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Tag: Tanishq

  • Conceptualised by Fryed Advertising, the TVC captures every emotion of a woman right from being happy to goofy and from bored to flirty

    Mia unveils new digital film to promote its Facets Collection

    By A Correspondent

     

    Mia by Tanishq has announced the launch of its Facets Collection and a TVC to promote it, conceptualised by Fryed Advertising.

     

    Speaking about the collection, Bhavishya Kelappan, Brand Head, Mia by Tanishq, said: “With the launch of our latest Facets Collection, Mia has redefined the contemporary jewellery category as we understand that Jewellery is an element of self expression. We believe that a woman expresses her mood not only through her attire, but also through the jewellery, she chooses for the day. Our latest Facets collection includes designs that reflect every mood of a woman. The TVC clearly highlights our key proposition of the unique collection available that perfectly complements the various moods of the women of today.”

     

    Added Prahlad Nanjappa, Partner, Fryed Advertising:  “The Facets Collection led us to visually echo the many sides of a woman. Our commercial showcases many girls – until you realise that they’re all the same person, and her many moods interacting with each other.”

     

     

  • The jewellery brand has launched a series of videos of under their unique brand campaign

    Mia by Tanishq launches #MeInAction

    By A Correspondent

     

    Mia by Tanishq, has launched a brand campaign, #MeInAction, which celebrates the women of today. To truly bring their #MeInAction brand campaign to its finest, the brand has collaborated with three iconic celebrities of the digital space; Sobhita Dhulipala, Shriya Pilgaonkar and Maanvi Gagroo from the fame of ‘Made in Heaven’, ‘Mirzapur’ and ‘Four More Shots Please’, to launch a series of 12 videos, with each video individually introducing women from different walks of life.

     

    Said Bhavishya Kelappan, Business Head, Mia by Tanishq: “The modern Indian woman of today is always on the move, putting her thoughts into action. To celebrate these dynamic thinkers, Mia is proud to launch the new #MeInAction video series, which highlight the unique personalities of each woman, and how they give life to their ideas. They always bring their very best to the table, and Mia wants to take this opportunity to be the perfect platform for all the women out there to come forward and share their own inspiring stories.”

     

     

  • Tanishq launches a series of videos for their new campaign “Welcome to Tanishq – Aapke apne hain hum”

    Tanishq launches new ad films

    By A Correspondent

     

    Tanishq has launched its latest ad campaign created by Lowe Lintas. The campaign speaks about “customisation, purity and range of products” that Tanishq offers to their customers.

     

    Speaking about the film, Deepika Tewari, Associate Vice President – Marketing, Jewellery Division at Titan Company Limited said: “Through this campaign, ‘Welcome to Tanishq – Apke apne hain hum’, we wanted to depict the crucial aspects like customisation, purity and wide range of products; that Tanishq aims to provide to each of their customers, along with best in class retail experience. The making of these series of videos and working on delivering the thought behind them have been a pleasure and we hope these would go on to serve their purpose well.”

     

    Said Sagar Kapoor, Creative Head at Lowe Lintas: “The creative challenge for us was to communicate the little known, but very relevant, aspects about the brand in an interesting way. Our inspiration came from the actual experiences of the store staff. They have seen the customers react in the most delightful way when they were told about things they weren’t aware of like customization, regional jewellery etc. This to us was a great way of giving them information on Tanishq, just the way they will accept it.”

     

     

  • The actress will talk about the goodness of the brand and relevance of buying pure gold and quality jewellery

    Tanishq ropes in actress Nayanthara as new face for South India

    By A Correspondent

     

    In a bid to further strengthen its strong position in South India, Tanishq announced Nayanthara as its new brand ambassador. The popular South Indian actress, apart from featuring in all promotions and campaigns will also talk about the goodness of the brand and relevance of buying pure gold and quality jewellery.

     

    Speaking on the appointment, Deepika Tiwari, AVP – Marketing Division, Titan Jewellery said: “We are happy to rope in Nayanthara as our new brand ambassador for Southern markets. She brings in grace and elegance that fits perfectly for the brand as we embark a new journey for Southern markets. South is a key market for Tanishq and we have aggressive plans to launch new stores, new collections specific for the Southern markets, expand our wedding jewellery line ‘Rivaah’ for different communities. Nayanthara aptly fits for the brand as she is a popular and iconic cine artist in South.”

     

     

  • The communication campaign showcases Deepika Padukone reminiscing about her various milestones

    Tanishq launches new TVC campaign starring Deepika

    By A Correspondent

     

    Tanishq has unveiled a new campaign starring Deepika Padukone reminiscing her various milestones, while going through her keepsake box.

     

    Said Deepika Tewari, Associate Vice President – Marketing, Jewellery Division at Titan: “A woman should always set forth to celebrate herself at every stage in her life and this time Tanishq brings in Swayahm collection which resonates with every woman who takes pride in herself. She deserves to celebrate her smallest of achievements and failures too because it is these small moments that make all the difference and make her who she truly is. In the film as well, we have brought in the aspect of reminiscing the past memories which have been a part of her integral growth and thus appreciating her very being.”

     

    Added Sagar Kapoor Chief Creative Officer, Lowe Lintas: “Like the name itself, Swayahm carries an insightful message. Of celebrating oneself at every juncture of life. Women are so busy appreciating and caring for their loved ones that they seldom remember to love themselves. The jewellery is one such gift she gifts herself.”

     

     

  • This campaign targets women travellers to ‘Try and Buy’ at airport departure zones

    Milestone Brandcom executes unique AR installation for Tanishq

    By A Correspondent

     

    Tanishq has taken a step to be more accessible to its customers by launching into the AR experience at the Bangalore and Delhi airports. This campaign targets women travellers to ‘Try and Buy’ at airport departure zones.

     

    Milestone Brandcom, the AOR agency for Titan Company Ltd, has created a unique engagement opportunity targeting frequent women travellers at the Bangalore and Delhi airports through a unique interactive kiosk showcasing their range of products through interactive augment realty.

     

    Sharing her thoughts on the launch of AR experience, Deepika Tewari, Associate Vice President, Marketing, Jewellery Division at Titan Company Limited said: “Tanishq has always aimed at providing the best for our customers and this fascinating initiative of AR experience is one such approach to achieving that objective. Consumers have the option of browsing through multiple jewellery pieces virtually with just one click, try, and buy. This is placed real-time on the customer at the screen and is a definitive way to strengthen the retail connection between the brand and its customers; a transformative step to how India will shop and purchase jewellery in the near future.”

     

     

  • Customers can benefit from this advanced jewellery experience for a month

    Tanishq unveils its first AR experience for customers

    By A Correspondent

     

    Tanishq has launched an Augmented Reality experience at the Bengaluru and New Delhi airports for customers to ‘Try and Buy’ jewellery looking at the AR screen. Customers can benefit from this advanced jewellery experience for a month.

     

    Sharing her thoughts on the launch of AR experience, Deepika Tewari, Associate Vice President, Marketing, Jewellery Division at Titan Company Limited said: “Tanishq has always aimed at providing the best for our customers and this fascinating initiative is one such approach in achieving the objective. Consumers have the option of browsing through multiple jewellery pieces virtually with just one click.  The real-time customer experience will definitely strengthen the retail connection between the brand and our esteemed consumers; a transformative step on how India will shop and purchase jewellery in the near future.”

     

     

  • The woman of today is constantly on the move and versatile in her approach to life, whether at home, at work, or at social gatherings

    Mia’s new campaign #MeInAction celebrates the women of today

    By A Correspondent

     

    Tanishq’s new campaign #MeInAction for Mia, attemps to applaud the women of today for being dynamic, confident and absolutely unapologetic. The woman of today is constantly on the move and versatile in her approach to life, whether at home, at work, or at social gatherings. Not to mention, she does this with immeasurable élan and panache.

     

    Speaking about the campaign, Sandeep Kulhalli, Senior Vice President, Retail and Marketing, Tanishq said: “Mia by Tanishq has always offered the very best of fashion fine jewellery for women, and has always complimented her as she carries herself in total confidence. With the #MeInAction campaign, we aim to celebrate the crusader in a woman, at every step of her life, with complete style and elegance, and combined with her unstoppable actions; she is a force to be reckoned with. Everyone’s eyes are on her as she captures the world entirely.”

     

    Added Arun Iyer, Chairman, Lowe Lintas: “Women today are achieving whatever they set their minds to. They are unhinged and fearless in their approach. But instead of putting their accomplishments on a pedestal, we wanted to show the work they put into it. Our desire was to bring to life the fact that whatever women do, they do it in their own unique way. Their strengths and personalities are what they bring to the table. To sum it all up, all we wanted to highlight women in action. That’s where the idea of ‘Me In Action’ came from.”

     

     

  • The TVC captures the essence of Onam through a endearing take on the relationship between a husband and his wife

    Tanishq TVC for Onam shopping

    By A Correspondent

     

    The festive fervour has set among Malayalis and Tanishq has also geared up to add that special festive touch to the auspicious occasion of Onam.

     

    Speaking about this film, Deepika Tewari, AVP – Marketing, Tanishq said:  “At Tanishq, we’re all about celebrating the vibrant festival of Onam with Malayalis. Through this TVC, we’re announcing the launch of our Sampoorna collection to complete the festivities this year. Our jewel pieces are rooted in the traditional and infuse in a modern interpretation.The TVC captures the essence of Onam through a endearing take on the relationship between a husband and his wife. It weaves in nuances of the culture that will appeal to every single Malayali as will this special range of jewellery.”

     

    #SampoornaByTanishq celebrates the essence of Onam through the traditional thaiyyam, the lavish sadya, the beautiful pookalam and the gorgeous decorations like the boat embellished with flowers.

     

     

  • As a tribute, Lavanyam collection was brought to light celebrating the designs exclusive to the south of India

    Tanishq’s Lavanyam campaign explores South Indian traditions

    By A Correspondent

     

    Tanishq has unveiled a new film to highlight its Lavanyam collection.

     

    Speaking about this film, Deepika Tewari, AVP – Marketing, Tanishq said:“Tanishq, with each collection strives to be the National local brand of India. Again with this new stunning collection, we hope to be serving our south Indian customers better for occasion of any kind. In this film, we have attempted to capture the South Indian essence, beauty, innocence and divinity. We, at Tanishq want to celebrate the rich heritage of the culture and hence have attempted to showcase the best of South in its utmost simplicity by substantially minimising any foreign alterations. The film delightfully unveils the artistic aspect of the south culture highlighting the beautiful sense of south Indian culture.”

     

     

  • The campaign has been conceptualized and created by 22feet Tribal Worldwide

    Tanishq launches campaign titled #HeeronMeinHeera

    By A Correspondent

     

    Jewellery brand Tanishq has launched a campaign on how today’s customer should keep a set of pointers in mind when investing to buy diamonds. The film encapsulates the set of emotions one carries within when he/she is buying a diamond and how Tanishq takes care in order to give their customers nothing less than a perfect Solitaire- a true #HeeronMeinHeera.

     

    Created by 22feet Tribal Worldwide, the film #TanishqPromises shows a Tanishq jeweller at Tanishq Diamond centre, speaking about the symbolisation of diamond to that of a person who you give your heart to.

     

    Said Deepika Tewari, AVP- Marketing, Tanishq, on the film: “Diamonds and solitaires are an expression of celebration and exclusivity. However, the quality of solitaires is very difficult to ascertain and there isn’t a lot of information in the marketplace for customers to rely on. Through this campaign, we took it a responsibility to really address the situation by bringing ahead pointers that consumers need to keep in mind when investing in diamonds. We at Tanishq have eight stringent parameters that we follow to ensure all our diamonds are immaculate. Everyone deserves to live their perfect diamond dream and we at Tanishq offer them #HeeronMeinHeera, it is a #TanishqPromise.”

     

    Speaking on the film, Vineet Gupta, Group CEO, DDB Mudra Group said: “Tanishq is undoubtedly India’s largest, most trusted and fastest growing jewelry brand. This has been possible because this brand has always stayed true to its promise of purity and superior creations. Our intent with this film was to bring out this very fact, while educating the consumers about Tanishq’s strict, multi- step selection process for their solitaires.”

     

     

  • The new short films are south versions of the successful 2017 national campaign by the brand

    Lowe Lintas unveils second phase of Rivaah campaign

    By A Correspondent

     

    Keeping the central theme around the bond between a father and a daughter, Lowe Lintas has unveiled new films for Tanishq that capture the same appeal as the previous Rivaah campaign. By catering to the distinct needs of each community, Tanishq eyes a larger pie of the South Indian wedding market through its Rivaah collection.

     

    Said Deepika Tiwari, Associate Vice President – Marketing, Tanishq: “Every father in the world wants the best for his daughter. The new films on Rivaah are our endeavour to show the same. These three films are an extension to our earlier Rivaah TVC. We have captured the sensibilities of the cultures and present a wedding range that embodies the promise of Rivaah – to give the bride the best in terms of design, value and purity at competitive pricing.

     

    From Kasu Malai, Vanki and Oddiyanam for the Tamil bride to Saunta da Dabu ,Kasina Sara for Kannadiga bride and Palaka Mala and Pulinakha Mala for the Kerala bride – Tanishq offers a wide range of traditional designs re-interpreted to current sensibilities.” The communique doesn’t specify whether a Telugu version is also on the anvil.

     

    Added Arun Iyer, Chairman & Chief Creative Officer, Lowe Lintas: “As easy as it is to know that a father and daughter bond is always unique and strong, depicting it is equally difficult. We are happy that we found such a beautiful way of showcasing a father’s love for his daughter with just his thoughts rather than his conversations.”