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Tag: Tata Salt

  • Promises healthier communities on World Iodine Deficiency Day

    Tata Salt leads Iodine Fortification efforts

    By Our Staff

     

    Tata Salt unveiled a campaign to fight against iodine deficiency on World Iodine Deficiency Day on October 21. The campaign features actor Rupali Ganguly.

     

    Said Deepika Bhan, President, Packaged Foods- India, Tata Consumer Products: “Iodine deficiency has been a critical global health issue, affecting millions of lives, especially the younger generation. At Tata Salt, we are deeply committed to addressing this challenge head-on. We firmly believe in the power of awareness and education. By highlighting the importance of iodine in brain development, IQ enhancement, and preventing developmental delays, we aim to empower communities to make informed choices about their health.”

     

  • The musical film directed by Shwetabh Varma has been scripted by Expresso

    Tata Salt Unveils stresses importance of iodine in campaign

    By Our Staff

     

    Tata iodised Salt has unveiled a campaign titled: ‘Tez Baccho Se Hi Toh Tez Desh Banta Hain’, which aligns with the brand’s core theme of ‘Desh Ki Sehat, Desh Ka Namak’. This campaign emphasises the crucial role of normal mental growth in children and highlights the significance of providing them with adequate iodine—a key micronutrient vital for cognitive development.

     

    This musical film directed by Shwetabh Varma has been scripted by Expresso and brought to fruition by the brand’s creative strategy and execution partners, NorthSide Brand Works Pvt. Ltd. and Prime Focus Technologies Ltd.

     

    Speaking about the campaign, Deepika Bhan, President, Packaged Foods- India, Tata Consumer Products, said: “Tata Salt is unwavering in its commitment as a guardian of the nation’s health. We understand that the right amount of iodine is essential for a child’s mental development and strive to provide this in each and every bag of Tata Salt .. aakhir ‘Tez Baccho Se Hi Toh Tez Desh Banta Hain’..”

     

  • To encourage kids to ask questions for the nation

    Tata Salt launches Republic Day campaign

    By Our Staff

     

    Tata Salt has launched a nationwide Republic Day campaign called Desh Ke Liye #HarSawaalUthega. With its 360-degree approach, the campaign aims to empower children by providing them with a one-of-a-kind platform to raise questions that could spark relevant conversations and nudge a societal change.

     

    Commenting on the launch of the campaign, Deepika Bhan, President, Packaged Foods- India, Tata Consumer Products, said: “Children can really reframe our thinking! They question what we are willing to accept as the status quo and that challenge forces change. Desh Ke Liye #HarSawalUthega is a platform that endeavours to surface these real questions. We’ve received such insightful, provocative questions already and are enthused with the awareness and change the next generation is willing to imagine. Tata Salt is one of India’s most trusted brands, and we definitely want to partner this journey of fuelling an entire generation of kids to raise their questions and contribute to a better tomorrow.”

     

    Speaking on the idea, Sukesh Nayak, Chief Creative Officer, Ogilvy India added: “This is a very powerful platform that empowers the Children, the future of our country to ask relevant questions that will truly define the future of our country. This is an idea that not only interacts but gives voice to the children by hoisting their questions on the front page of leading national newspapers, so the whole country can see it. We believe that this idea will help children from across India voice their questions, hoist their questions and help shape a better tomorrow.”

     

  • To encourage kids to ask questions for the nation

    Tata Salt launches Republic Day campaign

    By Our Staff

     

    Tata Salt has launched a nationwide Republic Day campaign called Desh Ke Liye #HarSawaalUthega. With its 360-degree approach, the campaign aims to empower children by providing them with a one-of-a-kind platform to raise questions that could spark relevant conversations and nudge a societal change.

     

    Commenting on the launch of the campaign, Deepika Bhan, President, Packaged Foods- India, Tata Consumer Products, said: “Children can really reframe our thinking! They question what we are willing to accept as the status quo and that challenge forces change. Desh Ke Liye #HarSawalUthega is a platform that endeavours to surface these real questions. We’ve received such insightful, provocative questions already and are enthused with the awareness and change the next generation is willing to imagine. Tata Salt is one of India’s most trusted brands, and we definitely want to partner this journey of fuelling an entire generation of kids to raise their questions and contribute to a better tomorrow.”

     

    Speaking on the idea, Sukesh Nayak, Chief Creative Officer, Ogilvy India added: “This is a very powerful platform that empowers the Children, the future of our country to ask relevant questions that will truly define the future of our country. This is an idea that not only interacts but gives voice to the children by hoisting their questions on the front page of leading national newspapers, so the whole country can see it. We believe that this idea will help children from across India voice their questions, hoist their questions and help shape a better tomorrow.”

     

  • Uses AR to convey an important message through the avatar of Gandhi

    Tata Salt salutes 91 years of Dandi March with campaign

    By Our Staff

    Tata Salt launches new campaign to commemorate 91st anniversary of the historic Dandi March. The AR-driven campaign will include the avatar of Mahatma Gandhi coming to life through digital platforms to deliver a reminder on the simple but critical acts of safety precautions to adhere to Covid-19. The campaign has been rolled out across all Tata Salt social media channels.

    Said  Richa Arora, President, Packaged Foods, India, Tata Consumer Products: “Our campaign evokes the historical relevance of the Dandi march where the father of our nation called out for collective citizen measures, as the nation marched towards independence. Tata Salt has always been at the forefront of influencing social change and this campaign is an effort to bring alive the determination and persistence displayed by Gandhiji during India’s freedom struggle to bear on what is required from people today. Through an engaging and innovative technology intervention, we are encouraging citizens to follow his footsteps and collectively fight the current world health crisis. By continuing to wearing masks, maintaining social distancing and washing their hands regularly.”

     

     

  • The campaign highlights the importance of iodine in a child’s mental development

    Tata Salt launches new ad campaign, #SawaalDeshKiSehatKa

    By A Correspondent

     

    Tata Salt has launched its latest integrated marketing campaign, #SawaalDeshKiSehatKa. The new TVC  is an extension to the last-running ‘Sawaal Kijiye Apne Namak Se’ campaign. This main objective of this campaign conceptualised by Ogilvy is to “build awareness of Iodine and its importance as a micronutrient in proper mental development of children”.

     

    Said Richa Arora, President, Packaged Foods, India, Tata Consumer Products: “Tata Salt’s genesis was in serving a national need for iodizing India, and we are proud that with our latest campaign #SawaalDeshKiSehatKa, we continue to stay true to our motto of ‘Desh ki Sehat, Desh ka Namak’. Today’s children are very inquisitive, and this is very relatable behaviour for every parent, and people in general. Being inquisitive is often considered a sign of intelligence in children, and this film celebrates that spirit in a unique and endearing format.”

     

    Added Sukesh Nayak, Chief Creative Officer-Ogilvy India: “As parents, we are all so used to getting stumped almost every other day with the never ending set of questions asked by our children. Building on this insight, we took the idea further, to the person who is now also a partner to parents in answering these questions, the AI device in our homes. The idea is not just be informative but also entertaining to ladder up how Iodine helps in ensuring proper mental development of children.”

     

     

  • Interactive installation urges people to walk on Bapu’s path and reinforces the message of ’Cleanliness is next to Godliness’

    Tata Salt celebrates Gandhi Jayanti with #BapuReminder

    By A Correspondent

     

    On the 150th birth anniversary of Mahatma Gandhi, Tata Salt paid a tribute through an initiative, #BapuReminder on Mumbai’s MG Road. Tata Salt set up an interactive installation that reminds people of Gandhi’s saying ‘Be the change you wish to see’. People passing on Mahatma Gandhi Road in South Mumbai were nudged by Bapu’s voice through a targeted sound-beam technology. The interactive installation was exhibited on October 1 and 2.

     

    Speaking on the initiative, Sagar Boke, Head – Marketing, Consumer Product Business, Tata Chemicals Ltd. said: “Tata Salt has always stayed true to its credo of ‘Desh ki Sehat, Desh Ka Namak’ and this initiative is our homage to the Father of the Nation. As the nation celebrates Mahatma Gandhi’s 150th birth anniversary, this unique installation with interactive images and sounds will help bring alive his thoughts and words on cleanliness and sanitation for all. Just as nutrients like iodine are important to good health, good hygiene and sanitation are just as critical, and we hope the #BapuReminder initiative will instil in each one the aspiration to be a torchbearer for a cleaner nation.”

     

     

  • The campaign was trending and grabbed the attention of 32.1 mn viewers and more than two crore comments

    Tata Salt Lite urges Twitterati to #TakeItLite on World Hypertension Day

    By A Correspondent

     

    On World Hypertension Day, Tata Salt Lite collaborated with rapper Baba Sahgal to create awareness about high BP and its symptoms.

     

    Commenting on the campaign, Sagar Boke, Head, Marketing, Consumer Product Business, Tata Chemicals said: “Hypertension is one of the single largest health condition that urban India is suffering today. It is a life-threatening condition that can be effectively managed by controlling the intake of sodium along with an active lifestyle. Tata Salt Lite is a 15 per cent low sodium salt and it is specially designed to provide consumers a convenient means to take preventive measures towards keeping the blood pressure in check. The campaign is another creative attempt to engage and educate the consumers. This campaign reinforces Tata Salt’s philosophy of salt as a health enabler and not just a taste enhancer.”

     

     

  • The video has been conceptualised and developed by Ogilvy, Mumbai

    Tata Salt uses salt art to bring out true spirit of Republic Day

    By A Correspondent

     

    Tata Salt has partnered with a salt artist to create art that celebrates the true spirit of the Indian constitution. The brand released the video of ‘Salt Art’ on eve of Republic Day. The video art captures the essence of the Republic Day by depicting various features of the constitution such as equality, secularism, freedom of expression, fundamental rights and duties of the citizen etc. The video was conceptualised and developed by Ogilvy, Mumbai.

     

    Speaking on this occasion, Sagar Boke, Head – Marketing, Consumer Product Business, Tata Chemicals Ltd. Said: “Tata Salt aims to create relevant conversations on the days of national importance. For this Republic Day, our communication idea is to let the citizens know the privileges of being part of the world’s largest democracy and the importance of 26th January as the date that officially made us the republic. Our rights and privileges are more like Salt in our food. They often go unnoticed and we realise their importance when missing. We have used salt art as a medium to communicate this message.”

     

     

  • To highlight to consumers the importance of Iodine in their nutrition, the letter ‘I’ was removed from editorial content and logos in leading newspapers

    Madison executes a multi-media innovation for Tata Salt

    By A Correspondent

     

    Madison Media executed a multimedia innovation for its client Tata Salt on the occasion of World Iodine Day which was on October 21, 2018.  Building on the thought of the Missing I conceptualised by Tata Salt and its creative agency Ogilvy, Madison Media got media partners across TV, print and digital to come together and make editorial changes to make the campaign a huge success. To highlight to consumers the importance of Iodine in their nutrition, the letter ‘I’ was removed from editorial content and logos in leading newspapers, e-papers, TV news channels and social media.

     

    Said Sagar Boke, Marketing Head, Consumer Products Business, Tata Chemicals: “In 1983, Tata Salt played a key role in the iodisation movement in the country by launching India’s first branded iodised salt. On Global Iodine Deficiency Day, we wanted to emphasise the importance of Iodine in daily diet, in an engaging manner. The “#MissingI” campaign communicated the health benefits of Iodine through innovative media touch points.  We are committed towards catalysing the nation free of Iodine deficiency disorders, and making India healthy. Tata Salt’s genesis was in serving a national need, and we are proud that we continue to stay true to our motto of ‘Desh ki Sehat, Desh ka Namak’.”

     

    Added Vikram Sakhuja, Group CEO, Madison Media and OOH:“Tata Salt has championed the cause of iodine deficiency for decades with its iodised salt, and its commitment towards Desh Ki Sehat with its Desh Ka namak. In its latest initiative this World Iodine day on Oct 21, the critical issue of iodine deficiency has been raised through a multimedia campaign for #MissingI across Newspapers, TV, Online Display and Social. In this campaign consumers are exposed to text with the letter i missing, and then reminded to check if the “I” is missing from their body too. It was exciting to execute this campaign across Media in record time.”

     

     

  • The festive town, Deo, is thronged by more than 10 lakh devotees annually who observe a fast and camp at the kund overnight

    Tata Salt activation on Chhath Puja

    By A Correspondent

     

    Tata Salt kicked off its ‘Har Pal Ujjawal’ campaign in Deo in Bihar to celebrate Chhath Puja with the devotees. Chhath Puja, the biggest festival in Bihar, takes place annually, and is devoted to the worship of Sun- the God of light and energy.

     

    Speaking on the innovation, Sagar Boke, Head –Marketing, Consumer Products Business, Tata Chemicals stated: “Chhath Puja is a renowned thanksgiving festival devoted to the Sun God where thousands of devotees camp at riverbanks without basic necessities like light and electricity. We wanted to offer a tangible solution for this issue to make worship hassle-free. Through installing solar panels for the devotees, we not only sparked a smile amongst the worshipers but also addressed the long-term issue of insufficient light around the area. With this initiative, we hope to make our consumers’ har pal ujjawal.”

     

     

  • The campaign’s TVC, conceptualised by Ogilvy and Mather, stars Konkana Sen Sharma and Tilottama Sharma as the lead protagonists

    Ogilvy urges people to question quality of ‘namak’ in new Tata Salt campaign

    By A Correspondent

     

    Tata Salt has launched its new campaign, ‘Sawaal Kijiye Apne Namak Se’, to educate consumers about the quality of their salt and help them make well-informed decisions. The thought behind the 360-degree campaign is derived from the fact that, though salt is a universal and one of the oldest food seasonings, there is limited knowledge around the quality of salt and its impact on health.  The campaign’s TVC, conceptualised by Ogilvy and Mather, stars Konkana Sen Sharma and Tilottama Sharma as the lead protagonists.

     

    Said Namrata Keswani, Head of Digital Domain, Ogilvy Mumbai: “The thinking behind this campaign was simple, sharp and clear. It was to make a hardworking product message like ‘purity test’ reach the consumer in an engaging way and make them try it themselves at home. Featuring talent like Konkana and Tilottama will ensure this message has high recall and will drive overall awareness about Tata Salt’s purity test.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy West: “The campaign had to urge consumers to question the purity of their salt. We took clinical tests and demonstrated them in a memorable way, so that people can easily replicate them at home.”

     

    Said Richa Arora, Chief Operating Officer (CPB), Tata Chemicals Ltd: “Salt is an irreplaceable ingredient in cooking and hence it’s important to ensure that the salt you use is not impure. Through this campaign, we aim to encourage people to test the purity of their salt as consumption of adulterated salt may lead to serious health implications. There is an urgent need to generate awareness among the masses about the various methods to identify adulterated salt. We at Tata Salt, are committed towards delivering health-aware products and are constantly working towards societal health and development.”