In a special arrangement with MxMIndia, the platform trusted by discerning advertising, media and marketing professionals, ​TAM AdEx, a division of TAM India,  provides weekly scans of spends across television, print and radio.
In addition, we also provide a monthly overview of the spends, like we are doing today. What you see below is the update for July 2017
Read on and Enrich yourself.
In a special arrangement with MxMIndia, the platform trusted by discerning advertising, media and marketing professionals, ​TAM AdEx, a division of TAM India, provides weekly scans of spends across television, print and radio.
In addition, we also provide a monthly overview of the spends, like we are doing today. What you see below is the update for June 2017
Read on and Enrich yourself.
In a special arrangement with MxMIndia, the platform trusted by discerning advertising, media and marketing professionals, ​TAM AdEx, a division of TAM India, provides weekly and monthly scans of spends across television, print and radio.
We provided one in April (for March 2017), and here’s the report for April 2017.
Read on and Enrich yourself.
In a special arrangement with MxMIndia, the platform trusted by discerning advertising, media and marketing professionals, ​TAM AdEx, a division of TAM India, will provide weekly scans of spends across television, print and radio.
How do you get it? Simple. Simply ensure you subscribe to the MxMIndia newsletter.
In addition, we will also provide a monthly overview of the spends, like we are doing today. The first of these newsletters will be sent out tomorrow and thereafter every Monday morning.
Read on and Enrich yourself.
AdEx Monthly Update – Mar’17
By A Correspondent
Amagi has announced that its ad spots will be certified by AdEx India, a division of TAM Media Research. AdEx India is the country’s most prominent advertising monitoring and information unit. This arrangement has come into effect from 1st, February, 2015.
The certification adds a new dimension to Amagi’s offering of geo-targeted advertisements on television. An endorsement of Amagi’s ad-spot reporting mechanisms, the certification will include proof of execution and time of delivery, which will be included in the company’s post-campaign report. The certification is currently specific to Zee TV ad-inventory purchased through Amagi.
Speaking about the development, Amagi business head, LS Krishnan said, “The TAM-AdEx certification adds value and integrity to the reporting of our ad campaigns. This partnership will add not only add credibility but also ensure transparency to the ad play-out process, a realignment which media planners have been waiting eagerly for. A first-of-its-kind certification for India’s geo-targeted TV advertising industry, this will help accelerate the adoption of geo-targeting by advertisers. This substantiates our commitment to a value-driven and effective advertising service. As a pioneer in this industry, we see it as our responsibility to grow the world of targeted advertising in India and this is a big step in that direction.â€
Amagi’s geo-targeting will help media planners, marketers and advertisers across the country plan their budgets more effectively. It also gives agencies the opportunity to offer specific, result-oriented campaigns to their clients across sectors. Furthermore, the TAM-AdEx certification ensures that media planners can now be absolutely certain about their reporting for geo-targeted ad campaigns.
Celebrity Endorsement during Jan – June 2014
Presenting Celebrity Endorsement Data which comes from TAM AdEx and Celebrity Buzz Data that is from Eikona. Here’s how this data can be helpful for the media industry and professionals:
Eikona Data(Celebrity Buzz): While selecting a celebrity for a brand, the connect between brands and a celebrity is always important. The brand personality and celebrity personality have to complement each other. Eikona data with the help of attributes/adjectives used to describe the celebrities can be helpful for the advertiser/advertising agencies to select the proper fit for the brand.
TAM AdEx Data (Celebrity Endorsement): Celebrity Endorsement Data showcases the visibility of celebrities during the breaktime on TV through Ad Volumes. This can be a great help for advertiser, advertising agencies, celebrity management companies to keep track of their celebrity brand endorsement.
When we are talking of celebrities and the buzz they create, why have words. Let the figures (no pun intended) do the talking.
By A Correspondent
Various adspend numbers are already out as has the data come in from FICCI-KPMG.
While there has been a lot of text in various studies, let the hard numbers do the talking. This is courtesy of TAM Media Research whose AdEx India division painstakingly computes data for ad volumes for the television and print sectors, amongst others.
Note: the analysis is based on ad duration in seconds for television and CCMs for print.
So here are the top findings in near-140 characters.
1. The TV Ad Volume grew by 12 percent in 2013 vis-a-vis 10 percent in 2012.
2. In TV ads, the Biscuits and Fairness creams categories are out from the Top 10. Among advertisers on TV: Samsung and Marico out, Bharti Airtel is back and L’oreal is in
3. The Print Ad volume grew 6 percent in 2013 vis-a-vis 9 percent in 2012.
4. In Print ads, the B2C and online shopping category is out. OTC Products range and Cellular Phones and Smartphones are the two new product categories in the Top 10. In the list of advertisers, very interestingly, SBS Biotech the #1 was #9 last year, HUL was #8 last year… it’s #3 now.
5. Last year’s report can be accessed at: http://www.mxmindia.com/2013/02/tam-adex-2012-tv-volumes-up-10-print-up-9/
Source :Â TAM AdEx
Medium : TV & Print
Period : Jan – Dec 2012 & 2013
Note: Analysis is based on Ad Volume in Seconds for TV and CCMs for Print
By A Correspondent
This is perhaps the shortest Big Story you’ve read in the eight-month existence of MxMIndia. But then more than words, it’s numbers that have got to do to the talking.
MxMIndia requested TAM Media Research which painstakingly computes data for ad volumes for the television, print and radio sectors. The growth figures are indicative of how these are doing: print isn’t down and out yet with 14%, TV is growing but it’s not as dramatic as we thought it would and Radio hasn’t degrown. In fact we must urge radio practitioners to interpret the 0% in a positive way because there were enough naysayers willing to rubbish the potential of the business.
Note: the analysis is based on ad , that is duration in seconds/CCMs and excludes promos.
