attempt to celebrate the spirit of such people who set their sights higher and overcome challenges.â€
Added Rajesh Ramaswamy, Executive Director, Mullen Lowe Lintas Group said: “Young Indians are determined to succeed, regardless of the obstacles in their path. We wanted to position the TVS Sport, which offers great mileage and durability, as the perfect partner for these young, go-getters who will stop at nothing to achieve their dreams. It’s a perfect fit and the ad captures both the mind-set of the youth today and the salient features of the bike.â€
By Santosh Jangid
Chief Minister of Tamil Nadu, leader to many Tamilians and Amma to millions, 68 years old Jayalalitha died on Monday, 5th after undergoing treatment at Apollo Hospital In Chennai for 73 days. She was hospitalised on 22nd September and suffered a cardiac arrest on Sunday post which she was put on life support.
Jayalalitha was credited with various water projects, launched several people friendly welfare schemes to safeguard the poor from high prices of basic amenities and several other projects for people welfare.
Venu Srinivasan, Chairman, TVS Motor Company paying his tribute to the late Tamil Nadu Chief Minister said, “We at TVS Motor Company along with millions of citizens of India, are deeply saddened at the demise of our Honourable Chief Minister of Tamil Nadu, Selvi J Jayalalithaa. Our heartfelt condolences to her family and supporters. She promoted industry and commerce in order to generate employment and for economic progress and prosperity of the State. She will always be remembered for her relentless efforts towards the welfare of the people of Tamil Nadu.â€
And will it impact business in Tamil Nadu? Said Srinivasan K Swamy, Chairman, R K Swamy Hansa group on how the demise of Jayalalitha will impact the business in Tamil Nadu: “It is sad that Chief Minister passed away yesterday. I don’t think it will impact the business in Tamil Nadu. People who are depending on the Tamil Nadu government will probably have some loss. Many people don’t depend on that. The media would have a small setback because the spending will go down a little before they start again. Things will be normal otherwise.â€
Meanwhile, Karthik Kumar, Director, Rage Communications, the Chennai-based digital agency, expressed his condolences. : “The Honourable Chief Minster was an exceptional human and an excellent administrator. In the commerce field she will be remembered for her creation of the auto hub in Chennai’s outskirts which houses the factories of Hyundai, Ford, BMW among others. A key element of her contribution appears to be the multiplier effect her decisions had in commerce or social benefits. For example, her development of the Sriperumbudur industrial area led to the economic activity spreading beyond Chennai to other districts such as Vellore and at the same time improving the commerce network in terms of ports and interstate transport. Similarly, her social welfare projects whether the free distribution of laptops to students or creating of low cost services such as the Amma canteens carried the benefits beyond the obvious. Her passing away will certainly by missed. However, the edifice of administration will likely endure.â€
By A Correspondent
TVS Motor Company has launched a new ad campaign for its motorcycle brand TVS Victor. Conceptualised by McCann Worldgroup, the creative theme is centered on the promise of ensuring smiles. The ad captures a family man who is always making efforts to create joyous moments for his loved ones. In the process, he is aided by TVS Victor which emerges as his true partner offering a powerful and comfortable ride.
Speaking about the campaign, Arun Siddharth, Vice President – Marketing – Motorcycles, TVS Motor Company said: “The brief given to the agency was to showcase TVS Victor as ‘Guarantor of smiles’ and we think that this beautiful story of a father’s conviction to bring smile back on his daughter’s face has attached the emotion. Victor is designed for the family man. Hence has a great combination of pick up, mileage and comfort. The ad is about how Victor helps a father put a smile on his daughters face.â€
Added Prasoon Joshi, Chairman, McCann Worldgroup Asia-Pacific, and CEO and CCO McCann Worldgroup, India: “The idea is hinged on the power of a smile that can change situations and create memorable experiences. A father-daughter relationship appropriately depicted this beautifully in the new TVS Victor campaign.â€
By A Correspondent
TVS Motors has rolled out its much awaited motorcycle, TVS Victor in an all new avatar. The versatile and visually exciting motorcycle will be positioned in the executive segment. Poised to be game changer in the segment, this product sets the benchmark even higher with emphatic design language, industry defining technology and an arresting interplay of attractive graphics. With this launch, the company now has the widest product portfolio, spanning across the commuter, executive and premium segment.
In order to generate buzz around the same, TVS Motors has launched a pan-India marketing campaign, comprising of print, digital, TV and radio ads, around the central theme of ‘comfort.’ The new TVS Victor has been positioned as a family bike as the various product features are specially engineered to deliver superior comfort to a family.
Arun Siddharth, Head – Motorcycles, TVS Motor Company said, “We wanted the central theme of the campaign to be Ride Comfort, a key attribute of the product that we want to highlight prominently. TVS Victor has been positioned as a family bike, engineered to deliver superior comfort to a family. So comfort became the central guiding theme for the entire campaign and we asked McCann Erickson to reiterate this benefit by bringing it to life through real life instances around comfort, while riding on a motorcycle.â€
Partha Sinha, Vice Chairman & MD, MWG India said, “Songs are associated with riding comfort from time immemorial – there’s enough collective memory around that. We decided to bring alive the superior comfort of the new TVS Victor through this song. The new Victor has some great features that make its riders feel extremely comfortable and happy. In our riding song, we wove in the bike’s keyfeatures in such a way that it captured the joie de vivre of the TVS Victor rider(s).â€
By A Correspondent
TVS Motor Company has launched the latest campaign for its brand TVS Jupiter. The new ad campaign salutes and recognises the life mantra of the Indian Man – “apne se bhi zyada apnon ke liye”. The TVC has been created by Dentsu Communications and is running on-air across channels. It celebrates the dedication, hard work and the spirit of the Indian man who ‘enjoys doing more’ relentlessly through its brand philosophy evangelist Amitabh Bachchan.
The objective for TVS Jupiter is to be the leading scooter brand of the country by gaining a higher brand preference amongst the consumers. So, going forward, the established rational positioning of ‘Zyada Ka Fayda’ will be reinforced with an emotional pay-off of the positioning.
TVS Jupiter targets the rooted, middle-class Indian man. Somebody who is self-made, has endured a lot of struggles and has steadily worked his way up. His world revolves around his dear ones, in every aspect of life, and with great pride he constantly strives to do more for them.
Extensive researches resulted in the findings that TVS Jupiter was the TG’s Man-Friday that enabled him in fulfilling his responsibilities. It helps him get satisfaction by doing more and fulfilling his responsibilities better for his dear ones.
The film expresses this joy of doing more through the many ‘Zyada’ in their life – a caring father, a dutiful son, a community pillar, a responsible citizen or a dedicated patriot. Playing each of the life role is about drawing on the deepest reserves of physical, mental and emotional strength, so that your dear ones have more to build his life on. And no one understands this better than someone who has experienced this himself.
Each situation in the TVC has a common thread connecting them across the diverse geographies and cultures of India – their willingness to strive for the happiness of their dear ones and in every aspect of life.
Aniruddha Haldar, Vice President-Marketing, TVS Motor Company, said, “TVS Jupiter is crafted for the Indian Man. A common thread connecting them across the diverse geographies and cultures of India was their willingness to strive for the happiness of their dear ones, in every aspect of life, almost like a life mantra, “apne se bhi zyada apnon ke liye”. TVS wanted to salute and recognize this spirit of the Indian Man and hence crafted the TVS Jupiter for him and brought in Mr. Amitabh Bachchan, the defining icon of the Indian psyche as the brand philosophy evangelist. This beautiful creative at its core is a salute to the life philosophy of the Indian Man “apne se bhi zyada apnon ke liye” by the one icon Mr. Bachchan whom he holds above everyone else, and places the TVS Jupiter firmly as the ride of preference delivering “Zyada ka Fayda”.
“TVS Jupiter celebrates the selfless spirit of a common man whose small everyday acts for others, are by no means ordinary. Needless to add, this story had to be strung together by none other than Amitabh Bachchan†said, Simi Sabhaney, CEO, Dentsu Communications, Bangalore.
“The campaign is a collection of montages across India that reflect the very essence of the everyday Indian man, who selflessly lives an existence for the benefit of the people who are dearest to him. Simply put that’s his greatest joy “apne se bhi zyada apnon ke liye”. Mr. Amitabh Bachchan brings out this insight beautifully with his credible stature. The scooter stands for this at a rational platform as it is truly a ‘Zyada ka Fayda’ product in all respects.†said, Samrat Chengapa, Sr. Vice President-Client Servicing, Dentsu Communications, Bangalore.
By A Correspondent
Leading two-wheeler auto major TVS Motor Company has appointed Lowe Lintas Bangalore to handle the creative mandate of its popular brand TVS Sport. The agency was appointed after a multi-agency pitch that was held in Bangalore recently.
TVS Sport is a leading commuter brand in the TVS portfolio and has been witnessing promising growth over the years. The brand has grown at a CAGR of 5% since 2010 and is currently at 12K MA with a 3.4 per cent market share YTD 2015-16. In the current market scenario, the product differentiates itself from competition by giving consumer a great mileage that is derivative of a long-life Duralife engine and which comes at an affordable price. To popularize its many offerings, the brand has been leaning on Virat Kohli who is the brand ambassador for TVS Sport. The mandate for Lowe Lintas Bangalore would be to continue rendering the promise of TVS Sport being a popular and affordable choice for consumers.
Commenting on the creative partnership, Arun Siddharth, Head – Motorcycle Marketing TVS Motor Company said, “TVS Sport is one of the most important commuter brands in the TVS Motor Company motorcycle portfolio. With more than 2 million proud consumers, it is our endeavor that TVS Sport is the brand that consumers in the segment love and identify with. Based on the work received from the multi-agency pitch, we found Lowe Lintas Bangalore’s ideation and planning effort along with strong yet grounded team to be a perfect fit for the job at hand. We look forward to putting out meaningful creative work that will spur consumer interest and affiliation towards our popular offering TVS Sport.â€
Already an established entity, TVS Motor Company is the third largest two-wheeler manufacturer in India and one among the top ten in the world, with annual revenue of more than Rs. 10,131 crore in 2014-15 (around USD 1.6 billion). It is the flagship company of the USD 7.29 billion (in 2013-14) TVS Group. The company has a production capacity of 3 million 2-wheelers & 1.2 Lakh 3-wheelers a year. TVS Motor Company Ltd (TVS Motor), member of the TVS group, is the largest company of the group in terms of size and turnover.Sharing his views on the winning the mandate, GV Krishnan, President – Lowe Lintas Bangalore said, “Unquestionable category expertise, great lineage and impeccable values; TVS is that perfect partner that brings out the best from an agency like Lowe Lintas. Our task would be to create brand love and get TVS Sport to be most preferred brand in a category that is crowded and where the consumer is extremely discerning and knowledgeable. We’ve already got the best minds in our agency start work on the brand and we’ll stop at nothing but magic.â€
TVS Motor Company has recorded a healthy growth trend in recent months. Total two-wheeler sales of the company increased from 215,244 units in the month of August 2014 to 216,781 units in the month of August 2015. Furthermore, domestic two-wheeler sales for the month of August 2015 stood at 183,653 units against 188,129 units in the month of August 2014.
With steady growth, expansion and diversification, TVS commands a strong presence in manufacturing of two-wheelers and auto components. It also has vibrant businesses in the distribution of heavy commercial vehicles, passenger cars, finance and insurance.
By A Correspondent
Taking forward TVS Jupiter’s brand philosophy, “Zyada Ka Faydaâ€, TVS Motor Company announced that it has roped in Amitabh Bachchan as brand philosophy evangelist for TVS Jupiter, the second largest scooter brand in the country. It is the first time that Amitabh Bachchan will be endorsing an automotive brand in the two wheeler space.
“Amitabh Bachchan is held in high esteem in the hearts of India. He embodies the fact that success comes from talent that is nourished with great diligence, character and the spirit of wanting to do ‘Zyada’. This is the philosophy behind TVS Jupiter, Zyada Ka Fayda, which we are confident will resonate across India, especially when it is propagated by Shri Bachchan himself. We are very happy to welcome him into the TVS family.†said K N Radhakrishnan, President and CEO, TVS Motor Company.
The first TVS Jupiter Campaign with Amitabh Bachchan is built around the festive season and is directed by renowned director Shoojit Sircar.
By A Correspondent
TVS Motor Company announced that it has signed on actor Anushka Sharma as the brand ambassador for its TVS Scooty range. Ms Sharma will be the face of all brand campaigns related to the TVS Scooty brand.
TVS Scooty has been one of the most exciting two-wheeler brands for young women. This association with Anushka Sharma only strengthens the brands commitment to its youth target audience and reinforces its positioning.
Commenting on the development, Mr H S Goindi, President Marketing, TVS Motor Company said: “Anushka Sharma was an immediate choice for the TVS Scooty brand. She is well known for being spunky with her distinctive style and is an icon for young girls inIndia. She is seen by young women as one who is living her goals along with being vivacious, independent and successful. We are confident that this association will further enhance the popular TVS Scooty Brand. ”
For Ms Sharma, the association with TVS Scooty dates back to 2005: “It’s almost like ‘homecoming’ for me. As a young woman, I know how important independence and mobility is to me. TVS Scooty has always understood young women ofIndiaand it feels great that I now have an opportunity to be a part of the rich legacy of a brand such as TVS Scooty. It is a breakthrough attitude and style statement that is relevant to today’s young women.”
TVS Scooty has a history of other successful associations with celebrities.