MxMIndia

Tag: SPN

  • With this deal, over 100 selected matches will be telecast on SPN’s sports channels

    SPN partners with Facebook to telecast LaLiga in India 

    By A Correspondent

     

    Sony Pictures Networks India (SPN) has partnered with Facebook to telecast the Spanish top division football league, LaLiga, on TV in India this season. With this deal, over 100 selected matches will be telecast on SPN;s sports channels, including the key clashes, El Clasico and Madrid Derby. All matches will still be available for free on Facebook.

     

    Said Rajesh Kaul, Chief Revenue Officer Distribution and Head – Sports, Sony Pictures Networks India said: “We have been committed to LaLiga for the past four years and we are excited to continue our partnership with one of the best football leagues in the world. This confirms our commitment to be the premier football destination for all viewers. TV is one of the strongest mediums in India and through this association, Indian audiences will continue to enjoy the LaLiga experience.”

     

    Added Joyee Biswas, Head of APAC Sports Partnerships, Facebook: “We’re excited to team with Sony Pictures Networks India to give fans in India even more ways to watch LaLiga this season. This partnership demonstrates our commitment to collaborating with broadcasters as we continue to explore a variety of different live sports business models.”

     

     

  • As part of the campaign, SPN will be hosting a Fan Flame on its microsite

    SPN unveils #KoiKasarNahi campaign for 18th Asian Games

    By A Correspondent

     

    Sony Pictures Networks India (SPN) has announced its marketing and digital initiatives for the just-started 18th Asian Games 2018. The Games are currently being held in the Indonesian cities of Jakarta and Palembang and on till Septmeber 2.

     

    As part of the campaign, SPN will be hosting a Fan Flame on its microsite. Inspired by the Asian Games torch that burns in the cauldron for the duration of the Games, the virtual Fan Flame will burn brighter with every message of support that goes out to the athletes. To show support, all fans have to do is use the hashtag #KoiKasarNahi on social media platforms like Facebook, Twitter and Instagram and post their inspirational and supportive messages to the athletes. Each post will appear on the digital fan flame and will be sent to our athletes.

     

    Said Rajesh Kaul, Chief Revenue Officer  Distribution and Head  Sports, Sony Pictures Networks India: “At Sony Pictures Networks India we have always promoted a multi-sport culture and it doesn’t get bigger than the 18th Asian Games. As our athletes compete across 36 sports and against sportspeople from 45 countries, we will bring fans and viewers the ultimate experience to enjoy the Asian Games. As patriotic fans, its our utmost duty to give our unrelenting support to our athletes just as they will give on this stage.”

     

     

  • Mehta will focus on strategic facets of the business

    Aditya Mehta elevated to Head – Corporate Strategy at SPN

    By A Correspondent

     

    Sony Pictures Networks India has announced a change of role for Aditya Mehta, elevating him as Head – Corporate Strategy.

     

    In his new role, Mehta will plan and manage the development and review of all aspects of business strategy at SPN in delivering performance that creates long-term value and sustainable growth. Key aspects of the role would include strategic roadmap for the long-term and implementation of it, identifying business growth opportunities and business expansion (organic or inorganic), evaluating operating plans for each business unit and monitoring execution of key milestones.

     

     

  • This agreement with ECB gives SPN the rights to both televise and digitally broadcast within the Indian subcontinent

    Sony acquires exclusive media rights from ECB

    By A Correspondent

     

    Sony Pictures Networks India has acquired exclusive media rights from the England and Wales Cricket Board (ECB) for the Indian subcontinent for a period of five years starting in 2018 through 2022.

     

    This agreement with ECB gives SPN the rights to both televise and digitally broadcast within the Indian subcontinent, men’s and women’s international matches, including Test matches, T20 Internationals and ODIs, played in England.

     

    With this acquisition, SPN’s exclusive cricket portfolio includes most of the major international cricket boards, namely, Cricket Australia, England and Wales Cricket Board (ECB), Pakistan Cricket Board, Sri Lanka Cricket, Cricket South Africa, Cricket West Indies and Zimbabwe Cricket Board.

     

    Said N P Singh, Managing Director & Chief Executive Officer, SPN:

    “The acquisition of media rights of ECB for a five-year term, effective now through 2022, provides for some exciting cricket viewership. Cricket is a passion for most Indians and this term of ECB games includes three tours of the Indian cricket team which promises some thrilling cricket, the first of these coming close on the heels of the hugely exciting South Africa series. SPN will now be home to almost all international away series giving our fans a one-stop destination to view their favourite stars in action. We remain committed to building a multi-sports culture in India and we will lead sports broadcast action during June to September 2018 by airing FIFA for football fans and ECB games for cricket lovers.”

     

     

  • The film is a humorous take on life after death and how the protagonist makes sure he protects his family’s future

    Sony LIV crafts a short film in association with IndiaFirst Life Insurance

    By A Correspondent

     

    Sony LIV has crafted a new short film for India First Life Insurance. The promotional film titled ‘Tera Mera Pyaar Amar’ is said to be a humorous take on life after death and how the protagonist makes sure he protects his family’s future in his absence.

     

    Said Uday Sodhi, EVP and Head-Digital Business, Sony Pictures Networks (SPN): “At SonyLIV we strive to tell compelling stories that mirror society’s trends. We are very happy to partner with IndiaFirst Life Insurance and help them take their brand message to the masses. We are humbled that brands believe in us and we will continue to create content which will resonate with the new age digital consumer.”

     

    Added Rushabh Gandhi, Director- Sales & Marketing, IndiaFirst Life Insurance: “The exponential growth of digital media has changed the way our audience consumes content. Earlier the shelf life of short films was limited to tele-films and film festivals but now smartphones and apps have revolutionised our lives, giving us access to a plethora of content on-the-go. Players like SonyLIV, create path-breaking content that helps reach a wider target audience and we are delighted to be associated with this interesting short film – Tera Mera Pyar Amar. This association is close to our heart as the storyline is in-line with IndiaFirst Life brand messaging.”

     

     

  • The movie content deal will strengthen Sony PIXÂ’s library

    Sony Pix inks movie content deal with Warner Bros

    By A Correspondent

     

    Sony Pix has signed a content licensing deal with Warner Bros International Television Distribution. The movie content deal will strengthen the channel’s library by bringing films like Harry Porter, Matrix, Batman Vs Superman, Dunkirk, Wonder Woman, Hangover Series, Conjuring Universe, Final Destination series, Oceans Series, Shawshank Redemption, and many more, for its viewers.

     

    Said Tushar Shah, EVP and Business Head, English Cluster, Sony Pictures Networks India: “SPN’s English Cluster aims to bring the best international content for its viewers. With the new Warner Bros. deal, Sony PIX – the destination for Hollywood blockbusters and premieres – will now also become the destination for biggest franchises in the genre. We will continue to invest in content that will delight our viewers.”

     

    Added Jeffrey Schlesinger, President, Warner Bros. Worldwide Television Distribution: “We are pleased to have completed this deal with Sony PIX enabling Sony Pictures Networks India (SPN) to bring our films to television viewers in India.  We are confident that the diverse selection of films will offer something different for fans of all genres.”

     

     

  • SPN appoints global sporting legend, Sachin Tendulkar as Ambassador for Sports

    Sony Pictures rebrands sports bouquet with Sachin Tendulkar as brand ambassador

    By A Correspondent

     

    In a country where cricket rules more than any other sport, Sony Pictures Networks India (SPN) announced Sachin Tendulkar as its Ambassador for Sports, as it grouped its sports brands together under the business vertical – Sony Pictures Sports Network (SPSN).

     

    With the addition of two new HD channels, SONY TEN 2 HD and SONY TEN 3 HD, the network now has 11 channels in its fold.

     

    Interestingly, the contract for the tournament that got the the broadcast network into the big league in sports a decade back is now up for renewal.

     

    Said NP Singh, CEO, Sony Pictures Networks India: “Our corporate philosophy of Go-Beyond encourages us to be brave, curious, insightful and visionary in everything we do. It takes leaders to Go-Beyond at every step of the game because leaders just don’t prepare for the future, they create it. And, it is the leader-mindset that has taken us from a single sports channel in 2012 to 11 dedicated sports channels in a span of five years. Currently, we are among the largest sports broadcasters in the Indian subcontinent.”

     

    Added Rajesh Kaul, President, Sports and Distribution, Sony Pictures Networks: “At Sony Pictures Networks, we are committed to providing an unparalleled sports viewing experience with the best leagues, best athletes and the best of sport entertainment. We are in a unique position with over 11, 000 hours of live content this year that has given us the opportunity to create channel destinations for different sports. Each of our 11 channels will project a distinct content line-up from our expansive portfolio of domestic and national sporting properties.”

     

  • The concept behind the 'Better Save Your Seat Man' campaign is to highlight how cricket is relished and played in West Indies

    SPN urges fans to reserve their seats for India-WI Series

    By A Correspondent

     

    The sports cluster of Sony Pictures Network India (SPN) has launched its ‘Better Save Your Seat Man’ campaign for the ongoing India tour of West Indies.

     

    The concept behind the ‘Better Save Your Seat Man’ campaign is to highlight how cricket is relished and played in West Indies.

     

    Said Rajesh Kaul, President, Distribution and Sports Business, Sony Pictures Networks India:“The ’Better Save Your Seat Man’ campaign has been crafted to echo the ethos of cricket against the backdrop of the Caribbean region. This series is the commencement of premier cricketing action in the second half of the year. Our viewers will also get a to see our flagship live wraparound show Extraaa Innings that will host some of the finest names in cricket like Zaheer Khan, Ajay Jadeja, MuraliKartik, Darren Ganga and Jeff Dujon who will deliver their analyses and predictions on the show along with serving as commentators for the series.”

     

    The campaign comprises of two 45-second films that urges fans to save their seats for the cricket spectacular as India tour the West Indies.

     

  • Launches the new VIVO IPL marketing campaign “10 saal aapke naam” on a celebratory note

    Sony Pictures pays tributes to fans in the tenth season of VIVO IPL

    By A Correspondent

     

    Sony Max, Sony Six and SONY ESPN, the official television broadcasters of the Indian Premiere League (VIVO IPL) have unveiled a new campaign titled “10 saal aapke naam” to coincide with the tenth edition of the tournament and the network’s association with it.

     

    The series of six ad films with the key message “10 saal aapke naam” encapsulate the fervor and madness of the fans across gender, generations and geographies.

     

    The creative agency continues to be DDB Mudra and the films have been directed by Hemant Bhandari of Chrome Pictures Media. For the anthem the broadcaster has roped in music composer duo, Salim-Sulaiman and singer Benny Dayal.

     

    Said Neeraj Vyas, Senior EVP & Business Head, Sony Max cluster at SPN: “Over the last nine years we have seen the tournament grow in terms of stature, viewership and the buzz that it creates and hence it was only logical to make the tenth year a grand celebration. The marketing campaign borrows from real life insights on how viewers engage and involve themselves with the game. We believe that the fans are instrumental in making this tournament the mega blockbuster that it is and that is why this year’s campaign is an ode to the Vivo IPL Fan”.

     

  • Certain other operations and assets will be included in the final phase of the acquisition, subject to certain closing conditions, which is expected to be completed in the next few months

    Sony completes 1st of 2-phase acquisition of Ten Sports

    By A Correspondent

     

    Sony Pictures Networks India (SPN) and its affiliates have completed the first phase of a two-phase acquisition of the TEN Sports Network from Zee Entertainment Enterprises Limited (ZEE) and its subsidiaries, according to communiques received from both networks.

     

    Following the completion of this phase of the acquisition, SPN’s cluster of nine sports channels will now include: Sony SIX and Sony Six HD, Sony ESPN and Sony ESPN HD, TEN 1, TEN 1 HD, TEN 2, TEN 3, and TEN Golf HD.

     

    Certain other operations and assets will be included in the final phase of the acquisition, subject to certain closing conditions, which is expected to be completed in the next few months.

     

    Commented NP Singh, CEO, Sony Pictures Networks India commented: “I am delighted that the teams from SPN and ZEE have completed this core phase of the transaction in good time. SPN is now equipped, better than ever, to offer its viewers premium sporting content with a sports portfolio that includes every major sport and many international as well as domestic leagues. We are now stepping into the integration process to facilitate a seamless transition.”

     

    Added Punit Goenka, Managing Director, Zee Entertainment Enterprises Limited: “Great job done by the teams from SPN and Zee in facilitating the closure of this phase of the transaction. I am confident that the Ten Sports Network will reach new levels of consumer engagement under the nurturing guidance of SPN. I wish them the best. I’ll be tuning in regularly.”