By Shubhangi Mehta
Travel company Yatra Online has gone ahead and announced the appointment of McCann as its creative agency. McCann takes over from TBWA who handled the account for the agency until recently. On the appointment of McCann, a senior official from Yatra Online Pvt Ltd said, “Yatra and TBWA have decided to part ways. Though they helped us present ourselves as a ticketing brand and position us rightly in the online travel space, we felt the need to engage the services of a bigger agency and hence we called in for a pitch.” The official confirmed that the agencies that took part included Ogilvy, Percept H, McCann and TBWA.
Sources close to the development have confirmed to MxM India that there is also a media pitch happening for the online travel company.
Before TBWA, Yatra.com had appointed Rediffusion Y&R as its creative agency in 2009; while Leo Burnett was the official agency in 2007.
The online travel company entered the market in August 2006. It had initially appointed Everest Brand Solutions as its creative agency, and Mudra’s media agency, Optimum Media Solutions (which was re-christened Mudra Connext), handled its media duties.
Yatra Online is a travel company providing information, pricing, availability and booking facility for air travel, hotels, buses and car rentals across 5,000 large cities and small rural areas around the globe. It acts as a complete tour planner for travellers and is a one-stop shop for every travel need.