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Tag: Sunil Kataria

  • The TVC is conceptualised by Wunderman Thompson, Mumbai

    Godrej Ezee unveils new TVC

    By A Correspondent

     

    Godrej Ezee unveiled a new TVC conceptualised by Wunderman Thompson, Mumbai.

     

    Said Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL): “Godrej Ezee has always stood for gentle cleaning and caring of winter wear. With this new TVC, we wish to reinforce that the texture of winter wear is different and more delicate from regular clothes. Hence, usage of Ezee is a must to achieve that special care and cleansing for them, without damaging the delicate fibre.”

     

    Added Steve Priya, VPs and Executive Creative Directors, Wunderman Thompson Mumbai: “While you use the appropriate winter specialists when it comes to skincare or appliances or the clothes you wear, why make a compromise while choosing the right detergent for your woolens?  Ezee unlike others is a true specialist without which your woolens will be unprepared for the winter!”

     

     

  • Conceptualised by Wunderman Thompson, the film embraces our young ones for their aptitude, advance thinking and courageous nature

    Goodknight’s new TVC campaign on C-Day

    By A Correspondent

     

    Godrej Consumer Products’ Goodknight has unveiled a new TVC to commemorate Children’s Day. Conceptualised by Wunderman Thompson, the film embraces our young ones for their aptitude, advance thinking and courageous nature.

     

    Sharing his thoughts on the new film, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL), said: “The TVC campaign highlights that today’s children are the protectors of tomorrow. They are courageous, smart and technology adopters. We are also drawing a parallel with Goodknight Gold Flash as it resembles these qualities. Goodknight Gold Flash is India’s most powerful liquid vapouriser, offering an advanced level of protection.  The product comes with normal and flash mode, backed by a unique chip-based technology which switches between these modes automatically. The flash vapours and an improved machine ensure the elimination of mosquitoes from all hidden corners.”

     

    Added Steve Priya, VPs & Executive Creative Directors, Wunderman Thompson: “A fearless new generation is our vision for the future. In the now, children are displaying an amazing maturity, awareness and depth. What’s surprising is that they don’t see themselves as someone to be protected. In many instances, they watch out for and take care of their parents, elders or siblings. It’s this protective instinct and spirit that we’re celebrating this Children’s Day that also happens to be on the same day as Diwali.

     

     

  • The film has been conceptualised by Lowe Lintas

    Godrej Lal Hit’s new digital film

    By A Correspondent

     

    Insecticide brand Godrej Hit has unveiled a new festive digital film for Lal Hit, the brand’s offering to kill cockroaches. Conceptualised by Lowe Lintas, the film captures the current sense of anticipation around festive fervour in the country.

     

    Speaking on the film, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL), said: “2020 will witness an inherently ‘indoor’ festive season, but that will in no way dampen the festive spirits. We want to remind everyone how even though this year’s festivities will be on a smaller-scale with our immediate family, we will enjoy it in our own unique yet endearing way.”

     

    Added Amar Singh, Regional Creative Officer, Lowe Lintas: “Diwali 2020 is unlike any that we have experienced or are likely to experience in our lifetimes. And after everything we have been through in this trying period, each one of us deserves to celebrate it. Conceived by Rajat Dawar and Vishal Bagade, this film aims to capture this sentiment. And is a wish for all of us to have a Super HIT Diwali from a brand that ensures we are always safe and protected in our homes.”

     

     

  • The TVC is conceptualised by conceptualized by Creativeland Asia

    Godrej Expert Rich Creme introduces brand campaign

    By A Correspondent

     

    Godrej Expert Rich Crème from Godrej Consumer Products Limited, has unveiled a fashion range with three shades – Molten Gold, Copper Brown and Cherry Red for the West Bengal market. To promote the new range in ongoing festive season in Bengal, the brand has unveiled a new campaign with a new TVC. With the start of the festive season with Durga Puja going upto Diwali, the brand decided to launch Godrej Expert Rich Crème Fashion range exclusively in West Bengal.

     

    Conceptualised by Creativeland Asia, the film opens with actress Nusrat Jahan and a friend prepping for a party.

     

    Speaking about the brand campaign, Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products (GCPL), said: “West Bengal is an important market for Godrej Expert Rich Crème. Festivities have commenced with occasions like Durga Puja. Thus, to delight our consumers during the festive season, we have launched our new Fashion Range exclusively in the state. The new TVC communicates how Godrej Expert Rich Crème Fashion shades provide easy solutions for a fashionable festive hair makeover. The three new shades are experimental, trendy and a much-needed change from the usual palette of blacks and browns. With the launch of new Fashion range, we are making the brand more contemporary and relevant with today’s lifestyle while infusing a youthful appeal.” a complete makeover at home with high quality and nourishing crème hair colour.

     

     

  • It has been conceptualised by Creativeland Asia

    Godrej No 1 unveils new TVC

    By A Correspondent

     

    Godrej No 1 from Godrej Consumer Products Limited (GCPL) has unveiled its latest TVC for its sandal and turmeric variant. It has been conceptualised by Creativeland Asia.

     

    Speaking about the campaign, Sunil Kataria CEO – India and SAARC, Godrej Consumer Products Limited (GCPL) said: “Today, Godrej No. 1 is amongst the highest-selling soap brand, committed to offer the best bathing experience. Godrej No.1 offers ‘nature’s way to beauty’ with carefully chosen natural ingredients. Our new TVC campaign is to further build Godrej No. 1 as a beauty brand that helps in enhancing the natural beauty with Sandal, Turmeric and ¾ natural ingredients. Conceptualized in the current context, the TVC emphasizes that one can achieve natural beauty and skin care in the simplest way with Godrej No.1 while dealing with work and personal life commitments.”

     

    Added Anu Joseph, Chief Creative Officer, Creativeland Asia, on the new TVC: “For women who are busy juggling between work and home, the bath is often the only beauty regimen. And the soap is the only beauty product they use. Godrej No.1, made of 3/4 natural ingredients, is their ally, promising the ultimate sign of beauty – glowing skin. This film continues the legacy of stories the brand has told over the years. It’s a story of love. A story of a mesmerized husband wanting to know what keeps his wife glowingly beautiful despite all the work she does. Our earlier stories depicted women who were busy with chores at home. This time around, we’ve reflected the fact that a large number of women are also going to work or running their own small businesses, etc., while also managing the home.”

     

     

  • This is Kataria’s fifth consecutive term as Chairman of the ISA

    Indian Society of Advertisers (ISA) re-elects Sunil Kataria as the Chairman

    By A Correspondent

     

    Sunil Kataria

    Sunil Kataria, Chief Executive Officer, India and SAARC, Godrej Consumer Products Limited, was re-elected Chairman of the Indian Society of Advertisers (ISA). Kataria has has led the ISA over the past four years..The newly elected Executive Council met on September 21, 2020.

     

    On his election for the fifth consecutive term as the Chairman of the ISA, Sunil said, “In our journey towards creating greater value proposition for the ISA in the industry, the focus will be to make this unique body future ready for the new normal that is emerging around us and to provide value added support to our members. With the digital advertising having ascended as second only to TV and growing even further, our endeavour this year would be take forward our efforts in the area of digital measurement .The ISA has plans ahead to work with BARC to create a Multimedia Measurement that can be implemented very soon. We heartily thank all fraternity organisations for their strong partnering and this will surely help us accomplish new milestones. I also acknowledge the continuing support by our members in all our endeavours.”

     

    Other members of the Executive Council are:

    :: Atul Agrawal, Senior Vice President – Corporate Brand and Marketing,Tata Services Limited

    :: Abraham Mathew Alapatt, President & Group Head-Marketing, Service Quality Financial Services & Innovation, Thomas Cook (India) Limited

    :: Narendra Ambwani, Director, Agro Tech Foods Limited

    :: Ravi A. Desai, Director, Mass & Brand Mktg International, Amazon Seller Services Pvt. Ltd.

    :: Paulomi Dhawan, Independent Director, Whistling Woods International Ltd.

    :: Girish Kalyanaraman, Senior Director Brand Operations, Procter & Gamble Hygiene and Health Care Limited

    :: Chandru Kalro, Managing Director, TTK Prestige Limited

    :: Sandeep Kaul, Divisional Chief Executive – India Tobacco Division, ITC Limited

    :: Bharat V. Patel, Independent Director, Aditya Birla Sun Life AMC Ltd.

    :: Ramakrishnan Ramamurthi, Adviser J. K. Enterprises

    :: Amit Tiwari, Vice President – Marketing, Havells India Ltd.

    :: Subhadip Dutta Choudhury, Chairman of the Board of Directors and Chief Executive Officer, Hawkins Cookers Limited

    :: Anuj Poddar, Executive Director, Bajaj Electricals Limited

    :: Ram Raghavan, Managing Director, Colgate-Palmolive (India) Limited

    :: Gauravjeet Singh, General Manager – Media Services (South Asia) Media, Hindustan Unilever Limited

    :: Sanjeev Handa, Sr. V. P.  Corporate Communications, Maruti Suzuki India Limited

     

     

  • The film has been conceived by Creativeland Asia

    Godrej Consumer Products unveils new TVC for Cinthol Original

    By A Correspondent

     

    Sharing his thoughts on the new film, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL), said: “Cinthol is among the iconic brands that we have at Godrej Consumer and the Cinthol Original soap enjoys a very strong affinity with its consumers in South India. 2020 has made market innovations happen at a rapid speed, made us reinvent our strategies, shoot campaigns at home, be more agile and execute new product launches within months. With this new and improved approach, we wanted to come out with something that would help connect with our stakeholders in a meaningful manner, so, for this new TVC, we have re-defined protection which is the core brand value. The film helps to convey the brand’s core proposition and we are optimistic that our audience will enjoy it too.”

     

    Added Anu Joseph, Chief Creative Officer, Creativeland Asia: “Amidst the pandemic situation, there are so many frontliners who are putting society over self. This Cinthol Original ad narrates the story of Doctor Amma and her journalist daughter, both frontliners. The daughter assuages the mother’s concern of her protection by telling her that she follows her mother’s advice of putting society over self and protecting her skin with Cinthol. The ad carries forward Cinthol’s legacy of being a doctor recommended brand, while at the same time paying a tribute to the workers on the frontline.”

     

     

  • The film gives an all-new take on experiencing adventures indoors

    Cinthol launches new TVC

    By A Correspondent

     

    In a new TVC, Cinthol Cool and Cinthol Lime Fresh have launched a reprised version of the ‘Alive is Awesome’ campaign which started in 2012. The film has been conceptualised by Creativeland Asia and produced by Nirvana Films.

     

    Sharing his thoughts on the new film, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL), said: “Cinthol is among the iconic brands that we have at Godrej Consumer that enjoys a very strong affinity with its consumers pan India.  2020 has made market innovations happen at a rapid speed, made us reinvent our strategies, shoot campaigns at home, be more agile and execute new product launches within months. With this new and improved approach, we wanted to come out with something that would help connect with our stakeholders in a meaningful manner, so we decided to recreate one of our most successful films from the past with a touch of the topical sentiments. This new film on Cinthol Lime and Cinthol Cool conveys the brand’s core proposition relevant to the current times and we are optimistic that our audience will enjoy them too.”

     

    Added Anu Joseph, Chief Creative Officer, Creativeland Asia: “Cinthol’s philosophy of Alive is Awesome is built on enjoying every moment to its fullest. Alive bathing experiences in the outdoors is at the core of brand. In this pandemic situation, travel and adventure aren’t feasible. But, Cinthol, with its refreshing range of Lime and Cool soaps, promises you to bring alive that experience in your shower. That’s what this film, which is also a throwback to Cinthol’s iconic 2012 ad, communicates.”

     

     

  • It is an extension of the Suraksha Salon Programme

    Godrej Professional on salons are now #hairforyou

    By A Correspondent

     

    Godrej Professional, a brand with products in hair colour, care, styling and keratin from Godrej Consumer Products Limited (GCPL), launched its #hairforyou campaign as an extension to the Suraksha Salon Programme, with the objective of helping the Indian salon industry get back on its feet and reinstate customer confidence to visit salons.

     

    Said Sunil Kataria CEO – India and SAARC, Godrej Consumer Products Limited (GCPL): “Godrej Professional always endeavours to support the Indian salon industry and with the imposition of the lockdown, the beauty establishments suffered with no business. Now, we wanted to communicate how salon establishments are ready to welcome customers once again with a revived importance of hygiene. Through this initiative, Godrej Professional aimed to show that hair care no longer needs to be neglected and that with the right safety measures in place, clients can have an immersive salon experience.”

     

     

  • The campaign was conceptualised by Digitas India

    Goodknight launches ‘Rakshak Ki Rakhi’ for frontline heroes

    By A Correspondent

     

    Goodknight, the mosquito repellent brand, took on an initiative to protect frontline heroes in the battle against Covid-19. Conceptualised by Digitas India, ‘Rakshak Ki Rakhi’ was a special rakhi made by kids with Goodknight Patches that offered active protection from mosquitoes.

     

    Commenting about the initiative, Mark Mcdonald, Executive Vice President and Head of Creative, Digitas India said:  “Our frontline heroes have been out there protecting us day in and day out. When we realized the added risks the monsoon poses to them, in the form of mosquito-borne diseases, we wanted to do our part to protect them. That was the genesis of the idea and the Rakhi – one of the most powerful symbols of protection – was the perfect way to do it. It’s a lovely initiative that’s true to brand GoodKnight’s ethos, and uses the product in a unique way. Needless to say, it’s extremely gratifying to play a small part in protecting the heroes who’re out there protecting us.”

     

    Speaking about the initiative, Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products Limited (GCPL), said: “We salute the unwavering spirit of the front-line workers to serve the country during these testing times. As these warriors ensure people are protected and cared for, we thought of doing our bit by protecting them from mosquitoes. We did this on Raksha Bandhan, an annual ceremony symbolising the bond of protection, and effectively used Goodknight mosquito repellent patches. We reached out to doctors, policemen, and healthcare workers with a one-of-a-kind ‘Rakshak Ki Rakhi’ featuring Goodknight patches along with a special message extending our appreciation and gratitude.”

     

     

  • Kick-starts #ProtektIndiaMovement campaign with a digital anthem

    Godrej Protekt urges citizens to join #ProtektIndiaMovement

    By A Correspondent

     

    Considering the severity of the Covid-19 outbreak, Godrej Protekt has embarked on an initiative called #ProtektIndiaMovement. It aims at building awareness amongst people by keeping them informed about the preventive measures to ensure protection against the coronavirus. The brand kickstarted this initiative with a digital anthem highlighting the importance of regular handwashing, featuring children as the messengers in order to create more awareness about hand hygiene.

     

    Conceptualised by Creativeland Asia, Godrej Protekt’s digital anthem is developed with the understanding that although coronavirus is a pandemic that can potentially affect anyone, it can be prevented by simply washing hands at the right times.

     

    Commenting on the initiative, Sunil Kataria CEO India and SAARC, Godrej Consumer Products Limited (GCPL), said: “GCPL always pioneered programmes against diseases posing grave threat to public health. With #ProtektIndiaMovement and this anthem, we want to make sure that the message of washing hands regularly and correctly is conveyed to every Indian.”

     

     

  • Kataria has led the ISA over the past three years

    Indian Society of Advertisers elects Sunil Kataria as Chairman

    By A Correspondent

     

    The newly elected Executive Council of the Indian Society of Advertisers (ISA) met on September 18, 2019 and re-elected Sunil Kataria, CEO, India and SAARC, Godrej Consumer Products Limited, as Chairman of the ISA. Kataria has led the Society over the past three years.

     

    On his election for fourth consecutive term as the Chairman of the ISA, Kataria said: “In our journey towards creating further value proposition for the ISA in the industry, the focus will be to make this unique body future-ready. We will work to support the advertisers in navigating the fast-evolving digital environment. Our endeavour this year would be take forward our efforts in the arena of digital measurement. We profusely acknowledge the support by fraternity organizations and endeavour to take such collaboration to newer heights in the industry in ultimate benefit for the ISA members. I look forward to having continuous support of all members towards adding value from all relevant perspectives”.

     

    Other members of the Executive Council are: Atul Agrawal, Senior Vice President – Corporate Brand and Marketing, Tata Services Limited; Abraham Mathew Alapatt, President & Group Head – Marketing, Service Quality, Value Added Services & Innovation, Thomas Cook (India) Limited; Narendra Ambwani, Director, Agro Tech Foods Limited; JC Chopra, Advisor, Anant Healthcare Technology Solutions (P) Ltd; Ravi A. Desai, Director, Mass & Brand Marketing International, Amazon Seller Services Pvt. Ltd; Paulomi Dhawan, Strategic Adviser, Raymond Limited; Abhishek Desai, Director Marketing, Procter & Gamble Hygiene and Health Care Limited; Chandru Kalro, Managing Director, TTK Prestige Limited; Sandeep Kaul, Divisional Chief Executive – India Tobacco Division, ITC Limited; Sandeep Kohli, Executive Director – Beauty & Personal Care, Hindustan Unilever Limited; Bharat V. Patel, Independent Director, Aditya Birla Sun Life AMC Ltd.; Anil Viswanathan, Director Marketing Chocolate, India, Mondelez India Foods Pvt. Ltd.; Ramakrishnan Ramamurthi, Chief Executive, Polycab India Ltd, Amit Tiwari, Vice President – Marketing, Havells India Ltd.; Subhadip Dutta Choudhury, Vice Chairman & CEO, Hawkins Cookers Limited; Shashwat Sharma, Chief Marketing Officer, Bharti Airtel Limited; Anuj Poddar, Executive Director, Bajaj Electricals Limited and Koshy George, Chief Marketing Officer, Marico Limited.