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Tag: Sukesh Nayak

  • A "metaphorical" installation in the form of a Coke bottle

    Coke & Ogilvy unveil a new experiential campaign

    This Ganesh Chaturthi, Coca-Cola and WPP Open X led by Ogilvy have unveiled a new experiential campaign tagged – Happy to Queue.

    The Happy to Queue experience at the Andheri Cha Raja celebration during Ganesh Utsav took the shape of a Coke bottle, where festival-goers were greeted with mist fans, aromatic Coca-Cola bubbles, and, of course, a chilled bottle of the cola drink.

    Said Kaushik Prasad, Senior Director, Marketing for Coca-Cola category at The Coca-Cola Company’s India and Southwest Asia Operating Unit: “At Coca-Cola, we believe there is real magic in people coming together, celebrating shared moments and living the vibrance of our rich culture. With “Happy to Queue”, we wanted people to enjoy the festive cheer in a new way, celebrating togetherness and the effervescence of life, much like sharing a chilled bottle of Coke.”

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “Real Magic is when you can make standing in a line exciting & refreshing. This festive season Coke Happy to Queue gave people a chance to experience what it feels like to be inside a Coke bottle. Uplifting them to feel one with the fizz and the bubbles.”

     

     

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  • To lead Ogilvy West and report to CCOs Harshad Rajadhyaksha, Kainaz Karmakar and Sukesh Nayak

    Ogilvy Mumbai elevates Anurag Agnihotri to CCO-West

    By Our Staff

     

    Anurag Agnihotri
    Anurag Agnihotri

    Ogilvy Mumbai has elevated Anurag Agnihotri to Chief Creative Officer (West).

     

    He will report to the Ogilvy India CCOs, and be a part of the core Ogilvy West leadership running these offices alongside Hirol Gandhi, President and Head of Office – Mumbai and Kolkata, and Ganapathy Balagopalan, Chief Strategy Officer. As per his LinkedIn profile, he is currently Managing Partner (Creative), Ogilvy West.

     

    Said Harshad Rajadhyaksha, Kainaz Karmakar and Sukesh Nayak, Chief Creative Officers, Ogilvy India: “Having worked with Ogilvy Mumbai for 18 years, Anurag has been at the heart of some of Ogilvy’s most defining creative work. With his deep understanding of our brands and solid partnerships with some of our most valuable clients, Anurag is perfectly poised to lead Ogilvy West in its next chapters.”

     

  • Conceptualised by Ogilvy

    Asian Paints’ Mera Wala Mood campaign

    By Our Staff

     

    Asian Paints has launched a campaign for Diwali. The ‘Mera Wala Mood’ campaign embodies the essence of Diwali and explores the deep connection between emotions, colours, and homes.

     

    Extending the ‘Har Ghar Kuch Kehta Hai’ thought, the new tech-integrated ‘Mera Wala Mood’ campaign has been conceptualized by Ogilvy.

     

    Speaking about the campaign, Amit Syngle, CEO and MD, Asian Paints Limited said: “While Diwali brings great joy and delightful surprises, it also unveils a spectrum of mixed bitter-sweet emotions, all for various reasons. These diverse emotions are experienced in every home, making it a living canvas of colours and sentiments reflecting the unique essence of the beings that reside in them. This is the very essence of our long-standing corporate message Har Ghar Kuch Kehta Hai, which continues to resonate in our Diwali campaign this year. Our homes truly tell stories about us, our moods, and our emotions, and #MeraWalaMood seeks to celebrate this beautiful narrative. The campaign is here to give consumers a warm and positive feeling and shares a series of heartfelt films and poems that leave the viewer with wholesome, feel-good emotions.”

     

    Sharing more details, Sukesh Nayak – CCO, Ogilvy India added: “#MeraWalaMood has a simple human insight at its core – Even though festivals are happy times, due to various reasons, we experience many other moods too. And, at the end of the day, it is our homes that take care of all our moods. This insight led to an interactive idea, to make personalised ads for every mood. This vision was brought alive with a face scanner that accurately scans a face – from the squint of the eyes to the folds on the forehead, to reveal the mood. The mood is then revealed by a film that showcases the corner of a home in the colour that represents the viewer’s mood.”

     

  • Features Rohit Sharma, Ravindra Jadeja, Jasprit Bumrah

    Thums Up unleashes its next campaign

    By Our Staff

     

    Thums Up unveils the next chapter of its association with ICC Men’s Cricket World Cup through the launch of the campaign ‘Thums Up Utha, India India Macha’.

     

    The campaign features Ravindra Jadeja, Jasprit Bumrah, Mohammed Siraj, and the captain Rohit Sharma in a film that is centred around – ‘making India believe in Team India’.

     

    Commenting on the launch of the next chapter of ICC World Cup Campaign, Arnab Roy, Vice President, Marketing Coca-Cola India, and South West Asia said: “Thums Up’s partnership with the ICC Men’s Cricket World Cup aims to empower fans and voice their opinions. Our collaboration with King Khan and the cricket icons of the country further cements our dedication to elevate fan engagement and showcases our unwavering support for Team India to bring the World Cup back home. We will do this through tech led, real time responses from expert panels and credible influencers that encourage everyone to keep rooting for our team.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “The adversary isn’t always external; at times, it’s our own doubt, becoming our greatest adversary. To overcome this, we must summon our inner beliefs. This World Cup, Thums Up gets SRK voicing and symbolizing the inner conflict on ‘Will India win this World Cup.?’

     

    As the ICC World Cup inches closer, Thums Up’s commitment to celebrating players resilience and creating unforgettable moments for fans remains steadfast, setting the stage for a truly Toofani World Cup.”

     

  • Campaign Created by Ogilvy India

    Cadbury Celebrations rolls out campaign for Raksha Bandhan

    By Our Staff

     

    Cadbury Celebrations rolls out campaign for this Raksha Bandhan with a hashtag #BrothersWhoCare. The campaign brings the time-tested bond back into focus by inviting brothers across the country to show their appreciation for their sisters in a unique and heartwarming way.

     

    Speaking on the campaign, Nitin Saini, VP- Marketing, Mondelez India, said: “Romantic relationships often take the spotlight away from other deep relationships, such as that between siblings. Built on a lifetime of shared memory, mutual growth, support, and love, these bonds form the foundations of who we are and deserve their own moments where care and appreciation are expressed through mindful gestures. With the #BrothersWhoCare campaign, we want to encourage brothers to express their affection for their sisters just as they do in their romantic relationships. With Raksha Bandhan approaching, it is an opportunity to remind every brother the moments they share with their sisters are just as precious and invite them to rekindle the timeless connection they share with their siblings through quality time spent together. This Rakhi, we aim to redefine sibling love – where strength meets sentiment, and caring knows no bounds.”

     

    Sukesh Nayak, Chief Creative Officer, Ogilvy India, added: “Our starting point was to put the spotlight on the reality of the brother-sister dynamic that plays out during Rakhi. Every brother loves his sisters but unfortunately this love doesn’t translate into effort in making her feel special on a day that is meant to celebrate this special bond. But the same brothers leave no stone unturned with their wives, fiancées and their girlfriends. Our attempt was to nudge boyfriends, fiancés, husbands who are also brothers to plan a day with their sisters by putting equal effort as they would for their partners on Valentine’s day. We conceived and built the #BrothersWhoCare platform that will help remind the brothers to make time for sisters and celebrate this special bond in most magical manner.”

     

    Shekhar Banerjee Chief Client Officer & Office Head, North, West and East, Wavemaker India, said: “Our strategy is to disrupt how brothers behave. For all the grand gestures men make for the women in their life, they often reduce the gesture to an envelope with cash for their sisters during Rakhi. With this unconventional route we reminded brothers to plan something special for their sisters. Every time someone sets out to plan a romantic gesture for their loved ones, our campaign is designed to remind them about the gift they need to plan for their sisters.”

     

    For the multichannel campaign, Cadbury Celebrations has activated multiple touchpoints to encourage siblings to spend more quality time with each other. Working on the concept of #BrothersWho Care , the campaign’s TV thematic, scheduled to run for three weeks, reinforces the brand message of ‘Iss Rakhi, Kuch Accha Ho Jaaye, Kuch Meetha Ho Jaaye’. This will be followed by multiple digital brand films which subvert the established romantic tropes by highlighting the role played by sisters behind the scenes during the highs and lows of their brothers’ love stories. The brand will also enable brothers to plan a day for their sisters. On scanning the QR code on the Cadbury Celebrations pack, users will be lead to a microsite www.cadburybrotherswhocare.com  where they can plan a movie day with their sisters in select PVRs in select cities.

     

  • The campaign has bee created by Ogilvy Mumbai

    NPCI launches third Edition of UPI campaign

    By Our Staff

     

    The National Payments Corporation of India (NPCI) has launched the third edition of its UPI Safety Awareness campaign. Titled ‘UPI Chalega’, it has been initiatied in collaboration with key players in the payments ecosystem.

     

    Said Praveena Rai, Chief Operating Officer, NPCI: “We at NPCI are thrilled to unveil the third edition of our popular ‘UPI Chalega’ campaign. This dedicated initiative, developed in collaboration with key stakeholders in the payments ecosystem, aims to educate users about the seamless adoption of digital payments using UPI. Through this campaign, we strive to instill confidence in users, empowering them to make secure and hassle-free transactions with UPI and experience the true potential of this transformative payment platform.”

     

    Added Sukesh Nayak – Chief Creative Officer – Ogilvy India: “This time when we decided to take the already popular ‘UPI Chalega’ campaign forward we zeroed in on a simple approach. We put Mrs. Rao, the mouthpiece that we have created, bang in the middle of a family wedding. She introduces the versatility of UPI through three situations in the wedding and shows how UPI can be deployed for different kinds of payments. From transferring the money for shagun to giving shagun to musicians during the baarat or activating UPI for non-stop automatic payments. Mrs. Rao interjects and saves the day in her characteristic style with a dash of humor and a refrain that builds the fact that UPI Chalega, in any situation.”

     

     

  • To encourage kids to ask questions for the nation

    Tata Salt launches Republic Day campaign

    By Our Staff

     

    Tata Salt has launched a nationwide Republic Day campaign called Desh Ke Liye #HarSawaalUthega. With its 360-degree approach, the campaign aims to empower children by providing them with a one-of-a-kind platform to raise questions that could spark relevant conversations and nudge a societal change.

     

    Commenting on the launch of the campaign, Deepika Bhan, President, Packaged Foods- India, Tata Consumer Products, said: “Children can really reframe our thinking! They question what we are willing to accept as the status quo and that challenge forces change. Desh Ke Liye #HarSawalUthega is a platform that endeavours to surface these real questions. We’ve received such insightful, provocative questions already and are enthused with the awareness and change the next generation is willing to imagine. Tata Salt is one of India’s most trusted brands, and we definitely want to partner this journey of fuelling an entire generation of kids to raise their questions and contribute to a better tomorrow.”

     

    Speaking on the idea, Sukesh Nayak, Chief Creative Officer, Ogilvy India added: “This is a very powerful platform that empowers the Children, the future of our country to ask relevant questions that will truly define the future of our country. This is an idea that not only interacts but gives voice to the children by hoisting their questions on the front page of leading national newspapers, so the whole country can see it. We believe that this idea will help children from across India voice their questions, hoist their questions and help shape a better tomorrow.”

     

  • Allows people to unlock the happiest moments of 2022

    Cadbury Dairy Milk launches new campaign

    By Our Staff

     

    Cadbury Dairy Milk unveiled one of its kind algorithms that mines videos with happy hashtags to filter and create a bank of the ones with low views and like counts automatically as a part of its #HeartTheHappiness campaign. Through this effort, the brand has leveraged its Instagram guide section, allowing consumers to acknowledge the happiest moments of 2022 and end the year on a meetha note.

     

    As a steppingstone towards activating the new dimension of the generosity campaign – ‘Kissi Aur Ki Khushi Mein Shaamil Ho Kar Dekhiye’, the brand has partnered with DeltaX digital media management platform to up the ante on story-doing.

     

    Said Nitin Saini, Vice President – Marketing, Mondelez India: “Over the years, Cadbury Dairy Milk has created and celebrated indefinite moments of kindness through an array of purposeful storytelling. This includes some well celebrated efforts of acknowledging the unacknowledged during the cricket season and adding ‘meethas’ to everyday relationships by melting power distances.  Adding yet another dimension to the existing generosity narrative, with #HeartTheHappiness we aim to look beyond what’s popular and what the platform’s AI wants to show you, and guide people to channel their inner acchai and partake in others’ not-so-popular happy moments.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “We believe that digital has the power to create new experiences that bring us closer together in the most real and heartfelt ways. With our latest initiative #HeartTheHappiness, we engineered a transformative social experience that beats the algorithms and puts the power of discovery back in people’s hands. What’s beautiful about this idea is that it leverages technology to enable every Indian to be a part of real and heartfelt moments of others happiness, which otherwise remain hidden. These are India’s happiest reels – moments of happiness that never made it to mainstream media or news.”

     

  • Launches a new TVC to take on brand’s purpose to evoke small acts of kindness

    Cadbury Dairy Milk creates Generosity campaign

    By Our Staff

     

    Cadbury Dairy Milk has rolled out an all-new campaign that urges people to treat and embrace other’s happiness and achievements with a big heart.

     

    Said Anil Viswanathan, Vice President – Marketing, Mondelez India: “Since 2018, generosity remains an innate part of Cadbury Dairy Milk’s storytelling that continues to connect consumers across all the geographies. Shining a spotlight on the inner ‘acchai’ and keeping purpose at the heart of our messaging, we have rolled out multiple campaigns that celebrate small acts of kindness. Taking a step forward in the same direction, our latest effort reiterates the meaning of ‘Kuch Acha Ho Jaye, Kuch Meetha Ho Jaye’ by urging individuals to share others’ happiness with a big heart and make their ‘meetha’ moments even more special.  Built on the simple insight that entitlement can create distance in relationships, we believe that the campaign’s powerful, yet relatable narration will inspire people to look beyond their own realities and create shared moments of happiness.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “When we forget our entitlements and treat all as equal and celebrate their happiness as if it is ours, the joy is doubled. This is the thought behind our latest campaign on Cadbury Dairy Milk.  This thought beautifully builds on the brand’s ongoing generosity platform. The campaign will have many touch points that will inspire us to join in and celebrate not just ours but in others happiness too.”

     

  • It's titled #JaiseNatureNeBanaya

    Tata Sampann campaign with Manoj Bajpayee

    By Our Staff

     

    Tata Sampann, the brand offering unpolished dals, staples and spices, has announced the launch of its latest campaign #JaiseNatureNeBanaya. The ads feature actor Manoj Bajpayee.

     

    Commenting on the campaign, Deepika Bhan, President, Packaged Foods (India), Tata Consumer Products, said: “Our commitment is to bring high quality nutrition to Indian homes. This commitment inspires us to work towards mindful processing, allowing for food to retain its full nutrient potential. The constant obsession for retaining natural goodness is why our products are high quality, high sensorial value – so they taste great. Tata Sampann is Sarvagun Sampann.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “We wanted to present Manoj Bajpayee not just as an actor but as a discerning food lover who loves to cook. In this light-hearted campaign he shares with us some simple yet effective tips on how to elevate even the most basic dishes with Tata Sampann dals and haldi.”

     

  • The film showcases the various applications of JSW Steel

    Ogilvy’s campaign for JSW Steel

    By Our Staff

     

    JSW Steel, the flagship company of JSW Group, has unveiled its new campaign ‘Always Around’. The campaign, conceptualised by Ogilvy will be rolled out in an episodic manner through a 360-degree integrated campaign including TV, Digital, OOH etc.

     

    Commenting on the latest campaign, Parth Jindal of JSW Group, said: “Steel is all around us and as consumers, we do not realize how central Steel is in modern living. Our latest brand campaign ‘Always Around’ was conceptualized to communicate the key role JSW Steel plays in our everyday lives and it originated from multiple stakeholder insights. The core thought for the campaign was to showcase our brand philosophy in a contemporary way.”

     

    Added Ogilvy India Chief Creative Officer Sukesh Nayak: “JSW Steel today is a part of almost everything in our lives, from packaging to mobility. ‘Always Around’ is a platform for the same. The visual manifestation of the idea beautifully brings to life how JSW is truly all around us.”

     

  • Will be provided, with other benefits, customized jerseys by Masaba Gupta

    Cadbury partners with Mumbai Cricket Association to sponsor ground staff

    By Our Staff

     

    Cadbury Dairy Milk has partnered with the Mumbai Cricket Association to celebrate and support the the ground staff at cricketing venues. This includes best-in-class travel, accommodation, taking care of their nutritional needs and providing customised jerseys designed by renowned Fashion Designer Masaba Gupta, throughout the season. The brand has also extended its collaboration with Mumbai Indians as the official goodness partner supporting this initiative.

     

    Commenting on the campaign, Anil Viswanathan, Vice President – Marketing, Mondelez India said: “As a brand, Cadbury Dairy Milk has always believed that a little bit of generosity can go a long way and it is often the small acts of kindness that have the biggest impact. Taking this narrative and purpose a step ahead, our partnership with Mumbai Cricket Association this year celebrates the lesser-known heroes of cricket, the ground staff. Through our initiative, we want to support and bring forth stories of these members who tirelessly work behind the scenes to create magic for the entire nation. We hope our initiative acts as a springboard and spreads the message of acknowledging the unacknowledged.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “Building further on our generosity platform, this cricketing season we are proud to celebrate an unknown team of superstars, the team of ground staff. We are grateful to have them as our team. As proud sponsors, we hope that this team becomes the most loved team not just for the players but for the entire country.”