By A Correspondent
In response to the nationwide lockdown, Sony Pictures Networks India (SPN) has decided to contribute a fund of Rs 10 crore to support the daily wage workers in the Media & Entertainment industry.
The network is reaching out to the daily wage-earners identified by their respective trade associations with free coupons which they and their families can exchange for their daily necessities like food and essential items at select retail stores. SPN is also working with its various commissioned production houses to disburse a month’s salary to each daily wage earner.
Said NP Singh, Managing Director and CEO, Sony Pictures Networks India (SPN): “In light of the global pandemic, we are witnessing large communities across the world coming together to tide over the crisis. These unprecedented times have had a cascading impact on the media and entertainment industry, which employs a huge number of daily wage workers. As a conscientious conglomerate, it is our responsibility to direct efforts towards ensuring aid reaches our primary beneficiaries who have contributed to the success of the network. Besides this initiative, we are also providing coupons to the migrant workers from this daily wage workforce, which they can trade off at certain retail outlets for groceries and essential supplies. We will leverage every opportunity to help our country at large to get through trying times like these.”
Additionally, in sync with some other networks, Sony Pictures has made its channel Sony PAL, available free of charge on all DTH and cable networks to its viewers for a period of two months.
Sony Pictures Networks India (SPN) in association with their CSR partner, Cricket Association for the Blind of Maharashtra (CABM), hosted the first edition of the SPN Vision Run 2020 for visually challenged athletes. The run was flagged off by Rajkumar Bidawatka, Head of CSR, Sony Pictures Networks India (SPN) and Ramakant Satam, secretary, Cricket Association for the Blind of Maharashtra (CABM) along with television actors from Sony Pictures Networks India, at the Worli Police Camp ground. The SPN Vision Run 2020 saw over 200 visually challenged athletes accomplish a guided five km run along the Worli Sea Face route in Mumbai.
Sony Pictures Networks India (SPN) recently partnered with the Cricket Association for the Blind of Maharashtra (CABM), for the state level cricket tournament for the blind in Mumbai. Under its umbrella CSR theme ‘Ek India Happywala’, SPN extends its support and encouragement towards India’s differently-abled and high-spirited sportsmen.
Tennis Australia and Sony Pictures Networks have announced a three-year extension of their broadcast relationship. SPN was selected as the exclusive television and digital rights holder for India and the subcontinent and will provide more than 200 hours of extensive coverage for each edition of the Australian Open. It will now be the home for Australian Open and all the lead-up events including the Adelaide International ATP 250 event. SPN’s broadcast will be on a minimum of two English language linear television channels, along with streaming of all 16 match courts on SPN’s video on demand service, SonyLIV.
Sony Pictures Network India (SPN) will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent – including India, Pakistan, Sri Lanka and Bangladesh.