MxMIndia

Tag: Sara Ali Khan

  • Stars Sara Ali Khan getting candid on her weight loss journey

    WondrLabs films for brand campaign of HealthifyMe

    By Our Staff

     

    HealthifyMe, the health and fitness app, has unveiled its first brand commercial campaign ‘Sab karenge try’ to drive adoption of health in the new year. Starring PCOD fighter Sara Ali Khan, the ad films celebrate HealthifyMe heroes from Sara’s  PoV and encourages the viewers to try the app as well. It is conceptualised by WondrLabs and the in-house creative team at HealthifyMe.

     

    Speaking about the campaign, Tushar Vashisht, CEO & Co-founder at HealthifyMe, said: “We are excited to launch our first TV campaign and have Sara Ali Khan as our brand ambassador. Sara is a high achiever who has herself been on a tremendous fitness transformation as she lost 40kgs and overcame PCOS – going from being overweight to one of the fittest bollywood celebrities. She understands the challenges that our customers face when it comes to adopting a fitter lifestyle within their busy schedule. We are confident that she is perfectly placed to motivate millions of Indians to start their fitness journey with HealthifyMe.”

     

  • Spring Marketing Capital creates festive film for the beauty e-commerce platform

    Sara Ali Khan roped in for Purplle campaign  

    By Our Staff

     

    Beauty e-commerce platform, Purplle.com has launched its festive campaign – #PurplleWaliDiwali. The campaign film showcases Sara Ali Khan grooving to ‘Yeh Diwali Purplle Wali’ giving the original song a twist, voiced by the ace singer Anushka Manchanda.

     

    On the launch of the campaign, Nippun Aneja, Chief Business Officer, Purplle.com said: “We wanted to make this Diwali even more special for our consumers during our biggest sale of the season. This year everyone will have the freedom to choose their very own free Diwali gift every time they shop with us, on every order they place. We want this to truly be a Purplle Wali Diwali, celebrated with Sara Ali Khan, and the best of beauty for all.”

     

    On creating the campaign, Arun Iyer, Founder, and Creative Partner, Spring Marketing Capital added: “With a strong insight we aimed at making a campaign where the unique proposition of a free Diwali gift on every order, comes to life. We created a fun, quirky, celebration, in the Purplle world, leveraging the brand ethos. With sharp lyrics, we ensured our core communication stands out on a unique, trendy canvas.”

     

  • To feature in marketing campaigns for upcoming Y-Series devices

    Sara Ali Khan to be style icon for Vivo Y-Series

    By Our Staff

     

    Smartphone brand Vivo has onboarded actor Sara Ali Khan as it’s ‘Chief Style Icon” for its upcoming Y-Series smartphones. As part of the association, Khan will be seen across the marketing campaign of upcoming stylish Y series smartphones, starting from Y73.

     

    Said Nipun Marya, Director-Brand Strategy, Vivo India: “We are excited to have Sara Ali Khan on board for the upcoming Y-Series range. Working with her in the past has brought the desired style statement for our design centric series. At vivo, our focus is always to meet the evolving consumer needs and preferences, and we are committed to bringing joy to our consumers’ lives. Associating with a style icon will help deliver the key focused message for the upcoming Y-Series smartphones.”

     

  • Collaborates with Scriptroom & Verrocchios Workways on campaign

    Chumbak ropes in Sara Ali Khan

    By Our Staff

     

    Chumbak announced Sara Ali Khan as its first brand ambassador for its home and watch categories. The campaign features brand films created by The Script Room. The stills and mood films were created by Verrocchios Workways. The media strategy is handled by Wavemaker India.

    Speaking on the brand campaign, Shazia Zafar, Head-Marketing, Chumbak, said: “Chumbak has always been well- recognized for its warmth, wit and connection to its customers. With this campaign, we are hopeful that our audience will realize how our brand is a joyful addition to every moment of their lives. Sara Ali Khan brings the idea of #WithChumbak alive and we are confident that it will be loved not only by our ardent brand supporters but also a larger audience. It was a delight collaborating and co-creating the campaign with The Scriptroom & Verrocchios Workways”

    Added Rajesh Ramaswamy, Founder-The Script Room: “As a brand Chumbak is loved by its consumers and it’s quite personal to them. Interestingly it also means many things to many people. The whole idea of the campaign is to bring all of it together as a lifestyle choice, aesthetic sensibility and a kind of an outlook. To make this come alive we have managed to recreate Sara’s living space with Chumbak and capture charming stories from her everyday life.  We’re delighted with the opportunity to work on a brand like Chumbak. They are such passionate people. And also so creative in their thinking and approach. It was truly a great collaborative process – starting from the idea to scripts and final execution. And with Akanksha Seda, and her sense of art, design and storytelling, we are very happy with the way the campaign has turned out.”

    Said Kishankumar Shyamalan, Chief Growth Officer, Wavemaker India and Office Head, South: “Chumbak stands for design excellence and a unique brand personality. We are excited to bring alive these aspects of the brand through a very special digital-first campaign. Working with the that I’m sure will be loved, since the media strategy was specifically created keeping our audience & platform in mind”

     

     

  • Sara celebrates her association with the brand through a new commercial

    Sara Ali Khan is now face of JBL

    By A Correspondent

     

    Actor Sara Ali Khan has been chosen as the new JBL brand ambassador. Sara celebrates her association with the brand through a new commercial that captures the imagination of the youth with high-octane graphics, and words inspired by Gen-Y.

     

    Said Vikram Kher, Vice-President, Lifestyle Audio, Harman India: “The youth of the country is at the core of everything we do at JBL and Sara embodies the spirit of the young and restless. Her no-holds-barred approach has already made her a role model amongst Gen-Y and the association with JBL will take her influence a step further. Our campaign ‘Live it real, Live it raw’ featuring cultural icons like Sara Ali Khan and Ranveer Singh, is a tribute to the young spirit of India. We are proud of the work we are doing that speaks the language of the youth, challenges norms and peels back conformist attitudes.”

     

     

  • The relatability of the campaign has seen more than 3500 real stories shared on Instagram organically with #PropahLady

    Puma & Digitas India highlight what it takes to be ‘Propah Lady’

    By A Correspondent

     

    Global sports brand Puma has partnered with Digitas India for its latest campaign ‘Propah Lady’.

     

    Said Siddhi Desai, Creative Director, Digitas India: “Pumais a brand that can impact world narrative and hence we knew the responsibility while taking on this brief. We all agreed we wanted this campaign to live in the post empowered universe, so we decided to represent all those women around us who are bringing a change in this world by normalising a way of life through their everyday choices. That being the starting point, we knew, the first step was to shatter the very definition that had conditioned society for so long. Today, it’s out there. We are glad to see women being so proud of it and organically talking about it. None of this would have been possible without Puma’s conviction. We are also thankful to Team Catnip and every other collaborator. They went all in, heart and soul, to bring this alive.”

     

    Added Debosmita Majumder, Head of Marketing, Puma India : “From being told how to talk, think and act to defining it for themselves, women have changed the meaning of being a ‘proper lady’ in their own individual style. This special campaign by PUMA and our agency Digitas is an ode to all the women who have the gumption to live life on their own terms and write their own rules. Our ambassadors Mary Kom, Sara Ali Khan, Dutee Chand and Anjali Lama’s authenticity in this campaign is very refreshing.”

     

     

  • Showcases latest handbags collection for the festive season

    Sara Ali Khan unveils latest handbag collection for Ceriz

    By A Correspondent

     

    Ceriz, the fashion accessories brand of Future Lifestyle Fashions, has unveiled the autumn winter campaign featuring brand ambassador – Sara Ali Khan.

     

    Said Tanushri Dhoot Biyani who heads Ceriz: “We are happy to have Sara endorse the new autumn winter handbag collection by Ceriz. The collection has something instore for different fashion needs and will enhance ones look by adding that extra touch of elegance. The new range is endless and is sure to woo all aspiring fashionistas.”

     

     

  • Brand Ambassador Sara Ali Khan communicates the mood fragrances mapped handwashes in an ad campaign promoting the launch

    ITC launches hand-washes with mood fragrance technology

    By A Correspondent

     

    Fragrance can affect and change one’s mood. This has been at the core of design and technology for Fiama’s portfolio of personal hand washes. The fragrances have been developed through extensive research and mood mapping consumer studies. This includes indirect and direct mood scaling techniques and mapping of brain wave patterns through electroencephalogram.

     

    ITC’s Fiama Brand Ambassador Sara Ali Khan communicates the mood fragrances mapped handwashes in a new ad campaign promoting the launch.

     

    Said Sameer Satpathy, Chief Executive, Personal Care Products Business Division, ITC Limited: “Innovation is an essential aspect of progress and Fiama is one such personal care brand that has taken the lead in innovative thinking, research and development since its inception. The mood fragrance technology enabled Fiama Hand washes not only makes hands softer but also propels the category to a new experiential zone beyond the basics of germ kill.”

     

    Added Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu, India: “It’s fresh, it’s fragrant, it’s fun, it’s the new range of hand washes from Fiama. As this is the brand’s maiden foray into the hand wash category, we wanted the communication to cleanly [no pun intended] capture the feeling that using these products will leave people with. So we’ve kept it graphic and simple – and we hope watching it will make people as happy as using Fiama Hand Wash will make their hands.”

     

     

  • Sara will promote Garnier’s new offering – Serum Sheet Masks

    Sara Ali Khan appointed brand ambassador for Garnier Skin Naturals

    By A Correspondent

     

    Garnier Skin Naturals has announced its collaboration with Sara Ali Khan. With this association, the actor will promote Garnier’s new offering – Serum Sheet Masks.

     

    Speaking on the announcement, Pankaj Sharma, General Manager Garnier, said, “We are pleased to introduce Sara Ali Khan as the new face on Garnier Skin Naturals. With serum sheet masks, we want to capitalize on this global beauty trend of masking and bring the next generation of skincare to the youth of today. Sara’s spontaneous and vibrant personality resonates perfectly well with our brand ideology of being a natural, active, modern brand and we look forward to a great association with her.”

     

     

  • Sara Ali Khan is the official brand ambassador for TBZ-The Original Jewellery

    Sara Ali Khan to endorse TBZ jewellery

    By A Correspondent

     

    Sara Ali Khan has united with leading jeweler Tribhovandas Bhimji Zaveri to introduce its affordable collections for today’s modern woman. As part of her new association, Sara will endorse TBZ-The Original and promote its various offerings.

     

    Said Raashi Zaveri, Director, Tribhovandas Bhimji Zaveri Ltd, said: “It gives us immense pleasure to welcome on board, one of the most promising debutante superstars of Bollywood – Sara Ali Khan. Our new collections are meticulously crafted for today’s modern woman and Sara will play an integral role in promoting the brand’s portfolio further in India. We are excited to work in partnership with Sara and wish to do great work with her in the coming year,” she added.

     

     

  • Sara will also be the face for the brands' key product stories such as Cali, Nova and Defy, in the coming months

    Sara Ali Khan appointed brand ambassador for Puma

    By A Correspondent

     

    Global sports brand Puma has announced Sara Ali Khan as their latest brand ambassador for India. Signed on for a period of two years, Sara will be one of the leading faces for Puma women in the country, and promoting both the sportstyle and training business for the brand.

     

    Talking about their new brand ambassador, Abhishek Ganguly, Managing Director, Puma India saia: “Sara truly embodies what PUMA stands for – She is brave, fierce, confident and fun, with a strong influence among the youth.  These attributes, make her a perfect ambassador for the brand. Our women’s category has been in big focus for us, and with Sara now part of the PUMA family, we are confident that we will elevate it to greater heights in the years to come.”

     

    In addition to leading Puma’s Do You campaign, Sara will also be the face for the brands’ key product stories such as Cali, Nova and Defy, in the coming months.