MxMIndia

Tag: Senthil Kumar

  • Other names: Niraj Ruparel, Chandani Samdaria, Chandni Shah and P G Aditya

    Senthil Kumar, others also Jury Chairs for Abby 2024

    Niraj Ruparel, Emerging Tech Lead for WPP and Head of Mobile at GroupM, Chandani Samdaria, Executive Creative Director at L&K Saatchi & Saatchi, Chandni Shah, COO of FCB Kinnect, Senthil Kumar, CCO, VML and P G Aditya, CCO and Co-founder of Talented, join as Jury Chair for Technology category, Red Abby category, Mobile category, Integrated category and Digital category respectively, at The Abby Awards 2024 powered by One Show.

    The Abby Awards are scheduled to happen from May 29 to 31 in Mumbai as part of Goafest 2024.

  • Brand unveils a new campaign encouraging consumers to transform everyday moments with a touch of fun and ‘masala’

    Kurkure campaign for masala moments

    By A Correspondent

     

    Snack brand Kurkure has unveiled a new campaign, along with brand ambassador and actor Akshay Kumar. The new campaign ‘Ab Laga Masala’ is based on the insight that there is a sense of monotony has set-in in people’s lives – with everyday activities seeming dull and boring.

     

    Said Dilen Gandhi, Senior Director and Category Head – Foods, PepsiCo India: “Through our latest campaign, we aim to inspire our fans and consumers across India to break the monotony and humdrum of life by adding a touch of ‘masala’. Through this campaign, we want to showcase how consumers can infuse fun and humour into their routines with Kurkure, making everyday moments ‘memorable’ and not ‘mundane’.”

     

    Speaking about the campaign, Senthil Kumar, Chief Creative Officer, Wunderman Thompson, India said, “Kurkure has always been an integral part of the Indian family. Whether it’s celebrating each other’s quirks together or saving each other from boredom.  The team came up with this interesting idea to use Kurkure as a device that unlocks full family entertainment. Extremely relevant in these times when we tend to get bored so easily. Akshay’s superb comic timing and the use of Kurkure as the remote makes the ad memorable and fun to watch.”

     

     

  • The campaign brings Alia Bhatt and Ranbir Kapoor to the screen together

    Lay’s unveils #SmileDekeDekho ad campaign

    By A Correspondent

     

    Lay’s has launched its latest series of TVCs for the ‘Smile Deke Dekho’ campaign featuring actors Ranbir Kapoor and Alia Bhatt. The TVCs capture how smile is a universal language and sharing a pack of Lay’S chips with a smile can help build connections effortlessly.

     

    Said Dilen Gandhi, Senior Director, Marketing – Foods Category, PepsiCo India: “Lay’s Smile Deke Dekho is based on a simple premise that just like a smile, a pack of Lay’s can build connections between people. And when you combine a smile and Lay’s the results are magical. To tell these stories we have brought together two of India’s best actors – Alia and Ranbir – for the first time on screen together for a series of stories told by one of India’s foremost filmmakers – Dibakar Banerjee. These stories are just the latest chapter in the brand’s two-decade history of building connections. And judging by the response we are getting on social media, one of our best yet.”

     

    Added Senthil Kumar, Chief Creative Officer, Wunderman Thompson, India: “In this emoticon crazy world, we wanted to give actual emoting a chance. Our device – the most beautiful emotion ever – a smile. We asked the country to try sharing theirs and that resulted in #SmileDekeDekho. The journey started with packaging design – giving each flavor the smile that went best with it. Then we went live with spots featuring Bollywood heartthrobs Alia Bhatt and Ranbir Kapoor – casting them in TVCs as strangers, acquaintances and as a couple – where they taught the country how to use the packs. Slotted for right after – we’re going live on mobile screens across the country – giving those hooked to it, reason enough to look up, and share a smile with the lovely people around them. Just how? You’ll know when it happens, keep watching the series of TVCs on the campaign.”

     

  • ‘Har Ghoont Mein Swag’, is the title of the new campaign created by JWT, er, WT – Wunderman Thompson

    Pepsi gets the swag for Summer of 2019

    By A Correspondent

     

    The summer is setting in and Pepsi has brought it with a celebrating of the ‘swag’ with its ‘Har Ghoont Mein Swag’ campaign.

     

    Speaking on this campaign, Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India, said: “Pepsi is a brand which has resonated with the voice of today’s generation. This summer, Pepsi is acknowledging and celebrating a word that defines today’s millennials’ – swag. ‘Har Ghoont Mein Swag’ is all about living in the moment, seizing new, interesting opportunities and doing it all with swag. The new campaign is a progressive approach to truly reflect the self-belief of today’s generation.”

     

    Added Senthil Kumar, Creative Chief at Wunderman Thompson (eka J Walter Thompson): “Pepsi has always been the cult brand that creates and curates culture for the young and the restless with every new campaign and the result has always been popular content that echoes the self-belief and celebrates the self-confidence of youth. This new generation is armed with self-belief and Swag, read as effortless cool, in every step of their individual and collective journeys. They don’t hesitate to stand up for what they believe in and stand out because they right the wrong themselves, not waiting for course correction from others. This Summer, Pepsi celebrates this bubbling self-belief and sizzling Swag of India’s young with the campaign “Har Ghoont Mein Swag“. And when this spirit of self-belief leads to self-confident action, every drop rises to the occasion, creating an ocean of youthful Swag.”

     

     

  • The new campaign reiterates importance of immersing in the real moments and enjoying the different flavours of life

    Lay’s launches second phase of ‘The Real Flavours of Life’

    By A Correspondent

     

    Following the launch of its campaign in 2018, Lay’s has launched the second phase of its campaign, ‘The Real Flavours of Life’.

     

    Said Dilen Gandhi, Marketing Director, Western Snacks Category, PepsiCo India: “Having launched the campaign last year successfully, it is extremely encouraging to see ‘The Real Flavours of Life’, that carries a powerful message, find resonance amongst the consumers. We hope that with the second phase of the campaign, Lay’s continues to nudge people towards celebrating moments, high and alive. With this campaign we are proud to have channelized the energies of youth to enjoy the real flavours of life.”

     

    Added Senthil Kumar, Chief Creative Officer, J Walter Thompson India: “We wanted to draw the youngsters’ attention away from the virtual to the real in a young, light and ‘Lay’s’ way. And it makes me extremely proud to see that our campaign ‘The Real flavours of Life’ found wide acceptance amongst the youth last year.  With the second ad in the series going live, we wish to keep the momentum going and make more youngsters realise the importance of immersing in the real.”

     

     

  • The 2019 General Elections are on the anvil and TOI took up the challenge to launch a nationwide campaign to generate conversations

    TOI espouses cause of ‘Lost Votes’ in latest social initiative

    By A Correspondent

     

    Given that the general election are coming up in a few months, The Times of India has launched a nationwide campaign to generate conversations and make a real difference. The ‘Lost Votes’ movement calls for policy and electoral reforms to bring in the vote of Indian migrant into country’s general elections.

     

    Commenting on the campaign, Sanjeev Bhargava, Director, TOI Brand said: “We are the largest democracy in the world. But are we the most robust? To strengthen our democracy, it is important that the right to vote and the facility to vote both be made available to the entire voting population.”

     

    Added Senthil Kumar, Chief Creative Officer, J Walter Thompson: “The idea of the film is to evoke the voice of the lost vote. A voice that amplifies the angst and echoes the emotion of over 20 crore Indians losing their vote. To play the voice of the lost votes on loud speakers and yet feel the voice being drowned by the distance, lost in the middle class multitudes out there. Losing your right to vote is like that fading homing signal. It’s like missing the last train home and losing the hope of making a difference in your hometown from your distant work station. Mera Haq Kahin Pe Kho Gaya,”

     

     

  • New campaign portrays the world’s last indigenous cultures in all their glory

    JWT Amsterdam & India partner Jimmy Nelson to highlight diminishing cultures

    By  A Correspondent

     

    Photographer Jimmy Nelson has launched a bid to preserve cultural diversity by issuing the caution ‘Blink. And they’re gone’. A campaign has been conceptualized and created in a joint effort between the India and Amseterdam offices of J Walter Thompson.

     

    The campaign kicked off with a short film that is made using over 1500+ photographs taken by Nelson during his journeys across the world. The film was directed by JWT India’s Chief Creative Officer, Senthil Kumar, working closely with JWT’s Global Creative Lead, Bas Korsten, who is based in Amsterdam.

     

    Said Nelson: “If we let the cultural identity of the indigenous people disappear now, it will be lost forever. It’s literally a case of BLINK and they’re gone. And if this happens, we will lose one of the most valuable assets we have – our rich human cultural diversity and heritage. The depth and wealth of our humanity will shrink. This must not happen. Our collective cultural identity is too valuable to be destroyed by homogenization. We must unify and fight to support indigenous cultures and take personal pride in the myriad of their cultural traditions that are still to be found on the planet today.”

     

    Added Senthil Kumar, Director of the film & Chief Creative Officer, J Walter Thompson India: “It was a huge honour to collaborate with legendary photographer Jimmy Nelson and direct this all important film. It was life-changing to travel far and wide across the indigenous earth, through each one of Jimmy’s stunning photographs. The ambition is to share the cultural evolution of these remote and ancient indigenous cultures in a mind blowing form, which will move every viewer to share the experience with the world.”

     

     

  • The campaign is driven by a mix of TV, print, OOH and digital

    Tata Steel unveils corporate brand campaign

    By A Correspondent

     

    Tata Steel has embarked on a corporate brand campaign that celebrates the brand as the catalyst for ushering in a new era in the journey of the organisation.

     

    The campaign line #WeAlsoMakeTomorrow, which recalls the iconic line We Also Make Steel, emerged from the fact that the future is being shaped by imagination and imagination needs steel to become a reality.

     

    Commenting on the brief, Bindu Sethi, Chief Strategy Officer, J. Walter Thompson said: “We were required to reimagine the role of Tata Steel in today’s world. The continuing importance of a company like Tata Steel in shaping the future of our world. The brief to creative was: imagination and ideas would remain in the mind and on paper unless Tata Steel makes them a reality. That is the power of steel. Tata Steel’s technology and innovation gives life to imagination that shapes our future.”

     

    Added Senthil Kumar, Chief Creative Officer, J Walter Thompson said: “The Tatas wanted to build a steel plant in 1907 and chose Sakchi, a village in the jungle by the banks of two rivers. They ended up building the shining city of Jamshedpur that is exemplary in so many ways. This pioneering culture of innovation in the company led the epic campaign created by JWT in the late eighties ‘we also make steel’. It is an honour for JWT to have worked on the past, present and the future of this legendary company, building a bridge of steel from yesterday to tomorrow. While working on this campaign we met thousands of Tata Steel employees, team leaders and business heads. We rediscovered a company that is shaping the future, with steel at its core and the pioneering culture of innovation as the collective soul for over a hundred years. But what drives innovation is pure childlike imagination. And that is the leap we took to deliver the new line – We also Make Tomorrow.”

  • Priya will now drive creative excellence for clients across JWT Bangalore, Chennai and Hyderabad

    Tista Sen and Priya Shivakumar elevated at JWT

    By A Correspondent

     

    J Walter Thompson has announced the elevation of Tista Sen as Regional Creative Director. Sent, currently a National Creative Director, will now have the additional oversight of JWT Sri Lanka.

     

    Additionally, Priya Shivakumar, currently Executive Creative Director of JWT Bangalore, has been promoted to National Creative Director. Shivakumarwill now drive creative excellence for clients across JWT Bangalore, Chennai and Hyderabad.

     

    Tarun Rai

    Commenting on the promotions, Tarun Rai, CEO, J Walter Thompson said: “Both Tista and Priya are exceptional creative professionals and their promotions are richly deserved. They have helped build so many brands and have been true ambassadors of JWT. In their new roles, Senthil and I, expect them to provide creative leadership across geographies.”

     

     

    Senthil Kumar

    Added Senthil Kumar, CCO, JWT: “Tista and Priya are two of our best creative leaders, now empowered to lead from the front and drive creativity across the country and beyond.”

     

     

  • TOI’s City Supplements celebrate cities of India with a series of unique City Anthems

    Flirt with your city, says new TOI campaign for city pull-outs

    By A Correspondent

     

    The Times of India has launched a brand campaign for its metro supplements (TIMS) – Bombay Times, Delhi Times, Gurgaon Times, Chennai Times, Bangalore Times and Calcutta Times – titled ‘Flirt with your City’. The campaign aims to communicate its strengthened content and reinforce its positioning as the one-stop-destination for all news and gossip of city’s bustling social life and everything related to city’s popular culture.

     

    Conceptualised by JWT India, the brand campaign is set to communicate the spicier, buzzier, trendier content proposition to its readers.

     

    Commenting on the launch, Sanjeev Bhargava, Director, Brand TOI said: “TOI’s Metro Supplements (TIMS) creates affinity in a hyper local way like no other media – building conversations, highlighting happenings and hangouts, bringing alive engaging platforms and collaborations, all leading up to your City’s pop culture. Through its evolved content, the brand encourages motivates and excites the readers to explore their own city like never before! TIMS as a supplement brings its readers just that-right from fashion to culture to the popular to the unexplored. It helps you flirt with your city. Our product Bombay Times, Delhi Times, Gurgaon Times, Chennai Times, Bangalore Times, Calcutta Times and other supplements captures this social buzz like no other media. From the latest cinema review to newest cuisine in the town, from latest gig update to best fitness regime for you, from the newest earworm music to hottest celebrity gossip, our newspaper keeps one updated on the trending topics in and around the city. Our ‘Flirt with your City’ campaign is built around this key thought. So, pick up the newspaper, and stay updated with the social chatter of the city. Plan your weekdays and weekends, go out and explore the city. We have packed more fun, color, youthfulness in the paper and strengthened the content around movies, food, fitness, fashion, campus and music. With more engaging content, new exciting IPs and integrated activities, we intend to bring readers closer to their respective city, and reinforce the thought that it is one-stop shop of everything one needs to stay connect with the buzz in the city.”

     

    Added Senthil Kumar, Chief Creative Officer, JWT India: “To bring the TOI’s Metro Supplements (TIMS) essence to life, we have created a face-off, a musical city versus city rap battle between different cities, where people, icons, characters, rappers and even objects of each city are extolling the values of their city, the city as seen through the Times. The name of the city itself becomes an audio device.  For example, Kolkata is not just Kolkata, it’s also Goal-Kata, as football is the most popular religion here. The local music and local lingo leela is the vocal veins of this film, a binding factor, replete with city specific instrumentation and lyrics. It’s your City’s Daily Rap versus Another City’s Daily Rap. The visual style is mixed media brought alive from various elements of the city. It is an amalgamation of the slice of life, Stop Motion Animation, Hyper-Lapse captures, 2D Flash Animation, Compositing within Times Newspaper and Traditional Cell Animation and of course Times Newspaper headlines and snapshots from a day in the life of your city. The ambition for this campaign is to create a dynamic anthem for each city driven by its unique pop-culture with the City Times at the center of it all.”

     

     

  • The concept of 'Endless Ways' comes alive in this TV commercial as they show a young couple having a potential tiff

    Max Fashion takes a fresh stand on contemporary urban lifestyle

    By A Correspondent

     

    Max Fashion has launched its latest TV commercial that has been conceptualised by JWT and leverages the insight that there are endless ways to win your partner back after a tiff. Max has redefined fashion by being the only brand addressing the fashion appetite of the contemporary young family.

     

    The concept of ‘Endless Ways’ comes alive in this TV commercial as they show a young couple having a potential tiff which ends with smiles all around, as Max saves the day with its endless looks.

     

    Speaking on the campaign, Jiten Mahendra, Vice President – Marketing, Max Fashion said: “Max Fashion is in its 12th year in India and is present in over 70 cities and 180 stores across India. The brand continues to reinforce its role in facilitating fashion by delivering a convergence of fashion and value. The ad film is targeted to appeal to the young Indian contemporary family and how Max continues to play a pivotal role in simple everyday situations.”

     

    Sharing his views on the creative thought process behind the TVC, Senthil Kumar, Chief Creative Officer, JWT commented:“This is Max Fashion’s third TVC and second season of the ‘Endless Ways’ campaign. It was important to continue the journey of humour-led human stories and showcase ‘over 3000 different styles to choose from’ as it perfectly reflects the brand’s personality. Max being a brand that is fashionable yet affordable, fitted in seamlessly with the campaign idea of ‘Endless Ways’ while also subtly establishing itself as a brand that brings people together.”

  • The TVC created by JWT highlights the rugged attributes of the brand

    Lay’s Maxx TVC redefines macho-ness

    By A Correspondent

     

    Lay’s Maxx, part of Pepsico’s Lays product range, has released a new commercial that portraysa macho man who has the innate style to win over situations effortlessly.

     

    Speaking about the campaign, Dilen Gandhi, Marketing Director, PepsiCo India, said: “Lay’s has been the most loved potato chip for years, and Maxx, the global, premium superhit from our portfolio,has witnessed equal zeal and enthusiasm by the consumers since its launch. We are confident that the new TVC will fortify our brand presence in the market.”

     

    Commenting on the creation, Senthil Kumar, Chief Creative Officer, J Walter Thompson added:“The TVC brings alive the distinct taste and flavors that define the powerful Maxx experience. We hope that our consumers will connect with the storyline and identify Lay’s Maxx for its rugged and rustic nature.”