MxMIndia

Tag: Sony Pictures Networks India

  • Cricket legends Sunil Gavaskar and Sir Vivian Richards will share the screen on Extraaa Innings for the #Furious&Fast series

    Sony announces commentators for upcoming India tour of West Indies

    By A Correspondent

     

    Sony Pictures Sports Network (SPSN), the official broadcaster of the India tour of West Indies, has announced programming initiatives to increase engagement with audiences across India. The India tour of West Indies will also mark the start of the ICC World Test Championship for both teams.

     

    SPSN’s live wrap-around show, Extraaa Innings, will return for the India tour of West Indies featuring Sir Vivian Richards, Sunil Gavaskar, Graeme Swann, Murali Kartik, Darren Ganga and Ian Bishop in English, and Ashish Nehra, Ajay Jadeja, Mohammad Kaif and Vivek Razdan along with presenters Gaurav Kapur and Arjun Pandit in Hindi. Extraaa Innings will also make an appearance in the breakfast segment with the post-match analysis for the ODI and Test series. In addition to this, SPSN will be airing ‘Cricket Talk’, a show that will provide previews for the Test format and reviews after the T20I and ODI formats.

     

    Said Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India: “This monsoon, Indian viewers can watch #MoreCricket and thrilling action on Sony Pictures Sports Network with The Ashes and India tour of West Indies. A robust programming line-up has been created for the India tour of West Indies along with the legendary Sir Vivian Richards and Sunil Gavaskar reuniting in the studio along with other exceptional panelists. The India tour of West Indies will also mark the start of the ICC World Test Championship for both teams. With brilliant performances expected from both the highly skilled teams, the India tour of West Indies is going to be unmissable for every cricket lover in the nation.”

     

     

  • Multiplayer Video Quiz, Augmented Reality and 100+ Show based games

    SonyLIV to launch OTT gaming destination with AR and show-based games

    By A Correspondent

     

    SonyLIV announced the launch of India’s first OTT gaming destination with over 100 exclusive show-based games, to be launched in a phased manner. With this move, SonyLIV aims to reach out to 50 million new users offering them a one-stop gaming destination. These games are curated around some of Sony Pictures Networks’ (SPN) biggest IPs across channels like KBC, CID, Crime Patrol, The Kapil Sharma Show, Patiala Babes, Baalveer, Kicko & Super Speedo, amongst others.

     

    Said Uday Sodhi, Business Head – Digital, Sony Pictures Networks India said: “India houses 10 per cent of the world’s gamers and this number is slated to rise exponentially. With the launch of our OTT gaming platform, we intend to trigger this target segment and capture the market to an extent of 50 million users. This falls in line with India’s OTT market share predictions, which is expected to triple its size in the next four years. Our database of 100+ games will cater to every generation of gamers that we aim to engage with through a plethora of events to capture their attention.”

     

    Added Amogh Dusad, Head – Content, Partnerships & New Initiatives, Sony Pictures Networks: “At SonyLIV, we always try to push the envelope in user engagement by diversifying our offerings. The launch of our OTT gaming destination with absolute in-house expertise is a leap ahead in content innovations and ushering in an experience unexplored before on OTT. The Multi-player Video Quiz and Augmented Reality format Games also give our audience a chance to reconnect with their favourite shows and characters in a completely different and engaging context.”

     

     

  • As a part of this project, SPN reached out to over 180 drought-hit villages across Maharashtra

    Sony Pictures reaches out to parched villages in Maha with potable water

    By A Correspondent

     

    With its CSR theme of ‘Ek India Happywala’, Sony Pictures Networks India (SPN) has reached out to the interiors of drought hit Maharashtra to address the issue of potable water.

     

    As a part of this project, SPN reached out to over 180 drought-hit villages across Maharashtra. Water tankers were sent to the interior regions of Maharashtra to provide access to safe drinking water in over 180 villages and reached out to over 85,000 people. With this initiative, SPN provided each of the drought affected villages with over 12,000 litres of potable water. This project was activated across districts like Latur, Wardha, Amravati, Dhule, Jalna, Beed, Osmanabad and Nanded.

     

    Said Rajkumar Bidawatka, Head – CSR, Sony Pictures Networks India (SPN):
    “At Sony Pictures Networks, we are always striving to build a better society through our corporate social responsibility programme. The main goal of this project was to contribute towards building a better life for people by creating access to a basic necessity such as water. This initiative is a step forward in our endeavor to support and help build a sustainable society.”

     

     

  • Wadhwa was associated with Coca-Cola, as the Head of Human Resources – India and South West Asia

    Sony Pictures appoints Manu Wadhwa to head HR

    By A Correspondent

     

    Manu Wadhwa

    Sony Pictures Networks India (SPN) has appointed Manu Wadhwa as Chief Human Resource Officer (CHRO) for the network. In her last assignment, Manu was associated with Coca-Cola, as the Head of Human Resources – India and South West Asia.

     

    Said N P Singh, Managing Director & CEO, Sony Pictures Networks India (SPN): “It is our constant endeavour to build SPN as an engaging and empowering workplace. As a member of SPN’s leadership team, Manu will play a vital role in working towards this goal. She will lead the HR function and I am confident that under her leadership, we will continue to build a culture that attracts and retains the best talent.”

     

     

  • The Olympic Channel and other IOC digital platforms will also feature highlights and replays of key events

    SPN bags rights for Olympic Games Tokyo 2020

    By A Correspondent

     

    The International Olympic Committee (IOC) announced that Sony Pictures Networks India (SPN) has been awarded the broadcast rights in India and the Indian subcontinent for the Olympic Games Tokyo 2020, as well as the Winter Youth Olympic Games Lausanne 2020. The Olympic Channel and other IOC digital platforms will also feature highlights and replays of key events.

     

    In addition, the IOC and SPN will collaborate on creating a permanent Olympic Channel home within the SonyLIV service. Programming will feature year-round coverage of Olympic athletes and sports, highlighting locally relevant original content produced by SPN and Olympic Channel.

     

    Said NP Singh, MD & CEO, Sony Pictures Networks India: “As an organisation, we continue to play a leading role in shaping and meeting the entertainment needs of the evolving consumer base across television and digital platforms in India. The Olympic Games is the largest and most prestigious international sports competition in the world with over 200 countries participating. The addition of the Olympic Games Tokyo 2020 broadcast and digital rights complements our portfolio of International sports events and properties.”

     

    Added Thomas Bach, President, IOC: “As a dynamic sports and media market, India and the Subcontinent is an important strategic region for Olympic broadcasting. The IOC is pleased to be working with Sony Pictures Networks India to collaborate together to bring the best coverage of Tokyo 2020 and the Youth Olympic Games to fans across the region, on their platform of choice, with the aim of inspiring young people to engage with Olympic sports and the Olympic values.”

  • The #RishtaPakkaSamjho campaign has been launched with Amitabh Bachchan

    Sony launches consumer education campaign with Amitabh Bachchan

    By A Correspondent

     

    Sony Pictures Networks India (SPN) has launched a consumer education campaign, related to the new MRP way of TV channel subscriptions provided by DTH / cable operators. The #RishtaPakkaSamjho campaign has been launched with actor Amitabh Bachchan.

     

     

    Said Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports, SPN: “The 45-seconder TV spot talks to the Sony Network viewers, urging them to choose from SPN’s ‘Happy India’ pack, wherein the channel bouquets are simply packaged to allow consumer to choose the best channel combinations (across genres) at the lowest possible price points.”

     

     

  • A unique interactive second screen experience, “Extraaa Innings” for passionate cricket lovers

    SPN launches programming initiatives for India tour of Australia

    By A Correspondent

     

    For the upcoming cricket series between India and Australia (Nov 21 to Jan 18), Sony Pictures Networks India (SPN) has announced several initiatives to enhance the viewing experience.

     

    Said Rajesh Kaul, Chief Revenue Officer Distribution and Head – Sports, Sony Pictures Networks India: “Cricket is more than just a sport; it is an emotional experience for Indians. Being the one-stop destination for international bilateral series, with rights to eight cricket boards, we are always looking for ways to elevate this experience. The superb line-up of panellists and commentators will give our viewers a holistic perspective on the matches. Along with that, our second screen initiative – Extraaa Innings – will ensure that the fans have a more immersive experience during the series.”

     

     

  • SPN to show all races of ABB FIA Formula E Championship for further two seasons

    SPN extends TV & digital rights partnership with ABB FIA Formula E Championship

    By A Correspondent

     

    Sony Pictures Network India (SPN) will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent – including India, Pakistan, Sri Lanka and Bangladesh.

     

    Said Rajesh Kaul, Chief Revenue Officer Distribution and Head – Sports, Sony Pictures Networks India: “We are thrilled to extend our partnership with ABB FIA Formula E after the positive response and viewership we have seen over the past year. This series is especially exciting given the innovation and the potential it has for the future. At SPN, we are focused on providing a multi-sport viewing culture and the ABB FIA Formula E Championship further strengthens our vast portfolio.”

     

     

  • SonyLIV deploys Amagi Thunderstorm OTT Dynamic ad insertion platform for mid-roll ads

    SonyLIV partners Amagi to grow OTT revenues

    By A Correspondent

     

    Amagi has announced that SonyLIV is using its Thunderstorm cloud-based platform for targeted OTT dynamic ad insertion. As part of the deal, Amagi will monetise premium GEC and movie channels on SonyLIV OTT platform, generating additional ad revenues for the hugely popular on-demand and linear OTT service.

     

    Said Uday Sodhi, Business Head, Digital at Sony Pictures Networks India:“SonyLIV is growing its subscriber-base at an impressive rate, making it an ideal digital platform for advertisers to target clearly defined audience segments. We are continuously looking to enhance value for our advertisers. Amagi is a pioneer in the targeted advertising space and this technology partnership provides additional options for advertisers to work with us.”

     

    Added Deepakjit Singh, CEO, Amagi: “We are delighted to partner with SonyLIV, and deploy our next-generation ad tech solutions that create new revenue opportunities,”. “The Thunderstorm platform is designed for high concurrency, and to deliver frame-accurate ad insertions at scale. These capabilities become vital for SonyLIV, especially since many of its premium channels have high number of concurrent users.”

     

     

  • The deal also includes exclusive live-streaming of the action on SPN’s OTT platform, SonyLIV

    SPN retains UEFA broadcast rights till 2021

    By A Correspondent

     

    Sony Pictures Networks India (SPN) has retained the broadcast rights to the UEFA Champions League, UEFA Super Cup and UEFA Europe League in the Indian subcontinent until 2020-21. The rights cover the broadcast of 138 matches in the UEFA Champions League and 205 matches in the UEFA Europa League across the sports channels of SPN. The deal, which commences in the current season (2018-19) also includes exclusive live-streaming of the action on SPN’s OTT platform, SonyLIV.

     

    The Sony Ten Sports channels have been the official broadcaster of the UEFA tournaments for over a decade and will continue its endeavour to be the one-stop destination for the football loving audiences of India. This is in addition to broadcasting Serie A and LaLiga on SPN.

     

    Said Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports, Sony Pictures Networks: “We are delighted to continue our partnership with UEFA. It’s a well-known fact that Europe is the home to the best football leagues in the world and the UEFA Champions League features the top clubs and best players from across the world. We are proud to have played our part in building and popularising the tournament in the region and it is not surprising that the viewership has doubled during the 2017-18 season. Along with the fans, we are also excited to continue our journey with this marquee property for the next three seasons.”

     

    Added Guy-Laurent Epstein, UEFA Director of Marketing: “UEFA is once again delighted to extend its longstanding partnership with Sony Pictures Networks across the Indian subcontinent.  SPN has been a valued UEFA partner for many years, proving itself as a leader in the broadcast of football content in this passionate and growing market.  This deal will ensure comprehensive exposure of the UEFA club competitions across SPN’s various platforms in the region.”

     

     

  • With this deal, over 100 selected matches will be telecast on SPN’s sports channels

    SPN partners with Facebook to telecast LaLiga in India 

    By A Correspondent

     

    Sony Pictures Networks India (SPN) has partnered with Facebook to telecast the Spanish top division football league, LaLiga, on TV in India this season. With this deal, over 100 selected matches will be telecast on SPN;s sports channels, including the key clashes, El Clasico and Madrid Derby. All matches will still be available for free on Facebook.

     

    Said Rajesh Kaul, Chief Revenue Officer Distribution and Head – Sports, Sony Pictures Networks India said: “We have been committed to LaLiga for the past four years and we are excited to continue our partnership with one of the best football leagues in the world. This confirms our commitment to be the premier football destination for all viewers. TV is one of the strongest mediums in India and through this association, Indian audiences will continue to enjoy the LaLiga experience.”

     

    Added Joyee Biswas, Head of APAC Sports Partnerships, Facebook: “We’re excited to team with Sony Pictures Networks India to give fans in India even more ways to watch LaLiga this season. This partnership demonstrates our commitment to collaborating with broadcasters as we continue to explore a variety of different live sports business models.”

     

     

  • As part of the campaign, SPN will be hosting a Fan Flame on its microsite

    SPN unveils #KoiKasarNahi campaign for 18th Asian Games

    By A Correspondent

     

    Sony Pictures Networks India (SPN) has announced its marketing and digital initiatives for the just-started 18th Asian Games 2018. The Games are currently being held in the Indonesian cities of Jakarta and Palembang and on till Septmeber 2.

     

    As part of the campaign, SPN will be hosting a Fan Flame on its microsite. Inspired by the Asian Games torch that burns in the cauldron for the duration of the Games, the virtual Fan Flame will burn brighter with every message of support that goes out to the athletes. To show support, all fans have to do is use the hashtag #KoiKasarNahi on social media platforms like Facebook, Twitter and Instagram and post their inspirational and supportive messages to the athletes. Each post will appear on the digital fan flame and will be sent to our athletes.

     

    Said Rajesh Kaul, Chief Revenue Officer  Distribution and Head  Sports, Sony Pictures Networks India: “At Sony Pictures Networks India we have always promoted a multi-sport culture and it doesn’t get bigger than the 18th Asian Games. As our athletes compete across 36 sports and against sportspeople from 45 countries, we will bring fans and viewers the ultimate experience to enjoy the Asian Games. As patriotic fans, its our utmost duty to give our unrelenting support to our athletes just as they will give on this stage.”