MxMIndia

Tag: Taboola

  • Revealed insights into content across sports, festivals, and social events

    Taboola releases India Readership Insights for March 2023

    By Our Staff

     

    Taboola, advertising agency, today released the readership insights for March 2023. Taboola Newsroom uses Topic Insights to analyse real-time audience data to identify themes that engaged Indian readers throughout the month. The surge in page view traffic revealed insights into the diverse interests of Indian audiences in content across sports, festivals, and social events. Here are some of the key insights revealed from the readership trends for March 2023:

     

    Sports:

    The Indian Premier League (IPL) is a highly anticipated T20 cricket league in India that typically starts in March, featuring some of the top cricket players from around the world. However, this year the league will commence in April. Mumbai Indians, one of the IPL franchises, recently unveiled a new jersey for the upcoming IPL 2023 season, which features their traditional blue and gold colors, along with a unique design featuring a gold pinstripe and the “MI” logo on the front. The jersey showcases the team’s sponsors, Samsung, and DHL, on the front and back, respectively. Fans of Mumbai Indians are excited about the new jersey launch and eagerly await the start of the IPL 2023 season. Mumbai Indians have won the IPL title five times, and the new jersey is expected to further elevate their reputation of success. In other sports news, the Taboola Newsroom witnessed an impressive 1059% surge in readership in the past 45 days. Big sports events present an excellent chance for marketers to maximize their campaign’s reach and efficiency by targeting relevant sports audiences, whose traffic is known to increase predictably during such events. A highly effective way to take advantage of this opportunity is by using high-impact packages that combine all sports-related audiences across the Open Web in India.

     

    Festival and Social Events:

    Holi: Holika Dahan is a significant Hindu festival, also known as Chhoti Holi, that is celebrated every year one day before Holi. According to the Hindu calendar, Holika Dahan falls on the Purnima Tithi (Full Moon Day) of the Phalguna month. This year, on the 15th of March, the Purnima Tithi began at 06:20 PM and ended at 08:59 PM. The auspicious time for Holika Dahan lasted for nearly two hours, from 06:39 PM to 08:33 PM. The festival is celebrated with much enthusiasm and devotion throughout India, with people gathering around a bonfire to perform rituals and seek blessings for happiness and prosperity. According to Hindu mythology, Holika Dahan signifies the victory of good over evil, marking the burning of Holika, the sister of demon king Hiranyakashipu. This cultural celebration is held in high regard and is observed by many across the country, with the Taboola Newsroom seeing a 1156% rise in readership regarding the event. Similar to major sporting events, festivals also offer a golden opportunity for marketers to tap into an audience that is actively seeking out gift ideas for their loved ones. Smart brands can start planning their campaigns well in advance of the festive season in the latter half of the year, as it is sure to be a significant event. By leveraging contextual targeting, brands can effectively reach consumers as they research and browse gift options for their loved ones.

     

    International Women’s Day: To honour women’s contributions to society and to raise awareness about gender equality, International Women’s Day is celebrated every year on March 8th. The day is dedicated to celebrating women’s achievements and recognizing the obstacles they face. To commemorate the occasion, influential women such as politicians, activists, and celebrities have shared inspirational quotes to inspire and empower women. These quotes underscore the importance of women’s rights, gender equality, and the need for women’s voices to be heard. LiveMint has compiled a list of some of the most powerful quotes from influential women worldwide, which individuals can share to promote the message of women’s empowerment. The celebration of International Women’s Day and the inspiring quotes shared on this occasion serve as a reminder of the progress made in women’s rights and the ongoing efforts to achieve gender equality. The event has seen a 189% increase in readership on the Taboola Newsroom.

     

     

  • Finds Native Videos ads boost brand awareness by 26% as part of larger media mixes

    Kantar Multichannel Brand Impact study released

    By Our Staff

     

    Taboola, the recommendations engine, has announced the results of an independent Multichannel Brand Impact study from Kantar, data, insights and consulting company.  The Kantar Multichannel Brand Impact study measured the effectiveness of video advertising within native environments against other environments, as it relates to helping reach brand impact goals. Key findings include:

     

    Native video ads in the open web have a stronger impact on brand favorability and consideration than social or video platforms.

     

    59% of study participants that received a native video ad exposure expressed brand favorability, compared to 50% for social platform exposures and 51% for video platform exposures.

     

    Brand awareness improved by 26% when adding native video ads in the open web to a marketing mix.

     

    When study participants were shown native video ads, 33% displayed top-of-mind awareness – compared to just 14% of the control group. When native video ads were combined with social platform video ads, top-of-mind awareness rose to 49%.

     

    Said Adam Singolda, CEO and founder, Taboola: “Video ads continue to prove valuable to brands, especially as TV dollars are moving to digital,” “With industry estimates indicating that video advertising in the U.S. will reach nearly $50B this year, brands have a lot of opportunities to influence customers, as long as they’re choosing the right platforms and mix of platforms to relay their messages. What the Kantar study and our client work spotlight is that native video ads on Taboola High Impact Placements (HIP) are an essential part of a successful media mix. We provide the editorial environments that people trust, on a massive scale, so brands can amplify their efforts with Taboola.”

     

  • To showcase Taboola's discovery platform

    The Hindu extends partnership with Taboola

    By Our Staff

     

    Taboola has announced the extension of its partnership with The Hindu. The partnership has been extended for the next two years which will see The Hindu to earn those extra revenues. And also offer readers – some intrusive and some not-so intrustive content on prime website real estate.

     

    Said Suhaib Husain, Head Programmatic Digital Sales, The Hindu: “We are immensely excited to continue our ongoing partnership with Taboola. Their product offerings have added value to our publication by driving user engagement, improving experience and grow revenue. We are looking forward to our continued association to drive value for our readers and create new avenues for growth.”

     

  • Although Taboola is often considered adversely impacting the user experience, it offers much-need advertising dollars to publishers, and guess that’s what matters

    Topics that kept readers engaged in April 2022: Taboola

    By Our Staff

     

    Taboola, the recommendations engine for the open web, has released the readership insights for the month of April, 2022. Although Taboola is often considered adversely impacting the user experience, it offers much-need advertising dollars to publishers, and guess that’s what matters.

     

    Here are some of the key insights revealed from the readership trends released:

     

    1. The threat of new Covid Wave

    The rising cases of coronavirus in the subcontinent alerted the readers as Taboola Newsroom saw a 65% surge in readership to 23MN pageviews peaking in mid-April. As Delhi and NCR region reported maximum cases, article headlines mentioning Delhi and COVID also peaked by 137%.

     

    2. India’s love for cricket

    Nothing causes a stronger buzz in India as much as cricket does. The new season of IPL caused an 877% surge in the readership by drawing a traffic of 14MN pageviews over the last 45 days. As people searched to gather updates about their favorite teams and players, Chennai Super Kings gained a lot of traffic during the season since the start of March while Gujarat Titans and Punjab Kings saw a surge from mid-April.

     

    3. Celebrating celebrity unions

    The celebrity wedding of Alia Bhatt and Ranbir Kapoor caused much anticipation in the country. According to Taboola Newsroom, Alia Bhatt and Ranbir Kapoor drove 24MN (350%) and 15MN (1,831%) pageviews since early April respectively.  The couple tied the knot on 14 April 2022 and continue to drive readership in the entertainment segment as the country is geared up to know more about the newlyweds.

     

  • Supports more than 500 top advertisers including Lowe, eToro, AIG and KIA

    Taboola Creative reaches 2nd yr milestone

    By Our Staff

     

    Taboola, the advertising company headquartered in New York City, has announced a major adoption milestone for the Taboola Creative Shop, its global programme to help brands and media agencies execute and optimise advertising campaigns that run on its network. Since launching two years ago, more than 500 of the world’s top brands and agencies have chosen the Taboola Creative Shop to increase the impact of their Taboola campaigns, driving both brand and performance advertising goals.

     

    New customers added to the Taboola Creative Shop in 2021 include Lowe, eToro, AIG, KIA, Sciplay, MVF and ERGO.

     

    Said Adam Singolda, CEO, Taboola: “The Creative Shop continues to couple our massive reach for advertisers with insights and guidance that are unique to Taboola, resulting in clear results for brands and media agencies. Over the past 2 years, we’ve seen the Creative Shop continue to grow to serve nearly every type of modern brand, to run campaigns that are effective and drive meaningful results regardless of desired outcome. Through this program, we are grateful to be even closer partners with the world’s top brands.”

     

  • To couple contextual and demographic data with more user dimensions on readers

    Taboola announces SmartBid Dimensions for advertisers

    By Our Staff

     

    Taboola, an AI powered advertising agency headquartered in New York, has announced SmartBid Dimensions, a new “Autonomous Driving” experience for advertisers.

     

    With SmartBid Dimensions, advertisers can for the first time couple contextual and demographic data with more user dimensions on readers–data points which uniquely connect content, consumers and interests, and are sourced from Taboola’s 500 million daily active users and 30 billion annual clicks. These dimensions provide advertisers unique readership signals, powered by Taboola, that are inaccessible elsewhere.

     

    Said Adam Singolda, CEO and founder, Taboola: “It is so important to help advertisers succeed, because advertiser success is directly correlated to publishers success and it keeps the open web thriving. SmartBid is one of the most sophisticated A.I. technologies in the world, now providing advertisers an autonomous autopilot-like experience, where they can keep their hand on the wheel, but let the car drive on its own,” adding: “What is unique to Taboola from a data perspective is that we sit on a ‘curiosity graph,’ which understands what people do when they finish reading an article. This data shows a much more authentic version of consumers versus what they tell social networks about themselves. That helps SmartBid make accurate predictions, and as of now will help our advertisers to go beyond human capabilities to reach better results, while being even more hands off. I’m so proud of our algorithm teams for working hard to make our advertisers, publishers and open web successful.”

     

  • Will use its platform to drive engagement and increase revenue growth

    Asianet News Media & Entertainment partners with Taboola

    By Our Staff

     

    Taboola, a global leader in powering recommendations for the open web,  has announced an exclusive partnership with Asianet News Media & Entertainment Private Limited. Under the partnership, Asianet News will use Taboola to maximise traffic, and increase audience engagement and monetization.

     

    Said Samarth Sharma, Chief Business Officer, Asianet News Media and Entertainment: “Under our partnership with Taboola, we aim to leverage their platform to increase audience engagement, product experience and revenue. We are confident that this partnership will help us better engage with our readers across all languages more effectively and scale.”

     

    Added Adam Singolda, CEO and founder, Taboola: “We are excited to bring content recommendations, discovery and insights to Asianet’s large readership. Our technology and their scale unlocks new ways for readers to engage, while giving Asianet insights that can inform effective editorial decisions.”

     

  • Taboola launches Creative Shop for ads

    By A Correspondent

     

    Taboola has announced the introduction of The Tabool Creative Shop, a worldwide programme to help brands and media agencies execute and optimise advertising campaigns that run on its network. More than 200 brands and their media agencies across retail, CPG, automotive, financial services, and e-commerce categories have chosen the Creative Shop to significantly boost click through rates (CTR), ad viewability, return on ad spend (ROAS), and more.

     

    Said Adam Singolda, CEO, Taboola: “Testing, leaning and continually improving advertising performance is more important now than ever before. The Taboola Creative Shop is unique because it taps more than 13 years of our expertise in connecting brands with consumers to drive awareness, sales, or any metric that matters most to them. We’ve learned that consumer response to every element of an ad differs significantly over time and across marketing channels. We’re dedicated to helping brands increase their results by utilizing our deep expertise and large historical dataset.”

     

     

  • The partnership, notes a communique, has already helped The Hindu increase its revenue by 34% year-on-year and increase Click Through Rate (CTR) by 55%

    Hindu partners Taboola

    By A Correspondent

     

    Leading digital player Taboola has announced an exclusive partnership with The Hindu. The partnership will see The Hindu using Taboola’s discovery platform across all of its regional sites on mobile and web to maximise traffic, and increase audience engagement and monetisation.  The partnership, notes a communique, has already helped The Hindu increase its revenue by 34% year-on-year and increase Click Through Rate (CTR) by 55%.

     

    Said Pradeep Gairola, VP & Business Head – Digital at The Hindu: “Our partnership with Taboola has been great, and we’re impressed with the value they have been able to add in terms of user engagement, product experience and revenue. We appreciate the team at Taboola for being so agile & proactive in nurturing this relationship & helping us reach our goals.”

     

     

  • Notices surge in number of daily readers for topics related to Arts/Entertainment, Careers, and Government/Politics

    Taboola releases Topic Insights Readership Trends for publishers

    By A Correspondent

     

    Taboola has released readership trends for most read topics in the past one-month period (March 9 – April 10, 2020) for India and across the Asia Pacific region. The Taboola network sees a surge in traffic around subjects related to health, food, technology, health and skincare.

     

    Some of the key insights revealed from the readership trends include:

    Taboola Publishers network in India shows that number of daily readers have been up for Arts/Entertainment, Careers, and Government / Politics. Average daily reading time spent (in minutes) has gone up across various topics, suggesting that in India, more people are spending more time on the open web.

    Immunity-boosting foods: Page view traffic to articles about how to boost immunity, and recipes involving turmeric have seen a huge increase in traffic during the current pandemic. The Taboola Network recorded 5.6 mn page views about stories related to how to boost immunity, health benefits of turmeric and recipes for immunity-boosting foods.

    Health: Skin care and hair care have seen an increase in page views. Maintaining healthy hair and skin has become a growing concern as hair salons close and people are washing their hands for longer periods of time. The Taboola Network recorded a 56 per cent increase in page views about skincare.

    Online Gaming: Page view traffic to articles about popular game PUBG Mobile increased 48 per cent during this period. The Taboola Network recorded 2.3 mn page views about stories related to this topic.

    Food Delivery Services: News stories about food delivery services have seen a surge in page views since the country is in lockdown. The Taboola Network recorded 800 per cent increase in page views about food and delivery services.

    Notes a communique: “Data from Taboola newsroom identifies topics and news categories which have seen an increase in page view traffic for the past 30 days. This data comes from the wide network of news publishers Taboola works with in various countries.”

     

     

  • India sees surge in readership of local news and government related news during the Corona Virus pandemic

    Taboola report highlights readership gains made by media firms

    By A Correspondent

     

    Taboola, the discovery platform has released findings of its ‘Moments of Next’ research series with Nielsen. The findings reveal the shift in online news readership and content consumption pattern of consumers as it relates to Covid-19.

     

    Larger online audiences on publisher news sites:

    Since the WHO declared coronavirus a pandemic, Taboola readership data shows that news publishers have seen an uptick in traffic and engagement with content across the board, including an 8 per cent increase in unique readers, 14 per cent increase in page views and 25 per cent increase in time on page.

     

    News readership spikes in different categories:

    Globally, when looking at news readership over the past two weeks compared to the previous 10 weeks, we found large increases in the amount of time spent reading in Local news (63 per cent), Government and politics (62 per cent), Business (59 per cent), Technology (46 per cent), Lifestyle (31 per cent), Entertainment (18 per cent), Gaming (11 per cent)

     

    Consumers open to ads, as long as ads appear on trusted sources:

    In a new survey of 1,000 people about what they trust more in times of coronavirus, 4x more people trust advertisements on news sites compared to ads on social media websites.

     

    Consumers are more open to ads in certain mindsets:

    In general, the top moments where people admit to being open to information, including advertisements (their ‘Moment of Next’) are:

    Before going to sleep (31 per cent)

    Taking a break from work (17.5 per cent)

    In the bathroom (16 per cent)

     

     

  • The opening of fourth global support centre and new offices in India’s tech centre mark rapid growth in the region

    Taboola expands reach across India

    By A Correspondent

     

    Taboola announced its expansion plans in India by opening up new offices in Cyber City, Gurugram, a new sales centre in Mumbai, and actively hiring 80 employees, to support the company’s operations in India and globally.

     

    The expansion follows the signing and renewing of partnership agreements with publishers including  Indian Express, The Hindu, Zee Media, NDTV, India Today Group, Times Now, MSN, IndiaTV, ABP and Dinamalar.

     

    “At Taboola, publishers come first,” said Kalli Purie, Vice Chairperson, India Today Group. “What I really like about Taboola is that they come in and work as partners, not suppliers or vendors. Once they were partners they were in our Newsroom working closely with us, always sharing what they are building and how we can use it. Taboola feels embedded in our Newsroom and that’s a great way to run a partnership.”

     

    Added Adam Singolda, CEO and Founder at Taboola:  “We are excited to be opening our fourth global support centre in India and tripling our workforce here having developed in the country with tremendous speed. We are confident that expanding our teams on the ground here will foster the strong relationships we’ve built with powerful publications in India over the past two years and will continue long into the future helping drive their engagement, revenue, and audience growth while developing new partnerships with brands to help them drive awareness and traffic.”