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Tag: Shemaroo Entertainment

  • It has launched with the taglibe 'Badalte Aaj Ke Liye'

    Shemaroo TV too comes with a Hindi GEC

    A Correspondent

     

    Shemaroo Entertainment has launched a new Hindi GEC – Shemaroo TV. A free-to-air channel, Shemaroo TV targets Hindi-speaking markets with the tag line ‘Badalte Aaj Ke Liye.’

     

    Hiren Gada

    Commenting on the launch, Hiren Gada, CEO, Shemaroo Entertainment Limited, said: “We, at Shemaroo Entertainment, are constantly evolving and upscaling with the changing times. The content of Shemaroo is spread across different verticals through which we maintain a healthy relationship with viewers and advertisers equally. While we manage large digital platforms, entering into the broadcasting space will help us with reach and enable us to build a stronger affinity with the audiences. With the launch of our flagship channel, Shemaroo TV, we are excited to strengthen our presence in the industry and deliver our promise of entertaining the Indian audiences.”

     

    Added Sandeep Gupta, COO – Broadcast Business, Shemaroo Entertainment Limited: “If we see the current TV space and particularly the Free To Air space, there is large consumption of content but with less variety of shows and genres. Shemaroo TV will be enhancing the entertainment needs of the Indian audiences by its vast offerings of iconic shows, alongwith original shows across various genres. We have worked extensively to understand the needs of our consumers and have sharpened our insights based on what will appeal to them. Shemaroo TV will have an extensive reach and we aim to become one of the most popular destinations in the Free To Air General entertainment space.”

     

     

  • Shemaroo will offer its wide range of high-quality audio content on the Resso app

    Shemaroo enters into licensing partnership with Resso

    By A Correspondent

     

    Shemaroo has entered into a strategic music licensing partnership with Resso, the social music streaming app from ByteDance. Through this association, Shemaroo will offer its wide range of high-quality audio content on the Resso app.

     

    Commenting on the association, Hiren Gada, CEO Shemaroo Entertainment said: “We at Shemaroo have always stayed ahead of the curve and through this alliance with Resso, we reinforce our promise to bring the best of entertainment by partnering with the best of brands. This association is a natural progression to ensure we reach out to newer audiences, cross boundaries and partner with new age brands to engage and entertain customers across.”

     

    Hari Nair, Head – Music, Content and Partnerships, Resso India added, “Resso’s aim is to bring music to the forefront by giving users an opportunity to connect, engage and interact with music & artists, alike. Shemaroo Entertainment is one of India’s leading content powerhouse and our association with Shemaroo’s music label, gives us access to their comprehensive library across genres and languages. We are excited to present their library to our users, which is in line with our commitment to provide the best in music.”

     

     

  • The series will feature a wide range of specially compiled library of TV shows, web series and movies

    Tata Sky explores new genre with ‘Tata Sky Adbhut Kahaniyan’

    By A Correspondent

     

    Tata Sky has launched its new offering– Tata Sky Adbhut Kahaniyan. It has partnered with Shemaroo Entertainment Ltd., to curate content for this offering. The series will feature a wide range of TV shows, web series and movies. Additionally, the service will also showcase first-ever-adapted stories from the popular Hindi magazine, ‘Manohar Kahaniyan’.

     

    Sharing her thoughts on the launch of the service, Pallavi Puri, Chief Commercial and Content Officer, Tata Sky said: “Genres like crime, thriller and horror has witnessed great traction over the past few years. While there are multiple options for these genres available on linear television and OTT platforms, currently there isn’t a single destination catering to all the three content genres. Realising this need-gap we decided to bring to our subscribers – Tata Sky Adbhut Kahaniyan – a curation of the best Hindi content library of TV shows, web series and movies in crime, thriller and horror genre. With this launch, we shall continue to focus on catering to the diverse entertainment needs of our subscribers.”

     

    Added Hiren Gada, CEO – Shemaroo Entertainment: “I am excited to announce another unique partnership with Tata Sky, where we are introducing an interesting service called Tata Sky Adhbhut Kahaniyan, that will showcase stories of crime, thriller and horror genres. Shemaroo constantly aims at getting the best content for its audiences and strives to deliver on the promise of great entertainment, and through this association, we again aim to achieve the same.”

     

     

  • Introduces new Marathi movie destination with rich and high-quality content from the house of Shemaroo Entertainment

    Shemaroo launches Marathi movie channel

    By A Correspondent

     

    Video majors Shemaroo Entertainment announced the launch of its Marathi movie channel – Shemaroo MarathiBana.

     

    Commenting on the launch, Hiren Gada, CEO, Shemaroo Entertainment said: “The launch of ‘Shemaroo MarathiBana’ further expands Shemaroo’s presence in the Marathi-speaking market, where we are bringing some of the rich content on our premium Marathi movie channel. We have been dominant players and have had a strong foothold in the media and entertainment industry for both viewers and advertisers. Taking the legacy forward we will now be tapping on the humongous consumer base of the Marathi speaking audiences through this launch. We are sure to entertain the right set of audiences by providing them entertainment in the language they enjoy and prefer.”

     

     

  • With this new OTT platform, users will get access to a plethora of offerings such as Bollywood, Gujarati, Devotion, Punjabi & Kids content

    Shemaroo launches new OTT platform – ShemarooMe

    By A Correspondent

     

    Shemaroo Entertainment has launched its new OTT offering, ShemarooMe. ShemarooMe will offer diverse and exclusive content for an audience looking for Indian video content across Bollywood, Gujarati, Devotion, Punjabi, and Kids to cater to the needs of all age groups.

     

    Said Hiren Gada, CEO, Shemaroo Entertainment: “This is a big leap for Shemaroo. As a company we have always understood the real pulse of the Indian audience and our history is a testimony to that. While Bollywood – both classic and contemporary – is our core strength, we aim to bring a rich and diverse offering far beyond that for the underserved consumers and definitely do more to sustain the nostalgia economy.”

     

    Added Zubin Dubash, COO, Digital, Shemaroo Entertainment: “Through ShemarooMe, we wish to pamper Indians with great content that can be watched over and over again. Great content needs greater technology. Our content is offered on a state of art, robust platform, with a road map of features to woo our audiences.  From live to linear to VOD content, we have all forms of consumption options available for our customers.   We will be expanding our OTT distribution   through strategic partnerships, to offer exciting content across multiple platforms catering to the target audience and we do hope this is cherished by our audiences who have supported us for over 55 years!”

     

     

  • Shemaroo continues to redefine itself to respond to the disrupting consumer environment

    Ogilvy Mumbai wins creative mandate for Shemaroo Entertainment

    By A Correspondent

     

    Shemaroo Entertainment has awarded its creative duties to Ogilvy Mumbai. Said Hiren Gada, Director – Shemaroo Entertainment Limited: “We are delighted to have Ogilvy on board. We met multiple advertising agencies and while all of them had their own strengths, we were impressed by Ogilvy’s holistic thinking. We also found two very strong similarities between Shemaroo and Ogilvy and that is, the zeal to continuously innovate and value long term partnerships. We are really looking forward to an effective partnership.”

     

    Added Kunal Jeswani, CEO, Ogilvy India: “All brands go through cycles of evolution. Today, Shemaroo is perfectly poised to leverage its market insight, domain expertise and fantastic array of content to build its next cycle of brand value. Ogilvy is proud to partner with Shemaroo on this journey as a new age agency, building real brand value for our clients.”

     

     

  • The service, launched in partnership with Shemaroo, will give subscribers access to more than 120 films, 500 songs and the best in Marathi theatre

    Tata Sky launches Marathi feed for viewers

    By A Correspondent

     

    Tata Sky has launched Tata Sky Marathi Cinema, a new service bringing Marathi movies, songs and plays to subscribers. In the launch film, actor Swwapnil Joshi adds light on the irreplaceable treasures of Marathi Cinema that will be available on the service.

     

    The service, launched in partnership with Shemaroo, will give subscribers access to more than 120 films, 500 songs and the best in Marathi theatre. Viewers will be able to watch as many as three movies a day apart from access to plenty of ad-free content including comedy special and trailers.

     

    Said Arun Unni, Chief Content Officer at Tata Sky: “Tata Sky Marathi Cinema, like Tata Sky Bangla Cinema and Tata Sky Punjab De Rang, is a reaffirmation of our belief that there is considerable demand and interest for a good regional cinema experience – high quality movies and plays in a convenient ad-free format. Marathi Cinema is currently amid a resurgence, appreciated not just by Marathi speakers but by cinema lovers across the country. This product is our way of engaging lovers of iconic Marathi masterpieces.”

     

    Added Hiren Gada, Director – Shemaroo Entertainment: “Shemaroo Entertainment is pleased to associate with Tata Sky and bring the finest of marathi films, songs and theatre on Tata Sky Marathi Cinema. The service will be fueled by Shemaroo’s exhaustive and eclectic library of content and programming expertise. Our endeavour has always been to add value to our business partners and boost their offerings with our content prowess. With strong, bold, wide content and scaled production values, Marathi cinema has not just managed to grow in the recent past but also break the regional shackles and create a buzz amongst cinema lovers.  We are confident that the audiences will enjoy this new offering.”

     

     

  • The role has been specially created to spearhead the brand in its current transitional phase

    Shemaroo Entertainment appoints Rahul Mishra as marketing head

    By A Correspondent

     

    Rahul Mishra

    Shemaroo Entertainment has appointed Rahul Mishra as General Manager Marketing. Rahul will be reporting to the company’s director, Hiren Gada and his role has been specially created to spearhead the brand in its current transitional phase.

     

    Prior to Shemaroo, Rahul worked with BBC Global News where he was the Marketing Manager APACfor eight years and has also worked with IndiaCast and a start-up digital film studio CinePlay.

     

    Commenting on the appointment, Hiren Gada, Director of Shemaroo said:“At Shemaroo we take pride in our people and consider them our biggest asset. We are pleased to welcome Rahul on board at this exciting juncture where we gearing up for innovative opportunities. We look forward to the positive impact of his leadership, dynamism and
    proven abilities in scaling our brand in the industry.”

     

    Said Mishra on his new role: “Shemaroo is an iconic 55-year-old brand and I am extremely delighted to join the family. I am looking forward to working with the teams and leading the journey of making Shemaroo the most preferred brand in the media and entertainment space not only in India but also globally.”

     

     

  • Bhakti Active is a premium religious ad free subscription based service

    DishTV unveils Bhakti Active service

    By A Correspondent

     

    DishTV has tied up with Shemaroo Entertainment to launch a new premium service called Bhakti Active. Bhakti Active service will cater to the needs of people who like mythological and religious content. The respective programmes on the Bhakti Active service will be lined up based upon the Hindu calendar and festivals.

     

    Bhakti Active is a premium religious ad free subscription based service; that will enhance the consistent viewing experience of our subscriber. This service will be available as a free preview till the 31st August, post that a nominal amount of Rs 30 per month would be charged.

     

    Speaking on the launch, Arun Kumar Kapoor, Chief Executive Officer, DishTV said, “Being a pioneer and a market leader in the DTH industry, DishTV stands for quality and commitment. It has always lived up to its promise of providing maximum width and depth of content to its consumers. We have always taken the lead in enhancing the value proposition and provide the best in entertainment to our subscribers. We are happy to announce our partnership with Shemaroo to launch Bhakti Active Service on our platform. This move reiterates our commitment to augment the TV viewing experience for our viewers.”

     

  • One-stop destination for all formats of Comedy

    Tata Sky launches comedy service on DTH

    By A Correspondent

     

    Tata Sky has added a new service to its diverse bouquet of content named Tata Sky Comedy. This would be the first ever interactive service on DTH in India that provides a single destination for all formats of Hindi comedy content.

     

    The service was launched by Pallavi Puri, Chief Commercial Officer at Tata Sky, along with Hiren Gada, ‎Director, Shemaroo Entertainment the content partner for the service. The launch event provided a glimpse of the service, unfolded by stand-up comedians Sugandha Mishra and Sahil Khattar, who are also a part of the service.

     

    Tata Sky Comedy offers original content created especially for this service along with the best of classic comedy TV shows like Nukkad, Ye Jo Hai Zindagi, Office Office and Zabaan Sambhalke. Every format of comedy content is being made available through this service – from filmy spoofs to fun movie reviews, from gags & pranks to faking news shows – Tata Sky subscribers will now have access to comedy content at their fingertips.

     

    The service is packed with rib-tickling content that is refreshed daily and plays 24X7, ad free. Tata Sky has partnered with Comedywalas, a unit of Shemaroo Entertainment for exclusive and new content such as Bollywood Tadka and Comedy Fatafat. The interactive section of the service features Jokes, Fun Quizzes like Dialogue baazi (based on dialogues from Bollywood movies) and a popular comic strip Suppandi, all of which is refreshed daily.   Pallavi Puri, Chief Commercial Officer, Tata Sky said, “With Tata Sky Comedy we aim to provide a fun way to relax for our subscribers. Comedy is a genre that the audiences have a huge appetite for and we believe there is currently a gap for a singular destination for all types of Hindi comedy content. We wish to fill that gap with this latest offering from Tata Sky. In partnership with Shemaroo, it is our attempt to provide a one-stop shop for popular comedy formats that will be available to subscribers 24 hours a day. ”

     

    Talking about their expertise, Hiren Gada, Director, Shemaroo Entertainment said, “We’re very excited to launch the comedy service with Tata Sky. Being a leading content aggregator and owner, our continuous efforts are to serve our audiences in new and innovative ways. Comedywalas is one such initiative from Shemaroo. Given the fact that comedy is such a universal entertainment genre, our efforts will be to aggregate, produce and curate some highly entertaining and fun programming.”

     

  • Shemaroo Entertainment pays fulsome tribute to the evergreen hero of Hindi cinema, Dev Anand, with dedicated YouTube channels showcasing the songs picturised on him.

    Your fill of Dev Anand on Shemaroo

    By A Correspondent

     

    Shemaroo Entertainment salutes the energy of the evergreen romantic hero of Indian Cinema – Dev Anand. No one can forget the puffed hairstyle, his angular, swinging walk, his sing-song dialogue delivery and the songs picturised on him.

     

    Now you can watch all your favourite Dev Anand songs on FilmiGaane, a channel by Shemaroo Entertainment on YouTube http://www.youtube.com/playlist?list=PL12C875791E905B04&feature=view_all.

     

    The channel has about 150 evergreen Dev Anand songs, and one can also can enjoy specially created playlist of songs featuring Dev Anand with his wife Kalpana Kartik at http://www.youtube.com/playlist?list=PL90731E2132821A1D&feature=view_all

     

    The channel also has a special playlist of Dev Anand’s collaboration with S D Burman which can be on accessed at http://www.youtube.com/playlist?list=PL1D403A1C0FF73A93&feature=view_all

     

    The channel also provides free preview of 15 minutes of Dev Saab’s movies Asli Naqli and Jali Note at http://www.youtube.com/watch?v=EpJluh0nkhM and http://www.youtube.com/watch?v=yThGz0U33vY

     

    The channel also provides a link, https://www.facebook.com/events/227571690647532/?notif_t=event_invite, where viewers can share thoughts about his work.