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Tag: Shoppers Stop

  • The store chain has associated with the best of brands to launch exclusive styles for this festive season

    Shoppers Stop ropes in Yami Gautam for Diwali

    By Our Staff

     

    Shoppers Stop, the leading omnichannel retail chain, has unveiled its Diwali campaign, Nayi Diwali Nayi Soch’ with actors Yami Gautam and Dhairya Karwa.

     

    Speaking on the campaign launch,  Shwetal Basu, Customer Care Associate and Chief Marketing and Communications Officer at Shoppers Stop said: “Diwali is not only a festival of lights; it is also a time to celebrate and pamper your loved ones with thoughtful gifts. Our Nayi Diwali, Nayi Soch campaign highlights this aspect of the festival, in a progressive manner. It is in line with our brand positioning, targeted to families that are traditional in values and progressive in their outlook. Gifts go a long way in expressing love and care for the person. Shoppers Stop is a gifting destination, where you find gifts for all occasions! Additionally, ace celebrities, Yami Gautam and Dhairya Karwa light up the film with their presence.”

     

     

  • Captures the core essence of the festival

    Shoppers Stop ropes in Darshana Banik for Pujo campaign

    By Our Staff

     

    Shoppers Stop, the department store chain, is all set to celebrate Durga Puja with popular Bengali actor Darshana Banik with a digital campaign.

     

    Speaking on the campaign, Shwetal Basu, Customer Care Associate and Chief of Marketing & Communication at Shoppers Stop said: “It’s the time of the year that brings everyone together. Durga Puja is not just a festival but also a celebration of art, heritage and homecoming. After two years, everyone will be celebrating the festival with limited fear or restriction. Our film takes you through the journey of this celebration. It reminds you of the moments and simple rituals that you look forward to every year. ‘Aasche bochhor aasche ghure, chalo shaaji notun kore’

  • This move highlights Shoppers Stop increasing focus on private brands

    Sanya Malhotra to promote Shoppers Stop brands

    By Our Staff

     

    Shoppers Stop has roped in Sanya Malhotra as brand ambassador for select private brands to further emphasise on the continued focus on their private brands as an important strategic pillar.

     

    Speaking on the association, Venu Nair, Customer Care Associate, MD & CEO at Shoppers Stop said: “Private brands continue to be a strategic pillar for Shoppers Stop. We maintain significant emphasis on increasing our private brands share.  We are confident that having Sanya Malhotra for our private brands will help create a better resonance with our consumers. She beautifully fits in with the brand’s ethos and has a great persona to connect with the customers across geographies.”

     

  • With effect from April 1, 2022

    Shoppers Stop gets Madhavi Irani to helm content-to-commerce strategy

     

     

    Shoppers Stop has announced the appointment of Madhavi Irani as Customer Care Associate and Chief of Content and Webcom Officer with effect from April 1, 2022. The brief: to curate and build out the brand’s content-to-commerce strategy.

     

    Speaking on the appointment,  Venu Nair, Managing Director, and Chief Executive Officer said: “We are pleased to welcome Madhavi on board at Shoppers Stop. As we begin our journey in FY23, we are confident of continuing the progress that we have been achieving across each of our strategic pillars, especially in beauty and omnichannel. Customized content-to-commerce initiatives will drive customer engagement, loyalty, and revenue. Content is an integral tool for capitalising on these elements to ensure we resonate with our target audience, and we believe Madhavi will add great value in enabling us to make a quantum leap in this area!”

     

    Added Irani on her appointment: “I am delighted and honored to join Shoppers Stop and be a part of its stellar journey. The brand’s growth trajectory along with online and offline store expansion has been remarkable. I am looking forward to defining and building the content-to-commerce strategy, deepening the engagement, and connecting this iconic brand with the relevant target audience.”

     

  • The campaign is titled Hum Hai Roshni

    Shoppers Stop brings beam of hope this Diwali

    By A Correspondent

     

    Shoppers Stop’s latest campaign Hum Hai Roshni for Diwali attempts to create a positive sentiment in the midst of this pandemic.

     

    Said Uma Talreja – Customer Care Associate, Chief Marketing and Customer Officer at Shoppers Stop Ltd: “As we progress through different stages of Unlock, it is important to be cautious and safe while we try to reclaim a sense of normalcy in a way. The film empowers us to overcome dark times and retain our values, culture, and togetherness. This Diwali, Shoppers Stop offers safe shopping at stores and also digital assistance on WhatsApp and through the website and app.”

     

     

  • The series of videos aims at breaking the stereotyped beauty standards, notes a communique

    Shoppers Stop unveils second leg of EyeStoppers 2020 event

    By A Correspondent

     

     

    https://www.instagram.com/p/CGX6TOCFRcq/

     

    Leading beauty and fashion chain of stores Shoppers Stop has unveiled series of videos attempting at breaking stereotypical beauty standards and perceptions. Their pop culture show #StopTheBias is the second leg to their talent show property – EyeStoppers 2020.

     

    Sharing her thoughts, Uma Talreja, Customer Care Associate, Chief Marketing and Customer Officer at Shoppers Stop said: “The beauty industry has seen a shift during the pandemic. Lipsticks have dominated the segment but with the wearing of masks, the focus has shifted. Indian culture has been deep rooted in the use of eye makeup and eye art, and there is plenty of cultural context that has been amplified in Bollywood and many other occasions. During the pandemic, we believe that eye makeup can open the doors to artistry and creativity in makeup and give women a feel-good factor while they wear a mask.  We have seen over 2350 entries in a week of very elaborate videos and the effort taken by each participant in creating their designs and looks is truly exciting.”

     

    Added Ameesha Prabhu, CEO, Trust for Retailers & Retail Associates of India (TRRAIN): “We live in a world where no matter how you look, you will get judged. It is up to us to use that in a positive manner and conquer the world. At TRRAIN we believe in social inclusion and creating livelihoods for persons with disabilities & young women. We train our trainees to take on the world with their confidence. Vidya and many more youths like her have paved the path for not only being independent but have shown the ability of the youth and the contribution they can make to the society.”

     

     

  • Campaign highlights celebrations with oneself and family amidst lockdown

    Shoppers Stop launches campaign for Eid

    By A Correspondent

     

    Shoppers Stop invites consumers to get #Selfieidi ready. In the new campaign, the brand encourages customers to get dressed up and celebrate the festival safely indoors.

     

    Notes a communique: “The mandated lockdown should not curb the spirit of the festival and the celebrations should not stop! Customers can get all dressed up and show the world how best they are celebrating the festival at home. Post a picture of your Eid celebrations, tag Shoppers Stop and use #Selfieidi to win discounts and E-Vouchers!”

     

     

  • Creative salutes frontline professionals risking their lives to protect the citizens of India

    Shoppers Stop changes logo to support frontline professionals

    By A Correspondent

     

    Shoppers Stop has introduced a campaign which transforms its identity into a heart and infinity sign to salute and applaud frontline professionals for their dutiful actions during these tough times.

     

    Notes a communique: “As a responsible brand, Shoppers Stop believes that social distancing will help contain the virus. Their creative highlights how important it is to keep the love alive even during such trying times. It highlights how it is our duty to support frontline professionals by doing as little as staying indoors and maintaining personal hygiene.”

     

     

  • The campaign reflectied the true essence of the festival dedicated towards including our house help and caretakers into the family and celebrations

    Shoppers Stop’s “Celebrating Sisterhood” campaign touches upon idea of extended family bond

    By A Correspondent

     

    With Raksha Bandhan round the corner, Shoppers Stop unveiled a new campaign reflecting the true essence of the festival dedicated towards including our house help and caretakers into the family and celebrations.

     

    Said Uma Talreja, Customer Care Associate, Chief of Marketing & Customer Officer, Shoppers Stop: “Traditions have taken on new meanings with the onslaught of social media. They have also become more inclusive and participative and are celebrated uniquely by individuals that find their own meanings in the tradition. Women lead celebrations in India, the campaign captures the spirit of women in different roles and includes the extended support system that helps women move ahead at home and careers both.”

     

     

  • Shoppers Stop will donate 1 against every beauty category bill towards the cause of acid attack survivors to give them the courage to restart a new life

    Shoppers Stop celebrates women in new campaign

    By A Correspondent

     

    Leading retailer Shoppers Stop has in its latest campaign It’s our Time reached out to its largest customer base of women.

     

    Commenting on the campaign, Uma Talreja, Customer Care Associate, Chief Marketing & Customer Officer said: “The campaign is a bold but positive expression of women who want to be a part of progressive times, through their own progress. It touches upon real barriers that women have been trying to overcome in order to have equal representation. Women audiences are important not just for shopping, but their social influence is also extremely important, as is their contribution in building a more whole some workforce. At Shoppers Stop, almost half our revenues come from women’s categories, we are also the leading retailer for premium beauty. Women are important segment that we want to grow our relevance for through both product and marketing actions. This campaign is an important step towards that.”

     

    Added Vineet Mahajan, Head of Art – India, Contract: “That women take a lot of time to get dressed, put on makeup, and get ready is something we’ve all heard. We thought it’s time we said the unsaid. That the world actually took a lot of time in getting ready for women. #ItsOurTime takes on a stereotype and leaves with a much larger statement. One that needs to be said right now.”

     

    Additionally, as a socially responsible brand, Shoppers Stop will donate 1 against every beauty category bill towards the cause of acid attack survivors to give them the courage to restart a new life.

     

     

  • Customers can also recycle their old garments and earn reward points

    Shoppers Stop celebrates India’s diversity with #ShareMyNewYear campaign

    By A Correspondent

     

    Shoppers Stop is celebrating India’s diversity through its latest campaign. #ShareMyNewYear. The campaign encourages the customers to exchange New Year greetings, experiences and share cross-cultural rituals among each other.

     

    Said Uma Talreja, Customer Care Associate, Chief of Marketing & Customer Officer, Shoppers Stop: “Shoppers Stop has 83 stores across 38 cities. Over the years, we have seen different regions get a festive boost during this .What is interesting is that even stores that don’t belong to a specific region that is celebrating at this time also experience a festive effect. As people move across cities, regional boundaries blur with different communities celebrating the festival of their residence beyond the festival of their origins. That is the beautiful insight that we used for this campaign, where we share and celebrate New Year in our unique way that is only possible in our country.”

     

    The TVC for the campaign has been conceptualized by Contract. The campaign captures the essence of these festivals that signify the advent of New Year across many parts of the country.

     

    Added Vineet Mahajan, Head of Art, Contract: “#ShareMyNewYear was born out of a wonderful revelation. In the month of April, practically everyone celebrates a new year. Yet the concept of New Year celebrations is associated primarily with January 1st. So, we wanted to celebrate our ethnic wear range through a campaign that encourages exchanging New Year greetings across the different ethnicities of the nation.”

     

     

  • As the CMCO, Talreja will be responsible for evolving customer centric strategies

    Shoppers Stop appoints Uma Talreja as Chief of Marketing & Customer Officer

    By A Correspondent

     

    Shoppers Stop has appointed Uma Talreja as Customer Care Associate, Chief of Marketing & Customer Officer (CMCO).

     

    Speaking about this appointment, BVM Rao, Customer Care Associate &Head HR – Shoppers Stop Limited said: “We are delighted to have seasoned marketing professional like Uma, who shares the same vision like us, and can help make informed decisions that will have positive impact on delivering delightful customer experiences”.

     

    As the CMCO, Talreja will be responsible for evolving customer centric strategies and create seamless shopping and service experience across the customer lifecycle.

     

    Said Talreja on her new mandate: “Shoppers Stop is a leader when it comes to creating experiences for customers. It has very strong customer and partner relationships that have helped the brand over decades in creating a strong position for itself. As consumers have evolved and with the changing environment, the role of marketing has transformed and am excited to see how the next era of the brand will evolve.”