Veedol, the manufacturer and marketer of lubricants, from Tide Water Oil Co. (India) Ltd., has signed up former cricketer Sourav Ganguly as its brand ambassador.
Expressing enthusiasm, Arijit Basu, Managing Director, Tide Water Oil Co (India) Ltd said: “We are delighted to have a cricketing great like Sourav Ganguly join us as our brand ambassador. His leadership, grit and determination are the stuff of legend, shaping the winning attitude of Team India as we know it today. Founded on honesty and self-belief, brand Sourav continues to inspire all to raise the bar of performance and achievement, values that resonate strongly with Veedol. We are confident that this association will give us a strong impetus as we drive forward into the future.”
Bisk Farm, a biscuit brand, has launched a high-decibel 360-degree campaign for its Rich Marie range of products – ‘Me Time, Marie Time’, celebrating the diehard Indian cricket fans’ passion.
Featuring Sourav Ganguly, the brand ambassador for Bisk Farm Rich Marie biscuits, the campaign has been conceptualised by SoS Ideas.
Commenting on the campaign, Vijay Singh, Managing Director, Bisk Farm said: “India is a cricket crazy nation. We feel, there’s a huge contribution of the Indian fans who for their passion for the sport, have transformed the game into a religion in India. Sourav Ganguly is a celebrated personality in India for his immense contribution to Indian cricket and we feel this campaign with Sourav Ganguly in the lead touches all the right chords to create excitement amongst the Indian cricket fans. Cricket is celebrated across all spectrum of life, and biscuit is consumed by everyone and hence it offers a great opportunity for us to promote the brand. We are confident that the campaign will perform well and contribute to our over growth in this cricket season.”
Added Souvik Misra, Director, SoS Ideas: “We are extremely excited to be part of this Sourav Ganguly Cheer for India campaign which is very quirky, over the top and plays deep into the Indian psyche of Sports! Let us all cheer for India.”
Bisk Farm, biscuit & bakery brands from the house of Saj Food, has launched a new television commercial campaign for its popular Rich Marie biscuits range, featuring former Indian cricket captain, Sourav Ganguly.
Vijay Kr. Singh, Managing Director, Saj Food said: “Our association with Sourav Ganguly goes back a long way and our Rich Marie segment is one of the most popular biscuits range from the Bisk Farm portfolio. With his charismatic personality and mass appeal, we are confident that this campaign will connect with our target audience and drive sales for Rich Marie biscuits. The campaign comes with an exciting offer where lucky customers can win gold coins. We are confident that all biscuit lovers and Dada’s fans will enjoy this offer as much as they love our Rich Marie biscuits.”
Bandhan Bank, headquartered in Kolkata, launches its integrated marketing campaign featuring the Bank’s brand ambassador Sourav Ganguly. The ‘Jahaan Bandhan, Wahaan Trust’ campaign emphasises the ‘trust’ that the brand has been able to earn in a span of seven years as a Bank and over the last two decades in the various avatars prior to the Bank.
The campaign was conceived by Leo Burnett Orchard.
Apurva Sircar, Head – Marketing, Bandhan Bank, said: “Bandhan Bank, in the last seven years, has established its presence in 34 states and union territories, has more than 2.77 crore customers and its book size is nearly Rs.2 lakh crore. This has been possible due to the trust of stakeholders that the Bank has been able to secure. Dada’s (Ganguly’s) life has been witnessed by one and all. While both Dada and Bandhan have origins in West Bengal, both have not let that define them and have established themselves as trusted names across the country and the world, thereby winning the trust of millions. Our campaign draws inspiration from this similar journey of both brands.”
Speaking on the campaign, Pravin Sutar, Head of Creative – Leo Burnett Orchard, added: “There are very few purpose-driven brands across the world and to get to work on them is a privilege. Bandhan Bank’s journey has been exemplary and it needed stand-out storytelling. With Sourav Ganguly, we got the opportunity to create a campaign that seamlessly connects the story of Bandhan Bank and Dada, promising to strike a chord with everyone. We are confident that this piece of work will be memorable and will drive impact for Bandhan Bank.”
Actyv.ai, a category creator in the enterprise SaaS with embedded B2B BNPL and insurance space, has signed up Sourav Ganguly as their brand ambassador. With this, Actyv.ai has two legendary cricketers endorsing the brand – Sunil Gavaskar and Sourav Ganguly.
Commenting on this, Founder and Global CEO of Actyv.ai, Raghu Subramanian, said: “Sourav Ganguly is one of the most successful and greatest cricket captains that India has seen. He is known for nurturing talent and being fearless in decision-making. Dada personifies inspirational leadership and an unflinching commitment to win. We are inspired to imbibe these attributes as we grow actyv.ai to be a built-to-last company, recognized for its leadership, commitment and dependability. He further added, “In the last few months, we have seen huge traction for actyv.ai with Sunil Gavaskar as our brand ambassador and we intend to strengthen the advantage with another brand ambassador, Sourav Ganguly. We are excited to have him as part of the actyv.ai family”.
Added Yash Daga, Director of KPRD Fiberboard Advertising: “Sourav Ganguly’s values, both as a cricketer and a leader, are recognized and appreciated by people across the world. actyv.ai is a category creator, transforming the B2B supply chain ecosystem with their embedded offerings. We take pride in bringing together actyv.ai and Dada.”
Bandhan Bank has announced that it has roped in Sourav Ganguly as its Brand Ambassador. Ganguly will help amplify the brand message of the Bank and endorse the products and services of the Bank.
Commenting on the development, Chandra Shekhar Ghosh, MD and CEO, Bandhan Bank, said, “Sourav has been one of the most successful captains of the Indian cricket team due to his foresight, dedication and commitment to the game. There is a lot of congruence in the values that Sourav and Bandhan Bank embody. He is also a global icon and commands respect from all quarters. We are confident that this partnership will help us garner more attention, leading to greater awareness of the brand, and thus propelling us further in our growth story. This association is another step towards connecting strongly with consumers across the spectrum and reinforcing our ongoing mission of inclusive banking.”
DreamSetGo, sports experiences and travel platform owned by Dream Sports, a sports technology company, has announced Sourav Ganguly as its first brand ambassador.
Welcoming the new brand ambassador, Monish Shah, Founder & Chief Business Officer, DreamSetGo added: “We are thrilled to have Sourav Ganguly as our brand ambassador. His unparalleled love and contribution to sports will help us reach fans across the country, and promote our ability to create unique and memorable experiences.”
Games24x7, the online skill gaming company, has unveiled a new campaign for its fantasy platform My11Circle featuring cricket icons like Sourav Ganguly and VVS Laxman and emerging talent Shubman Gill and Ruturaj Gaikwad. The 14-film ad campaign is designed and created by The Script Room.
Speaking on the launch of the campaign, Saroj Panigrahi, Vice President, My11Circle said: “My11Circle has emerged to be one of the top fantasy sports platforms in India witnessing 100 percent growth in user base last year. This is a testimony of our commitment to provide intuitive and personalised gaming experience to the players and rewarding their skill and passion for the game.”
Added Ayyappan Raj, Co-Founder, The Script Room: “It has been a great experience working with the My11Circle team again, and co-creating an interesting campaign for the IPL. We came up with the thought ‘My11Circle is offering the biggest prize, now everything else will look small’. And we wrote a bunch of interesting scripts – keeping in mind the duration of the films, the celebrity time and executional constraints. With fantastic direction and international quality VFX, Achowe and the team at Chalk & Cheese made the idea come alive brilliantly. We’re very happy with the way the campaign has come about, and we are positive that it will be well received.”
Joyville Shapoorji Housing, the housing brand of the Shapoorji Pallonji Group, has roped in Sourav Ganguly as its Brand Ambassador. As part of the association, Sourav Ganguly will lead the brand campaigns of the company and portray Joyville Shapoorji’s core values to the home buyers.
Commenting on the association, Sriram Mahadevan, MD, Joyville Shapoorji Housing) said: “We are delighted to appoint Sourav Ganguly as our brand ambassador. He is our first choice because of his dynamic personality, leadership qualities and reliability. We are confident that with this association, we will be able to reach out to our target audience, more meaningfully.”
Games24x7, multi-game platform, has launched a new campaign for the upcoming ICC T20 World Cup, on its sports platform, My11Circle. The campaign titled ‘Game ke Deewane’ celebrates the passion and dedicated support of the Indian cricket fans.
Speaking about the new campaign, Bhavin Pandya, Co-Founder and CEO, Games24x7 said: “The World Cup is the pinnacle tournament for cricket. This edition is happening after a hiatus of five years, so there is a lot of anticipation and excitement amongst the Indian fans. This excitement hits an apogee, when India performs well, so this particular campaign is our humble tribute to the game of cricket and to all the unconditional supporters of team India.”
Added Saroj Panigrahi, Vice President, My11Circle: “We have a commitment to cricket fans across the country, and it is our constant endeavor to make them feel special through unique offerings every T20 season. We have been encouraged by the response to our previous campaigns, which is what motivates us to come out with a fresh promotion every season that are focused on allowing our participants to think, strategize, meticulously plan and to test their skills.”
Classplus, in collaboration with Option Designs, launched its latest campaign starring Sourav Ganguly.
Said Mukul Rustagi, Co-founder, Classplus: “It is very satisfying to see the hard work put in by Option Designs. They were able to capture the emotions perfectly in the earlier ad and we hope this ad proves to be a success too. We look forward to serving more educators in the internet age of today and help them build their online presence with support from our latest campaign.”
Added Japneet Singh, Campaign Head and CEO – Option Designs: “After the success of the emotional route with the previous film where Dada empowers Mrs. Bannerjee with a new identity as a teacher, we decided to go with a comical route. With this film, we showcased the benefits of adopting a remote teaching model through Classplus and how it can unlock limitless growth for the educators. The film explores humor and wit with a Talismanic Avatar, Mentor Dada, who inspires India’s educators to evolve and digitally manage their coaching and tuition setups with ease.”
Singapore-based FMCG brand Dr Rhazes has appointed Sourav Ganguly for the new campaign to highlight the importance of long-lasting protection & safety.
Talking about the association, Ankit Mahajan, CEO, Believe PTE Ltd said: “What the world needs today, more than ever before, is protection and trust. We are excited to be on this path-breaking journey of building trust with one of the greatest cricketing legends of all times, Sourav Ganguly. We want to lead the fight against viruses and germs by launching innovative products that provide pro-active protection.”