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Tag: Shahrukh Khan

  • Celebrates a decade of unique storytelling for stylish homes with Gauri and Shah Rukh Khan

    D’Decor’s ad celebrates new product categories

    By A Correspondent

     

    D’décor has unveiled its new campaign – ‘Beautiful homes tell beautiful stories’ with a series of short films featuring Gauri and Shah Rukh Khan. The campaign celebrates 10 years of association of the power couple with D’Décor.

     

    Conceptualised by Wunderman Thompson, the campaign is produced by Dharma 2.0, the creative unit from Karan Johar’s Dharma Productions.

     

    Speaking about the new milestone, Sanjay Arora and Ajay Arora of D’Decor said: “D’Décor is proud to unveil its new campaign marking the longstanding association with Gauri and Shahrukh Khan. The brand journey with the Khans’ is over a decade old and we are aware of the magic they bring to the people across India. Dharma 2.0 has beautifully translated our vision and the celebration of this beautiful partnership. The couple together, are an ideal image of homemakers and imply ‘family’ for us. There is a seamless synergy between  D’Décor and its values being narrated with Beautiful homes tell beautiful stories.”

     

     

  • TVC released in cinema halls across 50 cities in India

    Hindware releases a co-branded TVC in association with ‘Raees’

    By A Correspondent

     

    Sanitaryware brand Hindware has rolled out a co-branded TVC in association with film ‘Raees’, starring superstar Shahrukh Khan. Conceptualized by Red Chillies Entertainment, the promotional TVC aims at bringing out the common attributes between brands – Hindware and SRK as both inspire admiration.

     

    The TVC is an amalgamation of memorable scenes from Raees with premium product shots of Hindware Italian Collection highlighting SRK’s style and Hindware designs.

     

    Speaking about the cobranded TVC, Manish Bhatia, President, Building Products Division, HSIL Limited, saidL “We are very proud to have ShahRukh Khan as the Brand Ambassador for Hindware for the last two years. We have collaborated on various occasions including his previous movie Fan. Hindware, as a brand, closely identifies with ShahRukh’s sense of style, innovation and passion. Over the years, SRK has continuously reinvented the way Indian cinema is looked at. Similarly, Hindware has evolved and innovated the sanitaryware industry in India.”

     

    The TVC will be aired at theatres across 50 cities in India for a duration of four weeks.

     

  • #AkshayBanaDirector trends its way into people’s hearts, courtesy Lowe Lintas and LinTeractive

    Akshay lends his charm in Streax’s latest brand campaign

    By A Correspondent

     

    There’s a hero in each one of us, but when and under what circumstances we bring it to the fore is what really defines an individual. That’s the core insight with which Streax, the hair-colour brand from Hygiene Research Institute Pvt Ltd (HRIPL) is leveraging as it unveiled a new campaign for its brand StreaxInsta.

     

    Conceptualised jointly by Lowe Lintas and LinTeractive, the creative and digital arms of MullenLowe Lintas Group, the campaign addresses the need to transform onself to a hero in the fastest possible time. While it is true that everyone wants to be a hero today, the catch is that they want to be one in the fastest possible time – as that is what will make or break a situation.

     

    To portray this thought to the consumers, Streax roped in Bollywood actor and brand ambassador Akshay Kumar to work his charm in disseminating this vital message. As a precursor to the launch of the integrated campaign that went live on September 14, Streax came up with an interesting initiative on social platforms where it aroused the curiosity of the users using the title – #AkshayBanaDirector. It included a still image of Akshay Kumar posing as a director and followed it up with a 4-second video where he is shown directing a vital scene.

     

    Commenting on the latest marketing initiative, Ashish K. Chhabra, Joint Managing Director, HRIPL said, “StreaxInsta was launched in 2014 and currently contributes to almost 25 per cent of our Streax portfolio. Our ambition is to treble the share in the next two years. And we signed on Akshay, as his appeal in our key markets is immense. At the time of re-launch our one line brief to the agency was how to drive the 10 minute proposition forward. The initial response to the campaign has been outstanding, and we are excited with the feedback that it has managed to generate till date.”

     

    The campaign has gone on air on many channels and would be promoted heavily on all off and online channels.

     

     

  • The account was won after a multi-agency pitch recently

    Famous Innovations wins D’Decor’s creative mandate

    By A Correspondent

     

    Famous Innovations has added D’Decor to its roster of clients. A 13-year-old brand, D’Decor is known for its home furnishings. The agency will be handling its creative duties and will soon be releasing a new campaign with Shahrukh Khan and Gauri Khan across TV, Print, digital, etc. The account was won after a multi-agency pitch recently.

     

    Avinash Shenoy, Business Head, Famous Innovations said, “As a brand; D’Decor is an international trendsetter, well-known for excellence and innovation; it will always continue to shape the category through innovations in products and experience thereby offering greater value to consumer. At the same time, we are also looking forward to being their partners in these innovations and taking their brand positioning of ‘Live Beautiful’ to the next level.”

     

    Said Nikita Desai, ‎VP, Strategy and New Business at D’Decor, “We are happy to welcome Famous Innovations on board. We strongly believe in innovation and continuous pursuit of excellence in performance.  We believe with Famous Innovations we will be able to take our philosophy ahead in a stronger way.”

     

  • Ayushmann will join Bollywood's King Khan – Shahrukh Khan who also endorses VI-John Shaving cream and foam

    VI-John announces Ayushmann Khurrana as new brand ambassador

    By A Correspondent

     

    VI-John India announced Bollywood actor and singer Ayushmann Khurrana as the brand ambassador for VI-John Shaving Foam.

     

    As per the terms of the contract, the ace actor will endorse shaving foam through advertising campaigns, which will be unveiled soon. As the brand ambassador, Ayushmann will be featured in a new integrated 360-degree campaign for VI-John shaving foam which will run across TV, print and online channels rolling out from April 15’2016. With this endorsement, Ayushmann will join Bollywood’s King Khan – Shahrukh Khan who also endorses VI-John Shaving cream and foam.

     

    Commenting on the association, Harshit Kochar, Director, VI-John India said, “We are delighted to have multi-talented Ayushmann Khurrana on board as this association will help build a strong connect between the brand and consumers especially youth who admire his music and take him as their role model. Ayushmann who wears different caps of a singer, lyricist and actor, has a mass appeal and connects well with our brand philosophy”.

     

  • The teaser was launched across a range of television channels wherein it carried snippets from the final TVC

    Vizeum executes Hindware’s new TVC launch

    By A Correspondent

     

    Vizeum has conceptulized and executed the new TVC for Hindware.

     

    Quite like a movie-promo-plan, Vizeum helped Hindware launch a teaser campaign two days prior to the final TVC roll-out. The teaser was launched across a range of television channels wherein it carried snippets from the final TVC.

     

    The final campaign featuring Shahrukh Khan was launched on the channel’s dance reality show ‘NachBalliye’ with the teaser embedded into the show-content. Before taking the commercial break, the host thoroughly discussed SRK’s new obsession and asked the viewers to stay-on to find out the whole story.Then the full TVC which was 75 seconds long was played out. Once the break retunred to the show, the host continued discussing with the judges about bathroom inspirations and in conclusion he said said, “Not only SRK, but the whole country could keep admiring bathrooms so stylish.”

     

    Speaking about the innovation, said V Krishnamurthy, VP, Marketing, HSIL Ltd, “This was our first campaign after signing on SRK and we wanted to ensure the launch of the TVC is conceptualized differently.  Working closely with our media agency, Vizeum, we managed to pull off something very different.  Congratulations to both the Hindware and Vizeum teams for making this happen.”

     

    Commenting on the execution, S Yesudas, Managing Director – Indian Subcontinent, Vizeum said, “It took a lot of coordination and efforts to pull this through.  Without an ever supportive client this would not have been possible.  I’m also thankful to the Star TV management for making this happen.  Congratulations to the entire Vizeum Team, led by Harsha Joshi for making this project a reality.”

     

     

  • Emami Ltd has relaunched its fairness cream for men, Fair and Handsome, in a bid to expand further on its market position in the personal care segment, riding on the brand equity of its endorser Shahrukh Khan.

    SRK returns to push relaunched Emami Fair and Handsome

    By A Correspondent

     

    Emami Ltd has relaunched its fairness cream for men, Fair and Handsome, in a bid to expand further on its dominant market position in personal care segment. Riding on the brand equity of its endorser Shahrukh Khan, the brand has had a numero uno run with market share volume clocking in at 58 percent of the Rs 329 crore men’s fairness market, in FY 12-13.

     

    The relaunch of the new Fair and Handsome, which is developed in collaboration with Actiogen Corp, USA, is supported by a 360-degree integrated communication. The relaunch will see an A&M spend of 20 percent of the total targeted sales of the brand for the current financial year.

     

    With Indian middle class expected to increase tenfold to 583 million by 2025, the Indian consumer market is at the threshold of becoming the fifth largest in the world, offering vast opportunities for personal care segment. The transformation in Fair and Handsome is expected to be a category driver and boost sales substantially.

     

    Speaking on the occasion of the relaunch, Mohan Goenka, Director, Emami Ltd said, “When we launched Fair and Handsome in 2005, the then consumer insight revealed that 30 percent of fairness cream consumers were males. There was a yearning for men’s fairness cream, but no available option. It presented us with an opportunity to create a new category – men’s fairness in the existing fairness cream space. Recent research reveals men’s fairness category has evolved and men want more from fairness products, resulting in the advanced formulations in the new advanced Fair and Handsome. Today, the Fair and Handsome brand offers much more ‘zyada’ to become more than just a fairness cream. With the launch of the new Fair and Handsome, we aim to capture a sizeable market share in the booming men’s grooming product category, with a substantial increase of 40 percent in our A&M spend for the brand over last year.”

     

    Developed by Situations Advertising and produced by Raj Kumar Hirani’s Canvas Films, the new TVC has been directed by Shakun Batra of Ek Main aur Ekk Tu fame. The all-new TVC revolves around the theme of Shah Rukh Khan’s ascent to the pinnacle by virtue of his pursuit for zyada (more) from life. The campaign will go on air in early July 2013 nationally.

     

  • Navratna Cool Talc has become the first Emami brand extension to join its Rs-100-cr brands club. Targeting a 25% volume growth Y-o-Yin FY 2013, it plans to roll out campaigns on 'Bina bijli ka Chota AC' connecting with power-cut afflicted consumers as a category expansion initiative from June onwards

    Navratna Cool Talc becomes Emami’s first Rs-100cr ‘hero’ sub-brand

    By A Correspondent

     

    Navratna Cool Talc, a brand extension from the house of Emami Ltd, has emerged as the first sub-brand to join its list of Rs 100 crore “hero” brands. Navratna Cool Talc which has created a separate “cool” sub-category in the talc segment recorded an 80 percent growth in FY 2012-13. The brand expects to hit a minimum of 25 percent Y-o-Y growth despite the talcum powder segment in India having hit a near saturation point. The success of Navratna Cool Talc further exemplifies Emami’s strategy on building a robust brand portfolio through brand extensions. Navratna Cool Talc currently enjoys a sizeable market share of 18 percent in the Rs 4,300-million-worth Cool talc and PHP sub-segments of talcum powder.

     

    As a part of its aggressive marketing strategy to achieve the targeted growth, Navratna Cool Talc is going to roll out a brand new TVC strategically positioning the brand as ‘Bina Bijili ka Sabse Chhota A C’. Cosmetic products and talcum powders generally play around the concept of beauty, fragrance and physical discomforts due to natural extremities. Navratna Cool Talc has made a category expansion initiative as a FMCG brand to build a campaign as a relief provider around the concept of extreme physical discomforts during painful long hours of power cuts faced by people in various parts of the country. Developed by Leo Burnett and produced by Conred, the film for the load-shedding campaign has been directed by Gajraj Rao of Code Red Films.

     

    The roll-out of the new campaign in early-June this year would be done through press ads, TVCs in all major Hindi GEC channels, radio spots and in-theatre commercials targeting the markets of UP, Bihar, MP, Maharashtra, Jharkhand, Chhattisgarh and Tamil Nadu.

     

    This brand communication will be coupled with the brand new ‘Thanda thanda Cool Cool’ TVC campaign featuring Bollywood Badshah Shahrukh Khan. As a leg-up to the expansion drive in the Southern market, Southern superstar Jr NTR has been recently roped in by the brand to feature in the same campaign. For the very first time, the brand is also going to use Jr NTR’s image on the product packs down south to provide more thrust to the region-specific communication.

     

    “Navratna Cool Talc has been growing at 40 percent year on year since 2006 although the growth of the talcum powder category as a whole has nosedived. Our strategy to focus on building robust umbrella brands with strong and consumer relevant sub-brands is giving us the envisaged results. The success of Navratna Cool Talc is testimony to this,” said N Krishna Mohan, CEO, Sales, Supply and Human Capital, Emami Ltd.

     

  • Is it entertaining/engaging, will people enjoy repeat exposures? If you are doubtful of this, trash the idea. The Frooti ad, after the first exposure, is very painful to watch

    Debrief: Frooti: Simple. But boring.

    By Anil Thakraney

     

    To Frooti’s credit, at least they haven’t put out a typical lifestyle ad. At least there’s an idea, which is the ‘drool’ factor. As in, when you are really hot and thirsty, you would stare longingly at the sod who’s gulping down a cold drink. But apart from that, the TVC goes downhill.

     

    So, SRK downs the drink, as some footballers and kids continuously stare at him. That’s pretty much all that happens. For some strange reason (perhaps because it’s a football field), they’ve used what sounds like a Spanish track, which is Greek to most of us, so it adds no value to the commercial. But the bigger mistake is that of using Khan. Because he’s over used and over abused in advertising (and media), the moment the film opens with him, you switch off mechanically. Given that the idea is so simple, they definitely needed a rarely used celeb, if at all.

     

    There’s another problem: When you decide to keep things simple, which is a good thing in advertising, the first question you need to ask yourself is this: But is it entertaining/engaging, will people enjoy repeat exposures? If you are doubtful of this, trash the idea. The Frooti ad, after the first exposure, is very painful to watch. Even you are a diehard SRK fan, which I am not. I think this very critical factor was overlooked at the storyboard stage, when it should have been on top of the agenda for a cold drink ad.

     

    Net net: Shah Rukh Khan just bagged another load of big moolah. And Frooti got forgotten in the bargain. Waste of money.

     

    [youtube width=”400″ height=”220″]http://www.youtube.com/watch?v=8Hn6EzpB9KA[/youtube]

     

    Rating: (On a scale of 1-5): 1. Yawn.

     

  • For the 2013 Frooti campaign film, Creativeland roped in Indian cinema superstar Shahrukh Khan, who transforms innocent onlookers into drooling, gulping, longing, lip-smacking children

    Creativeland drools for Frooti

    By A Correspondent

     

    For the 2013 Frooti campaign film, Creativeland roped in Indian cinema superstar Shahrukh Khan, who transforms innocent onlookers into drooling, gulping, longing, lip-smacking children with the ‘Magic of fresh and juicy mangoes’.

     

    The film, shot after a game practice, intercuts between Shahrukh gulping Frooti and a bunch of little soccer players yearning for the mango drink. The little kids drool uncontrollably and their thirst for the bottle of Frooti seems unabashed. When Shahrukh is done with his Frooti and looks around, he is taken aback to see the players (who were actually adults) staring at him in child-like innocence. He says ‘what?’ and breaks them out of the spell. The embarrassed players smile sheepishly and get back to what they were doing. And, in the background two little players, who saw the whole thing unfold, break into laughter. What makes the ad even more enchanting is the beautiful, soulful track that holds the film together. The ad is sure to appeal to the fun-loving, excitable youth with its promise of ‘fresh n juicy mangoes’.

     

    “This year one of the key aims was to capture the feel of relishing a bottle of Mango Frooti and up the appetite quotient. I am particularly glad to have been able to do it notably and still retain the quirk and edge that we have consistently aimed at with Mango Frooti communication. I have personally enjoyed the challenge of bringing it alive”, said Sajan RaJ Kurup, Founder and Creative Chairman, Creativeland Asia.

     

    Nadia Chauhan Kurup, MD and CMO, Parle Agro, explained, “Fresh ‘n’ Juicy is an integral proposition to brand Frooti. This year we decided to take it to level higher and treated it as the essence of our new campaign positioning. And in this way, The Magic of Fresh ‘n’ Juicy Mangoes was created.” She adds, “For the first time in the history of Frooti, we have associated a celebrity as large as Shahrukh Khan to endorse the brand. We believe that merging with brand King Khan, will further enhance magic of the brand and fuel our growth plans.”

     

    The film is backed by a holistic marketing plan which includes innovative outdoor, BTL, mall activation, visibility at retail outlets (POP) and strong digital presence. Social media will be the focus of the communication plan, with activities on Twitter and Facebook.

     

    The film is directed by Prakash Varma of Nirvana Films.

     

  • The agency has devised a crowdsourcing campaign using Shah Rukh Khan, where existing owners and prospective buyers of the i10 can write a script for the next i10 TVC

    Crowdsourcing is Innocean’s theme for Hyundai i10

    By A Correspondent

     

    With growing competitiveness and a need to refresh the communication for Hyundai i10 Hyundai mandated its agency Innocean Worldwide India to conceptualize a new campaign for the brand in line with its dominant presence in the compact segment. For 2013, Innocean thought about energizing the entire targeted base with a bait to get them thinking about the car. Not only was the intent about creating an energy field around the brand Hyundai i10 but also to make the entire universe of prospective car buyers a part of the communication engagement. The agency has devised the a crowd sourcing campaign using Shah Rukh Khan, where all prospective buyers of i10 and its existing owners get to write a script for the next i10 TVC. If selected the contestant gets to act with SRK in the TVC for i10.

     

    Saurabh Dasgupta ECD at Innocean Worldwide India said, “The challenge for us lay in the defining the contours of this campaign to elicit a high level of response and stay true to the brand values of Hyundai i10. Yet at the heart of it all the communication intent is simple: imbibe the brand’s virtues, craft a script and full your acting dreams with SRK!”

     

    The TVC in the first phase of the campaign has an agitated SRK asking the fumbling director for his lines and then turning to the audience asking them to write in with their scripts. This campaign utilises the digital platform extensively to close the participation loop. In the words of B Sridhar Group Director, Media & Digital Services at Innocean, “The campaign has given us a rather good sized canvas to draw a digitally integrated communication effort that’s all pervasive.” A micro-site enables all participants to upload their scripts as text, video or even audio files. There is the regular snail mail too. A single response number with ‘missed call’ facility enables an IVR driven interaction wherein the scripts can be recorded by the contestants.

     

    “It’s a rather exciting idea we have thought of and it’s a composite one which looks at all aspects of communication and engagement touchpoints,” said Vivek Srivastava, Jt MD of Innocean. “The integration of diverse media apertures is one of the strengths of this endeavour and showcases our team’s technological capabilities alongside the dexterity with the advertising craft,” he added.

     

    The campaign in this phase will run for six weeks seeking the consumers’ participation and thereafter return with the crowd-sourced id featuring the Hyundai i10, SRK and the winner.

     

  • 'Boardroom Badshah' Shahrukh Khan is on the cover of Entrepreneur’s third anniversary special issue.

    ‘Entrepreneur’ celebrates 3 years

    By A Correspondent

     

    Monthly magazine Entrepreneur has completed three years in India with its anniversary special issue now available on the stands across the country. Entrepreneur’s 36th issue includes a mix of stories and voices, which captures the essence of the Indian enterprise – from blue-chip companies including family-owned businesses, small and medium enterprises to start-ups.

     

    On the cover story of the issue is a man who is thought of mostly as an actor and entertainer, but does a lot more when the spotlight is not on him. Shahrukh Khan has followed his instinct and his passion to build a business group that covers sports, films and more with his business philosophy. Entrepreneur’s story looks at how Khan, with his very own brand of management style, has made his top team function virtually like co-owners, taking each of the businesses he runs to success.

     

    The special issue is also loaded with a lineup of 12 of India’s biggest business leaders – the likes of Kumar Mangalam Birla, Adi Godrej, NR Narayana Murthy, Malvinder Singh, and K Anji Reddy – who have spelled out their predictions for India, its economic landscape and challenges, and what it would take for entrepreneurs to succeed to the year 2015.

     

    The issue also features a parting note from Kaushik Basu, India’s chief economic advisor for the last three years, as he recounts his successes and failures, and a look at the three Nair sisters – the third generation of the Leela Group of hotels – and how they are taking the homegrown hotel brand into the next stage of its growth.

     

    Entrepreneur Editor-in-chief Sourav Majumdar said, “Entrepreneur has always sought to be a catalyst in the exciting entrepreneurial ecosystem in India, providing credible information and trends to arm our readers with. In our 3rd Anniversary special issue, we have sought to present to our readers the best thoughts, trends and stories which encapsulate the best of the Indian entrepreneurial spirit. It is also a time when we renew our resolve to be the business owner’s magazine of choice.”

     

    Sandeep Khosla, CEO, Network18 Publishing commented “When we launched Entrepreneur in India, we were focused at providing a magazine which is fully dedicated to the needs of the Indian business owners. Witnessing the magazine’s growth in the last three years, we are convinced that Entrepreneur has remained true to its spirit, continuously facilitating entrepreneurship across industry sectors.”