MxMIndia

Tag: Sudip Ghose

  • The campaign will witness a 360 degree marketing approach across all mediums of print, radio, television and social media

    Alia Bhatt romances Caprese bags in new film

    By A Correspondent

     

    Caprese has unveiled its Autumn Winter campaign that features brand ambassador Alia Bhatt romancing Caprese bags against the beautiful Italian backdrop.

     

    Speaking about the marketing approach, Sudip Ghose, Senior Vice President –Sales, Marketing and Service, VIP Industries said: “Caprese brand is dedicated to bringing international high-fashion handbags and accessories to the Indian women and this autumn winter campaign from Caprese brand has been developed to appeal to every Caprese Girl out there who deserves the best of everything in life.”

     

    The campaign will witness a 360-degree marketing approach across all mediums of print, radio, television and social media.

  • Canvas Project 3.0 isn’t just helping the brand engage with the youth but is also helping Skybags bags create new looks for its products

    Skybags partners with 22feet Tribal to launch ‘Canvas Project 3.0’ contest

    By A Correspondent

     

    In an ongoing engagement with consumers, Skybags is back its flagship contest – ‘Canvas Project 3.0’. This digitally-driven connects with the youth by assimilating their artwork and helping the brand align the young thought process with their product line.

     

    For the third edition of the Canvas Project, Skybags has partnered with 22Feet Tribal Worldwide to grow the brand’s ongoing association with the artistic community in India and resonate with the vibe of their target audience i.e. the youth.

     

    Commenting on the campaign, Sudip Ghose, Vice President, Marketing & Sales, V.I.P Industries, said: “As a young brand we always need a fresh perceptive from the audience. The Canvas project gives an opportunity to people who are creatively inclined, to design their own collection for Skybags. This digital-led campaign helps to connect with the youth, whose perspective compliments the brand’s ideology. The last two seasons of this campaign were well received by the audience and we look forward to an overwhelming participation this season”

     

    As per Parth Mistry, Content Writer, 22feet Tribal Worldwide: “We realised this at the very start – with a brand that moves along with the pulse of the youth, co-creating products was really the most optimum way to go. In its third edition, Skybags Canvas Project almost feels like a tradition now, where artists congregate and create something truly unique every year. We’re delighted and hope to take this project forward for years to come!”

     

  • Shot in two solo parts, one film features Rohit Sharma, where the ace cricketer talks about how his journey to success was not at all easy

    Rohit Sharma & Ashwin endorse brand campaign for Aristocrat

    By A Correspondent

     

    Aristocrat has unveiled its latest campaign featuring recently appointed brand ambassadors Rohit Sharma and R Ashwin. Themed on Aristocrat’s new tag line, ‘Unpack Your Dreams’, the cricketers will be seen in the brand’s philosophy films portraying their stories of hardship and struggle turning their dreams to reality.

     

    Commenting on the outcome of the campaign, Sudip Ghose, Vice President-Sales and Marketing, V.I.P Industries said:  “The philosophy films have compelling stories of two great Indian cricketers who have proved that dreams can be achieved. Through this marketing campaign, we wanted to make the brand more relatable to our target audience who, like these stars, dream of making it big through sheer hard work. The campaign also showcases the new range of stylish, spacious and durable collection of backpacks and strolley bags which is sure to become a huge hit across the country.”The campaign has been rolled out on all social media platforms of Aristocrat.

     

  • Unveils the 2017 backpack collection comprising 81 unique and bold styles

    Skybags launches #PlayBackToBack campaign featuring Varun Dhawan

    By A Correspondent

     

    Skybags, the youth brand from the house of VIP Industries, has unveiled a campaign called #PlayBackToBack to launch its latest range of backpacks. Conceptualised and executed by Law & Kenneth Saatchi & Saatchi, #PlayBackToBack showcases an imaginary scenario where brand ambassador, Varun Dhawan comes out of a bag portraying a non-stop life, packed with fun and style.

     

    Talking about the new collection and the campaign Sudip Ghose, Vice President – Sales and Marketing, VIP Industries said:“As always the new collection will offer the best and the latest trends in backpacks. Today, backpacks have become an essential part of our lives. People don’t just carry backpacks anymore, they wear them like an accessory. In this campaign, we have used an imaginary way of storytelling that unveils the collection and also depicts the lifestyle of our consumers which is portrayed exceptionally well by VarunDhawan.”

     

    Speaking from a creative perspective, Rahul Nangia, Joint National Creative Director, Law & Kenneth Saatchi & Saatchi said:“Skybags is fun, stylish brand, meant for the youth. The centrepiece of the campaign is a film which captures the energy of the brand and its endorser, but is not limited by logic. And the best part is, it’s all been shot live. No CG!”

     

  • Ace cricketers unveil the brand’s new identity and latest collection of luggage and backpacks

    Aristocrat appoints Rohit Sharma & R Ashwin as brand ambassadors

    By A Correspondent

     

    Luggage-maker Aristocrat has appointed Indian cricketers Rohit Sharma and R Ashwin as its ambassadors to endorse the brand’s new identity and stylish product line. Repositioning the brand with a fresh outlook, Aristocrat will now have a newlogo with a tagline that says, ‘Unpack Your Dreams’ which is aimed towards individuals who are ambitious and constantly pursue their passion.

     

    Speaking about his association with the brand, Rohit Sharma said: “I really relate to Aristocrat’s philosophy of ‘Unpack Your Dreams’. All of us dream of achieving something great in our lives but very few of us live the dream. Somewhere along the way we lose sight of our vision and pack our dreams and tuck them away. Ever since I was a young kid it was my dream to play cricket for the country. Now when I look back, I know that it wouldn’t have been possible had I not given it my all. It was only through self-discipline and practice that I managed to achieve this.”

     

    Talking about the new collection, R Ashwin said: “As a cricketer, I am always travelling, be it for practice sessions or for a series and having reliable travel gear is of utmost importance. I am really happy to be representing Aristocrat and must say I am thoroughly impressed with the new designs and the quality of the products.”

     

    Expressing her views on the partnership, Radhika Piramal, Managing Director of VIP Industries Ltd said: “We are delighted to have two powerful players from the Indian cricket team to endorse Aristocrat. R Ashwin and Rohit Sharma have passionately followed their dreams and have managed to become one of the best cricketers in the world. With ‘Unpack Your Dreams’ we wish to reach out to the younger audience who are passionate and want to urge them to pursue their dreams.”

     

    Speaking about the brand ideology, Sudip Ghose, Vice President Sales and Marketing at VIP said: “We have seen a growth in the demand for Aristocrat products over the last year and have also witnessed a surge in sales online. With the repositioning we wanted to extend our product offering with a new collection and create a fresh appeal for the brand, keeping in mind the evolving consumer and industry trends. We believe our new brand ideology and ambassadors will resonate with a younger audience who are passionate about their dreams and follow them no matter what.”

     

  • Invites fans to share designs for their new collection

    Skybags announces launch of Canvas Project Season 2

    By A Correspondent

     

    After a fairly successful Season 1, Skybags has announced Season 2 of ‘The Skybags Canvas Project’. The campaign is a one-of-a-kind outreach, which offers creative minds a chance to create exciting designs exclusively for a new collection of bags from Skybags.

     

    The campaign kicked off on 29 April 2016 and will allow contestants to upload their fresh and appealing designs and generate maximum ‘likes’ from their friends and followers on social media until 31 May 2016. Varun Dhawan, the brand ambassador, Skybags and Vasant Dewaji, VP – Design and Development, V.I.P Industries will personally review all the entries and select the best design. The winner’s design will feature on Skybags’ next bag collection and also be awarded a high-performance laptop and the runner-up will win a sensational hover board. Contestants are also in for a great ride as Skybags will give away a new backpack daily to the finest design entry of the day.

     

    Announcing the launch of this campaign Varun Dhawan, Brand Ambassador – Skybags says, “Skybags is all about moving in style, and nothing screams out ‘style’ louder than designing something of your own. The Canvas Project is something to keep an eye out for; especially for those who want to make a personal statement and like to showcase their creativity. It would be really exciting to see what designs contestants come up with week after week and finally what will be selected as the best design for the new collection.”

     

    Commenting on the marketing campaign Sudip Ghose, Vice President, V.I.P Industries, says, “The first season of this campaign was extremely well received by the young, enthusiastic Skybags fans helping us source thousand of design submissions and in season 2 we are hoping to double the figures. As a brand we are always looking at ways to innovate and to offer something unique which truly resonates with our audience. The Canvas Project offers a great proposition not just for the audience to engage with the brand but also for the brand to understand the mindset of the consumers and to offer a quality product.”

     

    To participate one has to log on to the website and submit their designs. They can ask friends & family to vote for their design. This project will see intense promotion on Social Media Platforms, heavy footfall areas like malls, design institutes, colleges.

     

  • Ropes in the leading actor as the Brand Ambassador for their maiden marque VIP

    VIP unveils new campaign featuring Hrithik Roshan

    By A Correspondent

     

    V.I.P Industries has announced the launch of theirmega campaign “When you are very important” for their homegrown brand VIP. The campaign features reigning heartthrob Hrithik Roshan as their brand ambassador illustrating the transformation of India’s pioneering luggage brand, creating a niche positioning for itself.

     

    Leaving no stone unturned the campaign is created by a team of globally acknowledged creative minds such as Thomas Krygier – Director of Oscar winning commercials,Olivier Schneider – Stunt Director for classics like James Bond 24: SPECTRE, Fast & Furious 6 and conceptualised by the team of Whyness Worldwide.

     

    Filmed in Prague, one of the largest citiesin Europe, the campaign showcases the superstar trying to escape a gang of thugs who want to steal a precious jewel which he carries in a VIP strolley.Against a beautiful backdrop depicting the magnificent cultural sights;the scene is shot on the streets where Hrithik is seen fighting the gang. Aesthetically choreographed the fight sequence shows Hrithik using the strolley to defend himself and at the same time demonstrating the durabili ty and toughness of the bag.

     

    Commenting on the new campaign Radhika Piramal, Managing Director, V.I.P Industries says, “VIP is a brand with which we pioneered in the luggage industry. Almost 4 decades old; brand VIP continues to reign as one of the most preferred luggage companions. Through this campaign we offer our consumers another reason to continue to associate with brand VIP, as the campaign tag line says “When you are very important”. We are extremely delighted to associate with Hrithik Roshan; there couldn’t have been anyone else who could match the classic legacy of our brand.”

     

    Detailing the marketing strategy for the brand Sudip Ghose, Vice President-Marketing, V.I.P Industries says, “This campaign is an amalgamation of two very important personalities i.e. VIP and Hrithik Roshan. With “When you are very important” campaign we want to entice the audience with the features of the new collection that Hrithik displays in the commercial. Adopting a different approach; apart from a 45 second television commercial viewers on the digital platform will get to watch a 2.45 minute film which will be exclusive to social media and will go live sometime soon.”

     

    Expressing his thoughts on the campaign Ravi Deshpande, Founder and Chairman, Whyness Worldwide says, “VIP as a brand has a unique charm just like the Brand Ambassador-Hrithik Roshan. Our attempt was to ensure that both the personalities are stitched together displaying the features of the product, thus offering the audience an action packed commercial that we hope stands out from the rest.”

     

  • Designed in fresh spring color palette and available in modern contemporary prints these bags are crafted for the women of today

    Caprese launches a digital video with Alia Bhatt

    By A Correspondent

     

    Caprese has launched a digital video with Alia Bhatt unveiling the Spring Summer collection 2016. Designed in fresh spring color palette and available in modern contemporary prints these bags are crafted for the women of today.

     

    Launching the new collection Alia Bhatt said, “My Caprese bag has my whole world in it. The spring summer collection is more than just stylish, it’s just like me.What I love about this international fashion collection is that it offers me a perfect companion for every occasion. For travel, work, or casual fun I am always ready to take on the world with a Caprese on my arm.”

     

    Speaking about the campaign, Sudip Ghose, Vice President-Marketing, VIP Industries says, “We believe this campaign truly emphasizes the importance of the handbag in a woman’s life. A woman’s handbag accommodates her entire world,  where ever she goes, whatever she does, the handbag is an essential part of a woman’s life at all times. No matter what the occasion this high-fashion collection from Caprese is designed to provide chic handbags with fuss-free glam for every occasion and need of today’s urban woman.”

     

    The Spring Summer collection 2016 is designed keeping in mind the umpteen occasions that women need to look fashionable and gorgeous for, keeping up with the latest fashion. Speaking on how women need to have the right hand bag the Caprese Girl says, “Your bag needs to be spacious enough to carry all your essentials and at the same time needs to be extremely chic to glam up your look. The new spring summer collection by Caprese is bright, colorful and stylish helping you adorna classy look. It’s definitely my recommendation for the women of today.”

     

  • The campaign has been conceptualised by Law & Kenneth | Saatchi & Saatchi

    Varun Dhawan aims to popularise new collection from Skybags

    By A Correspondent

     

    Skybags has announced the launch of its latest backpack collection and has unveiled a campaign to promote the same. The campaign was unveiled by brand ambassador Varun Dhawan recently.

     

    The campaign, which is conceptualised by Law & Kenneth | Saatchi & Saatchi, the film features Varun Dhawan showcasing the collection. Matching a light-hearted catchy tune, Dhawan is seen leaping through the air, moving in style, with different bags from the new collection against Istanbul skyline.

     

    Expressing her views on the campaign, Radhika Piramal, Managing Director, V.I.P Industries says, “As a brand we aspire to connect with young audience that is fun-loving, vibrant and who have an edge about them. The campaign is simple, yet manages to encapsulate the fun and trendy spirit of the brand and the latest backpack collection. With a design range that can cater to multiple individual preferences, we hope to tap into the market for school, college and office backpacks. We have also added a new overnighter category called ‘Weekender bags’ in our new collection.”

     

    Commenting on the campaign, Sudip Ghose, Vice President – Marketing, V.I.P Industries says, “Varun Dhawan’s personality syncs seamlessly with the new collection and these stylish bags are something that everyone would want to own. Bags in our new collection are not only high on style with bright colours, trendy fabrics and prints, but are also high on features. Our ‘Tri-tech series’ of backpacks are super spacious, comes with laptop and tablet compatibility, organiser, waterproof raincover and specially designed ‘aer-zone’ back comfort. Not only this, all bags come with 12 month worldwide warranty.”

     

    Explaining the rationale behind the campaign, Rahul Nangia, National Creative Director, Law & Kenneth | Saatchi & Saatchi says, “Skybags backpacks are not meant for those who are boring and sedate. They have been designed for restless young men and women who refuse to sit down. They are bursting with energy to keep moving. That’s the spirit that this film attempts to capture.”

     

    The campaign will be a 360 degree one programmed for high visibility, which includes online and offline channels such as digital platforms, television, print and outdoor. It is also being supported by a new microsite and online contest through several social media platforms.

     

  • The brand has decided to take a bold move forward, in alliance with the creative stewardship of Whyness

    VIP opts for Whyness as its creative agency

    By A Correspondent

     

    Following a multi-agency pitch, Whyness has been handed the creative mandate for VIP, the country’s luggage leader and one of India’s most iconic brands.

     

    As VIP looks to consolidate market share and deepen the relationship with its traditional consumer base as well as appeal to a younger audience, the brand has decided to take a bold move forward, in alliance with the creative stewardship of Whyness.

     

    SudipGhose

    Commenting on this partnership, Sudip Ghose, Vice President – Marketing, VIP Industries, said, “Whyness has already helped us successfully launch Carlton Luggage and establish it as a major player, with a 50 per cent growth rate last year. Throw in Ravi Deshpande’s wisdom and leadership and I believe the flagship VIP brand is in the best possible hands.”

     

     

    Ravi Deshpande

    Ravi Deshpande, Chief Creative Officer and Founder, Whyness, said, “It’s a huge win for Whyness. Our team is deeply excited to now hold the reins of a brand that has been integral to the lives of most Indians. We look forward to steer this much-loved brand in a fresh creative and strategic direction.”

     

  • Skybags associates with the young Bollywood actor as their new brand ambassador

    Skybags gets Varun Dhawan to endorse its offering to the youth

    By A Correspondent

     

    Skybags has announced the young heartthrob Varun Dhawan as their new brand ambassador. Launched as an independent brand in the year 2011, Skybags makes trendy and contemporary bags for the youth. The brand is well known for its unique printed polycarbonate luggage and stylish backpacks.

     

    Commenting on this new relationship with the brand, Radhika Piramal, Managing Director – V.I.P Industries Ltd. commented, “Skybags is the brand for today’s youth who are always on the go. The brand is full of energy and style hence Varun Dhawan’s association is perfect for the brand as he brings out the above promise perfectly. We are happy to be associating with Varun and look forward to a fruitful relationship with him.”

     

    On announcing the new brand ambassador for Skybags, Sudip Ghose, Vice President – Marketing said, “With more young customers travelling at an early age, styling in the bags has become a necessity. And hence, newer categories like Polycarbonate luggage, backpacks and rucksacks are increasingly gaining popularity. From ‘Travel gear’ bags are moving to become ‘Travel wear’ today. Varun Dhawan, with his ‘real’ and ‘reel’ life image perfectly fits the brand. The idea is to make it brand appeal right from a 15 year old student for backpack to a 25 year old first time luggage buyer.”

     

    Varun Dhawan who aptly associates with the core values of the brand which are being young, trendy, adventurous and spontaneous will be the new face of the brand across all their communication.

     

  • A leading global luggage brand, Carlton reflects the very best of British design and innovation

    Carlton takes ‘The New Face of Business’ route in new campaign

    By A Correspondent

     

    Luggage brand Carlton has launched its new campaign ‘Carlton – The New Face of Business’. The campaign is designed to tap into new consumer bases and fortify its position in the business luggage category. A leading global luggage brand acquired by VIP Industries in 2004, Carlton reflects the very best of British design and innovation.

     

    Conceptualized by Whyness, the new campaign raises a tribute to the new generation of business leaders and their luggage of choice – Carlton. While retaining the charm of its British heritage, the new campaign subtly points out how business has evolved from the old order. Set against a rapidly shifting corporate environment, ‘The New Face of Business’ campaign showcases Carlton as the perfect travel partner for the new business maverick in his pursuit of the next big idea.

     

    Reflecting on the campaign, Ravi Deshpande, Founder, Whyness shared, “There’s a new breed of business leaders out there. Young, passionate, innovative and ready to rewrite the rules. For whom chasing profits isn’t as important as chasing the big idea. The new Carlton campaign is a celebration of this new business generation and positions Carlton as the luggage of “The new face of business”. We look at Carlton as being young, exciting, up-market and disruptive, vis-à-vis the staid competition.”

     

    Speaking on the campaign, Sudip Ghose, Vice President-Marketing, VIP Industries said, “Young, passionate and always-on-the-go, the new generation of business leaders have their finger on the pulse of business. With the ‘New Face of Business’ campaign, we are directly speaking to this daring new business generation as they make their way to success.”

     

    The Carlton ‘New Face of Business’ campaign is currently on air and will be extended across print, radio and social media platforms.