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Tag: Shemaroo

  • In partnership with GMetri

    ShemarooVerse launches Futuristic Immersive AI Gaming Experience

    Shemaroo Entertainment has entered into a partnership with GMetri, an in AI-powered immersive learning and game development. This collaboration expands ShemarooVerse- Shemaroo’s metaverse platform, into the realm of immersive AI gaming, bringing IP-based gaming to the Web3 platform.

    Said Arghya Chakravarty, COO of Shemaroo Entertainment Ltd: “At Shemaroo, we have always led the way in innovation, and ShemarooVerse, our metaverse platform, exemplifies our dedication to creating future-forward entertainment. By incorporating AI-based gaming, we aim to deliver an even more captivating experience for our consumers. Our collaboration with GMetri represents a pivotal advancement in transforming audience interaction with our popular movies, and we are excited to be developing groundbreaking innovations in the immersive entertainment and gaming space in India.”

    Added Utsav Mathur, CEO of GMetri: “We’re thrilled to bring our FruitSalad.ai technology to ShemarooVerse, showcasing the power of our immersive learning and gaming platform. This collaboration allows us to demonstrate how our AI-driven solution can transform entertainment IP into engaging, interactive experiences. By leveraging our expertise in creating gamified, immersive 3D worlds, we are not only enhancing fan engagement but also showcasing the versatility of our technology across various sectors, from corporate learning to entertainment. This partnership with Shemaroo is a testament to the adaptability and effectiveness of our platform in creating compelling, personalized experiences at scale.”

  • To lead a team content creators to produce relevant content

    Shemaroo gets Swati Darekar to head programming for its Hindi GEC

    By Our Staff

     

    Shemaroo Entertainment has appointed Swati Darekar as Head of Programming- Hindi General Entertainment Channel (GEC). In this role, Darekar will spearhead the content strategy for the Shemaroo Hindi GEC cluster, aligning with overall broadcast business objectives. Leading the conceptualisation, development and execution of content for Shemaroo TV and Shemaroo Umang,

     

    Said Sandeep Gupta, COO of Broadcasting Business at Shemaroo Entertainment Limited: “We are excited to have Swati Darekar join our team as the Head of Programming- Hindi GEC. Her wealth of experience and creative acumen align perfectly with Shemaroo’s commitment to delivering engaging content. With Swati leading our programming efforts, we are confident in achieving new milestones and offering captivating experiences to our viewers.”

     

  • To drive digital growth

    Shemaroo appoints Saurabh Srivastava as COO – Digital Business

    By Our Staff

     

    Shemaroo Entertainment Ltd. has appointed Saurabh Srivastava as the Chief Operating Officer – Digital Business. Srivastava will be responsible for driving digital growth, revenue strategy, and operational excellence, ensuring continued success in the evolving digital ecosystem.

     

    Said Hiren Gada, CEO – Shemaroo: “We are delighted to welcome Saurabh Srivastava as our Chief Operating Officer – Digital Business. Saurabh’s extensive and highly successful stints across multiple business functions and geographies at global organisations like Disney, Marico and Coca Cola will play a pivotal role in accelerating our digital expansion. This appointment reinforces our commitment to strengthen the leadership at Shemaroo as we continue on the path of disruptive growth in the rapidly evolving world of media and entertainment.”

     

    Added Arghya Chakravarty, COO – Shemaroo: “Saurabh’s extensive leadership and proven track record in driving monetisation across platforms basis not just vanilla pricing growth but also multiple industry first innovations on linear as well as digital, make him an invaluable addition to our digital transformation journey. His experience at Disney Star and Marico will be instrumental in driving growth across our digital video, music and OTT businesses in the fast-evolving digital landscape. His strategic leadership and expertise will enable us to take the next leap towards our B2C agenda at Shemaroo.”

     

  • To telecast film Amar Akbar Anthony

    Shemaroo collaborates with British Film Institute

    By Our Staff

     

    Shemaroo Entertainment has announced its collaboration with British Film Institute (BFI) to telecast the movie ‘Amar Akbar Anthony’. BFI has chosen to telecast the legendary movie from Shemaroo’s vast library.

     

    Said Mohan Gopinath, Head of Bollywood at Shemaroo Entertainment Ltd: “Collaborating with the British Film Institute to premiere ‘Amar Akbar Antony’ is an honour for Shemaroo Entertainment. As a leading entertainment powerhouse, we take immense pride in curating exceptional content that reflects our core values and resonates with audiences worldwide. Through this partnership, we celebrate the brilliance of Indian cinema, promote diversity, and invite viewers to immerse themselves in timeless masterpieces. Join us on this incredible journey as we redefine entertainment, deliver outstanding experiences, and showcase the rich cultural heritage that connects us all.”

     

  • Staring July 3, it will air Monday to Sunday at 7.30 pm

    Shemaroo brings back Ramanand Sagar’s ‘Ramayan’

    By Our Staff

     

    Amidst all the controversy about the depiction of the revered Ramayan, Shemaroo TV has announced the airing of Ramanand Sagar’s ‘Ramayan’ starting from the July 3, 2023. This will Monday to Sunday at 7.30 pm.

     

    Said Sandeep Gupta, COO of broadcast Shemaroo Entertainment Ltd: “Shemaroo TV has always prioritised delivering top-notch content that resonates with diverse audiences. Ramanand Sagar’s ‘Ramayan’ is a timeless saga which holds a special place in Indian television history. We are delighted to be the medium where people will be able to relive the magic of this iconic series.”

     

  • To launch Shemaroo Bollywood in Australia

    Shemaroo & Seven Network collaborate

    By Our Staff

     

    Shemaroo Entertainment Limited has joined with the Seven Network, one of Australia’s media companies to launch Shemaroo Bollywood, the first-ever Bollywood F.A.S.T. (free ad-supported streaming TV) channel in Australia. This strategic collaboration marks Shemaroo’s first venture with a major broadcaster in the region and sets the stage for an immersive Indian entertainment experience for Australian viewers. Shemaroo Bollywood will be available for free on Seven Network’s streaming platform, 7plus+, providing seamless access to a vast library of iconic Indian/Bollywood movies.

     

    Nishith Varshneya, Head of International Business & India Digital Syndication – Shemaroo, said: “At Shemaroo, we are constantly exploring new opportunities to showcase our vast library of Bollywood to audiences across the globe. Our collaboration with Seven Network to launch Shemaroo Bollywood in Australia is a significant step towards achieving this goal. We believe that Bollywood movies and songs have the power to connect varied cultures. With Seven Network’s established presence and expertise in the Australia, we are confident that this partnership will enable us to reach a wider audience and provide them with a delightful entertainment experience. We are excited about the possibilities this collaboration holds and look forward to a successful journey together.”

     

    Seven West Media Chief Digital Officer, Gereurd Roberts, added: “Shemaroo Bollywood on 7plus symbolises Seven’s commitment to bring the most compelling, diverse and global content to Australian audiences, for free. Through our unique collaboration with Shemaroo Entertainment, we are incredibly proud to introduce 7plus viewers to Australia’s first premium Hindi FAST channel and enrich 7plus with a colourful tapestry of captivating Indian cinema. Seven is Australia’s leader in FAST channels. So far in 2023 we have streamed over 250 million FAST channel minutes, up 195% on the same period last year.”

     

  • To further strengthen Shemaroo’s broadcast portfolio of Free-to-air (FTA) channels

    Shemaroo launches new Hindi entertainment channel

    By Our Staff

     

    Shemaroo Entertainment has launched a new Hindi entertainment channel, “Chumbak TV”. The channel is all set to entertain the youth of India.

     

    Arghya Chakravarty, COO – Shemaroo, said: “The launch of Chumbak TV is yet another milestone for us as we continue to expand our presence in the B2C space. With the success of our existing channels, we are confident that Chumbak TV will strike a chord with viewers and meet their evolving entertainment needs, thereby establishing itself as a household name. With Chumbak TV, we aim to further strengthen our position in the Indian entertainment industry and continue to be a leader in the market.”

     

    Sandeep Gupta, COO – Broadcasting Business, Shemaroo, added, “Chumbak TV is the latest addition to our existing strong portfolio of broadcast channels. We will ensure that our programming will excite and engage with young audiences leaving a lasting impact on their hearts and minds. With the launch of Chumbak TV, our network now offers tailor-made propositions for every member of the family as we are committed to providing our audiences with the best entertainment experience”

     

  • To strengthen leadership team

    Shemaroo appoints Anuja Trivedi as CMO

    By Our Staff

     

    Anuja Trivedi
    Anuja Trivedi

    Shemaroo Entertainment, media and entertainment player, has bolstered its senior leadership team with the appointment of Anuja Trivedi as its Chief Marketing Officer (CMO). Trivedi  will lead the company’s overall marketing strategy and will be responsible for driving business growth, leading strategic initiatives and strengthening consumer engagement and will report to Arghya Chakravarty and will be a part of the executive committee.

     

    Hiren Gada, CEO – Shemaroo said: “We are pleased to welcome Anuja to Shemaroo as our new CMO. Anuja’s expertise in analyzing market trends and identifying growth opportunities will be instrumental in our expansion plans as we continue to navigate the ever-changing media landscape. Her ability to develop innovative strategies and create compelling content experiences for audiences aligns perfectly with our mission of delivering exceptional value to our consumers. We are confident that Anuja will play a crucial role in the continued success and growth of Shemaroo.”

     

    Arghya Chakravarty, COO – Shemaroo added: “Anuja’s impressive track record, diverse experience and strategic approach to business and content development makes her a perfect fit to lead our marketing efforts. With her leadership, we look forward to further strengthening our position in the industry and delivering engaging and meaningful content experiences to audiences across India and beyond. I wish her all the very best for her new role as the CMO at Shemaroo.”

     

  • To establish a global Digital Collectibles project

    Shemaroo partners with Web3 Consultancy Capital Block

    By Our Staff

     

    Shemaroo, media and entertainment entity, has joined forces with Capital Block, a top Web3 consultancy known for crafting fan engagement-based strategies for sports and entertainment brands. This strategic partnership aims to establish a global presence for Shemaroo’s Virtasy digital collectibles project within the NFT ecosystem. The collaboration leverages Capital Block’s expertise in Web3 and NFT strategy to establish Shemaroo’s Virtasy as a significant player in the global NFT ecosystem.

     

    Capital Block, a globally renowned Web3 marketing agency, brings a wealth of experience in the sports and media industries to the table, making them the ideal partner for Shemaroo’s NFT project, Virtasy.

     

    Speaking about the collaboration, Hiren Gada, CEO – Shemaroo said: “Shemaroo has been a pioneer in adopting new technologies and cutting-edge solutions. Our partnership with Capital Block is the latest step in our ongoing quest to stay ahead of the curve. We are thrilled to collaborate with Capital Block, a true leader in the NFT industry, to establish a strong presence in the global NFT ecosystem. We recognize that marketing NFT projects requires specialized knowledge and skills, as it involves reaching a niche audience of collectors and investors who are interested in this new and emerging market. With Capital Block’s wealth of experience and expertise in the sports and media industries, we’re confident that we’ll be able to successfully navigate this complex landscape. This partnership is the perfect match, and we’re excited to see what the future holds.”

     

    Commenting on the collaboration, Timothy Mangnall, CEO – Capital Block added: “We are delighted to be working with Shemaroo on this project. We believe that NFTs have the potential to transform the entertainment industry, and Shemaroo is well-positioned to lead this transformation. We look forward to collaborating with them to develop a strategy that will engage fans and enhance their global presence.”

     

  • With two more appointments

    Shemaroo fortifies top deck

    By Our Staff

     

    Shemaroo, media and entertainment house, has announced the appointment of two more key executives to further strengthen its leadership team. Arpit Mankar has been appointed as Head – Non-Bollywood Category and Abhishek Joshi will be Head of ShemarooMe, the OTT platform of Shemaroo.

     

    Mankar will be responsible for developing content strategy for various regions in India and abroad, while Joshi will oversee the strategy, planning and operations of the platform.

     

    Commenting on the new developments in the leadership team, Arghya Chakravarty, COO – Shemaroo said: “We are excited to onboard Abhishek and Arpit in our leadership team at Shemaroo. Their proven track record and diverse skill sets will be invaluable assets as we continue to drive growth and innovation across various B2C businesses. I extend my heartiest congratulations and wish them great success in their new roles.”

     

  • Aims to remain at the forefront of the entertainment revolution

    Shemaroo crosses 60

    By Our Staff

     

    Shemaroo has played a huge part in providing entertainment, especially to folks in South Mumbai. In the days of the video cassettes – the 1980s and 1990s, the Shemaroo pickup-and-drop person was always welcome for our weekend fill of entertainment. Shemaroo Entertainment Ltd is now celebrating 60 years.

     

    Speaking on the milestone, Shemaroo CEO Hiren Gada said: “Sixty years in the entertainment industry is a watershed moment for us and we are grateful to all our customers who have consistently showered us with love. Through our innovative and agile approach. we will continue to enhance the experience of entertainment consumption in India by providing tremendous value to our customers.”

     

    Talking about the exciting road ahead, Arghya Chakravarty, COO, Shemaroo, added: “Shemaroo’s legacy and trust is built upon the ability to embrace change and entertain India in the most innovative ways. We are set to embark upon the new path by taking giant strides in the consumer facing market with a seasoned team of professionals and ever-increasing arsenal of impressive content.”

     

  • To head the organisation's initiatives across Web 3.0

    Shemaroo elevates Rahul Mishra

    By Our Staff

     

    Rahul Mishra
    Rahul Mishra

    Shemaroo Entertainment has promoted Rahul Mishra to head the organisation’s initiatives across Web 3.0. In his new role, Mishra will be working on identifying and building various opportunities in the third wave of the internet that is more transparent and uses technologies like blockchain, AI and IOT to create a more interactive user experience for the company.

     

    Said Hiren Gada, CEO, Shemaroo Entertainment: “We are delighted to elevate Rahul Mishra to his new role. His long and steady contribution has helped the company scale great heights. Rahul’s promotion is aptly timed as we plan to accelerate our brand’s growth using Web 3.0 technologies.”

     

    Added Mishra: “I am grateful and thrilled to take up this new role. It’s an honour to be a part of the brand that has been entertaining India for 60 years and to work with the best minds in the industry. The future is exciting and bright with the arrival of newer technologies, and I look forward to navigating Shemaroo’s journey into the next stage of the evolution of the internet.”