MxMIndia

Tag: Titan Company Ltd

  • Partha Sinha, Suresh Narayanan and Suparna Mitra

    Partha Sinha, Suresh Narayanan & Suparna Mitra on Effies Global jury

    By Our Staff

     

    Three industry seniors from India will be part of the Effies Gloabl Grand Jury to determine the winners. Namely: Partha Sinha, President, The Times of India Group, Suresh Narayanan, Chairman & MD, Nestle India and Suparna Mitra, CEO, Watches & Wearables Division, Titan Company Ltd.

     

    Global Grand Judges will review the grand contenders selected to move forward in the competition to determine the Global Grand Effie Winners. The Global Grand Effie winners will then move on to compete for the Iridium Effie, the single most effective marketing effort worldwide. The grand jury will take place in September, 2023 in Singapore.

    Five other industry seniors from India have been selected to be part of the Round One judging Neha Ahuja, Director, Head of Marketing, Spotify India, Mitrajit Bhattacharya, Founder & President, The Horologists, Ruchika Gupta, Marketing Director, Beam Suntory India, Sujit Ganguli, Chief Marketing Officer, ICICI Bank and Neil George, General Manager & Managing Director, Abbott Nutrition India.

     

  • Conceptualised by Ogilvy

    Titan Eye+ unveils new ad campaign with five films

    By Our Staff

     

    Titan Eye+ launches its new ad campaign featuring five different films, each of 10 seconds duration. The campaign, ‘Acha Hua’, conceptualised by Ogilvy, plays on the good old adage of ‘whatever happens, happens for good’ presenting the uncomfortable experience of breaking a spectacle as an opportunity to get the best vision.

     

    Maneesh Krishnamurthy, Marketing Head EyeCare Division, Titan Company Ltd., said: “Titan Eye+ is seen as the category expert but Indian consumers often also seek tangible value for money. With this campaign we are showcasing the exceptional value that Titan Eye+ brings through five shorties showcasing our innovation in lenses and value for money services and product. In a category bereft of occasion shopping, we have introduced one with a humourous twist. We’d love to be top of mind everytime a spectacle is broken because it gives you an opportunity to switch to Titan Eye+.”

     

    Puneet Kapoor, Chief Creative Officer, Ogilvy South: “The idea came from the thought that if you haven’t got your eye prescription from an able expert, chances are you are toting glasses that might not be suited best for your eyes. Hence the breakage or loss of spectacles is an opportunity to get the right prescription and solution from an expert brand that cares about your eye health. This was the genesis of the spectacles breaking campaign with the idea-line ‘Accha hi to hua’. The humour that came from the many entertaining ways in which people lose or break their glasses in ingenious ways.”

     

  • Campaign created by Ogilvy South

    Ayushmann Khurrana promotes Titan Eye+

    By Our Staff

     

    Titan Eye+ has released its latest campaign with brand ambassador Ayushmann Khurrana. Conceptualised by Ogilvy, the ad is devoid of voice-overs and dialogues and uses the signature Titan symphony to deliver the key messages.

     

    Commenting on the new campaign, Maneesh Krishnamurthy, Marketing Head EyeCare Division, Titan Company Ltd. said: “It is our ongoing effort to lead consumer conversation in the eyewear category that’s often dominated by price and discount. It is our perspective that Indian consumers are value-conscious and not merely price-conscious. Titan Eye+ provides great value for money with expertise in eye testing, care in recommending the correct solution and a wide choice starting Rs. 999 – making us India’s most trusted eyewear retailer with a 4.9 / 5 rating on google. That we could say all this, without uttering a single word makes this truly enjoyable.”

     

    Added Puneet Kapoor, Chief Creative Officer, Ogilvy South: “Brands like Titan Eye + that deliver consumer delight at all touchpoints, do generate a great word of mouth. And our very talented team on Titan Eye+ came up with the idea of what better expression for word of mouth, than whistling the beloved Titan tune. The idea had instant likability and took a lot of detailing and designing with the director, to deliver the message charmingly.”

     

  • Ayushmann Khurrana promotes Titan Eye+

    By Our Staff

     

    Titan Eye+ releases its latest campaign with brand ambassador Ayushmann Khurrana. Conceptualised by Ogilvy, the ad is devoid of voice-overs and dialogues and uses the signature Titan symphony to deliver the key messages.

     

    Commenting on the new campaign, Maneesh Krishnamurthy, Marketing Head EyeCare Division, Titan Company Ltd. said: “It is our ongoing effort to lead consumer conversation in the eyewear category that’s often dominated by price and discount. It is our perspective that Indian consumers are value-conscious and not merely price-conscious. Titan Eye+ provides great value for money with expertise in eye testing, care in recommending the correct solution and a wide choice starting Rs. 999 – making us India’s most trusted eyewear retailer with a 4.9 / 5 rating on google. That we could say all this, without uttering a single word makes this truly enjoyable.”

     

    Added Puneet Kapoor, Chief Creative Officer, Ogilvy South: “Brands like Titan Eye + that deliver consumer delight at all touchpoints, do generate a great word of mouth. And our very talented team on Titan Eye+ came up with the idea of what better expression for word of mouth, than whistling the beloved Titan tune. The idea had instant likability and took a lot of detailing and designing with the director, to deliver the message charmingly.”

     

  • Campaign created by Ogilvy

    Ayushmann Khurrana is brand ambassador for Titan Eye+

    By Our Staff

     

    Titan Eye+ has launched a new integrated campaign with its brand ambassador Ayushmann Khurrana. The ‘Expert Who Cares’ campaign, created by Ogilvy, focuses on the consumer’s approach to buying eyewear and aims to make them aware of the important aspects of the process.

     

    Commenting on the new campaign, Maneesh Krishnamurthy, Marketing Head EyeCare Division, Titan Company Ltd. said: “Today, consumers restrict their questions to style and price while purchasing eyewear and our new campaign is born out of the desire to change this very perspective. We had very serious questions to ask, what better way than to ask it disarmingly with a child’s innocence. The brand promise of Titan Eye+ is Expertise & Empathy and through the ‘Experts Who Cares’ campaign we take that conversation forward. Titan Eye+ insists that only qualified optometrists test eyes through our unique 20-step eye test as well as recommend the correct eye care for each consumer’s needs.”

     

    Added Puneet Kapoor, CCO, Ogilvy Bengaluru: “With this campaign, Titan Eye+ champions a behavioral insight in the category which is an eye-opener for most seasoned spectacle wearers. The entire category is so heavily dominated, only by the style conversation, that the conversation around accurate vision correction is diluted. While style is important, and we have frames that have won enough design awards, the conversation around accurate testing and accurate prescription needs to be rescued from the blind spot it sits in right now. That’s where this campaign scores and gets the right balance in the conversation we need to have.”

     

     

  • Highlights intrinsic relationship between a woman and diamonds

    Lowe Lintas creates new TVC for Tanishq

    By Our Staff

     

    Tanishq, the ewellery brand from the Tata group, has rolled out its latest campaign – ‘Heera Ho Tum’. The 45-second TVC conceptualised by Tanishq and Lowe Lintas, highlights the intrinsic relationship between a woman and diamonds.

     

    Speaking about the campaign, Ranjani Krishnaswamy, GM, Marketing, Tanishq, Titan Company Ltd., said: “#EveryWomanADiamond’ is a celebration of the extraordinary in a woman’s life. Quintessentially women give themselves very little credit for the real transformational journey they go through in their lives – navigating work, home, motherhood, relationships, dreams & aspirations, the world of expectations, choices & decisions that come with all of these. A moment of pause, a lens of the extraordinary, a tone of self-realisation, & a note of self-appreciation is what this campaign is visioned to convey.”

     

    Added Sagar Kapoor, Chief Creative Officer, Lowe Lintas: ”Women today experience great satisfaction from pushing themselves to excel; be it in the workplace, as entrepreneurs, or even as homemakers. In the process, they set a very high bar, and are often oblivious to their own achievements. Our latest campaign, ‘Heera Ho Tum: Every Woman A Diamond’, aims to shine a spotlight on these everyday heroes. While they may feel that they need to do something extraordinary to deserve a diamond, the truth is that all women are diamonds themselves: tough, beautiful and precious.”

     

  • The Festive Collection ‘Utsaah’ – The Festival of Life showcases contemporary jewellery

    Laqshya executes OOH campaign for Tanishq

    By Our Staff

     

    Laqshya Media has reported that it has recently executed an OOH campaign for Tanishq’s festive collection ‘Utsaah’ – The Festival of Life.

     

    Speaking about the partnership with Laqshya Media Group and on the campaign, Ranjani Krishnaswamy, GM – Marketing, Tanishq, Titan Company Ltd said: “Utsaah, our Diwali campaign is a reflection of the current sentiment, it draws its inspiration from valuing the present, the jubilation of celebrating what’s in our midst today. With the past that’s been tough and a future that’s cautious, it is the today that really holds the promise, that implores us to cherish, rejoice in the biggest festival called life. The power of now more than ever before is directing our lives and becoming the biggest source of our happiness. These everyday celebrations have been the inspiration for our collection, jewellery that is versatile, wearable, that styles your everyday moments, and allows you to layer it to create your own signature look, this collection blends the traditional heirloom craftsmanship with modern motifs and geometry to create a new language for your repertoire.”

     

    Speaking on the campaign, Amarjeet Hudda, COO, Laqshya Solutions, added: “We at Laqshya Group are proud to execute this campaign for Tanishq’s festive collection that brings us the beautifully designed products crafted to perfection by their Karigars that add to our festivities. It’s been very rewarding to work with a team that cares not only about reach and frequency, but also the impact of activities on their audiences. Through this impactful OOH branding exercise, we have tried to create a long-lasting impression in the minds of our consumers”

     

  • As an ode to all Bengali master craftspersons of the jewellery brand

    Lowe Lintas creates Pujo campaign for Tanishq

    By Our Staff

     

    Tanishq has launched a new campaign this Durga Pujo. conceptualised by Tanishq and Lowe Lintas, the Pujo campaign, ‘Utshob Amader, Shaaj’o Amader’, celebrates the spirit of Pujo and is an ode to all Bengali master karigors of Tanishq.

     

    Speaking about the campaign, Ranjani Krishnaswamy, GM – Marketing, Tanishq, Titan Company Ltd, said: “Pujo is a festival that is as much about adorning the festivities as it is about adorning ourselves and our relationships. ‘Utshob Amader, Shaaj’o Amader’, celebrates relationships in an endearing and heartwarming manner in the midst of all the festivities. It showcases our new collection ‘Shaaj’, an exquisite artistry from our Karigors who truly are the pride of Tanishq. We hope our traditional Bengali designs in gold brought to life by our master Karigors, will adorn the Durgas of today and add a little more sparkle to your Pujo celebrations as we offer our prayers to Maa Durga together.”

     

    Added Sagar Kapoor, Chief Creative Officer, Lowe Lintas: “In the year gone by and the unprecedented times we are living in, we see this as an opportunity to celebrate tradition and the bring alive the spirit of rejuvenation of the human spirit during the Pujo festival, one that transforms all of Bengal into an artists’ canvas. This Pujo, Tanishq celebrates all the creators who bring Pujo alive, with a collection of unparalleled beauty created by our Bengali karigors.”

     

     

  • Celebrates the tradition of Lumba Rakhi

    Webchutney shoots Tanishq Raksha Bandhan film

    By Our Staff

     

    Tanishq has launched its latest digital film on Raksha Bandhan. The film is conceptualised by Tanishq and Webchutney.

     

    Speaking about the campaign, Ranjani Krishnaswamy, GM – Marketing, Tanishq, Titan Company Ltd, said: “Raksha Bandhan has always been a beautiful occasion to celebrate diverse relationships, their special bonds and reinforce the promise of taking care of someone – and that needn’t be just a brother-sister equation. #SistersByChoice is our humble attempt to showcase and celebrate the unique tradition of Lumba Rakhi capturing a loving banter between a sister and her sister-in-law that spreads happiness and positivity. With our latest campaign, we hope to celebrate the underlying promise & emotion around Raksha Bandhan which is all about love and care.”

     

    Added the Strategy X Creative duo from Dentsu Webchutney, Shambhavi Ramanathan and Binaifer Dulani: “Women uplifting women is the underlying theme of our times. We’re elated to add a new dimension to the Rakshabandhan conversation by shining the spotlight on progressive womanhood. We’ve challenged the baggage around the dynamic shared by sisters-in-law, and portrayed a newer and more nuanced narrative with #SistersByChoice.”

     

  • Reinvents its wedding brand Rivaah in a new avatar

    Tanishq films for wedding exclusive brand

    By Our Staff

    Tanishq has unveiled a new brand proposition for its wedding exclusive sub-brand Rivaah. The new campaign film showcases a series of brides from six communities to showcase cultural diversity inherent to Indian weddings.

    Said Ranjani Krishnaswamy, GM – Marketing, Tanishq, Titan Company Ltd: “Weddings are undeniably one of the most memorable moments of our lives and wedding jewellery holds a special place in our hearts as it embodies priceless sentiments, symbolizes our diverse ethnicities & the richness of our traditions. Rivaah by Tanishq celebrates this richness and diversity of Indian weddings from the lens of a National Local Jeweller. Rivaah by Tanishq has a wide range of stunning handcrafted bridal jewellery trousseau for today’s millennial bride. The Rivaah bride is classic in her wish to immerse herself in her wedding rituals while also being closely participative in understanding their symbolism.”

     

     

  • To promote a range of engagement rings with a digital film

    Lowe Lintas creates campaign for Tanishq

    By Our Staff

    Tanishq has launched a new campaign to promote its range of engagement rings with a digital film. The 90-second film has been conceptualised by Tanishq and Lowe Lintas.

    Said Ranjani Krishnaswamy, GM – Marketing, Tanishq, Titan Company Ltd: “There comes a moment in our lives that defines the love of a lifetime and often that very moment overwhelms us with emotions that bind us with our partner for life. We believe that in that one precious moment when you realise that you have truly found the one… in that moment #WhenItRingsTrue…you have found not just a partner, but a best friend, a confidante and a soulmate!  And our Engagement film is our sincere attempt to reflect upon the priceless moment ‘When It Rings True’ of the relationship nestled in the everlasting aura of love. Young couples today want Engagement rings that truly embody their personality and are a true reflection of the perfect love they share with their partners.”

    Added Sagar Kapoor- Chief Creative Officer – Lowe Lintas: “When it rings true’ is a moment that a lot of us have lived in our lives. It’s a time when you are excited about a change in your life stage, those butterflies in the belly make you wonder are things happening too soon. It’s a delicate emotion that needs a nudge from you partner. That’s what this story does. Also since these are Engagement Rings, the idea sits beautifully on the emotion.”

     

     

  • It targets children who are exposed to multiple screens and gadgets

    Titan Eyeplus & the right ‘Blue for Kids’

    By A Correspondent

     

    Titan Eyeplus has unveiled a campaign that addresses the Blue Light and its impact on the children who are exposed to multiple screens and gadgets.

     

    Said Shalini Gupta, Marketing Head Eyewear Division, Titan Company Ltd. “Children are already spending far more time than recommended with screens. It is increasingly becoming evident that gadgets have become an indispensable part of kid’s routine, from learning to entertainment, impacting the overall eye health. The impact of Blue Light emitted from the screens of various gadgets has been an increasing concern resulting in eye-strain, blurring of vision, dry eyes and headache. With this campaign we wanted to address this burning issue. The campaign takes a solution oriented approach to the problem with a vision to equip the parents with information and advice that is crucial for the new normal.”

     

    Said a spokesperson from Wavemaker: Since the lockdown, school kids and the college going youth have been subjected to multiple hours of screen time, sometime even at a stretch. Parental woes have been a discussion point on social who’ve been watching their children spend a number of additional hours on their gadgets since this pandemic lockdown. We wanted to best use this unforeseen opportunity and help these kids and their parents (the decision makers) with the “Blue for Kids” campaign targeted the school going populous as well as the youth who are now receiving general education online for extended hours, in the effort to impart the knowledge that harmful blue light from gadget screens can cause strain and can be avoided with simple ready-to-use computer glasses (without power) or custom powered Blue Filter Lenses by Titan. Since we were talking to and about kids, this film hinged on the perspective of a child and his/her life in terms of gadget use and screen time. In making known the new gadget-inclined schedules of children, we passed on a message to their parents subtly.”