MxMIndia

Tag: Tata Sky

  • The leading DTH player has partnered with Technicolor to develop set-top boxes for the Indian market that will be manufactured and distributed within India

    Tata Sky to move some set-top box manufacturing to India

    By A Correspondent

     

    Pay TV major Tata Sky has decided to shift a significant portion of its set-top box sourcing to within the country. The leading DTH player has partnered with Technicolor to develop set-top boxes for the Indian market that will be manufactured and distributed within India.

     

    Said Harit Nagpal, MD & CEO of Tata Sky: “As the world adjusts to the rapid changes emerging due to the recent effects of the COVID-19 pandemic, Tata Sky and Technicolor Connected Home are realigning production of a group of set-top boxes (STBs) to India by early 2021.”

     

    Added Luis Martinez-Amago, President of Technicolor Connected Home: “Working with Tata Sky to move set-top box production to India will better serve this important market. It is yet another example of Technicolor’s best-in-class supply chain, which remains flexible and adaptable. This is especially valuable in volatile situations, such as those created by COVID-19. Our supply chain capabilities have proven to be a strategic asset as we offer multiple options to our customers. We remain committed to minimising risk and total cost of ownership for services providers around the world,”

     

     

  • Tata Sky Binge is a streaming platform that aggregates various OTT apps under a single interface and single subscription

    Tata Sky Binge strengthens OTT play with Voot Select and Voot Kids

    By A Correspondent

     

    Strengthening its content catalogue to meet the growing entertainment requirements across age groups, Tata Sky Binge – Tata Sky’s OTT aggregator service — has now partnered with Viacom18 Digital Ventures to bring onboard their premium content streaming service Voot Select, and kids-focussed Voot Kids for its subscriber base.

     

    Commenting on the partnership, Pallavi Puri, Chief Commercial and Content Officer, Tata Sky, said: “Keeping customer requirements at the forefront, we have continued to expand the library for Tata Sky Binge with OTT apps that offer the most popular and relatable content for the entire family. In the current environment when children are facing a dearth of entertainment options, adding Voot Kids will enhance the entertainment experience for kids with a balanced library of fun and learning content. Further, with Voot Select, we will open the doors to Viacom18’s exciting library of movies and top Indian TV shows – all available 24 hours before TV.”

     

    Added Gourav Rakshit, COO at Viacom18 Digital Ventures said, “At Voot, we believe in building a versatile and immersive digital ecosystem that will add value to our users with path-breaking and diverse content experiences. With an increase in demand for content consumption, be it entertainment through Voot Select or fun learning through Voot Kids, this promising collaboration with Tata Sky Binge will help us cater and reach out to a larger audience base. We are delighted to partner with a like-minded brand who resonates with our ideologies and will help us make content viewing an enriching and engaging experience for all our viewers.”

     

     

  • It created a video by reaching out to 14 of its lifelong customers who have witnessed the #14YearsOfJingalala journey

    Tata Sky pays tribute to old customers on 14th anniv

    By A Correspondent

     

    August 8 marked the 14th anniversary of Tata Sky and to celebrate the milestone, Tata Sky in collaboration with Chimp&z Inc, created a nostalgic #14YearsOfJingalala, digital campaign honouring the allegiance of 14 of its patrons who have been the earliest customers of Tata Sky.

     

    Said Anurag Kumar, Chief Communication Officer, Tata Sky: “Our history of putting the customer first is evident through our network of long-term customers, many of which have been with us for over ten years. This anniversary, we wanted to relive the connections we have forged with our consumers through genuine and authentic testimonials that gave an overview of their journey with us. The responses received not only makes for a joyful and encouraging video but also makes us take comfort in the fact that we have made a positive difference to their lives and earned their loyalty for life.”

     

    Added Angad Singh Manchanda, CEO and Co-founder, Chimp&z Inc: “We went by the thought that a significant milestone like the 14th anniversary of Tata Sky needed to be upheld with a campaign that brought out the real essence of the brand. And what better way to do that than to reach out to those people who have experienced the service and quality of the product first hand. The #14YearsOfJingalala campaign video is like beautiful memorabilia to be cherished. The people featured in the video are not only consumers but brand custodians and have been endorsing the brand in their own little way.”

     

     

  • The move will strengthen Tata Sky’s OTT offerings on its Android powered Smart Set-top Box, notes a communique

    Tata Sky Binge+ onboards Zee5

    By A Correspondent

     

    Tata Sky Binge+ has onboarded Zee5 on its Android powered Smart Set-top Box, notes a communique.

     

    Commenting on the partnership, a Tata Sky spokesperson said:  “OTT apps are gaining ground as a popular medium of content consumption.  Considering the stupendous response we have received from the viewers for the fully integrated Tata Sky Binge+ set-top box, we are now strengthening this offering further by bringing onboard Zee5’s unmatched content library that will further elevate the content viewing experience for our subscribers. We are confident that the Tata Sky Binge+ Smart set top box will offer a seamless experience of live TV channels and apps such as Zee5, making it a winning proposition for our customers.”

     

    And this is what a Zee5 Spokesperson stated: “Zee5 is continuously working towards offering bespoke content for diverse consumer taste clusters across India. As part of this journey, partnering with Tata Sky reinforces our commitment to democratise content by truly providing a Super-app experience for consumers anytime, anywhere. We are happy to extend our partnership with Tata Sky on their new initiative Tata Sky Binge+ Smart set top box. We are certain that with Tata Sky’s reach and Zee5’s extensive library of content across languages, we will be able to provide consumers with an enriching and engaging content viewing experience.”

  •  The partnership will see film and non-film entertainment through the ShemarooMe app available on Tata Sky Binge

    Tata Sky partners Shemaroo for Hindi classics, regional fare

    By A Correspondent

     

    Tata Sky, India’s leading content distribution and Pay TV platform have announced their partnership with Shemaroo Entertainment Ltd., one of India’s leading content powerhouses. The partnership will see film and non-film entertainment through the ShemarooMe app available on Tata Sky Binge.

     

    Speaking about this development, Pallavi Puri, Chief Commercial and Content Officer, Tata Sky, said: “At Tata Sky, we are always endeavouring to expand our content offerings and present best in class entertainment choices to our viewers. We have always believed in creating an enhanced and agile ecosystem of entertainment and our OTT aggregator platform, Tata Sky Binge has been a step towards that direction. To that end our partnership with ShemarooMe will not only help their content reach a wider set of audience but also give our Tata Sky Binge subscribers an even richer bouquet of quality content to choose from.”

     

    Added Kranti Gada, COO, Shemaroo Entertainment: “We at Shemaroo always believe in delivering the best of entertainment to our audiences in the most preferred format and mediums. Our latest association and longstanding relationship with Tata Sky is a testimony to the same promise where together we will be delivering top notch entertainment through the most consumer centric value proposition and user-focused technologies. We are elated to partner with like minded brands who resonate our ideologies and help us enhance end to end viewing experience for the consumers.”

     

     

  • The 40- second TVC captures the essence of the brand’s purpose of positive ageing and advocates community living for seniors

    Columbia Pacific unveils its second TVC

    By A Correspondent

     

     

    https://www.facebook.com/Columbia.Pacific.Communities/videos/2566298073582238/

     

    To promote community living as a concept for senior citizens, Columbia Pacific Communities, India’s largest senior living community operators unveiled a new promotional campaign for Tata Sky viewers. The new TVC highlights why community living is the future for seniors in India. It aligns with the brand purpose of positive ageing and clearly positions the offering as “serviced residences for seniors” differentiating it from old age homes.

     

    Highlighting the concept of the TV campaign, Piali Dasgupta, Vice President, Marketing, Columbia Pacific Communities: “Our month-long campaign on Tata Sky Seniors is an ode to the idea of community living, and what it truly means to live in a happy and energising community in your golden years. It’s no secret that loneliness is the biggest killer amongst seniors; a self- sufficient community and with like-minded people is the biggest antidote to isolation and loneliness in one’s advanced years and the secret to ageing positively. Besides, in extraordinary times like this, a community stands for you.

     

    This TVC was conceptualised and scripted by creative agency Famous Innovations and produced inhouse using stock images while adhering to social distancing and quarantine norms.

     

     

  • These services range from dance tutorials, cooking, fitness, to learning services for children

    Tata Sky urges us to stay home & access, what else, Tata Sky

    By A Correspondent

     

    In a move to help subscribers meaningfully fulfill their forced quarantine period, Tata Sky has freed up their top 10 services. These services range from dance tutorials, cooking, fitness, to learning services for children.

     

    Directed by Bauddhayan Mukherji of Little Lamb Films, a new campaign has been launched titled #StayHomeStayJingalala. The campaign was shot and directed over seven cities (Kolkata, Mumbai, Delhi, Gurugram, Lucknow, Chennai, Jodhpur) with phones, and no lives were put at risk in the making of this film.

     

    Talking about the campaign Sukesh Nayak, Chief Creative Officer, Ogilvy India:

    “In times like these, it’s important that brands contribute to help its consumers in its own way. By deciding to free up services, Tata Sky is doing its bit to entertain and engage its subscribers while they stay at home.”

     

     

  • Over 50 million people to benefit from this initiative

    Tata Sky to offer free fitness advice to all its subscribers

    By A Correspondent

     

    With the aim to raise awareness around staying fit and healthy at home amid Covid-19 outbreak, Tata Sky will provide free access to Tata Sky Fitness to all its subscribers.

     

    This initiative will benefit Tata Sky’s entire subscriber base, reaching more than 50 million people, allowing them to keep up their fitness regimen from the safety and comfort of their own homes.

    Notes a communique: “Tata Sky Fitness, available in English, Hindi and Telugu, allows subscribers to get fit with celebrity fitness experts including Yasmin Karachiwala, Kaizzad Capadia, Abbas Ali, Shivoham, Luke Coutinho, Deepika Mehta, etc. at their own leisure. The service offers a daily slot dedicated to women’s fitness, fitness for senior citizens, nutrition advice and celeb fitness secrets along with interactive sessions.”

     

     

  • The series will feature a wide range of specially compiled library of TV shows, web series and movies

    Tata Sky explores new genre with ‘Tata Sky Adbhut Kahaniyan’

    By A Correspondent

     

    Tata Sky has launched its new offering– Tata Sky Adbhut Kahaniyan. It has partnered with Shemaroo Entertainment Ltd., to curate content for this offering. The series will feature a wide range of TV shows, web series and movies. Additionally, the service will also showcase first-ever-adapted stories from the popular Hindi magazine, ‘Manohar Kahaniyan’.

     

    Sharing her thoughts on the launch of the service, Pallavi Puri, Chief Commercial and Content Officer, Tata Sky said: “Genres like crime, thriller and horror has witnessed great traction over the past few years. While there are multiple options for these genres available on linear television and OTT platforms, currently there isn’t a single destination catering to all the three content genres. Realising this need-gap we decided to bring to our subscribers – Tata Sky Adbhut Kahaniyan – a curation of the best Hindi content library of TV shows, web series and movies in crime, thriller and horror genre. With this launch, we shall continue to focus on catering to the diverse entertainment needs of our subscribers.”

     

    Added Hiren Gada, CEO – Shemaroo Entertainment: “I am excited to announce another unique partnership with Tata Sky, where we are introducing an interesting service called Tata Sky Adhbhut Kahaniyan, that will showcase stories of crime, thriller and horror genres. Shemaroo constantly aims at getting the best content for its audiences and strives to deliver on the promise of great entertainment, and through this association, we again aim to achieve the same.”

     

     

  • The channel will offer a line-up of 150+ films showcasing blockbusters and leading actors of sandalwood

    Tata Sky ties with with Viacom18 to launch Kannada cinema channel

    By A Correspondent

     

    Launch of Tata Sky Kannada Cinema by Chief Communication Office, Anurag Kumar along with Senior VP, Sales, CV Konda Reddy

    Tata Sky has partnered with Colors Kannada to launch Tata Sky Kannada Cinema, which will offer a line-up of 150+ films showcasing blockbusters and leading actors of Sandalwood.

     

    Commenting on the launch, Anurag Kumar, Chief Communications Officer, Tata Sky said: “Kannada film industry has seen a continued growth in viewership owing to high quality movie releases in recent years. With the launch of Tata Sky Kannada Cinema in partnership with Colors Kannada, we aim to deliver the best curated content to Sandalwood lovers across the country, enabling a great regional cinema experience.”

     

    Added Parameshwar Gundkal, Business Head- Kannada Entertainment Cluster, Viacom18: “With a contribution of 13% of the total Kannada television viewership, movies is an important genre in entertainment in Karnataka. We are witnessing a sharp growth in regional film consumption across screens. With this partnership, we aim at giving viewers more of what they want via a well curated line-up of uninterrupted blockbuster movies across genres, that will keep the Kannada movie buffs glued to their television screens.”

     

     

  • Launches campaign in four South Indian languages addressing varied needs that DTH fulfils

    Tata Sky goes aggro on Jingalala in South

    By A Correspondent

     

    Tata Sky has launched its latest campaign in Kannada, Tamil, Telugu and Malayalam languages to communicate its advantages over cable in the market. The campaign titled, ‘Jinga Jinga Jingalala’ focuses on how easy and convenient it is to choose Tata Sky to fit an individual’s budget and content needs.

     

    Said Anurag Kumar, Chief Communications Officer, Tata Sky: “So far, people here believed that DTH is an expensive choice and deprived themselves of the quality and innovative services. The recent TRAI channel pricing regime has provided parity in price giving us an opportunity to provide subscribers with quality entertainment using easy and simple steps at an affordable price. Therefore, via this campaign we are not only breaking the myth on pricing, we are also urging people to Not compromise on the ease and advantages that Tata Sky brings to life.”

     

    Speaking on the new campaign, Sukesh Nayak, Chief Creative Officer, Ogilvy & Mather said: “The campaign idea originated from an observation about our childhood. Right from our childhood days we always had a healthy fear of our father, especially when we were doing something that was out of line. Using this observation, we establish the fact that buying tata Sky is not out of line and the father will approve of it.”

     

     

  • Prior to Tata Sky, Kumar was Global Brand Vice President with Unilever in London

    Tata Sky appoints Anurag Kumar as Chief Comms Officer

    By A Correspondent

     

    Tata Sky has announced the appointment of Anurag Kumar as its Chief Communications Officer. Kumar will lead marketing and communications initiatives for Tata Sky for its products and services across all its platforms.

     

    Said Kumar: “India’s M&E sector offers unrivalled growth opportunities. As an industry leader, Tata Sky is on a journey to connect millions of people across India to the best content on offer. As a new member of this journey, I am excited to be able to leverage the art and science of marketing to talk to our current and future customers in a relevant, distinctive and meaningful way.”

     

    Prior to Tata Sky, Kumar was Global Brand Vice President with Unilever in London. At Unilever he led brand strategy, innovation and communications globally for Unilever’s laundry business for brands such as Surf, Radiant & Skip.