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Tag: Senthil Kumar

  • Celebrates spontaneity by driving relevance with today's generation

    Pepsi unveils campaign celebrating global moments

    By A Correspondent

     

    The best moments are those when you decide to let go, choose to act, follow your passion – nothing holds you back. It’s summer, and this is the theme of the new Pepsi ad.

     

    Speaking on this campaign, Vipul Prakash, Senior Vice President, Beverage Category, PepsiCo India, said: “Through the Moments campaign, we have once again taken a progressive approach to truly reflect today’s generation with a relatable packaging innovation. ‘SochaNahiJi Gaya, Pepsi Thi, Pi Gaya’ is our campaign philosophy and we see our purpose in being able to seed spontaneity in the life of our new age consumer. At PepsiCo, we have always celebrated packaging, which is our strongest asset, and a key driver for our Shelf to Media approach. We are confident that our Moments campaign will truly make Pepsi stand out on the retail shelves.”

     

    Added Senthil Kumar, Chief Creative Officer, J Walter Thompson India:”Pepsi has always been an iconic brand that mirrors millennials and creates popular culture. This summer Pepsi is celebrating the spontaneity that defines today’s generation, with a set of three summer special commercials that capture how icons and new age consumers themselves are seizing the moment and doing it with a swag that represents the great taste of Pepsi. The insight remains the same as our ‘Pepsi Thi Pi Gaya’ campaign; there are some things in life that you can’t say no to, a chilled bottle or a chilled can of Pepsi.”

     

  • Mountain Dew will be taking a route never taken in advertising-a biopic to take the story to people across India

    Mountain Dew salutes Risk Takers of India through latest initiative

     

     

    Mountain Dew is set to bring its philosophy of ‘NaamBanteHain Risk Se’ to life through an initiative that salutes the real Risk Takers of India. The new TVC salutes the real life heroes and Risk Takers of India for rising above the ordinary and seeks to inspire the youth of today to do the same.The initiative is based on a powerful insight from Mountain Dew consumers who said that they don’t want to end up ordinary and that greater risk means greater success.

     

    Speaking about the campaign, Vipul Prakash, Senior Vice President- Beverage Category, PepsiCo India says, “Mountain Dew has always been about celebrating real heroes by encouraging people to break out of the ordinary to make a name for themselves.Through ‘Risk Takers of India’, we want to drive a purposeful message around breaking out of your boundaries to rise above. It is our way to salutethe unsung Risk Takers of India, who have overcome challenges and brought accolades not only to themselves but the country as well. Their illustrious journeys set an example for everyone and Mountain Dew is proud to present this platform to encourage youth to take risks.”

     

    According to Senthil Kumar, Chief Creative Officer, J Walter Thompson India: “The creative idea was to push Mountain Dew’s core idea of taking risks even further. We decided to go real and authentic and get inspired by real life heroes. And came up with India’s first biopic in Indian advertising. It is our way of recognising and acknowledging these risk takers in real life who battled the elements and came out on top. It is our attempt to inspire the youth of India to go out there, take a risk and make a name for themselves. And what better way to do that than by showing the journey of man who did it for real all alone ,nonstop across the seven seas…and became the first and only Indian to do so.”

     

    Mountain Dew Risk Takers of India will showcase the stories of five real-life risk takers – Deepa Malik, ArchanaSardana,Arjun Vajpai, SatyendraVerma and Bhakti Sharma. Each of the five heroes recognised by Mountain Dew have overcome hardships and risked their lives to rise above the ordinary and make a name for themselves.

     

  • Sambit Mohanty joins J Walter Thompson India as National Creative Director

    Sambit Mohanty joins JWT as NCD

    By A Correspondent

     

    Sambit Mohanty
    Senthil Kumar

    JWT India has announced the appointment of  Sambit Mohanty as National Creative Director. He will be based out of the Delhi office.An alumnus of the Indian Institute of Mass Communication (IIMC) New Delhi, Mohanty has spent 18 years in the advertising and design industry. Said Senthil Kumar, Chief Creative Officer, on the appointment: “Sambit was the youngest and more importantly the hungriest of all the potential creative leaders we considered for the NCD role, based in Delhi. He will work with me and ignite fresh energy into the JWT India creative product.He has the ambition and the drive to champion pioneering ideas and path breakin solutions for all our clients.”

     

  • Since its launch, Max has carved a niche for itself by bringing to the Indian customers high quality products with world class shopping experience

    Max Fashion unveils inaugural campaign on TV

    By A Correspondent

     

    After a decade of the launch of Max the brand today has grown to over 150 stores covering 60 cities. Max has launched its first TV campaign, in which the objective is to establish an emotional connect between Max and its existing customers and give them compelling reasons to keep coming back to the brand. The communication is also meant to drive awareness by further reinforcing the brand’s key message –fashion for the entire family at great prices.

     

    Said Jiten Mahendra, Vice President- marketing at MAX Fashion: “We are proud to say that the brand is a true mirror of the young India, where 75% of our customers are between the age group of 18-34. The TV campaign is a step ahead to re-inforce Max positioning and its commitment to democratize fashion in the country. With over 300 stores in 16 countries and 5 Million loyal customer base in India, the brand is here to grow! With the success of Max over the last 5 years, this campaign will ensure a stronger brand connect with the existing customer and bring newer audiences to the brand and TV is the perfect medium to talk to such a wide audience and showcase brand presence at a national stage.”

     

    Added Senthil Kumar, Chief Creative Officer, JWT: “We are very excited to embark on a new journey with Max Fashion on TV.  It has been a strong and exciting collaboration between Max Fashions, JWT and Curious. With this campaign the attempt is to create an interesting spin to value fashion that is more relatable to the brands core consumer. Inspired from everyday life moments, the stories are spiked with a mild touch of humor and fun.”

     

  • The account will be handled out of the agency's Bangalore office

    Lukup Media appoints JWT as its ad agency

    By A Correspondent

     

    Lukup Media has announced the appointment of J. Walter Thompson (JWT) as their advertising agency. The account will be handled out of the agency’s Bangalore office.

     

    While multiple agencies were invited for the pitch, the JWT team’ work managed to capture the spirit of Lukup Media’s intent of revolutionising the content and entertainment space with game changing experiences.

     

    The campaign will be spearheaded by Senthil Kumar, Chief Creative Officer, JWalter Thompson. Outlining his perspective on this exciting brand Senthil said, “The content we consume has moved beyond one screen many years ago and this innovation of multi-screen content streaming from one device is a product idea whose time has come. And our creative ambition is to amplify this concept and deliver insightful communication for Lukup and ensure that we partner the success story of this brand from start up to the finish line. The opportunity to create digital first content for a multi-screen content experience product is huge, and my team is really excited with this win.”

     

    JWT will comprehensively handle the ATL mandate of Lukup Media, working towards creating campaigns that will help form an emotional connect, and brand recall among the consumers. JWT’s expertise will come highly handy in standardising consumer touch points with consistency in terms of tone, and language.

     

    Commenting on the appointment of JWT, Dhiraj Chadha, Head of Marketing, Lukup Media said, “JWT is one of the premium advertising agencies in our country, globally known for their creative and unique ad campaigns. We are delighted to be partnering with them, and are positive that our combined efforts will deliver extraordinary response from the customers. They are currently working on the core proposition and positioning, and we are confident that the final output will be incredible.”

     

    Elaborating on the new win, Joy Chauhan, Managing Partner, J Walter Thompson, Bangalore said, “Lukup media is poised to change the way we consume entertainment and information. The Lukup player a futuristic proposition with high potential, which converges content access across devices, through portability & personalisation. We are absolutely delighted to have won this business, it gives our young, tech savvy talent an opportunity be an integral part of a change this brand will bring in world of entertainment and information delivery.”

     

  • Entries leapfrog, but few Golds and no Grand Prix, as Publicis' 'Khali' ad wins new 'Best in Category' award

    JWT India, Mindshare top Abby 2016 tally

     

    By A Correspondent

     

    “It’s a hat-trick and we are proud of it,” said Senthil Kumar, Chief Creative Officer, JWT South Asia when he learnt that his agency had bagged the maximum number of metals. Santosh Padhi, Co-founder and Chief Creative Officer at Taproot Dentsu, was elated by his team’s showing. Though a not-so-distant first runner-up, Paddy, as Padhi is known in the industry, accepted the kudos and then said: “We are a small organisation with just 40 people and have won 40 awards. Imagine if we had a 2,000-member staff.” For Prasanth Kumar, CEO, Mindshare South Asia, a rich haul of 17 metals at the Media Abby is a continuation of the agency’s winning ways after last year’s Emvies Awards.

     

    Although the knowledge sessions are big draws in every edition of Goafest, the buzz-creator is always the Abby Awards. This year has been the best ever for the Abby in terms of the number of entries. There were 4,460 entries sent in by 299 organisations for the Creative and Media Abby Awards. In 2015, this number was 3,475. But while the number of Silver metals in the Creative categories have increased from 107 last year to 134 this year, and 180 Bronzes last year to 245 this year, there has been a sharp fall in the number of Gold Abbys given out. There were 71 Gold Metals given out last year and in 2016, the number is just 38. Also, last year, there was one Grand Prix winner, but this year there have been none.

     

    So are we saying that in a country of a billion-plus people where we pride ourselves on creative output and storytelling skills, the standards of creative work have fallen? Ajay Chandwani, a member of the Awards Governing Council, said it’s possibly not correct to say that. But added that the jury was indeed tough on what should be winning awards. “Grand Prix indicates a significant change in paradigm in a category,” he said.

     

    A new award was instituted this year which can loosely be defined as falling between a Gold and a Grand Prix. It’s called the Best in Medium or Category, and the Ambuja Cements ad, starring WWE star Khali and created by Publicis Communication, bagged the award. There was only one Best in Category award given away this year.

     

    Two new categories were introduced this year, one in keeping with the growing awareness that ads need to be gender-sensitive, and the other was called the Young Abby where the winners received an all-expenses paid trip to the Cannes Lions.

     

    Interestingly, and even though all the agencies entered the awards separately, Goafest 2017 saw the emergence of Dentsu Aegis Network as a serious contender on the awards circuit with 6 Golds, 32 Silvers and 45 Bronze metals aggregating a total of 83 metals.

     

    On Day 2 of the Abby Awards, Piyush Pandey, Ogilvy India Executive Chairman and Creative Director and Times of India group Managing Director Vineet Jain were felicitated.

     

  • The rankings in the Gunn Report is a testament to the fabulous work done by J. Walter Thompson & Contract offices

    JWT tops Gunn Report India ranking; Contract at #3

    By A Correspondent

     

    J. Walter Thompson has featured at the No. 1 spot of the Gunn Report India agency ranking 2015. Contract Advertising, part of the J. Walter Thompson South Asia group ranked No. 3. This puts J. Walter Thompson South Asia group in an enviable position in this year’s Gunn Report India agency rankings.

     

    “To have two of our group companies right at the top of the creative charts is really satisfying. This is an unprecedented achievement.  I am really proud of the fantastic teams led by Senthil and Ashish,” says Tarun Rai, CEO, J. Walter Thompson South Asia.

     

    J. Walter Thompson topped the ranking with maximum number of points in film (7) and for ‘All Guns Blazing’ for the work done by its offices in Mumbai & Bangalore.

     

    Senthil Kumar

    Newly appointed Chief Creative Officer of J. Walter Thompson India, Senthil Kumar said, “It’s a great start to the year with J. Walter Thompson India topping the Global Gunn Report India agency ranking. We have always gone in with all guns blazing for our clients with sharp ideas that strike the bullseye more often than not. And this honour only proves that my team has not just delivered the goods in the market place but also come out shining and with all guns blazing at the 2015 Gunn Report.”

     

    “We have won India’s only global recognition in Digital, Mobile and Social categories along with an All Guns Blazing performance in Film on the world stage. And we will work harder to stay on top of our game and build the reputation of J. Walter Thompson as the most creative agency in the country and beyond. Huge Congratulations to everyone at JWT India and also to Ashish and his fabulous team from Contract for making it to the Top 03 in the 2015 Gunn Report. Here’s to the work that will result in many more creative cheers and make our Country proud, our Clients succeed and take the business of big ideas to even greater heights,” he added.

     

    Contract’s ranking of No. 3, comes with its overall tally of 6, with again the maximum score for Films.

     

    Ashish Chakravarty

    Expressing his happiness, Ashish Chakravarty, NCD, Contract Advertising says, “While I am quite happy about the Gunn report rankings, I believe that awards (and therefore such rankings) are the by-product of the passion, and rigor that we put into our work. And the chemistry we create, with our colleagues and clients. The teams at Contract have been doing just that, since we came together, in 2013. So the many creative awards, new business wins, and rankings, only go to show that we are doing it right. Maybe.”

     

  • He will lead overall creative mandate for J Walter Thompson India, across its six offices in the country

    Senthil Kumar is JWT Chief Creative Officer

    By A Correspondent

     

    Senthil Kumar has been appointed Chief Creative Officer of J Walter Thompson India

     

    Announcing the development, Tarun Rai, CEO, J. Walter Thompson South Asia said, “It’s a new world of communication. Creativity is no longer only about the 30-second TVC but has to work across various platforms. For this New World of communication, I needed a New Age creative chief—someone who thinks Digital First. “Senthil is extremely talented, is focused on work and always leads from the front. His passion for excellence and his boundless energy is infectious. He will partner me in raising the bar of our creative product, building our clients’ brands and attracting the best talent in the industry,” he added.

     

    “I am thrilled to lead J Walter Thompson India as its Chief Creative Officer,” said Senthil on stepping on to the new role, adding:  “The opportunity to partner Tarun in steering India’s largest agency into the future, challenges and motivates me. [I] am proud of our current creative firepower across the country and our collective ambition will be to spearhead marketing success stories for our clients with world beating ideas. The way forward is not just language neutral and media agnostic ideas, but to invent platform specific creative solutions that solve business problems.”

     

    Said Matt Eastwood, JWT’s Worldwide Chief Creative Officer,  on the appointment: .”Senthil is the definition of a modern ideator and leader who thrives on constantly exploring the power of new technologies and platforms to create truly pioneering work,  Senthil will be working closely with Matt Eastwood and is on the J  Walter Thompson Global Creative Council.

     

  • The campaign will be supported by a thematic TVC that shows both the actors overcoming their personal 'Mountain of Fears'

    Mountain Dew appoints new brand ambassadors

     

     

    PepsiCo’s Mountain Dew has signed on two new brand ambassadors – actors Arya and Akhil. As an extension to its philosophy of ‘Who Dares, Wins’ the brand has announced the launch of a new campaign #RiseAboveFear in Tamil Nadu and Andhra Pradesh. The campaign will be supported by a thematic TVC that shows both the actors overcoming their personal ‘Mountain of Fears’.

     

    Speaking on the association, Ruchira Jaitly, Sr. Director, Marketing (Social Beverages), PepsiCo India said, “With Mountain Dew, our endeavour has always been to inspire the youth to face their fears and overcome them to achieve something. We are proud to associate with Arya and Akhil who embody the spirit of ‘Who Dares, Wins’ and are a part of our #RiseAboveFear campaign. We believe we have created a great film with them and are excited to get feedback from our consumers.”

     

    Senthil Kumar, National Creative Director, JWT said, “Mountain Dew as a brand has stood for challenging oneself and overcoming our inner fears. In the film, our protagonist is out to search for the Kurinji flowers that bloom once in 12 years in the Western Ghat region of India. While they encounter a number of road-blocks which challenge their belief and force them to reconsider their decision of scaling the mountain; they eventually overcome their fear and successfully win over the Mountain of Fear.”

     

    The #RiseAboveFear campaign will be supported by a 360-degree approach including outdoor & on-ground activations and an exciting digital engagement programme. It will also be rolling out an innovative and exciting sampling with bikers, who will be showcasing their skills. Mountain Dew, the soft drink exhilarates like no other because of its active and citrus taste. Challenge, a can do attitude, adventure and exhilaration are deeply entrenched in its brand DNA and the brand has always celebrated the bold and adventurous spirit of the youth. The brand enjoys high salience in the Indian market via a deep and compelling consumer insight of ‘Who Dares, Wins’. The campaign encourages consumers to overcome their inner fears and try something new, explore new boundaries to emerge victorious.

     

  • Do the extra-long ads like the Pepsi and KitKat had around Diwali send the message better than the shorter ones?

    Do looooong ads work for brands?

     

    By Priyanka Nair & Mukta Lad

     

    3.33. 3.53. 4.40. 7.16. Before you shut this paper and run a mile, we will have you know that this isn’t a complicated math problem coming your way, but the durations of some of the ads you’ve been seeing of late. With our daily dose of listicles masquerading as news for our seriously short attention spans, one would think quick and easy fixes are the way to go.

     

    The world of advertising begs to differ, though, offering a paradox. A spate of really long ads are the not-so-new kids on the block, where brands are taking the liberty to take as long as seven minutes to narrate their mostly heartwarming stories, The year is seeing a lot of the films that take their time to tell the tale, both internationally and back home.

     

    Pepsi’s ‘Ghar wali Diwali’
    KitKat’s Diwali
    Kissan’s ‘Joy of Togetherness’
    Fortune Oil’s ‘Ghar ka Khaana’
    Google’s ‘Reunion’
    Tata Sky’s ‘PrisonBreak’

    Most recently, KitKat and Pepsi jumped on the Diwali bandwagon, and two much talked about long-format films were born. They are usually released online, making it an inexpensive medium to tell powerful stories. But with such ads clearly becoming a regular trend, we have to ask; are brands really justifying the length of their communication with stories that are compelling enough? And do they work?

     

    Piyush Pandey executive chairman and creative director, Ogilvy & Mather India and South Asia, the man behind Fortune Oil’s emotive four-minute ‘Ghar ka khaana’ ad, believes, “With long-format, your single responsibility is to the viewer. It’s like people who make movies. A viewer of a long-format ad has made the effort to click on your film. It’s not like he was sitting around watching something else and the ad came on. It’s your responsibility to make sure he feels rewarded after the time spent and says ‘I must share this with my friends.’ I am assuming as professionals we know that we have a responsibility to the brand.”

     

    For T Gangadhar, MD, MEC India, it was the advertising during FIFA that has lingered on in his mind, especially the riveting spots by Nike and Adidas. “The episodic treatment, the fleshing out of the idea, the execution was such that there would have been no other way to create them except through the medium of long-format,” he says, admitting that he really didn’t notice the amount of time he was investing in watching them.

     

    Globally, too, brands have asked their agencies to deep dive into this particular style of creative build up for some time now. From Johnnie Walker to Dove and many in between, several brands have tried and tested using this narrative style for some years now.

     

    Apart from Fortune Oil, KitKat, Pepsi, Google’s ‘Reunion’ and #PledgeToVote, Tata Sky+’s ‘Prison Break’ and Kissan’s ‘Joy of Togetherness’ are some of the Indian ads that went much beyond the proverbial 30 seconds.

     

    Narayan Devanathan, EVP and national planning director, Dentsu India Group thinks of this trend as a fad, though. “To me, this seems like the work of diva creative directors who want to cash in on lack of extra mediabuying costs, the freedom the internet offers as a medium and the fact that they might be able to wiggle out a few favours from the directors in the same budget,” he says bluntly.

     

    Perhaps brand managers are looking at creating these epics as a feather in their cap. But Devanathan and Gangadhar would rather brands didn’t make long-format ads a fashion statement, please. It is best if the idea defines how much time it needs to unfold, instead of the other way around. But is there a formula as to who should or shouldn’t leverage this medium? “Boring brands have gone ahead to create some interesting long format ads, while some interesting brands have put out some boring ones,” says Gautam Kiyawat, CEO, Madison Media, implying that anyone with a good story should go ahead. But what makes marketers give a green signal to agencies?

     

    Mayur Bhargav, general manager (Chocolate and Confectionery), Nestlé India mentions that his digital centre noticed that India’s successful Mars mission was generating a lot of positive discussions on social media. They went ahead to create the KitKat Diwali film, knowing that its topical nature rated it high on the shareable scale.

     

    Gangadhar, however, wasn’t too convinced by the film. “If the video is going to be longer than 30 seconds, then it needs to become more content and less ‘advertising’, especially for the internet, where brands aim at making content people would want to share. The KitKat Diwali film, to me, was quite ‘addy’ in that sense.”

     

    Senthil Kumar, JWT India’s NCD and Suresh Eriyat, director, Eeksaurus, the men who made the KitKat film, believe that there making these spots can be a challenge. “It’s easier to hide the imperfections in 30 seconds, but the long format tests almost every limit that creative guys know of,” Kumar reveals. Eriyat elaborates, “Unlike short format ads, the biggest challenge in a long format ad is losing objectivity.

     

    Another danger is that it can end up becoming boring and monotonous. I am of the opinion that if one sees the KitKat campaign out of the context of Diwali, it may seem irrelevant.” At the end of the day, what do consumers feel about these ads, really? Devanathan, donning his planner’s hat, mentions, “The Pepsi ‘Ghar wali Diwali’ film, to me, lacked Pepsi’s youthfulness and Kurkure’s wackiness.”

     

    But advertising and planning be damned, he says, considering consumers didn’t really care about the ad’s length or whether it had the brand’s values at the core. They were touched by the emotion and shared the ad nevertheless, making it a viral success.

     

    The long and short of storytelling on digital is that the canvas is yet to reach its creative tipping point, as brands are taking their own sweet time exploring the medium.

     

    Source:The Economic Times

    Copyright © 2014, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • CommonFloor.com strives to remove all fear associated with property decision making

    JWT unveils first campaign for CommonFloor.com

    By A Correspondent

     

    Leading real estate portal has launched a new marketing campaign with the tagline – “No Darr. Find Ghar”. The campaign, executed by JWT, targets nervous newbies to help them overcome the fear of property related decision making. It drives home the key advantages of CommonFloor.com like exhaustive choices, accurate information, deep insights, easy-to-use tools and innovative technology. It also showcases how CommonFloor.com’s features like Verified Property Listings, Map Search, Direct Call to the Property Owners (available on mobile app) and even a Virtual Tour of the Property can empower every consumer.

     

    Sharing his views on the launch, Sumit Jain, Co-founder and CEO, CommonFloor.com, said “This is a major milestone in our journey. As a company we have come this far without a large scale marketing push, so I can only imagine how inspiring our growth trajectory will be with a campaign of this magnitude. This endeavour is the work of some of the brightest and most sought after talent in the industry. I am thus certain that this will take our organization to the next level.”

     

    Vinayak Warke, VP- Marketing, CommonFloor.com said “At CommonFloor.com, our focus has always been on empowering people to realize their property dreams. The objective of this campaign is to highlight the problems faced by property seekers and how CommonFloor.com addresses this through a fearless and informative experience, leading the user to an easy and effective property decision.”

     

    Sharing his thoughts on the strategy and creative idea of the campaign, Senthil Kumar, National Creative Director, JWT said” The Creative Idea of House Haunting versus House Hunting leaps straight from the consumer insight that finding a dream house can become a nightmare. We translated this insight literally in form of a very comic Eighties Indian Horror Movie flick narrative that makes the spot something you’ll surely watch out for. The TVC shows the crazy story of a couple who end up House Hunting in an unknown location with a ghost for a house owner. It then shows how the smart husband saves the day by using the CommonFloor mobile app. The execution is true to the Eighties Indian Horror Film style that will make every viewer laugh out loud. I am also sure that when it comes to House Hunting, it will make viewers remember India’s biggest and most trusted online real estate portal CommonFloor.com.”

     

  • In a communiqué issued this morning, JWT South Asia CEO Colvyn Harris announced leadership changes across the creative agency's key offices in Mumbai, Bengaluru and Sri Lanka

    Rajesh Gangwani, Himanshu Saxena, Joy Chauhan new heads of JWT Mumbai, Bengaluru & Colombo offices

    By A Correspondent

     

    Colvyn Harris

    JWT South Asia CEO Colvyn Harris announced leadership changes across his key offices in Mumbai, Bengaluru and Sri Lanka. Rajesh Gangwani, head of JWT South, is being appointed as Senior Vice President and Managing Partner, JWT Mumbai effective immediately. Himanshu Saxena, currently President, JWT group companies, Colombo will succeed Rajesh Gangwani as Senior Vice President and Managing Partner, JWT South. Joy Chauhan will be taking over from Himanshu Saxena as President, JWT group of companies, Colombo. Announcing their appointment, Mr Harris said, “Rajesh and Himanshu are both dynamic leaders with strong connections to the markets, the consumers and the clients. By leveraging their strengths and strategic insights, JWT is uniquely positioned to maximize growth in these critical markets.”

     

    Rajesh Gangwani
    Himanshu Saxena
    Joy Chauhan

    “Having successfully established brands like Pepsi foods, Nestle’ and more recently Airtel, Joy’s move to Sri Lanka will help develop his career further. He has managed large teams and big brands and that experience will hold him good stead. JWT Colombo is one of the most admired agencies in Sri Lanka and that will continue under Joy’s leadership,” he added.

     

    Tista Sen, National Creative Director, JWT India, will be Rajesh’s creative partner and together they complete the leadership team at JWT Mumbai.

     

    “I look forward to my second innings in Mumbai and to the opportunity of leading our flagship office. Having been part of some amazing journeys on brands like Nike, Levi’s, Madura, Lifestyle and others, it’s going to be exciting times ahead.  Mumbai has a great portfolio of brands, a fabulous client mix and a fantastic talent pool,” said Mr Gangwani on his appointment.

     

    It’s a homecoming for Mr Gangwani, who joined JWT Mumbai as a Management Trainee in 1991 and worked on Hindustan Unilever, and other Mumbai clients. He was later transferred to Bengaluru in 2002 and has been leading the office since Jan 2008 and later as Head of South, since 2011.

     

    With 22 years of experience in Advertising, Branding, Consumer Research and Sales, Himanshu Saxena comes in with diverse experience of leading brands, offices and cross functional teams. As Head of the JWT Group in Sri Lanka, Himanshu was overseeing JWT and the recently set up Contract advertising.

     

    “In our 150th year JWT India has reached great heights of achievement.  It is both an honour as well as a huge responsibility to lead a region as dynamic as JWT South. I look forward to carrying on the good work and pushing the bar higher. Leading JWT Sri Lanka was truly an enriching experience and I am glad to move on to the next professional assignment after three years in Colombo.” said Himanshu Saxena on his new role.

     

    Senthil Kumar

    Senthil Kumar, National Creative Director, JWT India, will continue to lead JWT South and Kolkata as Himanshu’s creative partner.

     

    “It is an immensely exciting opportunity for me to be a part of a great legacy like JWT Sri Lanka. To be a part of a growing market like Sri Lanka, is the high that I really wanted at this point in my career. Armed with the rich experience of some of the best national and international brands like, Pepsi foods, Nestle, Hero and Airtel, I feel my learning will help me grow the brands and businesses at JWT Sri Lanka. JWT will continue to shine,” said Joy Chauhan on his move to Sri Lanka.