MxMIndia

Tag: Sunil Kataria

  • Conceptualised by Lowe Lintas, Lal Hit’s film latches on to the monthly cleaning routine of a home maker

    Godrej Lal Hit’s new ad film empowers homemakers to fight cockroach menace

    By A Correspondent

     

    Godrej Lal Hit has unveiled a new ad film focusing on the Indian homemaker’s monthly kitchen cleaning regime and how Lal Hit is a preventive solution against cockroach infestation.

     

    Conceptualised by Lowe Lintas, Lal HIT’s film latches on to the monthly cleaning routine of a home maker.

     

    Sharing his thoughts on the digital film, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL), said: “An Indian homemaker is committed to provide a safe and healthy home environment for her family. Among other places within the house, the kitchen is one of the most sacred areas where she follows a regular cleaning regime. Every homemaker dreams of a kitchen area which is hygienic and free of pests like cockroaches. Through this film, Lal HIT lives up to this dream of housewives and ensures cockroach-free home spaces including kitchen. With its fresh fragrance, Lal HIT ensures no space or corner in the kitchen is ignored where cockroaches can breed and multiply.”

     

    Added Shantanu Sapre, Executive Director, Lowe Lintas: “Lal HIT being the leader in the roach solutions category, the onus is on us to educate people on its relevance beyond SOS usage, that it predominantly sees. The communication objective was sharply defined to build regimen and provide people with occasions of product usage. The 15-sec film developed by the team, seamlessly integrates Lal HIT into the existing regimen by compelling homemakers to question their monthly cleaning process, because despite all their efforts, cockroaches still show up.”

     

     

  • The film has been conceptualised by Creativeland Asia

    Godrej Aer Pocket ensures happy bathrooms via digi film

    By A Correspondent

     

    Godrej aer Pocket has unveiled a new digital campaign in which it builds on to the idea of happy bathrooms. This campaign emphasises how during monsoons the moist and damp smell in the bathrooms can lead to an unpleasant experience in the morning.

     

    Conceptualised by Creativeland Asia, the film takes a fun and quirky route to decipher the morning struggle that one goes through if the bathroom is not smelling fresh and fragrant.

     

    On the new digital film, Sunil Kataria, CEO  India and SAARC, Godrej Consumer Products Ltd, said: “It takes a lot of effort to keep homes smell fresh all the time especially during monsoons. Waking up to a smelling room or bathroom can be daunting.  A pleasant fragrance at the beginning of one’s day is likely to set a tone for a happier day ahead. This is where Godrej aer Pocket comes in, to give consumers a fragrant start to their day. We truly believe in creating happy bathrooms and happy homes for our consumers and hope this changes their bathroom experience forever and for the better.”

     

    Added Anu Joseph, Chief Creative Officer, Creativeland Asia: “We wanted to create a fun and quirky piece of communication for this unique product. The thought was very simple; a great start to the day can actually set the right tone for the rest of the day. Hence this fun rap that actually highlights the unpleasant smell of dampness during monsoons in an engaging way.”

     

     

  • The film has been conceptualised by Ogilvy

    Godrej Hit unveils new film to promote Platelet Donor Community

    By A Correspondent

     

    Godrej Hit released a new digital film to raise awareness on the Platelet Donor helpline. Speaking on the film conceptualised by Ogilvy India, Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products Ltd, said: ‘’Dengue has emerged as a serious threat to public health in India causing loss of life. While people are aware that mosquito bites causes dengue they are unaware of the curative measures, especially awareness about platelets is abysmally low across the country. Hence brand HIT, in-line with its efforts to fight dengue through various means, has taken up this responsibility to ensure that not a single life is lost due to unavailability of platelets. In order to ensure that, the brand built India’s first online platelet donor community to save lives of critical dengue patients. This helpline helps dengue patients find donors from a base of 1.25 lakh registered donor across 6 cities in India. Our aim is to shift consumer attitude and behavior from lack of awareness and apathy to awareness and registration as platelet donors.’’

     

    Added George Kovoor, Group Creative Director, Ogilvy Mumbai, on the film: “The Platelet Donor helpline reinforces Godrej HIT’s commitment to fight dengue. It has already saved many lives. This film is based on a true story of one such family. The film beautifully captures the emotion of a mother whose son was saved thanks to the helpline. And in turn make people aware of the helpline which they can access easily when in need of platelets.”

     

     

  • Series of contextual digital films launched across platforms to drive awareness

    Godrej Aer Twist unveils #TwistZarooriHai campaign

    By A Correspondent

     

    Godrej Aer Twist has unveiled its new campaign #TwistZarooriHai. Through this campaign, the brand aims to build awareness through a series of digital films with contextual messaging during the cricket season.

     

    Conceptualised by Creativeland Asia, the digital films centre around two cricket-struck fans and one Godrej Aer Twist, in a car.

     

    Speaking on the digital campaign, Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products said: “Cricket is the most sought after sport in India. Today, national and global cricket tournaments are seeing ever increasing growth in terms of viewership and engagement with the audience.  Be it on television or digital platforms streaming matches, cricket brings together people who form our target audience. #TwistZarooriHai digital films highlight Godrej Aer Twist as an integral part of people’s lives using the cricket context. Today, Godrej Aer Twist is a market leader in the car freshener category. Through contextual campaigns like these, we aim to increase category penetration by driving relevance for car fresheners.”

     

    Commenting on the campaign, Anu Joseph, Chief Creative Officer, Creativeland Asia Group said: “Godrej Aer has always had a certain quirk in its communication, and is constantly looking for topics that are relevant to its TG, to be associated with. Cricket is going to be the most talked about subject for the next few months. And Aer has found for itself a way to enter the conversation in its quirky, unabashed manner.”

     

     

  • There is a urgent need for powers that be across the media ecosystem to get cracking on achieving a robust third-party measurement system for digital.

    1 Minute View: We can’t let anyone derail digital measurement

    1 Minute ViewKudos to Niraj Sharma of Best Media Info for bringing to the fore the issues of the delay in the functioning of the third party digital measurement (link: https://bestmediainfo.com/2019/01/commentary-ekam-stuck-is-isa-hand-in-glove-with-google-and-nielsen/).

    In his comment, Sharma has made serious allegations about the role of Google and the Indian Society of Advertisers (ISA). “ISA is not able to understand Google’s game, which is not playing the ball in a true manner. Why does ISA not understand that it should be independent third-party measurement and that Google’s measurement is not independent? Is this because ISA is hand in glove with Nielsen globally as it has some old deals with Nielsen?”

    MxMIndia has reached out to the ISA Chairman Sunil Kataria through his office and is awaiting his response.

    Meanwhile, there is a urgent need for powers that be across the media ecosystem to get cracking on achieving a robust third-party measurement system for digital. Soonest.

     

  • The TVC highlights Kala Hit’s Lime Fresh fragrance variant and how it kills mosquitoes

    Lowe Lintas executes brand campaign for Godrej Kala Hit

    By A Correspondent

     

    Godrej Hit has unveiled a new campaign for mosquito repellent Kala Hit.

     

    Sharing his thoughts on the TVC, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Limited, said: “Kala Hit is the undisputed leader in the home insecticide aerosol segment. Lime fresh fragrance is a key offering from Kala HIT, added to our portfolio in 2015. Killing dangerous mosquitoes hiding in every corner of the house and pleasant fragrance are the dual benefits people can derive from this aerosol variant. The TVC successfully highlights Kala Hit lime fresh as a convenient solution for households.”

     

    Added Arun Iyer, Chairman and CCO, Lowe Lintas: “The brief was simple, but two fold – We had to continue building relevance for the Aerosol format by educating people about the dangerous mosquitoes hiding in corners and also land the new news about Lime Fragrance. The film beautifully captures both these key messages in a humorous way, which has been core to the brand DNA.”

     

     

  • Kataria has led the ISA over the past two years

    ISA elects Sunil Kataria as Chairman

    By A Correspondent

     

    Sunil Kataria, Chief Executive Officer, India and SAARC, Godrej Consumer Products Limited, was elected Chairman of the Indian Society of Advertisers. Kataria has led the society over the past two years.

     

    On his election for third consecutive term as the Chairman of the ISA, Kataria said: “In our journey towards creating further value proposition for the ISA in the industry, the focus will be to make this unique body future-ready. We will work to support the advertisers in navigating the fast evolving digital environment.  We will continue to strengthen our relationship with fraternity organisations in the industry and the members of the ISA. I look forward to having continuous support of all members towards adding value from all relevant perspectives.”

     

    Other members of the Executive Council are:

    Atul Agrawal, Senior Vice President – Corporate Brand and Marketing, Tata Services Limited; Anuradha Aggarwal, Chief Marketing Officer, Marico Limited; Abraham Mathew Alapatt, President & Group Head – Marketing, Service Quality, Value Added Services & Innovation, Thomas Cook (India) Limited; Narendra Ambwani, Director, Agro Tech Foods Limited; Siddhartha Banerjee, Executive Vice President – Marketing, Vodafone India Limited; JC Chopra, Advisor, Anant Healthcare Technology Solutions (P) Ltd.; Ravi A. Desai, Head, Brand & Mass Marketing, Amazon Seller Services Pvt. Ltd.; Paulomi Dhawan, Strategic Adviser, Raymond Limited; Abhishek Desai, Director Marketing Operations, Procter & Gamble Hygiene and Health Care Limited; ChandruKalro, Managing Director, TTK Prestige Limited; Sandeep Kaul, Divisional Chief Executive – India Tobacco Division, ITC Limited; Sandeep Kohli, Executive Director – Personal Care, Hindustan Unilever Limited; Beena Koshy, Executive Vice President & Head – Exports, Bajaj Electrical Limited; Bharat V. Patel, Independent Director, Aditya Birla Sun Life AMC Ltd.; Anil Viswanathan, Director Marketing Chocolate, India, Mondelez India Foods Pvt. Ltd.; Ramakrishnan Ramamurthi, Chief Executive, Polycab Wires Pvt. Ltd.; Deepika Sabharwal Tewari, Associate Vice President, Jewellery – Titan Company Limited; Amit Tiwari, Vice President – Marketing, Havells India Ltd and last only because the names are in alphabetical order of the last names: Brahm Vasudeva, Chairman, Hawkins Cookers Limited.

  • New ad campaign conceptualised by Creativeland Asia

    Godrej Aer Pocket shows how to get a fragrant start every day

    By A Correspondent

     

    Godrej Aer Pocket has unveiled a new campaign which emphasizes that Godrej Aer Pocket keep bathrooms happy through its unique fragrances, right from morning. This leads to happiness of the consumers throughout the day.The campaign has been conceptualised by Creativeland Asia.

     

    Speaking on the new TVC, Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products Ltd said: “At Godrej, our endeavour has been to make the lives of consumers brighter and better. Godrej Aer Pocket is one such unique offering which successfully combines fragrances, technology and smart design. Places within homes such as bathrooms can lead to a happier day just because of the way they smell. Happy Bathrooms film, created by Creativeland Asia, will be instrumental in conveying this message to our consumers.”

     

    Added Anu Joseph, Chief Creative Officer, Creativeland Asia Group: “We all know what a great start to the day can do to the rest of the day. A great bathroom experience pretty much guarantees that every morning. The film is a fun expression of that truth.”

     

     

  • The ad campaign conceptualised by J Walter Thompson (JWT) India

    Goodknight Cool Gel launches new ad campaign

    By A Correspondent

     

    Goodknight Cool Gel has launched a new television commercial which is a parody on a popular old Hindi song – Hai re Hai.The ad campaign is conceptualised by J Walter Thompson (JWT) India

     

    Speaking on the ad campaign, Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products Ltd (GCPL) said, “Goodknight is a brand that has its focus on consumers bases not only in metro cities, but also smaller towns in India. We have cost effective and efficient solutions for the mosquito menace for all our consumers. Brand Goodknight has always understood mothers and their struggle to protect their families from the mosquito menace. The new ad film aptly captures this emotion.”

     

    Added Rajesh Gangwani, Managing Partner J. Walter Thompson, Mumbai: “The campaign is targeted towards semi-urban and rural consumers who normally sleep outdoors/open air during warm summer nights. The key benefit that we wanted to propagate is that unlike other mosquito repellent creams, our product contains Aloe Vera gel which is non-sticky & has a cooling sensation. The communication is crafted keeping in mind the rural sensibilities and is delivered through an engaging & catchy sing song between the family members.”

     

     

  • In keeping with the spirit of transparency, BARC India deemed it essential to highlight a few points to its stakeholder community

    BARC issues statement on inadequate claims made by subscribers

    By A Correspondent

     

    It is fashionable for the world to throw stones at measurement agencies. It happened for years with LV Krishnan’s TAM, it happened with MRUC for IRS and now the knives are being chucked at Broadcast Audience Research Council India (BARC India). BARC has received feedback from its subscribers regarding certain malicious, baseless and inaccurate statements made in public regarding its operations and organisation structure. And hence the joint industry body has highlighted a few points that all and sundry (or the other way round) need to take note of.

     

    Here goes:

    “Being an industry body promoted by IBF, ISA and AAAI, BARC India Is neither owned by any broadcaster/advertiser/agency, nor controlled by any single company. Therefore, the question of undue influence of any single entity on BARC India’s operations does not arise. It has a strict governance structure as laid down in its Articles of Association, which ensures its arm’s length relationship with all stakeholders.

     

    IBF President, Punit Goenka said, “We take pride in saying that BARC India works in an extremely transparent and neutral environment. Its data adds immense value to industry, and we would encourage and support it to remain focused on the great work its team does, and not get detracted by false statements and unattributed innuendos. BARC India has established a measurement system at par with international standards, which should be a matter of pride for the industry.”

     

    BARC India’s systems and processes have been accepted by industry, and also lauded in global forums. The robustness and credibility of BARC India’s data is further testified by regular audit of its processes by reputed international firms like Ernst & Young and CESP. With a sample size of 135,000 individuals across the nation, BARC India operates the largest TV sample/panel in the world – much larger than the US TV sample of 90,000.

     

    Sunil Kataria, Chairman of the Indian Society of Advertisers added, “BARC India has provided industry with something it has been seeking – a robust and state-of-the-art measurement system that reports all India TV viewership with a high degree of fidelity. BARC India data helps advertisers reach and understand consumers even in the most remote and unexplored areas. It enables the Rs. 25000 crore advertising industry to take informed decisions since the data is truly representative of ground reality.”

     

    President of Advertising Agencies Association India (AAAI), and BARC India Chairman Nakul Chopra said, “I am dismayed to see these incorrect and baseless remarks that have been made with no facts to support them at all. That too against the sanctity of a body set up jointly by the industry in the best interest of all stakeholders. BARC India should in fact be applauded as a shining example of how an entire eco system has come together to create a world class measurement system that is one of its kind. It should be applauded as in these positive and progressive times it provides essential and reliable data that is powering many industries make better decisions towards economic growth.”

     

    Hmmm. Guess BARC should’ve also added a statement from the Bad Losers Society of India. Or the Nutcases Association of New Delhi.

     

     

  • Film has been conceptualised by Creativeland Asia

    Godrej Protekt highlights #HandWashConfessions in latest campaign

    By A Correspondent

     

    Godrej Protekt, a range of hand hygiene products from Godrej Consumer Products Limited, launched a new digital film titled #HandwashConfessions conceptualised by Creativeland Asia.

     

    Talking about the initiative, Sunil Kataria, Business Head, India & SAARC, Godrej Consumer Products Ltd. said: “Nowadays kids have a mind of their own and getting them to do anything against their will is a real task. But you can definitely imbibe the spirit and importance of hand hygiene, hence this ‘Global Handwashing Day’ we took it upon ourselves to start a movement to motivate children to adapt a sanitation process that will ensure happy and clean hands. We have launched a fun digital film based on children confessions that will connect with the kids and at the same time encourage them to wash hands regularly.”

     

    Added Anu Joseph, Chief Creative Officer, Creativeland Asia: “Kids don’t really like washing their hands. Unless someone comes along and gives them a perspective that convinces them to. With this campaign, Godrej Protekt renews its commitment to making handwashing a fun habit for kids.”

  • Sunil, has led the Society in the past year to newer heights drawing support from his colleagues in the Executive Council, members and all fraternity entities

    Sunil Kataria appointed Chairman of The Indian Society of Advertisers

     

    The newly elected Executive Council of the Indian Society of Advertisers (ISA) met on September 15 and re-elected Sunil Kataria, Business Head – India and SAARC, Godrej Consumer Products Limited as Chairman of the ISA.

     

    On his election for second consecutive term as the Chairman of the ISA, Kataria said: “We would create further value proposition to the ISA’s ascending status in the industry.  We would nurture the partnerships that we have built over decades and deliver incremental benefits to the advertisers and other stake holders. I am confident that the advertiser community would have greater times ahead. I look forward to having continuous support of all members towards adding value to the unique status of the ISA in this country.”

     

    Other members of the Executive Council include: Atul Agrawal, Senior Vice President – Corporate Affairs, Group Corporate Communications, Tata Services Limited; Anuradha Aggarwal, Chief Marketing Officer, Marico Limited; Abraham Mathew Alapatt, President & Group Head-Marketing, Service Quality, Financial Services & Innovation, Thomas Cook (India) Limited; Narendra Ambwani, Director, Agro Tech Foods Limited; Siddhartha Banerjee, Executive Vice President – Marketing, Vodafone India Limited; Ajoy H. Chawla, Sr. Vice President, Chief Strategy Officer, Titan Company Limited; J. C. Chopra, Advisor, Anant Healthcare Technology Solutions (P) Ltd.; Ravi A. Desai, Director, Brand & Mass Marketing, Amazon Seller Services Pvt. Ltd.; Paulomi Dhawan, Strategic  Advisor, Raymond Limited; Sonali Dhawan, Marketing  Director, Procter & Gamble Hygiene and Health Care Limited; Chandru Kalro, Managing Director, TTK Prestige Limited; Sandeep Kaul, Divisional Chief Executive – India Tobacco Division, ITC Limited; Sandeep Kohli, Executive Director – Personal Care, Hindustan Unilever Limited; Beena Koshy, Executive Vice President, Exports, Bajaj Electrical Limited; Bharat V. Patel, Independent Director, Aditya Birla Sun Life Asset Management Company Ltd.; Prashant Peres, Director Marketing Chocolate, India, Mondelez India Foods Private Limited; Ramakrishnan Ramamurthi, Vice Chairman, Joint MD & Group CEO, Polycab Wires Pvt. Ltd.; Amit Tiwari, Vice President – marketing, Havells India Ltd.; Brahm Vasudeva, Chairman, Hawkins Cookers Limited