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Tag: Sebamed

  • Showcases products backed with pH 5.5 benefits

    Sebamed launches campaign for its personal care brand

    By Our Staff

     

    Sebamed, a German personal care brand, launched yet another campaign #UmeedNahiSach for its beauty and personal care portfolio.

     

    The campaign reiterates Sebamed’s commitment towards educating and empowering consumers with right information about their skin and hair concerns, and showcases why Sebamed products backed with pH 5.5 benefits are efficacious in solving their issues.

     

    Commenting on the same Shashi Ranjan, Country Head, Sebamed said: “We are committed towards creating a new paradigm in the beauty and personal care segment keeping customers at the core. Over the years we have built a passionate team, that works on bold idea and solves real customer issues. Through #UmeedNahiSach campaign, Sebamed reiterates its commitment towards integrity in communication and urges consumers to switch to Sebamed range of Skin and Hair care products that really works. I am sure this will resonate well with our audience.”

     

    Added Suyash Khabya, Creative Head, The Womb: “Sebamed doesn’t beat around the bush. It talks straight, it talks honest, and it talks the truth. Sebamed is a challenger brand and will keep questioning the status quo. That’s the tone we have maintained for the brand. Through this campaign “Umeed Nahi Sach”, our attempt is to show the honest mirror to consumers by helping them choose the right products for ‘true’ real results. We’ve incorporated the sound of the shankh in the end which sonically signifies that Sebamed stands for Truth and Truth always wins!”

     

  • Highlights relevance of pH 5.5 in preventing hair loss and dandruff

    Arjun Kapoor promotes Sebamed’s Anti Hairloss Shampoo

    By Our Staff

     

    Sebamed, the German personal care brand, has launched a digital campaign for its hair care portfolio. The brand partnered with actor Arjun Kapoor to educate consumers about the role of pH 5.5 in better hair care.

     

    Commenting on the same Jaydeep Shah, Marketing Head for Sebamed brands in India said: “Hair loss and dandruff are among top concerns for both male and female consumers. Through this campaign we are addressing the needs of discerning consumers, by providing an option to consumers to try Sebamed’s scientifically superior products. We are confident that our differentiated messaging and conversations around hair issues will resonate well with our target audience.”

     

  • To streamline keyword optimisation for the personal care brands

    WatConsult partners Quartile for Sebamed’s Amazon Ads

    By Our Staff

     

    WatConsult, a hybrid digital agency from Dentsu India, has partnered with Quartile, an ad technology service provider for the proficient AI software to streamline and further improve keyword optimisation for Sebamed a personal care brands.

     

    Commenting on the collaboration, Shashi Ranjan, Country Head, Sebamed said: “As a brand, we are always pushing ourselves to evolve with the changing times and use the latest technology to deliver our promises. The partnership with Quartile has allowed us to take a step towards futuristic innovations and given us the confidence to use more such technological advancements for better results.”

     

    Added Heeru Dingra, CEO, Isobar India: “The e-commerce space is extremely competitive today. Hence, to distinguish your brand on every major marketing channel and maximize returns to fuel sales with cutting edge AI technology is an important yield factor in company performance. It is great to see that Sebamed has achieved phenomenal results through the WATConsult X Quartile partnership.”

     

    Said Sahil Shah, Managing Partner, WatConsult: “There are rapid advancements in the technological field and as a future-forward organisation, we aim to seamlessly integrate the latest technology with our brands. Quartile’s optimised technology has boosted Sebamed’s sponsored ad campaigns on Amazon. We look forward to leveraging more such advancements in providing the best tech solutions to our brands.”

     

  • The Womb is the agency

    Sebamed releases campaign titled ‘Filmstars kee nahi, science kee suno’

    By Our Staff

     

    Sebamed, a German personal care brand, has released a campaign titled ‘Filmstars kee nahi, science kee suno’ to demonstrate its superiority over market leaders in the soap category.

     

     

     

    Shashi Ranjan

    Commenting on future plans, Shashi Ranjan, India Head for Sebamed, said: “At Sebamed we stand for truth and transparency. During these unprecedented times, our wide portfolio of Skin & Hair care products with unique pH 5.5 benefit offers the new Gold standard to the consumers. We remain strategically committed to invest in attracting best talent, creating engaging brand stories and driving rapid distribution expansion across channels.”

     

    Added Konark Gaur, India Head of Marketing for Sebamed:  “Consumers today are re-evaluating their brand choices and are looking for brands that deliver on their promise. Sebamed, a brand that stands for honesty & authenticity wants to empower the consumers with the right information so that they can choose the best. We believe that product is always the hero and days of gimmicky advertising are counted.”

     

    Konark Gaur

    Said unnamed creative partner at The Womb: “The personal care industry has always been conditioned to follow standard beauty practices in order to make it appealing to the consumers. However, when we came across Sebamed and what the brand wanted to convey to its consumers, we decided to communicate the product truth through our campaign, without any silver coating. Striking the right balance between the bandwagon fallacy and authenticity, the brand is building a connection with its consumers through demonstration-based advertising with an honest approach.”

     

     

  • The campaign aims to educate moms about the unique benefits of pH 5.5

    Sebamed educates mothers via new campaign

    By A Correspondent

     

    German and skin care brand Sebamed has announced plans to deepen its engagement in the evolving and growing baby care segment in India. The brand has launched its first ever campaign in India ‘pH 5.5 = perfectly healthy skin’. The campaign aims to educate moms about the unique benefits of pH 5.5 that Baby Sebamed product range offers, making it safe and healthy.

     

    Developed by Lowe Lintas, the campaign will run across traditional as well as digital and social media platforms for six weeks in top 20 cities in India. The brand will also work towards creating and amplifying conversations amongst new parents through their strong digital eco-system and on-ground outreach programmes to drive credibility and advocacy.

     

    Speaking on the campaign, Konark Gaur, Head of Marketing – Consumer Products, USV Pvt Ltd. said: “We observed that new age parents’ needs were evolving, and were cluttered with confusing information. It was important for us to create an honest and authentic brand that empowers them with the best care for their baby. The campaign design is rooted in the product promise to keep the skin pH at a perfect level of 5.5. I believe our campaign communicates the unique benefit in a simple way and would establish a strong connect with our audience.” Developed by Lowe Lintas, the campaign will run across traditional as well as digital and social media platforms for six weeks in top 20 cities in India. The brand will also work towards creating and amplifying conversations amongst new parents through their strong digital eco-system and onground outreach programmes to drive credibility and advocacy.

     

    Added Madhu Noorani, President (Creative), Lowe Lintas said, “Sebamed has come in with a very specific and scientific offering. The challenge was to make a scientific term like pH 5.5 easy for the moms to understand. It is only a mom who can understand the babble of her baby. So, that’s exactly where our idea sits. A very vocal infant questioning her mom about the products being used on her and a confident mom standing up to the questioning. A charming conversation between equals leading to the message that pH 5.5 means perfectly Healthy skin.”