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Tag: Shemaroo

  • The video major rejigs internal leadership teams to power into its next growth phase

    Sandeep Gupta to head Shemaroo’s broadcast biz

    By A Correspondent

     

    Sandeep Gupta

    Last week, Shemaroo Entertainment announced the appointment of Sandeep Gupta as COO – Broadcasting Business. This announcement comes at a time as the company announced its strategic entry into broadcast business with two channel launches – Hindi GEC Shemaroo TV and Marathi movie channel “Shemaroo MarathiBana”, launch.  With this move, Shemaroo will consolidate its entire broadcast offerings under Gupta.

     

    Subhash Somani, Deputy Vice President, who has spearheaded Shemaroo DTH VAS will now take additional charge of Shemaroo TV. Somani will oversee the entire business for Shemaroo TV – Content Production & Planning and Channel Distribution among others. Meanwhile, Vivek Koka, Assistant Vice President, who heads the Bollywood category, will now be given additional responsibility of leading the Marathi Movie channel ‘Shemaroo MarathiBana’

     

    In addition, Rakesh Jain, Programming Head, will be responsible for the programming and creative development of the Hindi GEC, Shemaroo TV and will work closely with the team to strengthen the channel’s position. Also, Yojana Bahalkar Bhave, Deputy General Manager, will lead programming for Marathi movie channel, Shemaroo MarathiBana.

     

    Hiren Gada

    Commenting on strengthening of the leadership team, Hiren Gada, CEO, Shemaroo Entertainment said: “Shemaroo’s DNA has been to constantly evolve with the changing times and pre-empt market shifts and adopt unconventional approaches for an accelerated growth. Our endeavor has always been to build a future ready organisation with distinct capabilities and a distinctive culture with an emphasis on developing internal talent. This new structure will power us as we enter our next growth phase. Sandeep  is one of those rare leaders in our industry who possess a sharp business acumen coupled with great insights on the pulse of the audiences. I am confident that he will be able to take our television offerings to greater heights as he leverages his experience of successfully building large scale television businesses.”

     

    Added Gupta on his appointment: “Shemaroo is an established and homegrown name in the entertainment industry, entertaining consumers from the last 57 years. The company is constantly experimenting and tapping into many new businesses, and has always disrupted the archaic norms. It’s an exciting time to be a part of such a dynamic team at Shemaroo, while embracing the culture and bringing the best to the vision and leadership. I look forward to working with the teams here, and make significant contribution by making the category a household name.”

     

     

  • Shemaroo will offer its wide range of high-quality audio content on the Resso app

    Shemaroo enters into licensing partnership with Resso

    By A Correspondent

     

    Shemaroo has entered into a strategic music licensing partnership with Resso, the social music streaming app from ByteDance. Through this association, Shemaroo will offer its wide range of high-quality audio content on the Resso app.

     

    Commenting on the association, Hiren Gada, CEO Shemaroo Entertainment said: “We at Shemaroo have always stayed ahead of the curve and through this alliance with Resso, we reinforce our promise to bring the best of entertainment by partnering with the best of brands. This association is a natural progression to ensure we reach out to newer audiences, cross boundaries and partner with new age brands to engage and entertain customers across.”

     

    Hari Nair, Head – Music, Content and Partnerships, Resso India added, “Resso’s aim is to bring music to the forefront by giving users an opportunity to connect, engage and interact with music & artists, alike. Shemaroo Entertainment is one of India’s leading content powerhouse and our association with Shemaroo’s music label, gives us access to their comprehensive library across genres and languages. We are excited to present their library to our users, which is in line with our commitment to provide the best in music.”

     

     

  • Introduces new Marathi movie destination with rich and high-quality content from the house of Shemaroo Entertainment

    Shemaroo launches Marathi movie channel

    By A Correspondent

     

    Video majors Shemaroo Entertainment announced the launch of its Marathi movie channel – Shemaroo MarathiBana.

     

    Commenting on the launch, Hiren Gada, CEO, Shemaroo Entertainment said: “The launch of ‘Shemaroo MarathiBana’ further expands Shemaroo’s presence in the Marathi-speaking market, where we are bringing some of the rich content on our premium Marathi movie channel. We have been dominant players and have had a strong foothold in the media and entertainment industry for both viewers and advertisers. Taking the legacy forward we will now be tapping on the humongous consumer base of the Marathi speaking audiences through this launch. We are sure to entertain the right set of audiences by providing them entertainment in the language they enjoy and prefer.”

     

     

  • This premium movie service will premiere latest blockbuster movies every Friday

    DishTV & Shemaroo jointly unveil Miniplex

    By A Correspondent

     

    In yet another move to expand their gradient of value-added services, dish TV has tied up with Shemaroo Entertainment, one of India’s leading entertainment content houses to launch a new premium service called Miniplex.

     

    This premium movie service will premiere latest blockbuster movies every Friday. Additionally, it’s is an ad free subscription based service which will also showcase other recent movies.

     

    With Miniplex, customers can avail premium movie content for a subscription fee of Rs 60 per month. This premium movie service will be available on channel number 212 on DishTV & Zing. Customers can easily activate this service by giving a missed call on 18002741100 or through SMS

     

    Speaking to the tie-up, Arun Kumar Kapoor, Chief Executive Officer, DishTV said: “Being a pioneer and market leader DishTV has always stood up to its promise of providing maximum Width and depth of content. We have always taken the lead in enhancing the value proposition and believes in providing the maximum and the best in entertainment to its subscribers. We are glad to announce our partnership with Shemaroo to launch Miniplex on our platform. The experience of watching latest movies at a click of a button has redefined the way consumers watch movies today. With this latest addition to our value added service we take the entertainment quotient a notch higher and allow movie buffs to watch latest blockbusters in the comfort of their home at relatively much reasonable cost.”

     

    Hiren Gada – Director, Shemaroo Entertainment Limited, shared his thoughts on the occasion: “We are glad to now launch Miniplex on DishTV. This tie up will enhance our reach across the country. A number of movies get released in theatres but go missing on TV. Miniplex intends to bridge this gap through premium ad free viewing experience. The service is already doing well on other platforms and we are happy to offer it to DishTV audience now.”

     

    Miniplex is a cross platform subscription-based movie premiere service that provides the audiences a unique opportunity to view Premiere and also Premium movie content for a nominal monthly subscription fee. The service offers an un-paralleled experience to the movie viewers with ease of consumption as movies are scheduled at fixed timings throughout the day.

     

  • The tie-up will ensure patrons can access blockbusters of every decade across Tamil, Marathi and Hindi

    BigFlix allies with Shemaroo for all-time hits

    By A Correspondent

     

    Reliance Entertainment Digital’s movie-on-demand service, BigFlix, has formed a licensing agreement with leading content house Shemaroo Entertainment allowing its users to stream a wide range of blockbusters movies – ranging from black and white films to some of the most recent releases.

     

    The catalogue offers an assortment of timeless classics to latest hits with a perfect blend of genres in multiple languages – Hindi, Marathi and Tamil. Few of the finest Hindi classics like the iconic film Mughal-E-Azam, Raj Kapoor’s Anari, Mithun’s Disco Dancer, Rajesh Khanna’s Roti to some of the contemporary films like Amitabh Bachchan’s Black, Aamir Khan’s Sarfarosh, Vidya Balan’s Ishqiya & The Dirty Picture and so on form the part of the list.

     

    Commenting on the association with Shemaroo, Shreyash Sigtia, Business Head, BigFlix, said: “There is a definite demand for classic films amongst movie enthusiasts and Shemaroo Entertainment is credited to have given Indian audiences some iconic and successful titles in Bollywood for decades now.”

     

    Jai Maroo, Director, Shemaroo Entertainment said: “Our vision is to be present on all devices, any time and on any connection. Being a prominent online platform in digital space, BigFlix will help us cater to wider range of audience across geographies.”

     

  • infrastructure, piracy, and a fragmented industry are some of the challenges facing content owners in the digital space, says Jai Maroo

    The Anchor: 5 Challenges for film & entertainment industry in the digital space

    1. Lack of Infrastructure:

    One of the major challenges in digital space is lack of infrastructure and poor internet connectivity. The problem of bandwidth has been there for some time now. We need better streaming solutions and internet penetration inIndia. With 3G, and now 4G, coming on the scene, though the initial rollout has been slow, all plans are geared for boosting rollout and hence consumption of entertainment on digital platforms is expected to get a boost.

     

    2. Fragmentation in the Industry:

    We have a fragmented industry in terms of sheer number of platforms and business models. In present scenario, there is no clear leader except a handful of them who are making profit. But with more investors in the space, we are seeing both, better quality platforms and more sustainable rollouts, which are further fuelling the consumers’ digital consumption habit.

     

    3. Menace of Piracy:

    Piracy is another menace that the industry has been fighting against. Some of the players in digital space, like YouTube for example, have been taking some strong measures to ensure that the legitimate owner of the content gets fair share of the revenue. Additionally, content owners are increasingly partnering with platforms and finding win-win partnership models and working together to build the consumers’ habit of legal content consumption.

     

    4. Technological Challenge:

    Content owner face a lot of challenges to digitize and re-purpose the content. Technologies are getting redundant at a faster pace. It is a challenge for the content owners to cope up with the fast-growing technology and avail their content in compatible format for a particular platform. However, players are emerging with the scale to be able to handle this fragmented consumption and build better and more sustainable revenue streams, and bring all the efficiencies of scale. This also gives opportunities to bring in innovation in the presentation of the product.

     

    5. Need for better equipments

    Another hindrance is slow adoption of newer and better equipment/ end user device to access video content. But, the variety of gadgets available in the market at reasonable price points and loaded features are expected to address the problem.

     

    Jai Maroo is Director, Shemaroo Entertainment