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Tag: Shemaroo Entertainment

  • In partnership with GMetri

    ShemarooVerse launches Futuristic Immersive AI Gaming Experience

    Shemaroo Entertainment has entered into a partnership with GMetri, an in AI-powered immersive learning and game development. This collaboration expands ShemarooVerse- Shemaroo’s metaverse platform, into the realm of immersive AI gaming, bringing IP-based gaming to the Web3 platform.

    Said Arghya Chakravarty, COO of Shemaroo Entertainment Ltd: “At Shemaroo, we have always led the way in innovation, and ShemarooVerse, our metaverse platform, exemplifies our dedication to creating future-forward entertainment. By incorporating AI-based gaming, we aim to deliver an even more captivating experience for our consumers. Our collaboration with GMetri represents a pivotal advancement in transforming audience interaction with our popular movies, and we are excited to be developing groundbreaking innovations in the immersive entertainment and gaming space in India.”

    Added Utsav Mathur, CEO of GMetri: “We’re thrilled to bring our FruitSalad.ai technology to ShemarooVerse, showcasing the power of our immersive learning and gaming platform. This collaboration allows us to demonstrate how our AI-driven solution can transform entertainment IP into engaging, interactive experiences. By leveraging our expertise in creating gamified, immersive 3D worlds, we are not only enhancing fan engagement but also showcasing the versatility of our technology across various sectors, from corporate learning to entertainment. This partnership with Shemaroo is a testament to the adaptability and effectiveness of our platform in creating compelling, personalized experiences at scale.”

  • With four new International Telecom Operators

    Shemaroo Entertainment expands DCB Services

    Shemaroo Entertainment is expanding in the global telco, ISP (Internet Service Provider), and OEM (Original Equipment Manufacturer) landscape by collaborating with four international telecom operators to extend its OTT platform, ShemarooMe. In this strategic move, it has effected partnerships with Zain, STC, and Mobily in Saudi Arabia, along with Vodafone in Qatar, facilitated by DCB (Direct Carrier Billing) partners, 3A net and one97 communications.

    Said Saurabh Srivastava, Chief Operating Officer – Digital Business at Shemaroo Entertainment Ltd: “Shemaroo Entertainment takes immense pride in advancing our content’s global reach. Our venture into new territories through partnerships with fourinternational telecom operators is a noteworthy step in this endeavour. This strategic move not only broadens our reach but marks a significant milestone in our mission to bring diverse and quality entertainment to audiences worldwide. We anticipate further collaborations as we persist in our global expansion journey.”

  • To launch Shemaroo Bollywood in Australia

    Shemaroo & Seven Network collaborate

    By Our Staff

     

    Shemaroo Entertainment Limited has joined with the Seven Network, one of Australia’s media companies to launch Shemaroo Bollywood, the first-ever Bollywood F.A.S.T. (free ad-supported streaming TV) channel in Australia. This strategic collaboration marks Shemaroo’s first venture with a major broadcaster in the region and sets the stage for an immersive Indian entertainment experience for Australian viewers. Shemaroo Bollywood will be available for free on Seven Network’s streaming platform, 7plus+, providing seamless access to a vast library of iconic Indian/Bollywood movies.

     

    Nishith Varshneya, Head of International Business & India Digital Syndication – Shemaroo, said: “At Shemaroo, we are constantly exploring new opportunities to showcase our vast library of Bollywood to audiences across the globe. Our collaboration with Seven Network to launch Shemaroo Bollywood in Australia is a significant step towards achieving this goal. We believe that Bollywood movies and songs have the power to connect varied cultures. With Seven Network’s established presence and expertise in the Australia, we are confident that this partnership will enable us to reach a wider audience and provide them with a delightful entertainment experience. We are excited about the possibilities this collaboration holds and look forward to a successful journey together.”

     

    Seven West Media Chief Digital Officer, Gereurd Roberts, added: “Shemaroo Bollywood on 7plus symbolises Seven’s commitment to bring the most compelling, diverse and global content to Australian audiences, for free. Through our unique collaboration with Shemaroo Entertainment, we are incredibly proud to introduce 7plus viewers to Australia’s first premium Hindi FAST channel and enrich 7plus with a colourful tapestry of captivating Indian cinema. Seven is Australia’s leader in FAST channels. So far in 2023 we have streamed over 250 million FAST channel minutes, up 195% on the same period last year.”

     

  • To strengthen leadership team

    Shemaroo appoints Anuja Trivedi as CMO

    By Our Staff

     

    Anuja Trivedi
    Anuja Trivedi

    Shemaroo Entertainment, media and entertainment player, has bolstered its senior leadership team with the appointment of Anuja Trivedi as its Chief Marketing Officer (CMO). Trivedi  will lead the company’s overall marketing strategy and will be responsible for driving business growth, leading strategic initiatives and strengthening consumer engagement and will report to Arghya Chakravarty and will be a part of the executive committee.

     

    Hiren Gada, CEO – Shemaroo said: “We are pleased to welcome Anuja to Shemaroo as our new CMO. Anuja’s expertise in analyzing market trends and identifying growth opportunities will be instrumental in our expansion plans as we continue to navigate the ever-changing media landscape. Her ability to develop innovative strategies and create compelling content experiences for audiences aligns perfectly with our mission of delivering exceptional value to our consumers. We are confident that Anuja will play a crucial role in the continued success and growth of Shemaroo.”

     

    Arghya Chakravarty, COO – Shemaroo added: “Anuja’s impressive track record, diverse experience and strategic approach to business and content development makes her a perfect fit to lead our marketing efforts. With her leadership, we look forward to further strengthening our position in the industry and delivering engaging and meaningful content experiences to audiences across India and beyond. I wish her all the very best for her new role as the CMO at Shemaroo.”

     

  • ECOA, for those not in the know, is a comprehensive apex body dedicated to the causes, growth, promotion, protection, and welfare of all the "Entertainment Content Owners of India" across all genres, languages and formats

    Hiren ‘Shemaroo’ Gada is Prez of Entertainment Content Owners Association

    By Our Staff

     

    The Entertainment Content Owners Association of India (ECOA) has elected Hiren Gada, CEO of Shemaroo Entertainment as its new President. This was announced at the recently held 58th Annual General Meeting of the association. The other officebearers of the association who were elected includes RK Duggal, Vice President, Ashok Jain – Hon. Secretary and Narendra Hirawat – Treasurer.

     

    Hiren Gada

    Said Hiren Gada, CEO-Shemaroo Entertainment: “It’s an honour to be elected as the President of this prestigious association that has been safeguarding the interests of the entertainment content owners of India. I am grateful to all my colleagues and members of the ECOA to entrust me with this responsibility. I look forward to working with the industry leaders to future proof the ownership and distribution of the content with the emergence of technology and web 3.0.”

     

    ECOA, for those not in the know, is a comprehensive apex body dedicated to the causes, growth, promotion, protection, and welfare of all the “Entertainment Content Owners of India” across all genres, languages and formats.

     

  • To implement the strategic vision and values of the firm

    Shemaroo Entertainment onboards Arghya Chakravarty as COO

    By Our Staff

     

    Arghya Chakravarty
    Arghya Chakravarty

    Shemaroo Entertainment has appointed Arghya Chakravarty as Chief Operating Officer (COO). He will be spearheading the overall business operations of Shemaroo and will work with Hiren Gada, CEO, and the senior management team to implement the strategic vision and values of the firm.

     

    Chakravarty was until recently with Disney Star India where he was Executive Vice President – Ad Sales, Entertainment Business. In a career spanning close to three decades, AC has held various leadership positions in different sectors across a gamut of reputed organisations like Times Innovative Media, PepsiCo, and Asian Paints.

     

    Meanwhile, Kranti Gada will now pass on the baton to Chakravarty. Kranti Gada will now be the President, New Business Opportunities focusing on her passion and strengths to identify and build new business opportunities for the organisation.

     

    Said Hiren Gada: “In the last four years, Kranti and I have laid the foundation to build a strong, scalable, and professionally run organisation. I firmly believe that Arghya with his proven track record, expertise, and extensive experience is an ideal fit to attain Shemaroo’s ambitions. I welcome him to the Shemaroo family and wish him all the best.”

     

    Added Kranti Gada: “We are thrilled to have Arghya join us at this juncture as we are celebrating 60 years of Shemaroo. Aligned with our vision, he brings with him deep domain expertise and he can steer our company’s growth exponentially. With his three decades of experience with leading brands, I am confident that Arghya will help us scale new heights with a strong focus on B2C initiatives while staying true to our vision and core values.”

     

  • To head the organisation's initiatives across Web 3.0

    Shemaroo elevates Rahul Mishra

    By Our Staff

     

    Rahul Mishra
    Rahul Mishra

    Shemaroo Entertainment has promoted Rahul Mishra to head the organisation’s initiatives across Web 3.0. In his new role, Mishra will be working on identifying and building various opportunities in the third wave of the internet that is more transparent and uses technologies like blockchain, AI and IOT to create a more interactive user experience for the company.

     

    Said Hiren Gada, CEO, Shemaroo Entertainment: “We are delighted to elevate Rahul Mishra to his new role. His long and steady contribution has helped the company scale great heights. Rahul’s promotion is aptly timed as we plan to accelerate our brand’s growth using Web 3.0 technologies.”

     

    Added Mishra: “I am grateful and thrilled to take up this new role. It’s an honour to be a part of the brand that has been entertaining India for 60 years and to work with the best minds in the industry. The future is exciting and bright with the arrival of newer technologies, and I look forward to navigating Shemaroo’s journey into the next stage of the evolution of the internet.”

     

  • To lead financial and business affairs of the company

    Shemaroo Entertainment elevates Amit Haria as CFO

    By Our Staff

     

    Shemaroo Entertainment has promoted Amit Haria as the Chief Financial Officer (CFO). Prior to this, he was Vice President-Accounts and Finance and a key member of the executive leadership team at Shemaroo.

     

    Said Hiren Gada, CEO, Shemaroo Entertainment: “We are delighted to announce this new development and congratulate Amit on his new role. Amit’s promotion is aptly timed as we are ready for the leap to lead the exciting future of entertainment, I am confident that he will bring a valuable, holistic perspective to drive our ambitious growth plans while staying true to our vision and core values.”

     

    Added Haria: “I am excited to take up the new role and steer the company’s growth aligned with its overall ambitions. I am truly inspired by the organisation’s work ethics, its culture of innovation, and the core values upon which its foundations rest. This is an exciting time for the media and entertainment industry and I am thrilled to be a part of this new exhilarating journey.”

     

  • Brings select Hindi classic and regional entertainment to select Sony Bravia smart TVs

    ShemarooMe joins hands with Sony India

    By A Correspondent

     

    ShemarooMe, the video-on-demand streaming platform from Shemaroo Entertainment, has announced its association with Sony India to expand the Smart TVs content library. With this association, the ShemarooMe app will now be available for streaming exclusively on select Bravia Smart TVs. The platform offers a wide range of multi-genre, multi-regional content, including Bollywood Premieres, Bollywood Classics, Shemaroo Kids, and the best of Devotional, Comedy and Regional content.

     

    Zubin Dubash

    Said Zubin Dubash, COO – Digital, Shemaroo Entertainment: “We are extremely delighted to have partnered with Sony India to help expand their entertainment portfolio with ShemarooMe’s diverse content catalogue. Over the years, Sony’s Bravia television has truly revolutionized the way Indians watch content. With this strategic association, we aim to expand our OTT distribution and transform the TV viewing experience for consumers, giving them access to our rich legacy with the added convenience of streaming blockbuster Bollywood as well as regional movies and live events, seamlessly on their television sets.”

     

    Added Ranvijay Singh, Head of the Bravia Business at Sony India: “We are glad to partner with Shemaroo Entertainment and help amplify their diverse content portfolio across India… With a rapid increase in the online content consumption, we are positive that this partnership will offer wholesome entertainment to our consumers.”

     

     

  • Inks partnership with BookMyShow to cater to bring ‘Theatre Ka Maza Ghar Pe’ experience

    ShemarooMe launches Box Office for new releases directly on digital

    By A Correspondent

     

    ShemarooMe has announced the launch of ‘ShemarooMe Box Office’, a platform that will give cinema curators/ producers an opportunity to access digital avenues.

     

    ShemarooMe Box Office is poised to create an ecosystem for small budget Bollywood and Regional movies that have an audience but limited avenues to reach out to the viewers. To widen the scope of relevant audience reach for such films, ShemarooMe has also inked a strategic partnership with BookMyShow, India’s leading entertainment destination to ensure more cine-goers have access to the rich content made available by ShemarooMe.

     

    Can book their tickets for these films by logging on www.bookmyshow.com or directly on the ShemarooMe App or www.ShemarooMe.com.

     

    Hiren Gada

    Commenting on the launch, Hiren Gada, CEO, Shemaroo Entertainment Limited, said: “During these trying times when moviegoers are missing watching new releases in theatres, we are glad that we can bring home some great releases. With ShemarooMe Box Office, we are creating a model for the film industry and audiences. Our association with BookMyShow will further redefine the consumer movie-going experience and bridge the gap for cinemagoers across India. We are absolutely confident that when cinemas are able to reopen safely, the public will once again respond to the unsurpassable big-screen experience, meanwhile our platform will be bridging the gap by entertaining audiences thereby living by the traits of Shemaroo being the platform for movie lovers at all times.

     

    Added Zubin Dubash, COO Digital, Shemaroo Entertainment: “Covid-19 has made every organisation, innovate at the speed of light. ShemarooMe Box Office is an innovation that helps not only one organisation but the entire ecosystem – viewers get to watch new releases, producers get a transparent platform for release, ticketing partners get a model for the new normal. And ShemarooMe ensure it lives up to its promise of entertainment at all times.”

     

    Said Ashish Saksena, COO – Cinemas, BookMyShow: “We are glad to partner with ShemarooMe to bring cinematic entertainment to the comfort and safety of audiences’ homes. We look forward to keep bringing newer options to experience entertainment for all our users.”

     

     

  •  The partnership will see film and non-film entertainment through the ShemarooMe app available on Tata Sky Binge

    Tata Sky partners Shemaroo for Hindi classics, regional fare

    By A Correspondent

     

    Tata Sky, India’s leading content distribution and Pay TV platform have announced their partnership with Shemaroo Entertainment Ltd., one of India’s leading content powerhouses. The partnership will see film and non-film entertainment through the ShemarooMe app available on Tata Sky Binge.

     

    Speaking about this development, Pallavi Puri, Chief Commercial and Content Officer, Tata Sky, said: “At Tata Sky, we are always endeavouring to expand our content offerings and present best in class entertainment choices to our viewers. We have always believed in creating an enhanced and agile ecosystem of entertainment and our OTT aggregator platform, Tata Sky Binge has been a step towards that direction. To that end our partnership with ShemarooMe will not only help their content reach a wider set of audience but also give our Tata Sky Binge subscribers an even richer bouquet of quality content to choose from.”

     

    Added Kranti Gada, COO, Shemaroo Entertainment: “We at Shemaroo always believe in delivering the best of entertainment to our audiences in the most preferred format and mediums. Our latest association and longstanding relationship with Tata Sky is a testimony to the same promise where together we will be delivering top notch entertainment through the most consumer centric value proposition and user-focused technologies. We are elated to partner with like minded brands who resonate our ideologies and help us enhance end to end viewing experience for the consumers.”

     

     

  • The video major rejigs internal leadership teams to power into its next growth phase

    Sandeep Gupta to head Shemaroo’s broadcast biz

    By A Correspondent

     

    Sandeep Gupta

    Last week, Shemaroo Entertainment announced the appointment of Sandeep Gupta as COO – Broadcasting Business. This announcement comes at a time as the company announced its strategic entry into broadcast business with two channel launches – Hindi GEC Shemaroo TV and Marathi movie channel “Shemaroo MarathiBana”, launch.  With this move, Shemaroo will consolidate its entire broadcast offerings under Gupta.

     

    Subhash Somani, Deputy Vice President, who has spearheaded Shemaroo DTH VAS will now take additional charge of Shemaroo TV. Somani will oversee the entire business for Shemaroo TV – Content Production & Planning and Channel Distribution among others. Meanwhile, Vivek Koka, Assistant Vice President, who heads the Bollywood category, will now be given additional responsibility of leading the Marathi Movie channel ‘Shemaroo MarathiBana’

     

    In addition, Rakesh Jain, Programming Head, will be responsible for the programming and creative development of the Hindi GEC, Shemaroo TV and will work closely with the team to strengthen the channel’s position. Also, Yojana Bahalkar Bhave, Deputy General Manager, will lead programming for Marathi movie channel, Shemaroo MarathiBana.

     

    Hiren Gada

    Commenting on strengthening of the leadership team, Hiren Gada, CEO, Shemaroo Entertainment said: “Shemaroo’s DNA has been to constantly evolve with the changing times and pre-empt market shifts and adopt unconventional approaches for an accelerated growth. Our endeavor has always been to build a future ready organisation with distinct capabilities and a distinctive culture with an emphasis on developing internal talent. This new structure will power us as we enter our next growth phase. Sandeep  is one of those rare leaders in our industry who possess a sharp business acumen coupled with great insights on the pulse of the audiences. I am confident that he will be able to take our television offerings to greater heights as he leverages his experience of successfully building large scale television businesses.”

     

    Added Gupta on his appointment: “Shemaroo is an established and homegrown name in the entertainment industry, entertaining consumers from the last 57 years. The company is constantly experimenting and tapping into many new businesses, and has always disrupted the archaic norms. It’s an exciting time to be a part of such a dynamic team at Shemaroo, while embracing the culture and bringing the best to the vision and leadership. I look forward to working with the teams here, and make significant contribution by making the category a household name.”