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Tag: Titan Company Ltd

  • Presents a new TV campaign featuring range of specialized Titan lenses

    Titan Eyeplus highlights features of latest offering in new campaign

     

     

    Titan Eyeplus launched its latest marketing campaign featuring an array of specialised prescription lenses from the Titan portfolio – specifically designed to meet the lifestyle needs of varied consumer groups. Titan Eyeplus uses cutting-edge technology to manufacture lenses at its own manufacturing facilities in Chikkaballapur, on the outskirts of Bangalore since 2008 and the recently launched facility in Madhyamgram, West Bengal.

     

    Conceptualized by Ogilvy, India and produced by Thinkpot, the first-of-its-kind lens TVC by Titan Eyeplus takes us to different locales from foggy mountain ranges to choppy seas.  Commenting on the latest commercial for Titan Eyeplus, Vandana Bhalla, Marketing Head, Eyewear Division, Titan Company Ltd said: “We are extremely excited to launch this new campaign which promotes our line of high-tech specialised lenses. This is the first time that we are launching a campaign dedicated to Titan lenses. As a brand, we are cognisant of the changing lifestyles of consumers today and the various needs that arise for different consumers who lead multifaceted and experiential lives. We are constantly working to innovate and come up with new offerings that meet these changing needs. This campaign is also in line with our brand philosophy- Live the Untitled3New, and has an exciting visual language that’s sure to appeal to our audience.”

     

    “The task for Ogilvy was to create awareness for Titan lenses, thereby building its credentials as ‘the end-to-end solution for eyewear’. While our earlier films have upped the style quotient for the brand and positioned it as the go-to brand for diverse lifestyle needs, this film focuses on pitching different kinds of lenses that are adapted to the needs to different consumers. The film features young, confident people who do not lose sight of their goals and are ever ready to take on exciting challenges. The brand with its range of specialized lenses enables them to reach their goalposts. The new TVC embodies all the values the brand represents – boldness, spontaneity and audacity of youth and reinforces the brand’s proposition ‘Live the New’,” said Tithi Ghosh, Senior Vice President and Head of Advertising, Ogilvy Bangalore.

     

  • The wedding TVC opens outside a marriage court, where a young couple has just taken their vows

    Sonata celebrates marriage in an unconventional way

    By A Correspondent

     

    Taking the brand’s message Karo, Toh Shaan Se to a new level, the wedding campaign from Sonata lauds the ever-growing spirit of the aspirational Indian. Centered around the Shagun watch, the brand stays true to its character, of doing everything with pride. In the spirit of the wedding season, the brand celebrates marriage in an unconventional way in their latest television commercial.

     

    The wedding TVC opens outside a marriage court, where a young couple has just taken their vows. Their friends’ wish them luck and leave, making the newly-wed bride realize the absence of a fairy tale wedding and feels a pang of disappointment. Her husband taps her shoulder and gestures to ask her if she is alright. She shrugs away the feeling and smiles at him. He pulls out a box and presents her the Shagun watch from the latest collection of wedding watches by Sonata, to mark the beginning of their new journey. As he puts on the truly unique time piece on his wife, he surprises her with an orchestrated fairy tale wedding party.

     

    Commenting on the significance of the Shagun campaign, Shalini Gupta – Head Marketing, Sonata, Titan Company Ltd says, “The wedding season is an important time for Sonata and we want to celebrate the spirit of our young audience who are looking to live their life to the fullest. With the wedding campaign we recognize that not all marriages are conventional and celebrating a moment of ‘togetherness’ is what matters the most. As an ode to this very spirit, we are telling the story of the newly weds who have done exactly that, shaan se.”

     

  • The latest campaign featuring Badshah is an effort to reach out to a wider audience who are keen to prove themselves and live life while enjoying every moment to the fullest

    Sonata urges India’s youth to be their original self in new TVC

    By A Correspondent

     

    Sonata has unveiled a new campaign that resonates the brand’s new anthem “Karo, Toh Shaan Se”. It reflects the ever-growing spirit of the aspirational Indian and celebrates their attitude.

     

    In the latest television commercial from Sonata, the stage is alive at a concert featuring rapper and musician Badshah while the audience is grooving to his performance. The rapper challenges the crowd to come forward only if they are original. Badshah spots a young man in the crowd and throws the mike out to him, challenging him to come up on stage. Urged by the crowd, the young man jumps up on stage without any hesitation. He surprises Badshah with his impromptu rapping. He tells the rapper he only needs an opportunity to prove he can take on the world.

     

    Sharing her thoughts on the campaign, Shalini Gupta – Head Marketing, Sonata, Titan Company Ltd said, “We have noticed a growing trend in India, of people who are transcending into a generation that shows a new confidence and the willingness to put themselves out there. Brand Sonata has evolved with this generation and we continue our endeavor to offer them stylish timepieces that are a catalyst to their self-expression. The latest campaign featuring Badshah is an effort to reach out to a wider audience who are keen to prove themselves and live life while enjoying every moment to the fullest.”