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Tag: Sourav Ganguly

  • The new campaign launched by Games24x7 is part of the company's efforts to "revolutionise game playing experience for all fantasy sports enthusiasts"

    Sourav Ganguly to push My11Circle

    By A Correspondent

     

    My11Circle, the sports platform by online gaming company Games24x7, released a new campaign featuring former Indian cricket captain and brand ambassador Sourav Ganguly. Conceptualised by marketing consulting firm Spring Marketing Capital, the ad films asks cricket enthusiasts to make their teams on the app to compete directly with Sourav Ganguly.

     

    Speaking about the launch Avik Das Kanungo, Director – Brand and Marketing Strategy, Games24x7 said: “The new campaign featuring Mr. Sourav Ganguly brings alive the fun and thrill of My11Circle’s core proposition of ‘Play With Champions’. This cricketing season, our objective is to reach out to more and more cricket enthusiasts through this campaign and tell them about our exciting proposition that allows them to play directly with the legends of the game they have idolised over the years. We are confident that fantasy sports players will love the campaign and the proposition.”

     

     

  • Polycrol has been a household name in the East

    Piramal Enterprises ropes in Sourav Ganguly as its brand ambassador

    By A Correspondent

     

    Piramal Enterprises’ Consumer Products Division announced its association with Sourav Ganguly, President, Board of Control for Cricket in India (BCCI) as the brand ambassador for Polycrol, its antacid brand.

     

    Commenting on this association, Nandini Piramal, Executive Director, Piramal Enterprises Limited said: “We are pleased to have Sourav Ganguly as the brand ambassador of Polycrol. Sourav, fondly known as ‘Maharaja’ in Eastern India, has been one of the world’s leading batsmen and a successful captain of the Indian cricket team. His association with Polycrol is a testament to our legacy brand’s strength and trustworthiness.”

     

     

  • Sourav will be playing a role of his own life – how he outplays rivals and silences critics

    Senco gets Sourav Ganguly to promote jewellery collection

    By A Correspondent

     

    Senco Gold & Diamonds has rolled out a new brand campaign ‘Shine On’ featuring former Indian cricketer Sourav Ganguly who is also the company’s brand ambassador. In a TVC for Aham, a new range of men’s jewellery, Ganguly will be playing a role of his own life – how he outplays the rivals and silences the critics.

     

    Speaking on the occasion, Suvankar Sen, Executive Director, Senco Gold & Diamonds, said: “Sourav Ganguly is our brand ambassador since 2015. He embodies the spirit of Aham, which celebrates the man who has that sharp edge over others, who dazzles the world with his success. People may criticise him, but his outstanding performance silences the critics. His brilliance lets him rise above mediocrity. For him, a century is not enough. Even his rivals admire him when he outplays them. He is not afraid of failure because he excels beyond expectations. He is equally versatile, excelling at whatever he does in his own unique style, with impeccable class and elegance. This is the spirit of Aham, which means “self” or “ego” and Sourav Ganguly represents every self-made man who is comfortable being himself and letting his ‘aham’ shine.”

     

     

  • Tata Global Beverages launches Tetley Super Green with a fun and relatable campaign

    Tetley unveils new campaign featuring Sourav Ganguly

    By A Correspondent

     

    Featuring the former captain of the Indian cricket team, Tata Global Beverages has introduced the all-new Tetley Super Greenwith its latest light-hearted ad film. The campaign highlights the super human expectations each of us face every day.With this campaign, Tetley Super Green introduces vitamin enhanced green teas for the first time in India.The Tetley Super Green range consists of Tetley Super Green Boost – a combination of lime and mint green tea with vitamin B6 to help reduce tiredness and fatigue and Tetley Super Green Immune – which is a combination of citrus and honey green tea with Vitamin C, to help support the immune system.

     

    After a series of ad campaigns, this new campaign from Tata Global Beverages highlights the product’s USP of being a super green tea in a creative manner. The film truly brings alive the positioning of Tetley Super Green as the superhero of green teas. It was backed by the insight that even real, everyday people, are constantly faced with super human expectations, and need a little extra from the products they consume to live up to them.

     

    The ad opens with a woman asking Ganguly’s wife why she needed Tetley Super Green. To which she replies that people still treat her husband like the ‘Prince of Kolkata’, while the camera pans to Sourav Ganguly. The film then continues to display a series of situations where Ganguly is still expected to ‘be the person he once was’. The film ends with Ganguly sipping Tetley Super Green while the voiceover reiterates that a person with super human expectations requires a super green tea.

     

    Speaking about his association with Tetley Super Green, Sourav Ganguly, Brand Ambassador – Tetley says, “I feel extremely honored to be associated with an international brand like Tetley that works tirelessly to give their consumers the best products possible.  Tetley Super Green tea, as the brand name suggests, truly believes that ordinary people are capable of doing super things. Tetley Super Green Boost and Immune contain Vitamin B6 and Vitamin C, whichenhance the functionality of green tea to help us deliver on Superhuman expectations every day. “

     

    Remarking on the campaign, Rishi Chadha, Head – Tea Marketing, Tata Global Beverages says, “At Tata Global Beverages, we are driven by consumer centricity and constant innovation, to cater to the evolving needs of our consumers. Our constant endeavour is to leverage our strong global expertise and learnings to introduce differentiated and value-added offerings to delight our consumers. We pioneered the green tea wave in India and are now introducing a first-of-its-kind vitamin enhanced super green tea as the latest addition to our green tea portfolio. We believe that Tetley Super Green tea is a compelling reason for new consumers to come into the green tea category.  Our new brand film explains this beautifully in a light-hearted and relatable manner. Sourav Ganguly has done a fantastic job of capturing the essence of ‘Everyday Super Humans’ and we are very excited to have him as the new face of Tetley in India.”

     

    Commenting on the campaign, Shriram Iyer, National Creative Director, Mullen Lintas says, “Super Green as a product is about upping health benefits of Green Tea. To bring this alive, the planning and account team on the brand in Bangalore arrived at the insight that sports celebs are faced with a unique challenge. People always expect from them the same superhuman feat that they once performed on the field, no matter what life stage they are in now. This ‘superhuman expectation’ became our creative plank to deliver the message. The script crafted by Santosh Ramakrishnan and directed by Abhinav Pratiman lands the idea gracefully. Sourav Ganguly hits it out of the park. Personally, I think this is Sourav Ganguly’s best onscreen performance, off the field!”

     

  • Cycle Rhythm plans to launch a series of television commercials with Ganguly, to start a two-year association

    Cycle Rhythm introduces Sourav Ganguly as brand ambassador

    By A Correspondent

     

    Cycle Rhythm, from the house of Cycle Pure Agarbathies, has inducted former  India cricket captain and now administrator Sourav Ganguly as its brand ambassador for Bengal. Cycle Pure Agarbathies is the flagship brand of the Mysuru-based NR Group.

     

    The brand plans to launch a series of television commercials with Ganguly, to start a two-year association. The commercials also feature danseuse-actress Mamata Shankar, singer Rupankar and actress Monami. The television commercial will be supported by print, radio, outdoor advertising and events, making it a 360-degree campaign.

     

    Said Arjun Ranga, Managing Director, Cycle Pure Agarbathies: “From his debut at Lords to being Team India captain, Sourav Ganguly has epitomised the hope and faith of the country. His determination and leadership inspires all of us, encourages us to have faith in our efforts and our prayers. Which is why Cycle Rhythm associates naturally with him. And it so happens Sourav, in Bengali, means fragrance and Cycle Rhythm has been widely recognised for its unique, long-lasting fragrances.”

     

  • With this association, the Vision 2020 project will establish to hone meritorious talent and develop them into high-class players to play for the national side

    IDBI Federal Life Insurance builds a new partnership with CAB

    By A Correspondent

     

    IDBI Federal Life Insurance has announced its partnership with the Cricket Association of Bengal (CAB) to strengthen state’s cricket endeavors. Sourav Ganguly at the helm of affairs as the youngest ever president and taking charge of the Cricket Association of Bengal (CAB), has already created a roadmap to reinvigorate the state’s cricket dynamics. And with this association, the Vision 2020 project will establish to hone meritorious talent and develop them into high-class players to play for the national side.

     

    Speaking on this association, Sourav Ganguly, President – the Cricket Association of Bengal (CAB) said, “Bengal cricket in the last couple of years has been making steady efforts to build a supply line of national team players. The most significant of these projects is the ‘Vision 2020’ which has in its fold eminent cricketers like VVS Laxman, Muttiah Muralitharan, TA Sekhar to change the face of Bengal cricket. We are glad that IDBI Federal Life Insurance understands the importance of such initiatives. Like us, they too believe, the assurance and support it needs to hone upcoming cricketers. I would like to thank IDBI Federal Life Insurance for coming forward and partnering with us to continue making this a grand success.”

     

    On this occasion, Vighnesh Shahane, CEO of IDBI Federal Life Insurance said, “Sports has always been a force for good. IDBI Federal Life Insurance’s vision is to inspire positive change that helps people shape a better future and live their best lives. Bengal cricket is going through dynamic changes and the different projects that the association has undertaken just add to the vibrant spirit of the game. We are happy to be a part of the CAB’s ambitious journey- it promises to bring about positive changes for the game of cricket at the national as well as international levels. I am confident that this association will be a stepping stone for the stars of tomorrow. We are truly excited about this collaboration and would like to thank the CAB for selecting us as their partners in this journey.”

     

    IDBI Federal Life Insurance will sponsor all age group teams from the CAB for various domestic cricket tournaments, including Ranji matches.

     

  • Pune Warriors India will dazzle on the ground in new turquoise blue and silver jerseys.

    Sourav Ganguly to lead Pune Warriors in IPL5

    By A Correspondent

     

    Pune Warriors India, the IPL franchise of Sahara India Pariwar, has announced that all-rounder and former Indian captain Sourav Ganguly will lead the side of Pune Warriors India as Captain and Mentor in the fifth season of the IPL, to be played from 4th April, 2012 till 27th May, 2012.

     

    Pune Warriors India team in IPL 5 will don new turquoise blue and silver jerseys. Turquoise blue color stands for zeal, confidence and victory, the very attributes and motto of a Warrior.

     

    The Pune Warriors India’s bowling coach is Allan Donald while Praveen Amre is the batting coach. Paddy Upton is the mental conditioning and high performance coach of the team.