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Tag: Sukesh Nayak

  • Sukmary: Unveils fashion designer Masaba Gupta’s “I Will Wear Out Plastic” clothing line

    Ogilvy & UNEP India launch campaign on single-use plastic

    By A Correspondent

     

    United Nations Environment Programme India (UNEP India) has joined hands with Ogilvy India to launch a campaign to highlight its work on phasing out single use plastic. Fashion designer Masaba Gupta launched a clothing line on this occasion to send out the message: #BeatPlasticPollution.

     

    Said Atul Bagai – Country Head, UNEP India: “Addressing environmental challenges such as plastic pollution call for behavioral changes in society and it can have a huge impact when an acclaimed fashion designer like Masaba Gupta makes an environment statement through an entire clothing line. We look forward to the success of this innovative idea and thank Masaba Gupta and Ogilvy for associating with us”.

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy: “This is Ogilvy India coming together to solve a global problem. We have worked on a global problem and have come up with an idea that is unique and universal. I am thankful that Masaba agreed to partner us and bring our idea to life, by designing a clothing line, where a part of the garment, when needed, turns into a bag. This is high fashion making a statement and serving a purpose for a cause. We thank UNEP India for inspiring us with their commitment towards environment conservation.”

     

     

  • Launches a 360-degree integrated campaign to showcase the journey of thrill and adventure

    Bajaj Pulsar celebrates 18 successful years in new ad

    By A Correspondent

     

    Bajaj Auto celebrates the 18th anniversary of its brand Pulsar with the launch of an integrated campaign. The campaign showcases journey of a Pulsar customer who is obsessed with maximising thrilling moments in his life, while clearly announcing the milestone for the brand.

     

    Commenting on the occasion, Narayan Sundararaman, Vice President (Marketing) – Motorcycles, said: “It’s a proud moment for Bajaj Auto to see one of our most successful brands turn Eighteen. The Pulsar range has received many accolades over the years and is probably the most celebrated bike in Indian Automobile history. The new campaign showcases the thrill and adventure that every Pulsar rider craves for. All iconic brands evolve with times and so will Pulsar, as we continue to enthral the motorcycle enthusiasts all over the world.”

     

    Commenting on the campaign Sukesh Nayak, Chief Creative Officer, Ogilvy India, added: “With Pulsar turning 18, we decided to tell the story of a Pulsar rider, from the time he is born. The film tracks the journey of a boy that is probably the story of almost each one of us. From the time we learn to walk, how we start seeking thrills every single day.  The naughty kid who can’t wait to turn eighteen so he can get his license and his hands on the ultimate thrill machine, the Pulsar. The answer to all our thrill-seeking needs.”

     

     

  • The 360-degree campaign will be amplified across TV, print, outdoor, digital, radio

    Pantaloons unveils Doston Wali Diwali ad campaign

    By A Correspondent

     

    Pantaloons has geared up to celebrate the festival of lights with the Doston Wali Diwali campaign.

     

    Talking about the new campaign, Ryan Fernandes, Head of Marketing & E-Commerce, Pantaloons, said: “Diwali is one of the most important festivals across the country and it is the perfect occasion for Pantaloons to engage with our consumers and become more relevant in their lives as we celebrate with them. Diwali is an occasion when a lot people buy new clothes and as a fashion retail brand, it is important for us to strengthen our connection with consumers at this time. Our campaign Doston Wali Diwali re-enforces the celebratory mood and festive fervour as we present our rich ethnic collection that showcases the vibrant colours of Diwali. We are grateful to our consumers for the phenomenal response that we have received so far and we will continue to work towards creating enriching experiences that bring us closer to our consumers.

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy Mumbai: “This Diwali we decided to celebrate the lives of doston wali family. The story beautifully brings alive the brands promise of partnering and styling the moments of change in the lives of our consumers.”

  • Launches campaign in four South Indian languages addressing varied needs that DTH fulfils

    Tata Sky goes aggro on Jingalala in South

    By A Correspondent

     

    Tata Sky has launched its latest campaign in Kannada, Tamil, Telugu and Malayalam languages to communicate its advantages over cable in the market. The campaign titled, ‘Jinga Jinga Jingalala’ focuses on how easy and convenient it is to choose Tata Sky to fit an individual’s budget and content needs.

     

    Said Anurag Kumar, Chief Communications Officer, Tata Sky: “So far, people here believed that DTH is an expensive choice and deprived themselves of the quality and innovative services. The recent TRAI channel pricing regime has provided parity in price giving us an opportunity to provide subscribers with quality entertainment using easy and simple steps at an affordable price. Therefore, via this campaign we are not only breaking the myth on pricing, we are also urging people to Not compromise on the ease and advantages that Tata Sky brings to life.”

     

    Speaking on the new campaign, Sukesh Nayak, Chief Creative Officer, Ogilvy & Mather said: “The campaign idea originated from an observation about our childhood. Right from our childhood days we always had a healthy fear of our father, especially when we were doing something that was out of line. Using this observation, we establish the fact that buying tata Sky is not out of line and the father will approve of it.”

     

     

  • Launches ‘Thumbstoppers’ to redefine video storytelling in less than 10 seconds

    Facebook partners with leading creative agencies to boost short-form video creativity

    By A Correspondent

     

    Facebook India has launched ‘Thumbstoppers’, an initiative to “redefine” short-form mobile video creativity in the country. This initiative is in partnership with senior professsionals from Wunderman Thompson, Ogilvy, Leo Burnett, McCann and Mullen Lintas – to “transform storytelling for mobile advertising”.

     

    The initiative sees the participation of Sukesh Nayak, Chief Creative Officer at Ogilvy India, Senthil Kumar, Chief Creative Officer, Wunderman Thompson, Rajdeepak Das, Chief Creative Officer at Leo Burnett India, Garima Khandelwal, Chief Creative Officer, Mullen Lintas and Ashish Chakravarty, Executive Director, and Head of Creative at McCann Worldgroup. In partnership with Facebook, they will support skilling of their teams, helping them understand and think mobile-first, and execute short-form videos more seamlessly. Thumbstoppers will see experts from Facebook visiting top agency offices in the country to empower them with the required skills and education to create effective short-form video campaigns for their clients.

     

    Speaking at the launch of the Thumbstoppers campaign in Mumbai, Sandeep Bhushan, Director and Head of Global Marketing Solutions (GMS), at Facebook India, said, “Advertising on Facebook has driven significant business results for all our advertisers – large and small. The opportunity now is to drive the impact even harder with storytelling built for mobile. Facebook’s Thumbstoppers is our partnership with the creative agencies to inspire and showcase short stories that evoke emotions in under 10 seconds”.

     

     

  • Conceptualized and created by Ogilvy & Mather, the campaign highlights all participating teams that are coming to England to win the crown

    Star Sports unveils ICC Cricket World Cup 2019 campaign

    By A Correspondent

     

    Star Sports, the official global broadcaster of the ICC Cricket World Cup 2019, has launched a campaign to celebrate the tournament starting May 30 across the Star Sports network and Hotstar.

     

    Conceptualised and created by Ogilvy & Mather, the campaign highlights all participating teams that are coming to England to win the crown – the World cup trophy.

     

    Speaking on the campaign, Gautam Thakar, CEO Star Sports said: “The ICC Cricket World Cup is regarded as the most prestigious prize in World Cricket both, by players and viewers. Bringing the competitive element that every country holds during this tournament; the campaign showcases the very nucleus of the sport and how every team is going to England to get their hands on the Crown of Cricket. With more fan films in the pipeline, Star India is excited to bring the #CricketKaCrown theme alive and provide a spectacular TV viewing experience for the fans across the country.”

     

    Speaking on the campaign, Sukesh Nayak, CCO Ogilvy added: “This is the World Cup. It’s the crown of cricket. And the best in the world are coming to England to get it. Our big idea came from the thought of coming to England to get the crown. We took a fan perspective to this entire thing. The campaign will have multiple films and fully integrated execution. Radio, activation and digital will build the big idea of #CricketKaCrown.”

     

     

  • The campaign captures the spirit of its consumers who wish to make every moment of their life stylish

    Pantaloons unveils latest summer campaign, ‘Holiday in Style’

    By A Correspondent

     

    Pantaloons has unveiled its new campaign, ‘Holiday in Style’ for this summer.

     

    Talking about the new campaign created by Ogilvy, Ryan Fernandes, Vice President, Marketing and E-Commerce, Pantaloons – Aditya Birla Fashion and Retail Limited said: “Planning a holiday is hugely exciting. This holiday season, Pantaloons launched a new campaign ‘Holiday in Style’ to enable its consumers to travel in style. The campaign resonates with the consumers’ need for stylish clothes which helps them always be social media ready. Our endeavour is to strengthen our connect with millennials, and be a part of their moment of style journey.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “Life is a series of big or small changes and every change opens up new possibilities. Pantaloons believes that a consumer should be able to own and celebrate these moments of change. This holiday season we wanted to encourage millennials to style their change. We chose to bring this alive on TV by showcasing an endearing story of a girl on a solo trip and how she is never really alone.”

     

     

  • They offered a solution to devotees via the Bajaj Platina Comfortec 110

    Ogilvy and Bajaj offer bike service for devotees at Kumbh

    By A Correspondent

     

    Ogilvy and Bajaj saw the Kumbh Mela as an opportunity to connect with people and create a difference in a unique way. The Kumbh sees a lot of elderly and physically challenged pilgrims who find it difficult to walk the last few kilometres to the ghats for their holy dip. They found a solution to this problem in Bajaj Platina Comfortec 110.

     

    Together they introduced a free ferry service for the elderly pilgrims in the Kumbh city called the Aaram Rath sewa. Designed with specially fitted backrest, Platina Comfortec 110 was converted into Platina Aaram Rath, custom made to offer a comfortable ride for the needy.

     

    Said Narayan Sundararaman, Vice President, Bajaj Auto: “With the new Bajaj Platina Comfortec 110, our focus has been to deliver the most comfortable ride experience in the category. No doubt that the motorcycle has much better power, acceleration, pick-up, and braking. But a Platina stands for comfort. When we encountered this opportunity, we were clear that this activity will bring relief to people in need of help to reach the ghats, and that Platina is the right vehicle of choice for it. From there on, we worked on retro-fitting a secure two-sided backrest specially made for the audience. We are thrilled that this activity has been so well-received. I can only imagine the countless blessings we have gathered along the way.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy West: “People come from across the country to take the holy dip at Kumbh. By running this free Aaram Rath service on the most comfortable motorcycle, we are happy to have helped so many elderly people get to the ghat in the most comfortable manner.”

     

     

  • Ogilvy Mumbai, in collaboration with Ogilvy Melbourne, strategically rolled out hoardings announcing the comeback

    Cadbury Dairy Milk welcomes back Smith & Warner

    By A Correspondent

     

    Cadbury Dairy Milk has bought back Australian cricket personalities Steve and Dave this IPL season. Ogilvy Mumbai, in collaboration with Ogilvy Melbourne, strategically rolled out hoardings announcing, ‘Welcome back Steve and Dave’ in Jaipur, Hyderabad and Kolkata to welcome back the two cricketers into cricket.

     

    Said Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India: “We wanted to encourage people to be generous with their thoughts as well as their actions. In today’s extremely competitive world, people have started to become jaded and cynical. With this gesture, we hoped to remind all our consumers to be more inclusive in their thoughts and actions. It is extremely heartening to see that the engagement on the social media posts has been predominantly positive, reinforcing our belief that we as a people are inherently generous. After all, in India, we live by the code of ‘Atithi Devo Bhava’, the ultimate expression of generosity.”

     

    Added Sukesh Nayak, CCO, Ogilvy India West: “Offering a second chance without judgment or righteousness is one of the most generous things anyone can do. We wanted to give out a message that the goodness within us is what defines us. And we believe it’s not just the brand welcoming them back. It is the entire cricketing world and the fans being at their generous best by giving them an opportunity to get back to what they love most, cricket.”

     

     

  • It highlights how it can bring about a small but actionable change in the journey towards ensuring empowerment

    Greenply introduces India’s first women carpenters

    By A Correspondent

     

    Greenply has launched its latest campaign that highlights how it can bring about a small but actionable change in the journey towards ensuring empowerment and equal opportunities for women in India.

     

    Speaking at the launch, Sukesh Nayak – Chief Creative Officer, Ogilvy India, said: “The seeds of patriarchy are sowed so deep that we still express wonder when we hear of women working in certain professions. Carpentry is one of them. We wanted to seize the opportunity to drive home the flaws in our ways of thinking. That’s why we chose Women’s Day as the right time to catapult this event.”

     

    Added Rajesh Mittal, Managing Director – Greenply Industries Limited (GIL) said: “Our partnership with Archana Women’s Centre is to provide expertise in various training programs such as mechanical skill, knowledge about newer techniques and critical thinking skills, which will develop the women workforce to meet all challenges of carpentry. At every phase, we attempt to find ways to empower and include women workforce in our ecosystem, where they can lead the plywood industry forward.”

     

     

  • Conceptualised by Ogilvy India, the ad is directed by Prasoon Pandey

    Asian Paints launches new campaign with Ranbir Kapoor

    By A Correspondent

     

    Asian Paints has launched a campaign to establish Ultima Protek as the gold standard in protection for the exteriors of every home. Conceptualised by Ogilvy India, the ad is directed by Prasoon Pandey. The film portrays Ranbir Kapoor as an aspiring politician.

     

    Speaking about the new ad, Amit Syngle, COO, Asian Paints Limited said: “The consumer of today is showing more involvement in the painting process and is clearly looking for products offering unique solutions. Asian Paints Ultima has been at the forefront of technology led innovation. Ultima Protek, with its Lamination Guard and 10-year performance warranty, is the Gold standard of exterior paints today. Consumer research on exterior painting threw up a powerful mnemonic – ‘Lamination’, a term that they interpreted to imply strong protection from multiple elements – water, dust and time itself. In this new film with Ranbir Kapoor, this ‘lamination led protection’ is juxtaposed with a topic that evokes a passionate interest among Indian consumers – politics.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy Mumbai: “The film is a humorous take based on the life of a politician, whose life is full of ups and downs. And how the protection given to his house by Asian Paints Ultima Protek, gives the politician the confidence to just keep going on. No matter what.”

     

     

  • The new TVC signifies the joy of redecorating one’s home

    Asian Paints unveils latest corporate campaign, #PeopleAddColour

    By A Correspondent

     

    Asian Paints has launched its new corporate TVC, #PeopleAddColour. Building on the brand’s existing corporate positioning ‘Har Ghar Kuch Kehta Hai’, the new TVC conceptualised by Ogilvy India signifies how people and the joy of redecorating one’s home can create colourful moments and memories to be cherished for years to come.

     

    Speaking about the new corporate ad, Amit Syngle, COO, Asian Paints Limited said: “With the new corporate TVC #PeopleAddColour, our core objective is to recapture the essence of how people who live under the same roof bring colour to each other’s lives while highlighting the emotional equity a home holds. Building on our positioning and expression of ‘Har Ghar Kuch Kehta Hai’, we aim to resonate with our consumers by instilling empathy and meaning into decor.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy Mumbai: “People make homes beautiful. #PeopleAddColour celebrates this thought and encourages people to make their homes happier. The launch film for this campaign is a beautiful story of an empty nester couple, a story that will probably resonate with lots of people across India. When their son leaves to study abroad, the couple decides to redecorate their son’s room and open it for other children. Filling their life with joy. Making their home happier again.”