Tag: Shahrukh Khan

  • Will marketers now woo KKR?

     

    By Tuhina Anand

     

    They have pocketed the trophy, and as celebrations continue, one wonders if Kolkata Knight Riders’ (KKR) win will help them in upping their brand value. There is a direct relation with success in any sport and for a sportsperson, and how suddenly the sportsperson becomes the flavour of the season.

     

    Mind you, it’s just season, meaning a good series and one might bag few endorsements here and there, but offers from bigger brands don’t come pouring in unless you are the one on whom marketers can bet their monies for long-term. And in KKR’s win, the case gets even more complex as the players are completely overshadowed by the owner who is a super star, Shahrukh Khan. Though one might frown at his shenanigans, the truth is that people still like to know what SRK did when KKR won and not what Gautam Gambhir, Manoj Tiwary, Manvinder Bisla or Yusuf Pathan did as they lifted the trophy. Not to forget that co-owner Juhi Chawla too brings in a bit of star element to the show.

     

    Harish Bijoor

    Harish Bijoor, Brand expert & CEO, Harish Bijoor Consults Inc felt that from the lot, the one darling face that will emerge for endorsements will not be of any cricketer from KKR, not the team KKR, but the owner, Shahrukh Khan. He said: “I think this win and the subsequent hype and hoopla will benefit Shahrukh on the endorsement circuit for sure. It is a great boost at a much needed time for him. In many ways, in a completely diametrically opposite manner, what Satyamev Jayate is doing for Aamir Khan, IPL does for Shahrukh. Odious, but true!”

     

    Bijoor also pointed out that both SRK and Juhi Chawla will gain in terms of brand value, however the gain will be more for SRK than Juhi.

     

    However, Indranil Das Blah, Chief Operating Officer, Kwan Entertainment & Marketing Solutions has a different take on SRK and Juhi’s rise in brand value. His opinion is that it’s highly unlikely that both the owners would gain in terms of brand endorsements as he points that the triumph was on the pitch, and if anyone will see a rise in brand value, it will be the players, and not the team owners. Jagdeep Kapoor, MD, Samsika Marketing Consultants too agreed: “I don’t think the owners will gain as they are known for performances on screen and off-field. People who will benefit are those who have performed on field and off-screen.”

     

    Indranil Das Blah

    So who is the KKR player who will gain most after the win? Manish Porwal, Managing Director, Alchemist Talent Solutions rightly pointed that the KKR skipper Gautam Gambhir will be the winner here: “Gambhir has shown that he is consistent, delivers and is a leader. Having played on the national level, he already is a known name and with some murmur on him being seen as potential TeamI ndia captain, his brand value will definitely rise. Brands that have used Sachin Tendulkar and MS Dhoni in the past and want a younger icon, Gambhir fits the bill perfectly.”

     

    Mr Porwal also pointed that Gambhir does not have a flamboyant personality and has been fairly neutral in his approach which might be an added advantage for brands wanting to hook him.

     

    A similar view is voiced by Mr Blah: “The one player who will probably get quite a few new offers from marketers would be the KKR captain, Gautam Gambhir. Not only was he amongst the most successful batsman of the IPL and led from the front, but he also stood out as a captain. He is now being talked about as a future Indian captain and that is bound to have a positive impact on his brand value.”

     

    So while Gambhir emerges as a winner here, especially because of his personality traits like stability and performance, he could be a good catch for young MNCs or for financial and banking clients.

     

    However, brands will definitely fall for for KKR team members like Bisla who shone in the IPL. As far as other players are concerned, they may get a couple of regional or local endorsements but nothing on a national scale unless they are actively and constantly playing for the Indian team. “You need to be playing international cricket and be constantly in the media eye for a brand to want you as a brand ambassador; just performing in the IPL for two months out of 12 won’t result in endorsements. Examples from past IPLs include players like Swapnil Asnodakar and Paul Valthaty who performed brilliantly in the IPL but couldn’t sustain their forms and hence, didn’t get any endorsements,” added Mr Blah.

     

    But Mr Kapoor of Samsika has found another ace for marketers. He picks Sunil Narine and thinks that he would benefit from the win and from his excellent bowling performance and get endorsement offers as a thinking, clever, successful sportsman.

     

    While Mr Bijoor is not too optimistic about KKR future with marketers, he says that the problem with sports fervour and fever is that it is short-lived. Sporting success such as the one achieved by KKR diminishes very fast. With the next cricket tournament round the corner, everything will be forgotten rather swiftly, therefore the potential to leverage is really a mirage.Indiahas a surfeit of cricket as of now.

     

    Rahul Jauhari

    Some see rise in brand value for SRK or Juhi Chawla, others have pointed that Gambhir will gain the most, however, Rahul Jauhari, National Creative Director, Everest Brand Solutions has a slightly different take: “I have largely a pessimistic view on the rise in brand value for KKR team and its owners and its future with marketers. IPL is not the same as the World Cup, so the passions are divided and not national in its strength. Bisla should benefit post IPL, but I think it’s too early to say he can be the next darling for brand endorsements. The fan following post IPL is largely limited and regional. He could be rocking in Kolkata, but not in Chennai.”

     

    “Somewhere I feel the KKR win has been sadly overshadowed. It’s been played out as SRK win, not a KKR win, be it in terms of media bytes, attention or simply footage consumed. SRK’s brand value is already high. The IPL isn’t going to push it up. In a rather pessimistic view, I’d say the IPL has dented his image. I didn’t like the SRK I saw during this IPL. And a lot of people think the same way,” concluded Jauhari.

     

    However Mr Blah of Kwan feels that KKR has managed to establish itself as a successful brand.  He said: “Nothing succeeds like success. The team previously had all the trappings of a successful brand (star players, influential and high profile owners, a tremendous and diverse fan base and a plethora of sponsors). The main ingredient they were missing was success. Now they have that and it will have a direct and positive impact on how the team is perceived. As defending champions, they should be able to command a premium when they are out scouting for sponsors for IPL 6.”

     

    Mr Kapoor concluded: “KKR is a successful brand and would attract more advertisers. They can be a bigger brand if they show great performances on the field, rather than off the field.”

     

    Photograph: Fotocorp

     

  • IPL’s new champions- Kolkata Knight Riders

    By Sudarshan S

     

    April 18, 2008 to May 27, 2012 is a long wait, but as the owner and the mercurial Shahrukh Khan said: “This is something youngsters should believe in – resilience, patience, perseverance.  If you believe, you can win.”  Manoj Tiwary swings a delivery of Dwayne Bravo to the boundary on the 19.4 over, and the fireworks lit up the sky to usher in a new champion. Kolkata Knight Riders dethroned Chennai Super Kings led by Mahendra Singh Dhoni with a record of having qualified for semi-final of all the editions, and the fourth final.

     

    The match was not over, at 19.4th over, as the next KKR player walked in without helmets, pads, and no guards and took off from where Brendon Mcullum had left off on April 18, 2008 – the first game of IPL versus Royal Challengers Bangalore, where he scored 155, while KKR, then favourites even before the tournament started, posted 258 – the highest total in all IPLs.  Shahrukh Khan, the next player, walked in and seized the moment like a true showman.

     

    Every opportunity provided by the media was like a free hit that Shahrukh Khan lapped up, and displayed his candor by playing to the gallery. He wore his mask of modesty in the celebrations, and was humble enough in first congratulating his team, captain, coach and support staff, and in the same breath, he also thanked the hosts, their captain, crowds for the wonderful hospitality.  He hugged each and every player to now openly display his glee over the patient wait of the prophetic words on April 18, 2008 that had come true after ‘Four years One month and Nine Days’.  Jiving to ‘Will You be My Chhammak Chhallo’ along with the close knit family of cheer girls, and asking Navjot Singh Sidhu to comment something about the performance.

     

    This was KKR’s 75th game in IPL – a major milestone for a movie if it ran that many weeks, but Shahrukh would have spent 40 weeks over five years with the team by just his presence to achieve a brand valuation of about 50 odd million dollars (say about Rs250 crores), behind Chennai Super Kings ($75 million) and Mumbai Indians ($60 odd million).

     

    Just trying to imagine the glamour quotient of other teams, be it Shilpa Shetty for Rajasthan Royals, Preity Zinta, for Kings XI Punjab, Deepika Padukone for Royal Challengers Bangalore, and Akshay Kumar for Delhi Dare Devils.

    KKR was the only team to have a dream combination with John Buchanan as the coach, Sourav Ganguly as the captain, and a cheer BOY in Shahrukh Khan.  What changed were the coach and the captain, and this was akin to a brain and heart transplant, but the soul remained intact, and resurrected the team.  Fourth in the fourth edition, sixth in the first and third edition, eighth in the second edition – that also witnessed the Fake IPL player controversy.

     

    Now who remembers all that – for this was all a PR stunt – not Public Relations, but Performance and Response.  “This is something youngsters should believe in – resilience, patience, perseverance.  If you believe, you can win.”  You did.  Congratulations, Kolkata Knight Riders, Congrats Shahrukh — the Showman!

     

    Sudarshan S teaches public relations at various business and media schools. He also head the Mumbai-based Prognosys Marcom Services

  • KKR announces new marketing campaign

    By A Correspondent

     

    The Kolkata Knight Riders [KKR] on Monday announced the launch of their new marketing campaign, “New Dawn, New Knights.” At the centre of the campaign is the unveiling of a new and refreshed logo. The new design stays with the traditional team colours of purple and gold, but incorporates a striking new logo unit. Created by leading global branding agency, Lambie-Nairn, the new identity is modern, vibrant and unique.

     

    Team owner Shahrukh Khan said: “The new team we put together last year made us proud with its refreshing approach, winning attitude and professionalism they brought to KKR. Add to that our new coach and players this year, I am excited about the upcoming season and our new campaign, New Dawn, New Knights.”

     

    The KKR CEO, Venky Mysore said: “We have been fortunate that the KKR brand has become the leading brand in the IPL. We are working very hard to add value to our sponsors, grow our fan base and build a profitable business. I am confident that our new logo and our new campaign will help us achieve our objectives.”

     

    “The KKR identity had a lot of equity but it was not designed for use across the wide range of platforms that are used today. We wanted to retain the existing heraldic imagery and purple and gold colours, as these features differentiate the team from the competitors and ensure they are instantly recognizable. However, we needed to refine the logo and ensure that it would work across every touch point, from the screen to merchandising” added Sophie Lutman, Creative Director at Lambie ­Nairn.

     

    The new look has been polled out across a wide range of applications, including the team kit, online, social media applications and merchandising.

     

    The Knight Riders represent the city of Kolkata in the Indian Premier League. KKR is one of the most trusted Sports brands in the country. The team is owned by Shahrukh Khan, Juhi Chawla and Jay Mehta and headed by CEO and managing Director, Venky Mysore.

     

    The Knight Riders are led by Gautam Gambhir and the squad includes some of the finest players in international cricket like Jacques Kallis, Brett Lee, Yusuf Pathan and Manoj Tiwary.

     

    For the last thirty years, Lambie-Nairn has been pioneers in the world of branding and identity. They have launched some of the biggest brands in the world, winning awards and redefining genres along the way.

     

  • Mollywood honours King Khan at Ujala-Asianet Film Awards

    By A Correspondent

     

    The 14th Ujala-Asianet Film Awards 2012 took place recently in a glittering function held at theFestivalCity,Dubai, with almost 25,000-strong crowds gathered to witness the action. Several prominent persons from the film industry and socio-cultural spheres were present on the occasion.

     

    Asianet Managing Director K Madhavan presented the Millennium Actor award to Shahrukh Khan, the King Khan of Indian cinema. Mollywood superstars Mohan Lal and Mammootty also honoured the King Khan for his outstanding contributions to the Indian film industry.

     

    The event was attended by stars from South Indian film industry and had colourful performances by leading Malayalam artistes along with stars from Tollywood and Bollywood. Dhanush, Asin, Vidya Balan, Dilip, Madhavan, K B Ganesh Kumar, Kalabhavan Mani, Jagathi Sreekumar, Jagadheesh, Nedumudi Venu, Maniyan Pillai Raju, Lakshmi Gopalaswami, , Archana Kavi, Sibi Malayil, Siyad Kokker, Menaka , and Suresh Kumar were among the stars who attended the function.

     

    Pranayam won the award for the best film, which was accepted by the producer Sajeev and director Blessy. Ranjith won the award for the best director for Indian Rupee. Mammootty was honoured as the Cultural Icon of Kerala for his outstanding contributions in various fields. Mohan Lal won the best actor award for his role in Pranayam and Kavya Madhavan won for the best actress for Gadhama & Bhakthajanangalude Sradakku.

     

    Other winners include Asin ( Pride of Kerala in Bollywood), Vidya Balan & Madhavan (Asianet Golden Star), Dhanush (Popular Tamil Actor), Kunchako Boban (Youth Icon of the Year), Innocent (best Supporting Actor), K P A C Lalitha (best supporting actress), Siddique (best villain), Suraj Venjaramoodu (best actor in a comic role), M Jayachandran (music director), Hariharan (playback singer- male), Shreya Ghoshal (playback singer-female).

     

    Asianet will telecast Ujala Asianet Film Awards 2012 on January 21 and January 22 at 6.30PM.

  • Debrief: Pepsodent G: WTF, G??

    By Anil Thakraney

     

    Pepsodent G takes care of your gums. Fair enough. But what does Shahrukh Khan have to do with this promise? Unless it’s about Kabhie Khushi Kabhie Gum, which is not the case out here, hehe.

     

    The commercial features King Khan as a Sikh army officer. And it involves an exchange between him and his little son, on how the brand reaches the root of a toothache, and sorts our gum problems. Or some such thing. The only slightly cute thing about the TVC is that father and son address each other as ‘Pappu G’ and ‘Pappa G’. A take off on Pepsodent G. In fact, I think someone in the ad agency got the ‘G’ brainwave, and got so excited, he/she wrote a whole script on it, just to somehow make it work.

     

    [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=2XNovcMh7w0[/youtube]

    Total waste of money, G. What’s the point of hiring the super expensive Khan when all he has to do is become the brand window for Pepsodent G? Where’s the idea? Where’s the entertainment? Caught up in the weak G ‘masti’, the writer hasn’t even tried to inject some life into the dialogue. The result: a maha boring ad. Despite Shahrukh doing all he can to pep things up a bit.

     

    Not working, G. Back to the drawing board, G. Make the star pay for his fat fees, G.

     

    Rating: (On a scale of 1 to 5): 1. Lifeless script. Shahrukh Khan’s Ra.One was more happening. 

     

     

  • Anil Thakraney: The trick Anna missed

    By Anil Thakraney

     

    So, Anna Hazare’s Mumbai campaign suffered a serious setback. Only a few thousand ‘fans’ landed up, though expectations were of lakhs of people joining in. In fact, I was so mortally petrified of the projected traffic chaos, I made sure I did not plan any travel in the city… I stayed hidden under my bed like a coward for the period of the planned agitation.

     

    Quite clearly there are many reasons why the dharna flopped, and I won’t go into them out here, that’s for columnists in the mass media to worry about. But I must say this: For Mumbai, which is not a politically active city unlikeDelhi, Team Anna needed to think out of the box to get the crowds in. For one, they needed to hire a professional event management company, which would have organized entertainment and refreshments for the attendant junta. People are already fatigued of the Lokpal issue, and there have to be add-ons if Mumbaikars are tempted to give up their routine lives and spend three whole days at the MMRDA grounds. I am quite sure some event companies would have slashed their fees for the noble cause.

     

    Two, and no I am NOT kidding about this, Team Anna ought to have done a promo tie-up with Bollywood, without making a song and dance of it. For example, Don 2 released around the time of Anna’s Mumbai chapter. Could they not have tied up with Farhan Akhtar and Shahrukh Khan? What’s the worst that would have happened? SRK asking people to watch his flick, that’s about it. He does that everywhere, anyways. But in return, his presence would not only have pulled massive crowds in, it would have got Parliament on the edge. And the media would have shown much more interest in the event, even the Page 3 journos would have landed up.

     

    I am sure some of you might think I am trivializing a serious issue out here. Well,

    I am not. Because it’s quite clear to me that poor old Anna Hazare does not have the money or the means or the charisma to send Mumbai into a tizzy. He needed help. He needed to be clever. Because after the Mumbai flop show, even the Anna loyalists are having second thoughts about a solid Lokpal bill. And many fans across the nation seem to be losing faith in him.

     

    It would be a terrible loss for the country if Anna sahib were to fade away into oblivion. It’s time to think different.

     

    * * *

     

    PS: Since I am always cribbing and carping about the Indian media, I have decided to be nice in my last post of the year. For the entire year 2011, news channels behaved liked hysterical cheerleaders for Anna Hazare, thereby throwing all professionalism out of their studios. But as the year closed, I noticed a sense of calm and fair play across the board. The debates were more balanced and nuanced. Even Arnab Goswami was unbiased!

     

    Let’s hope we get to watch more of this in 2012. Happy New Year!

     

  • Reviewing the reviews: Don 2 is poor man’s Mission Impossible

    By Deepa Gahlot

     

    Don 2

    Key Cast: Shahrukh Khan, Priyanka Chopra, Lara Dutta,Om Puri, Kunal Kapoor, Boman Irani

    Directed by: Farhan Akhtar

    Produced by: Farhan Akhtar, Ritesh Sidhwani, Shahrukh Khan

    Written by: Farhan Akhtar, Ameet Mehta, Amrish Shah

     

     

    To confuse moviegoers again, Don 2 got madly mixed reviews with the highest rating being 4.5 and the lowest 1.5.  On an average, however, most reviewers gave it 2.5 and everyone agreed that Shahrukh Khan looked cool, the film was slick, the music was mediocre and it was a poor man’s Mission Impossible. Strictly for SRK devotees who, like good fans, don’t necessarily look for logic in his films. The way this film was promoted, logic is the last thing to look for in any case.

     

    The big gush came from koimoi.com’s Komal Nahata and his 4.5 stars. “Don 2 may not give the discerning audience a great high but it will be loved by those who like style, intrigue, suspense and attitude. It will score at the box-office and yield good profits to Reliance Entertainment (worldwide distributors). The producers, of course, have already made a huge profit by selling the worldwide rights and also by getting heavy subsidy from the German government. Business in big cities and multiplexes will be far better than in smaller towns and single-screen cinemas. The film will work wonders in the overseas circuit.”  Let’s see if his prophecies come out to be true.

     

    Nikhat Kazmi of Times of India, expectedly gave it 4 stars and raved, “Don 2 is a classic action/crime thriller that doesn’t let go, even for a moment. More importantly, the plot has been finely crafted, with every twist and turn falling into place like a complicated albeit neat little jigsaw.” But then, she usually raves.

     

    Slightly lower in the ratings game was Bollywood Hungama’s Taran Adarsh with 3.5. “Don 2 rides on star power and brand value. The film has a bland first hour, but the second half takes the film to another level. There’s no denying that a cohesive script would’ve made a world of a difference to the film, but the tremendous hype, star power and the lucrative period (Christmas and New Year celebrations) will make its investors reap a harvest.”

     

    DNA’s Aniruddha Guha goes with 3 stars and writes, “Characters say boring, random things to each other, there’s a pointlessly long dance sequence and the attempt at dialoguebaazi is laughable. What keeps Don 2 alive, then, is its pulsating action.”

     

    Surprisingly, India Today’s Kaveree Bamzai also gives it a generous 3 and writes, “The movie seems to have been made only to allow the actor to say and do all the things he ever wanted, be it a James Bond and Ethan Hunt rolled into one. What it does come across as finally is a Mission Impossible meets Abbas Mustan.”

     

    IBN Live’s Rajeev Masand gives it the more-or-less standard 2.5. “Don 2 is nicely shot, and there are moments where Shahrukh Khan is riveting. But that’s not enough to hold your interest for well over two hours…even the actor’s most loyal fans will find themselves yawning. I’m going with a generous two out of five for director Farhan Akhtar’s Don 2. Although packed with fast cars and bikes, this is one slow ride.”

     

    Aseem Chhabra writing in rediff.com: “For an action film with the central plot setting us up for a robbery inside a major bank, Don 2’s pacing is very slow. Coupled with that, the script explains everything to us step-by-step. And if anyone was paying attention, following the convoluted plot where Don always manages to sweet charm the morons at Interpol, in the last five minutes Akhtar sums up the film with a quick recap, revealing many more details that were never shown to us before.  It is an old fashioned gimmick to make the audience say “Wow, we were fooled!”

     

    Shubhra Gupta of Indian Express: “Don 2 needed an energized, crackling plot. What it has, in almost too much abundance, is SRK dripping dimpled coolth. But cool can only take you so far.”

     

    Piyali Dasgupta of NDTV.com writes: “There’s an easy way to describe Don2 without any spoilers. Think of great action flicks from the Lethal Weapon, Die Hard and MI4 series. Shake them up. Replace Nakatomi Plaza with Berlin’s leading bank and there it is – Don 2, a Bollywood take on great action flicks where Shahrukh wants to show that being a bad-ass is fun.”

     

    Shubha Shetty Saha of Mid-day was not impressed either. “There’s one thing that irks me the most in Bollywood action thrillers, and Don 2 carries the tradition. The smart moves by the characters is tediously explained again and again to show how the move was engineered, thereby diluting the whole effect. The audience is treated like a four-year-old brat, who doesn’t concentrate and forgets what has been told to him five minutes back. Subtlety is an art and moreover, we are not as dumb as you think. Wish the filmmakers instead concentrated on filling those gaping loopholes.”

     

    Finally, nailing it, Mayank Shekhar of Hindustan Times gives it 1.5 and says, “It (the first Don) was Vijay’s story. Salim-Javed’s tight script had a striking plot. The writers here have sub-plots. They continue to stretch and add thought to thought. The picture promises to never end. It gets hard to carry on with inane inventiveness, when you just couldn’t care less.”

     

  • Anil Thakraney: Doesn’t SRK get it?

    By Anil Thakraney

     

    Oh no! Don 2 (it actually should be Don 3, because the earlier Don was a rip-off of the original Bachchan film) is all set to hit the cinemas and we will have to sit back and ‘enjoy’ Shahrukh Khan’s nautanki, as he shuttles from one TV studio to another, desperately hawking the flick. He just did ditto for Ra.One and pakaoed the hell out of everyone. The popular Twitter joke at the time was: The only thing left for SRK to do is to insert breaks during the film’s screening, so that he can plug it!

     

    Did the media hero’s 360-degree effort for Ra.One save the film? Despite all those tall claims on initial collections (which would have happened even if Khan didn’t do the studio rounds… his name anyway gets lots of folks interested), the film was dissed by all and sundry and reportedly lost some money. So what is the use of all this mad self marketing?

     

    Now, while I can understand the producers wanting to promote the film – even planting those cheap 3D glasses inside newspapers is okay to a point – Shahrukh must understand that his continuous presence in the media is going to hurt his charisma in the long run. How much of the star can we take? In fact, I gave Ra.One a quiet miss because the last thing I wanted after his full-on blast in the media was more Shahrukh Khan. Sure, the content-starved TV channels will welcome him with open arms. Because it gives them a chance to talk about all issues unconnected with the film, including SRK’s opinions on how to end communalism in this nation, and how to send a man to Uranus (okay, I made the last one up). But what good does all that fluff talk do for the film’s fortunes?

     

    Dear SRK and all the other stars: Guys, spend all this moolah and energy on creating sparkling content. Two, zealously protect the mystique around your own image. And three, leave the TV studios to the netas and to Mr Suhel Seth.

     

    ***

     

    PS: I sincerely hope Anna’s Jan Lokpal bill gets passed in toto by the government. Not because I believe it will end corruption, but because I don’t want Team Anna doing their number from Mumbai. The traffic is already a mess out here, and we just can’t handle another frenzied public spectacle.

  • AdAsia Exec Summary: Lively sessions mark Day One

    By Tuhina Anand

    AdAsia 2011 was inaugurated with the anthem of the Republic of AdAsia and a performance by the Shillong Choir Group.  This was followed by lighting of lamp by the Minister of Information & Broadcasting Ms Ambika Soni along with Dr Bhaskar Das, Co-Chairman of the Organising Committee and President, The Times of India Group and Mr Madhukar Kamath, Chairman Organising Committee for AdAsia and Group CEO and MD, Mudra Group. The flag for AdAsia was hoisted by Shahrukh Khan who also addressed the audience and reminded people of all the brands he has endorsed in his short speech. He however did emphasise that he believes advertising is not just for entertaining but about informing the consumer of a product so that when he or she is making a purchase he can make an informed choice.

    The keynote address was delivered by Mr Ram Charan, Author, Speaker and Business Advisor. The first session of the day was on ‘The Game Changers’ where Mr Harish Manwani, Chief Operating Officer, Unilever , and Chairman, Hindustan Unilever Ltd gave an insight into the company reinventing itself according to the changing times.  Mr Michael Roth, Chairman and CEO, Interpublic posed questions to Mr Manwani who answered all with aplomb. The key that emerged from this session was on the importance of adapting to the changing environment thus making the brands relevant to its consumers while at the same time being able to sell its products.

    The second session was on ‘Decoding the New Age Consumer’  where Mr Adil Zainulbhai, MD-India, McKinsey and Company Inc and Mr Laxman Narasimhan, Director, New Delhi, McKinsey & Company Inc, Mr Kochi Yamamoto, GM, Global Solutions Center, Dentsu tried to understand the behavioural pattern of the ‘New Age Consumer’.  The session gave insight into the changing world where the future remained uncertain and how marketers are grappling with this reality and trying to understand today’s consumers.

    Tom Doctoroff, JWT, North Asia, Area Director, Greater China CEO moderated the next session on ‘Asian Creative? A New Brief. On the panel were Akira Kagami, Global Executive Creative Advisor, Dentsu, Bruce Haines-Chief Strategy Officer, Cheil Worldwide, Kitty Lun, CEO, Lowe China and Piyush Pandey, Executive Chairman and CD, South Asia, O&M India. The panel gave an insight into creative from different countries where they operate including Japan, Korea, China and India. While Ms Lun talked about challenging authority and showing by example to help youngsters come up with great ideas. Mr Pandey brought into fore the relevant issue of remuneration where he stressed, ‘if you want good people, start paying them better’. Defending  standard of Indian advertsing, Mr Pandey said, “Just because a market is not in international domain for a century doesn’t mean that India is not into brand building.” He mentioned The Times of India and Cadbury’s advertising over the years that have made them successful brand in the country.

    Mr Kagami on the other hand who too was on the panel discussed the importance of corporate brand building that is critical in Japan as this helps in creating trust for thecorporate and its brands.

    Nikesh Arora, Senior Vice President and Chief Business Officer Google gave a ‘Google’ angle to his session where he began by asking people to put questions to him as QandA was not allowed in the earlier sessions. This set the mood for his session.  The next discussion was on ‘From Chat Rooms to Twitter…What Next?’. Kate Day, Communities Editor, Daily Telegraph Online, Arvind Rajan, MD and VP, Asia Pacific and Japan, LinkedIn, Earl Wilkinson, Executive Director and CEO, INMA were on the panel which was moderated by Rishad Tobaccowala, Chief Strategy and Innovation Officer, Vivaki.

    The last session of the AdAsia on Day 1 was on India 2020 where Kurush Grant, Executive Director, ITC, Sanjay Kapoor, CEO-Bharti Airtel Ltd, India and South Asia, Ravi Swaminathan, MD and Regional VP (Sales and Marketing), AMD South Asia shared views on how India can be made a truly global brand in the next 10 years. The session was moderated by Pankaj Ghemawat, Global Strategist.

  • 6 reasons why you can do without attending AdAsia 2011

    #1 Rs 40,000 for entry. Okay, you could get early bed or bulk entry discounts, but it’s still not small money. Plus travel – flight tickets, local travel and hotel. All of this amounts to around Rs 75,000 if you stay in a budget hotel. Rs 1 lakh if it’s 4-star-upwards.

     

    #2 Usual suspects, usual suspects, usual suspects. It’s the same old faces at all our industry events. AdAsia had Harish Manwani of Hindustan Lever on Day 1. But Shah Rukh Khan? Grrrr!

     

    #3 There is a need to draw younger professionals to AdAsia and not 40-plus and 50-year-olds.

     

    #4 The same old format of keynotes, speeches and panel discussions is boring. C’mon marketers and advertisers. You guys are creative, why not think of something innovative?

     

    #5 You network every day with your friends and aspirational friends on Facebook, LinkedIn and Twitter. So conferences like these need to relook the role of these events for connecting with the fraternity. Agreed there’s nothing like meeting people face-to-face, and Facebook friendship is also fine.

     

    #6 Why Delhi? It was good to not do it in Mumbai. How about Bangalore, Pune, Amritsar, Calcutta, Chennai? Wasn’t Calcutta once the capital of the adwallahs?

     

    The writer of this is a senior member of the media industry. She/he prefers to stay anonymous as according to her/him, the industry is not much of a sport and may not take kindly to the criticism.

     

  • Reviewing the Reviews: RA.One

    RA.One

    Key Cast: Shahrukh Khan, Kareena Kapoor, Arjun Rampal

    Written and Directed By: Anubhav Sinha

    Produced By: Gauri Khan, Shahrukh Khan

     

    Of course, with a hefty budget and relentless marketing, RA.One was expected to be something of a breakthrough movie. That it turned out to be akin to an idol with feet of clay, caused disappointment across serious reviewing platforms — not the box-office counting ones, who are still arguing about just how much money the film made on opening day.

    Interestingly the film, which was released with thousands of prints worldwide and god knows how many red carpet premieres, was reviewed by several foreign critics—most of them ignorant of, or insufficiently exposed to, Bollywood cinema. So the tone was either cruel or condescending.

    Simon Abrams of Slant Magazine was brutal. “The film champions an incoherently hackneyed kind of morality where filial piety matters more than treating your fellow man well. Virtually every character in the film, save for Shekhar and his character’s nuclear family, are made fun of, and even they aren’t safe from ludicrously loaded assumptions of how both children and adults should behave. RA.One is consequently a flashy, gratingly broad action-comedy hybrid whose family values are meaningless.”

    In contrast James Luxford of The National fawned, “Khan demonstrates what a versatile actor he is, with his performances as both Shekhar and G. One feeling like completely different people. Elsewhere, the critically acclaimed actress Kareena Kapoor provides excellent support and has great chemistry with Khan, while the model-turned-actor Rampal oozes menace as the titular villain, in a role akin to the Terminator movies.” That he is a bit clueless is revealed in his line, “Not the best work of the director nor the star, but certainly their most spectacular.” Err, what was he counting as Anubhav Sinha’s best work?

    Kirk Honeycutt of The Hollwood Reporter seemed mildly amused by the hoopla. “The film, directed by Anubhav Sinha, is gloriously silly, with stunts, CG animation and music numbers bursting out all over yet its beating heart lies in a commonplace story of a family and most especially a father and son who don’t understand one another. Oscar Hammerstein II once said something to the effect that you have to believe in whiskers on kittens and warm woollen mittens to get away with writing about such corny banalities in a lyric and so Shah — SRK as he is known to billions of fans — really does believe in family values and the power of cinema.” Indeed.

    The rival trade magazine Variety, has John Anderson write, “Featuring superstar Shah Rukh Khan and festooned with enough CGI ornamentation to qualify as a subcontinental Christmas tree, RA.One is a frenetic, tuneful, full-throttle action-comedy that has reportedly crushed Indian presales records. Still, this videogame-themed outing seems unlikely to become a crossover hit: While South Asian auds will likely flock to a film that does what Bollywood does with a major techno bump, the aesthetics of overkill will make the result inaccessible to Westernized Americans, the campiness, as usual, muddying the translation.”

    Tamara Baluja of The Globe and Mail gives it one star and rants, “The film is as cheesy as it sounds. It falls into the very traps that Khan himself complained about: weak plotline, random song-and-dance routines and a plethora of tacky crotch-related jokes, which left me grimacing. And for audiences who don’t understand Hindi, the subtitles were frustratingly lagging – on occasion, almost a whole dialogue behind. RA.One is Khan’s baby and boy, are you not allowed to forget that. The actor almost never leaves the screen. It’s a pity, because he’s not really the one who shines in the film…”

    Rachel Saltz of The New York Times tries to be balanced. “You can see the money on screen, if not in the screenwriting. The exposition is longwinded and confusing, as are the rules of the game, in the virtual and the real worlds. The bumbling Shekhar is too clownish; RA.One is a dud demon (Raavan is invoked to little effect) who disappears for chunks of time; and you probably won’t hold your breath as good fights evil. But if the storytelling disappoints (shocking!), the film mostly doesn’t. It relies on action and effects and Bollywood’s trump card, star power, to carry the day. This is Mr Khan’s movie, and once he sheds Shekhar’s droopy locks, he shines as the deadpan, action-hero robot with digital snot and smooth moves on the dance floor.”

    Andrew O’Hehir of Salon.com nails it with, “I make no claims for RA. One as great cinema, and director Anubhav Sinha displays no particular vision, beyond that of a general who’s kept his enormous army moving in roughly the right direction. (Sinha and five co-writers, Shahrukh Khan among them, get credit for the story and screenplay.) What makes this movie worth seeing is its blend of aesthetic and technical approaches — some of the crew and special-effects team was Western — its immense scale and abundant confidence, and its utter shamelessness in trying to entertain nearly all imaginable viewers, from Abu Dhabi to New Jersey to Zanzibar. If you’re bored by the action scenes or the love story or the dopey domestic comedy, just wait three minutes for something else to come along — and whoever you are, you won’t be bored by the musical numbers!”

    Back home, most critics are underwhelmed. Mayank Shekhar in the Hindustan Times writes, “For most parts, this doesn’t seem a super-hero movie at all. It’s more of a weirdly boiled, Bollywood please-all: vaguely soppy romance, Salman-type sasta comedy, narcissistic SRK set piece. Die-hard fans of all three genres are likely to be disappointed,”

    Aniruddha Guha, writing in Daily News & Analysis: “But blame it on Anubhav Sinha, the director with slick-but-hollow films Dus and Cash on his CV (one worked at the box office, the other bombed). RaOne is no different; it is beautiful in appearance, but empty within. Which is a pity. Anubhav could have really made a mark with this one.”

    Going Going G.One is the title of Shubhra Gupta’s review in the Indian Express. “It’s not just Shekhar-the-appa, who is lame. The whole film seems to be dipped in the stop-start-go stutter of an overlong video game. As the bumbling Tamilian techie, Shekhar is single-tone; G.One seems to be a confused creature, ‘made-of-metal but-with-emotions’. And curiosity. He demonstrates this by asking Kapoor: what is Karvachauth? Got it, this is a Bollywood robot. The sfx is wonderful in parts but mostly derivative, with Shah Rukh mouthing such iconic lines like ‘I will be back’ (oh Arnie, my Arnie), and clutching a pole on top of a high building, like..? Spidey. That’s right. Go to the top of the class.”

    Sanjukta Sharma of Livemint writes, “Why ape Hollywood’s extravagance and technical virtuosity with limited resources? Despite the largely thrilling ride, Khan’s ambition for RA.One is misplaced. It is without real commitment to the art of storytelling or genre. The producer-actor is its only relentless, narcissistic showpiece. Anubhav Sinha’s RA.One is a spectacular disappointment.”

    Kunal Guha’s review in Yahoo Movies was one of the first to slam the film. “Shahrukh’s robotic expressions will remind you of his ‘My Name is Khan’ role, as he confuses machines with differently-abled humans. Kareena’s character covers the entire gamut of expressions but isn’t memorable or mentionable enough to be regarded. Arjun Rampal has bagged his dream role: an android with mechanical expressions who allows his body to do the talking. Good job, Arjun Rampal’s body!”

  • Hard Knocks: Do movies need so much hype?

    By Anil Thakraney

    There are two things I will do this Diwali for sure. One is to try my best to make my house soundproof in order to escape the deafening cracker explosions. And two, avoid the other mega explosion: Mr Shahrukh Khan. The man is leaping out at you from every single media vehicle, whether it’s old media or new media. I even fear going to the loo these days, the star may creep up on me there too.

    On a serious note, I wonder if the carpet bombing of the media that SRK and some other producers do really makes a difference to a movie’s fortunes. Khan has, of course, gone ballistic in his marketing and has even done brand promo tie-ups, gaming, merchandise… the works. Not to speak of the PR machinery on overdrive. I am not sure how much the marketing budget for ‘Ra One’ is, but it would be safe to assume it’s at least 30% of the cost of the film, and that’s many serious crores of expenditure. When you consider ‘Rang De Basanti’ scored big with zero marketing and SRK’s own ‘Chak De, India’ made no noise and still went on to be a big hit, you wonder if movie makers are wasting their money. It’s Diwali, a long holiday weekend, and there’s no reason why the janta won’t fill up the multiplexes anyway, especially with Shah Rukh in the house.

    There’s another thing: This level of marketing raises expectations to dizzying heights. And if the movie doesn’t live up to those, it comes crashing down even harder. Recall some of Sanjay Leela Bhansali’s more recent films. As it’s often said, nothing kills a bad product faster than brilliant marketing. So perhaps it makes sense to cut out the marketing expenditure, and invest it into the film’s production. Keep the expectations low, and then surprise and delight the audiences with great cinema. Guess SRK is destined to learn this lesson at a huge price.

    As for me, this 360 degree blast for ‘Ra One’ ensures I keep 180 degrees away from the multiplexes. I can only handle that much noise. Good luck to SRK!

     

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    PS: One media ‘innovation’ I totally detest is the half-page cutout ads in the newspapers. Where the front page of the newspaper arrives half. This makes it very unwieldy and painful to hold the newspaper. Perhaps the new press council head, Mr Katju, should clamp down on this malpractice. Paid news I can live with (it’s easy to smell it out). But not deformed newspapers that are a struggle to deal with.