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Tag: Sudip Ghose

  • The brand has installed an innovative billboard near the airport at Mumbai

    VIP rolls out holiday offer for travellers

    By A Correspondent

     

    VIP Industries has introduced a holiday offer where with a purchase of luggage worth INR 5999 or higher, the brand assures a return journey airline ticket to any destination within India. A billboard was installed near the airport at Mumbai for the purpose.

     

    Commenting on the launch of the new offer, Sudip Ghose, MD, V.I.P Industries said: “We wanted to stimulate the desire to travel in our consumers this season at a time when the sentiments are slightly down due to the economic downturn, hence what better way than offering a free round trip to a destination of their choice. This innovative offer also needs innovative mediums to quickly establish the message and this innovative billboard does just that.”

     

     

  • The luggage brand will now be endorsed by celebrity couple Saif Ali Khan and Kareena Kapoor Khan

    VIP announces brand relaunch; unveils ‘Hello Holidays’ ad campaign

    By A Correspondent

     

    VIP Industries has unveiled its latest campaign for its refreshed homegrown brand, VIP. The relaunch includes unveiling a new brand logo and identity, a new consumer proposition and a new collection. And all=new brand ambassadors, Saif Ali Khan and Kareena Kapoor Khan.

     

    Commenting on the core idea behind the rebranding, Sudip Ghose, Managing Director, VIP Industries said: “The overall goal was to make the brand relevant and contemporary, whilst retaining its iconic essence. With this relaunch, we aim to grow even more relevant to our ever-evolving consumers. Kareena and Saif Ali Khan are indeed a seamless fit for VIP’s new identity and positioning of Indian modern family. As a unit they represent the ambitious travellers of today’s generation who are always on the hunt for travel luggage/ necessities that truly reflect their personalities. The duo will certainly help strengthen the brand as contemporary, fashionable, reliable and everyone’s first choice for holiday travel. With this endorsement, we are confident that we will sharply position the brand as the country’s best and leading ‘holiday’ luggage brand. If it’s Holiday it has to be VIP.”

     

     

  • The campaign unveil’s the brand’s new backpack collection for 2019

    Varun Dhawan stars in Skybags campaign

    By A Correspondent

     

    Skybags has launched its latest campaign featuring superstar Varun Dhawan. The ‘Always a Star’ campaign marks the unveiling of the brand’s new backpack collection for 2019.

     

    Commenting on the launch of the new campaign and collection, Sudip Ghose, Managing Director, VIP Industries said: “The Backpack Collection for 2019 is reflective of a very animated and vibrant spirit; it scores high on the fun and functionality quotient. Through this campaign, we have endeavoured to reach out to millennials who are always in quest of something truly unique and trendy. Both, the campaign and the collection aim to capture this essence.”

     

  • Innovative offer is valid for 60 days starting 15th January 2019

    Aristocrat offers free bag repair and service at Kumbh Mela

    By A Correspondent

     

    It’s the place to be in for brands wanting to renew their connect with the masses. Aristocrat has announced its association with Kumbh Mela by providing free bag repair and service to the devotees, which will be valid till March 15. The devotees also get a chance to replace their bags with new Aristocrat bags at discounts.

     

    Commenting on the initiative, Sudip Ghose, CEO, V.I.P Industries said: “Kumbh Mela is one of the most iconic sacred pilgrimages in our country. Keeping in mind our constant endeavor to fulfill the common man’s needs, this is a great opportunity for us to serve the devotees. We know that many a times their bags are broken or get damaged, and this initiative represents our humble attempt to serve them. This initiative has been designed keeping in mind the pragmatic needs of every pilgrim, and we feel truly privileged and excited to present this offer at Kumbh Mela.”

     

     

  • With #BagTheBall, Skybags aims at engaging with everyone across the country

    Skybags gets in the football mood with #BagTheBall contest

    By A Correspondent

     

    Skybags has launched adigital challenge titled #BagtheBall. Speaking about the campaign, Sudip Ghose, CEO, VIP Industries said:“#BagtheBall challenges people’s creativity and encourages everyone regardless of age and gender to show off their football moves. As a brand, we are always looking at ways to innovate and to offer something unique, which truly resonates with our audience. The idea is to reach out to and engage with all especially the youth. It is seeing tremendous response with entries coming from all across India. Whether one is a fan of the game or not this challenge is for everyone.”

     

     

  • This campaign has been conceptualised by Whyness Worldwide

    Whyness unveils integrated campaign for Carlton Edge series

    By A Correspondent

     

    Whyness has unveiled a 360-degree marketing campaign to launch the Carlton Edge range of bags. The advertising film has been directed by British adfilm-maker Peter Lydon.

    Said Radhika Piramal, Vice Chairman and Executive Director of VIP Industries: “We have high hopes for the Carlton Edge bags with their unique Lifetime Warranty that takes care of any kind of bag damage, no questions asked. In my mind, this is what a thought leader does: disrupts, innovates and changes the rules of the game. I’m sure this campaign will be the perfect launch pad for this unique offering.”

    Added Sudip Ghose, CEO, VIP Industries: “Carlton Edge and its Lifetime Warranty now raise the bar for the entire premium luggage category in India. This is true innovation in both product and service. This marketing campaign, designed to celebrate both the bag and the unique Lifetime Warranty, is just the high-impact launch such a bag deserves.”

    Said Anirudh Pandharkar, Head of Marketing, VIP Industries: “Carlton Edge’s Lifetime Warranty is a category changer. No other bag brand offers a warranty that takes care of all kinds of damage, including airline damage, no questions asked. This marketing campaign delivers on highlighting the special qualities of this bag and its special offer.”

    Added Ravi Deshpande, the Chairman and CCO of Whyness Worldwide: “Using understated British humour, this campaign demonstrates the supreme confidence that Carlton have in their lifetime warranty and its ability to accept even the most incredible bag damage story, no questions asked. It also showcases the bag’s ability to withstand the toughest punishment.”

     

     

  • The film displays Caprese Girl Alia Bhatt living the dream life with the high-fashion handbags from the Spring Summer 18 collection

    Caprese girl Alia Bhatt launches latest Spring Summer 18 collection

    By A Correspondent

     

    Caprese has launched its Spring Summer 18 collection featuring brand ambassador Alia Bhatt.

     

    Said Sudip Ghose, CEO, V.I.P Industries: “With the new spring summer 18 collection, Caprese aims to become a must-have fashion accessory for all Indian women.” Talking about Bhatt’s association with the brand, he added: “Alia has been associated with the brand for over three years now and is truly the best representation of the young Indian woman who is looking for a brand that resonates with her, making her the perfect Caprese Girl.”

     

     

  • The TVC will go live across multiple platforms including all social media platforms of Aristocrat

    Rohit Sharma unpacks with Aristocrat

    By A Correspondent

     

    Aristocrat has released its latest film as part of the ‘Unpack Your Dreams’ campaign. The TVC starring cricketer Rohit Sharma seeks to encourage individuals to follow and achieve their dreams, while Aristocrat helps safeguard them.

     

    Speaking about the brand ideology, Sudip Ghose, CEO at VIP Industries, said: “We have seen a growth in the demand for Aristocrat products over the last year and have also witnessed a surge in sales online. With Aristocrat, we wish to provide our consumers with an exceptionally durable and extremely spacious collection that offers great value for money. We believe our new brand ideology and ambassadors resonates with our target audience who are ambitious, and working hard to achieve their dreams.”

     

     

  • VIP Industries elevates Sudip Ghose to CEO who has over two decades of experience in sales and marketing

    Sudip Ghose becomes MIP at VIP

    By A Correspondent

     

    Sudip Ghose

    VIP Industries Ltd has elevated Sudip Ghose as CEO with immediate effect. In his new role, Sudip would be responsible for the day-to-day operations and will continue to be directly involved in the management of the company’s business. So in a sense, he becomes one of the Most Important Persons at VIP.

     

    Announcing his elevation, Radhika Piramal, Vice Chairperson and Executive Director, VIP Industries Ltd. Said: “Sudip is a highly competent leader who has a proven track record. He has always been determined and focused towards development of the company. His new role will enhance the company’s strategic focus and performance, resulting in overall growth. Under his leadership, our brands have performed well and have been consistent market leaders.”

     

    Ghose has over two decades of experience in Sales and Marketing, with expertise spanning strategic planning, integrated brand marketing, consumer behavior and insights.

     

    Speaking about his new role, Ghose said: “I eagerly look forward to fulfilling new responsibilities and combating challenges. I hope to enrich this new phase in my journey with renewed focus and dedication towards delivering excellent results, and taking VIP Industries Ltd. to the next level.”

     

     

  • The RJ from each network with maximum likes, comments and social media share across cities will be announced the winner

    VIP Industries rolls out ‘VIP RJ of Radio Station’ contest

    By A Correspondent

     

    VIP Industries announced a multimedia campaign titled ‘VIP RJ of Radio Station’ amongst popular RJs from Mumbai, Delhi, Bengaluru and Kolkata.

     

    RJs from various radio stations like Radio City, Big FM, Fever 104, Radio Nasha, and Radio One will post their selfies with VIP luggage on their social media handles.

     

    Commenting on the contest Sudip Ghose, Senior Vice President – Sales, Marketing and Service, V.I.P Industries said:“Through this radio contest we aim to reach out to a wide audience of listeners across cities and offer them another reason to continue to associate with brand VIP.  We are confident that this one of a kind contest will retain the customers’ attention.”

     

    The RJ from each network with maximum likes, comments and social media share across cities will be announced the winner. The winner RJ will be gratified courtesy VIP bags along with a trophy, and will be adjudged as ‘VIP RJ of the Radio Station’. Also, the winning RJ can select a listener from their list through lucky draw who will be given free VIP bags.

     

     

  • Creatively conceptualised and executed by Whyness, the TVC encapsulates how the luggage brand has always been a trusted companion for travelers around the world

    VIP turns 50; relives nostalgia of yesteryears in new campaign

     

     

    VIP Industries has launched its new ad to commemorate 50 golden years in India. This new campaign offers a modern twist features superstar Hrithik Roshan and highlights VIP as a “perfect travel partner of India for generations”.

     

    Creatively conceptualised and executed by Whyness, the TVC encapsulates how the luggage brand has always been a trusted companion for travelers around the world.

     

    Said Sudip Ghose, Senior Vice President – Sales, Marketing and Service, V.I.P Industries: “This is a very exciting year for us at VIP Industries, as we complete 50 years of being market leaders in the luggage industry. From a single brand to offering a diverse product portfolio across multiple brands, VIP industries has come a long way. And we have only our customers to thank for all the love and support they would have shown us. Therefore, we are doing our bit by offering 50 per cent discount on our select ranges. We hope to continue our endeavor to manufacture world class products and provide numerous different offerings to make travel simple and convenient for millions of people around the world in the future. We completed 50 and are ready for the next 50.”

     

    Speaking from a creative perspective Ravi Deshpande, Chairman, Whyness added: “This ad is a celebration of VIP’s ‘50% off on its 50th anniversary’ offer. Bringing together Hrithik Roshan and a contemporary version of the classic VIP jingle make the ad just right for the occasion.”

     

     

  • As part of the mandate, Isobar India will now handle the social and creative duties for the brand

    Isobar India bags the digital duties for VIP Bags

    By A Correspondent

     

    Sudip Ghose

    Isobar India has been appointed as the Digital Partner for VIP Bags. Said Sudip Ghose, Senior Vice President Sales, Marketing & Service: “We at VIP Bags have been the frontrunners in the luggage market and we strongly believe in enhancing this experience through constant innovation. Isobar has conceptualised great campaigns and they understand the brand’s vision and endeavour of building better customer engagement. Through our partnership we look forward to create distinctive digital content that will resonate with the brand’s principles.”

     

    Shekhar Mhaskar

    Commenting on the win, Shekhar Mhaskar, Vice President, Isobar said: “We are absolutely elated to partner with VIP Bags in India. We believe there is an immense propensity to create a fully-integrated, iconic brand; one that embodies the experience of joyous and hassle-free travel spanning across global boundaries.”